目錄Chapter1:BusinessAcrossBordersChapter2:MarketAdaptationChapter3.CooperativeInternalizationChapter4:MultinationalFormsChapter5:CompetitiveInteractionsinInternationalCooperationChapter6:OutsourcingChapter7:Globalization&internationalizationChapter8:MultinationalsandInternationalCapitalMovementsChapter9:IntroductiontointernationalInvestmentsChapter1:BusinessAcrossBorders1/20單選題(1分)AmongtheBRICScountries,thelastcountrytojoinis().ChinaBrazilIndiaSouthAfrica答案：D2/20單選題(1分)Thenameofamultinationalcompanyarisesfrom().1964197419841994答案：B3/20單選題(1分)Thefollowingmarketenvironmentthatisnotaninternationalcompanyis().InternationalfinancialmarketRegionaleconomicintegrationInternationaleconomicorganizationpoliticsandlaw答案：D4/20單選題(1分)Theconnotationoftheneweconomyis().informationizationglobalizationfinancializationservice答案：A5/20單選題(1分)From2006to2020,thecountrythatisexpectedtocontributethemosttoglobaleconomicgrowthis().theUnitedStatesBrazilChinaJapan答案：C6/20判斷題(1分)By2012,morethan80%ofnewmobilephoneusersworldwidewillcomefromLDCcountries.()答案：√7/20判斷題(1分)HuaweiisnotcurrentlyaFortune500company.()答案：×8/20判斷題(1分)Thebiggerthemultinationalcompanydevelops,thebetter.()答案：×9/20判斷題(1分)Therearealsohugebusinessopportunitiesinemergingmarketcountries.()答案：√10/20判斷題(1分)Thetotalamountofexporttradeofcountriesintheworldistheamountofforeigntrade.()答案：×11/20判斷題(1分)ThereisnooneinChinawhohasadailylivingstandardoflessthan$2.答案：×12/20單選題(1分)Howtomeasuredevelopmentaldifferences?grossdomesticproduct(GDP)percapitalifeexpectancyextremepovertyAlloftheabove答案：A13/20判斷題(1分)Averagesdon’ttellthewholestory.答案：√14/20判斷題(1分)Poorcountriesareoftennotcheapcountriesduetocorruption,lackofinfrastructure,etc.答案：√15/20判斷題(1分)CulturalSeparationjusthaveonemechanism答案：×16/20單選題(1分)WhichofthefollowingareTransactiontypes?Exports&importsInvestmentsalesPurchasesAlloftheabove答案：D17/20單選題(1分)Whichofthefollowingisnotthemainimpactofpoliticalboundaries?CustomsImmigrationRegulationDistance答案：D18/20判斷題(1分)Internationaltransactionsunderminetrust.答案：√19/20判斷題(1分)Differencescreateopportunitiesforgainsfromtrade.答案：√20/20判斷題(1分)TrustinTransactionsonlyexistsbetweenbuyersandsellers.答案：×Chapter2:MarketAdaptation1/20單選題(1分)Thefundamentalreasonfortheinternationaloperationofenterprisesis().lookingfornewcustomerslookingforlow-costresourcesDevelopingoverseasmarketsBuildingcorecompetitiveness答案：D2/20單選題(1分)Thestrategicdirectionofmultinationalcompaniesis().thedomesticmarketnationalimageinternationalmarketprofitmaximization答案：C3/20單選題(1分)Istheforeignpublic's()evaluationofChinesegoodsthelowest?qualitythepricepracticalbrandandenvironmentalprotection答案：D4/20單選題(1分)Thereare()aspectsofforeignpublicfocusonChineseductqualityaftersalesserviceenvironmentalprotectionandartificialrightsalloftheabove答案：D5/20單選題(1分)Amongthefollowingnationalizedbusinessstrategies,theproduct'sabilitytoadapttotheneedsofthehostcountry'slocalmarketispoor().NationalCenterStrategyOnecountrycenterstrategyGlobalCenterStrategyMultinationalCenterStrategy答案：A6/20判斷題(1分)In2010,China’sforeigndirectinvestmentstocksachievednineconsecutiveyearsofgrowth.()答案：×7/20判斷題(1分)Thedistinctivefeaturesoftoday'seconomicglobalizationaremanifestedinnewmarkets,newtools,newprotagonistsandnewrules.()答案：√8/20判斷題(1分)Forevery10%increaseintheimportanceofacountry'sinternationaltradeinaneconomy,thepercapitaincomelevelwillrisebyatleast5%.()答案：√9/20判斷題(1分)Theglobalfunctionalstructureisalsoknownasthematrixstructure.()答案：×10/20判斷題(1分)Multinationalcompaniesmustbeglobalcompanies.()答案：×11/20判斷題(1分)Theworld’sneedsanddesireshavebecomeirrevocablyhomogenized.答案：√12/20判斷題(1分)Firmsshouldnot“sellthesamethingthesameway,everywhere.”答案：×13/20單選題(1分)WhichofthefollowingareLevittArgument？convergingconsumerTheunderappreciatedpoweroflargevolume,lowpricestrategiesThepowerofpromotionalschemesthatdisregardstatedwantsandfocusattentiononultimateneeds.Alloftheabove答案：D14/20判斷題(1分)Dr.Levittsaysyoushouldaskwhatpeoplewantfromawashingmachine,youshouldnotaskwhattheywantfromlife.答案：×15/20判斷題(1分)Demandsdifferforsystematicreasons.答案：√16/20判斷題(1分)Traditionsareparentalinfluenceeffects.答案：√17/20判斷題(1分)Conformismispeer-to-peerinteractions.答案：√18/20單選題(1分)WhichofthefollowingfactorsarerelatedtoEnvironmentalAdaptations?TopographyClimatePopulationDensityAlloftheabove答案：D19/20判斷題(1分)PopulationDensityinEuropeisdifferentbecauseofEnvironmentalAdaptations.答案：√20/20判斷題(1分)Imprintingduringchildhoodisatraditionalperformance.答案：√Chapter3.CooperativeInternalization1/15單選題(1分)Thefounderofcomparativeadvantagetheoryis().RicardoAdamSmithCairnsHayek答案：A2/15單選題(1分)Themostfundamentaleconomicfunctionofacountry'slegalsystemis().maintenancestabilitymacroregulationstablecurrencyProtectionofpropertyrights答案：D3/15判斷題(1分)Thedegreeofdiversificationofthesubsidiarybusinessisanimportantfactoraffectingthewayinwhichmultinationalcompaniesmanageeachsubsidiary.()答案：√4/15判斷題(1分)Thenumberofoverseasemployeeshasnoimpactonthecross-countryindexofmultinationalcompanies.()答案：×5/15判斷題(1分)Inthemixedeconomy,thereareboththecomponentsofthemarketeconomyandthegovernment'smacroeconomicregulationandcontrol.()答案：√6/15判斷題(1分)Traditionalinternationaltradetheoryisbasedontheassumptionthatdiminishingreturnsorconstantreturns.()答案：√7/15判斷題(1分)Chinaisboththelargesttextileexporterandthelargesttextileimporter.()答案：√8/15單選題(1分)Themainmeansofcurrentforeigndirectinvestmentis().laborexportcapitaloutputCross-bordermergerandacquisitiontechnicalsupport答案：C9/15單選題(1分)Themarketincompletetheoryisalsocalledthemonopolyadvantagetheory,anditscoreisbasedontheassumptionthat().themanufacturerhasatechnicaladvantageThecompanyisinanincompletemarketconditionthecompanyhasagloballocationmanagementconceptthecompanyhasscaleadvantage答案：D10/15單選題(1分)Thetheorythatadvocatedfreetradeattheearliestwas().MercantilismtheoryBalancetheoryabsoluteadvantagetheoryStatemonopolytheory答案：C11/15判斷題(1分)Firmsmustdecidewhatthingstheywilldothemselves,andwhattheywill“Outsource”fromotherfirms.答案：√12/15判斷題(1分)Spottransactionsisinvisiblehand.答案：√13/15單選題(1分)InternalizationdecisiontreeincludesEquityownershipLong-termcontractsSpotTransactionsAlloftheabove答案：D14/15判斷題(1分)Itisnotfromthebenevolenceofthebutcher,thebrewer,orthebaker,thatweexpectourdinner,butfromtheirregardtotheirowninterest.答案：√15/15判斷題(1分)AdamSmithputsforwardthetheoryof"invisiblehand".答案：√Chapter4:MultinationalForms1/15單選題(1分)Thefollowingquantitativecriteriathatarenotpartofthecorporatestrategyare().totalsalesprofitlevelreturnoninvestmentStrategicriskassessment答案：D2/15單選題(1分)Themostimportantconcernofinternationaloperatorsiswhether()isclear,reasonableandremainsunchangedforalongtime.PoliticalsystemGovernmentpolicypoliticalpartysystemlegalsystem答案：B3/15單選題(1分)()Transnationalcorporationshavethelargestshareofworldtrade.theEuropeanUnionJapanGermanytheUnitedStates答案：D4/15單選題(1分)Theindexusedtoreflectthenumberofhostcountriesinvolvedintheoperationofamultinationalcompanyis().Cross-countryindexnetworkdistributionindexthedegreeofoutwardratiotheproportionofexport答案：B5/15單選題(1分)Themaintypesofinternationalbusinessorganizationstructureare().theexportdepartmentInternationalDepartmentregionalandglobalorganizationsalloftheabove答案：D6/15單選題(1分)Thefollowingstrategiccapabilitiesthatarenotpartofamultinationalcorporationare().globalefficiencyMacro-controlabilitylocalresponseabilityworldwidelearningability答案：B7/15單選題(1分)()isthemostbasicfeatureofamultinationalcompanythatisdifferentfromageneralenterprise.largescalestrongstrengthcross-culturalandmulticulturaladvancedmanagementlevel答案：C8/15單選題(1分)Multinationalcompaniesare().AnorganizationalformofacompanyAnactivityoftheenterpriseAwayofdoingbusinessImportandexportofgoodsandservices答案：A9/15單選題(1分)Thefollowingstatementaboutcentralizationisincorrect().Thecentralizedmodelisconducivetothecoordinationofinternationalbusinessofinternationalenterprises.Thecentralizedmodeisconducivetoensuringthatthecompany'sdecisionsareconsistentwiththeoverallgoalsoftheheadoffice.Centralizedorganizationsareconducivetoorganizationalchangeandadjustment.centralizedorganizationisnotconducivetoreducingduplicationofwork.答案：D10/15單選題(1分)Thestrategyofshiftingcorecompetenciesonaglobalscaleisamongthefourtypesofinternationalcompetitivestrategies().InternationalstrategyGlobalstrategyTransnationalstrategymultinationalstrategy答案：C11/15單選題(1分)WhichofthefollowingareMultinational(single)businessstrategy?ExportingReplicationImportingAlloftheabove答案：D12/15判斷題(1分)TheHomeCentralizationcasedescribedintheclassisMattel’sBarbiedolls.答案：×13/15判斷題(1分)LowtradecoststoexporttoforeigncountryisthereasonforimplementingHomeCentralization答案：√14/15判斷題(1分)Implementinghomecentralizationistogetabiggermarket.答案：√15/15判斷題(1分)Relationshipsbetweenproductsarejustunrelated、verticalandhorizontal.答案：×Chapter5:CompetitiveInteractionsinInternationalCooperation1/15單選題(1分)ThemostcriticalprincipleoftheWorldTradeOrganizationis().MFNprincipleTheprincipleofchangeablesystemtheprincipleofnon-discriminationMarketaccessprinciple答案：C2/15單選題(1分)Thesignoftheendof"companyimperialism"is().ThesecondindustrialrevolutionbrokeoutNewChinawasestablishedTheriseofemergingmarketsLatinAmericanindependence答案：C3/15單選題(1分)Thestrategyofshiftingcorecompetenciesonaglobalscaleisamongthefourtypesofinternationalcompetitivestrategies().InternationalstrategyTransnationalstrategyglobalstrategymultinationalstrategy答案：B4/15單選題(1分)Thefundamentalpurposeofinternationalcompaniestopursuestandardizedoperationsis().economicbenefitshugemarketeconomiesofscalemeettheneeds答案：C5/15單選題(1分)Thewaytoallocateresourcesgloballyincludes().valuechaindecompositionglobalresourcesearchconcentrateddispersionalloftheabove答案：D6/15單選題(1分)Inwhichofthefollowingmodes,thesubsidiaryishighlyflexibleandcanadapttodifferencesindifferentcountries().internationalcompanyglobalcompanymultinationalcompanymultinationalcompanies答案：C7/15判斷題(1分)ThemultinationalcompanywithitsheadquartersinShanghaihasatotalassetsofatleastUS$400million.()答案：√8/15判斷題(1分)Intoday'sworld,nocountryhasapurelyprotectedtradeorcompletefreetrade.()答案：√9/15判斷題(1分)Thecombinationofpurchasesandsalesofcompaniesfrombothcountrieshasledtoatradebalanceatthenationallevel.()答案：√10/15判斷題(1分)Thedifficultyofinternationalbusinessdecision-makingisalwayswithintherationalboundaries.()答案：×11/15判斷題(1分)Decisionmakersshouldtakeintoconsiderationinteractionsofcompetitors’FDIdecisions.答案：√12/15單選題(1分)Keypointsofoligopolisticreactioninclude：OligopolyUncertaintyoftheoverseasproductioncostsRiskaversionAlloftheabove答案：D13/15判斷題(1分)Thedecisionofonefirmtoinvestoverseasraisescompetingfirms’incentivestoinvestinthesamecountry.答案：√14/15判斷題(1分)OnlyMcDonald’sandKFCavoideachothertogaingreaterbenefits.答案：√15/15判斷題(1分)Whenthereisanearbycompetitor,thecompanyhastochargealowerpriceandsurrendermarketshare.答案：√Chapter6:Outsourcing1/15單選題(1分)HumancapitalsaysthatthedifferenceinhumaninvestmentisusedtoexplainthetheoryoftheUSforeigntradecommoditystructure.Heckshire-RussianprinciplethemysteryofLyon'scowardcomparativecosttheorylaborskilled答案：A2/15單選題(1分)Accordingtothefactorendowmenttheory,thefollowingcountriesthatarenotsuitablefordevelopingcapital-intensiveindustriesare().theUnitedStatesJapanAustraliaNorthKorea答案：D3/15單選題(1分)Liszt’stheoryofprotectiontradebelievesthattheobjectofprotectionshouldbe().agricultureServiceindustrychildishindustrytheinfantindustrythathasjustencounteredastrongdevelopmentopponent答案：D4/15單選題(1分)Thefollowingisnot"threetrades"is().processingsampleprocessingtheassemblyofthepartsCompensationtrade答案：D5/15單選題(1分)Whichofthefollowingtypesofcountriesisdominantwhentheproductisinthestandardproductionstage?()developedcountriesCapital-intensivecountriestechnology-intensivecountrieslabor-intensivecountries答案：D6/15單選題(1分)Therearebigdifferencesinservicetradebetweendevelopedanddevelopingcountries,andthebiggestdifferenceinthefollowingaspectsis().TravelservicesTransportationservicestechnicalservicesandconsultingsalesservice答案：C7/15判斷題(1分)TheEuropeandebtcrisishascausedeconomicturmoilwithintheEUandevenhasanimpactontheglobaleconomy.()答案：√8/15判斷題(1分)Blue-collarandunskilledworkersindevelopedcountriesalsoopposeglobalization.()答案：√9/15判斷題(1分)Thedevelopmentmodelandstrategyofmultinationalcompaniesareconstantlyevolving.()答案：√10/15判斷題(1分)Thesystemisnotstaticandwillchange.()答案：√11/15判斷題(1分)Anadvantagegainedbythefirstsignificantcompanytomoveintoanewmarket答案：√12/15判斷題(1分)First-moverstandsforlong-runbusinesssuccess.答案：×13/15單選題(1分)HowcouldFMAsleadtolong-runbusinesssuccess?LoyaltytobrandMarketnotlargeenoughtoaccommodatetwofirmsExclusivedealingcontractsAlloftheabove答案：D14/15判斷題(1分)Free-rideon“investments”madebythefirstmover.答案：√15/15判斷題(1分)Secondmoveralreadytaughtlocalworkersaboutmodernproduction.答案：×Chapter7:Globalization&internationalization1/15單選題(1分)Thematerialbasisforthedevelopmentofglobalizationis().TheoperatingresultsofmultinationalcompaniesTheresultsofthenewtechnologicalrevolutionGlobalnon-regulationandmarketizationpoliciesDeepeningandinnovationofinternationalfinancialmarkets答案：B2/15單選題(1分)IBM'sAsiaPacificheadquartersislocatedat().BeijingSeoulSingaporeTokyo答案：D3/15單選題(1分)Traditionalmultinationalcompaniesinclude().internationalcompanymultinationalcompanyglobalcompanyalloftheabove答案：D4/15單選題(1分)Thevastmajorityoftheworld'stop500companiesbelongto().GlobalmultinationalcorporationsRegionaldualizationmultinationalcorporationMultinationalcompaniesbasedonhostcountryregionsMultinationalcompaniesbasedonthehomecountry答案：D5/15判斷題(1分)Theinterestsofenterprisesarecloselyrelatedtothenationalinterests,andthosethatarebeneficialtoenterprisesmustbebeneficialtothecountry.()答案：√6/15判斷題(1分)Theworld'slargestchangeabletradeorganizationistheInternationalMonetaryFund.()答案：×7/15判斷題(1分)TheEUisaneconomiccommunity.()答案：×8/15判斷題(1分)Therootcauseofproductionandcapitalinternationalizationistherapiddevelopmentofmultinationalcorporations.()答案：×9/15單選題(1分)Theleadingforceandmaincarrierofeconomicglobalizationis().TradeliberalizationWTOmultinationalcompaniesWorldBank答案：C10/15單選題(1分)Thehighestlevelofeconomicintegrationis().freetradezoneEconomicandMonetaryUnionEconomicCommunitycustomsunion答案：B11/15判斷題(1分)Thedefinitionofoutsourcingistheenterprisefocusesonthenon-corebusiness,whilelettheexternalprofessionalprovidersdothecorebusiness.答案：×12/15判斷題(1分)Reductionandcontrolofcostsarethemainreasonsforoutsourcing.答案：√13/15單選題(1分)Whichoneisthemodelofcontemporaryenterprises？Built-inEnterprisePartial-outsourceEnterpriseTotal-outsourceEnterpriseAlloftheabove答案：D14/15判斷題(1分)Logisticscan’tbeoutsourced.答案：×15/15判斷題(1分)Keepingupwithcutting-edgetechnologyisnotthereasonforoutsourcing.答案：×Chapter8:MultinationalsandInternationalCapitalMovements1/15單選題(1分)WhichofthefollowingformsoftradeisgrowingfastestintheUnitedStates?()LicensetradeFranchisingsubcontractingagent答案：C2/15單選題(1分)Companiesthatrequirefeweremergingmarkets,butthatrequiremorecross-bordervaluechaincoordination,arecalled().emergingimportersandexportersCross-bordertradeRegionalcentralizedcompanyglobalcompany答案：C3/15單選題(1分)Whichofthefollowingelementsisnotacomponentofthecompetitiverelationshipinthefive-forcerelationshipmodel?()suppliercompetitorsPotentialcompetitorssubstitutes答案：A4/15單選題(1分)Ofthe100largesteconomiesintheworld,howmanymultinationalcompanies().48524951答案：D5/15單選題(1分)Someproductsdevelopedwithnewprinciples,newcomponents,andnewtechnologiesarecalled().newproductsupdateproductsimprovednewproductsnewproducts答案：C6/15判斷題(1分)Economicglobalizationisaninevitabletrendofsocialdevelopmentofproduction.()答案：√7/15判斷題(1分)Allforeigncurrenciesareforeignexchange.()答案：√8/15判斷題(1分)TheissuanceoftheeuroisessentiallyakindoftransferofthesovereigntyofEUmemberstates.()答案：√9/15判斷題(1分)TheEuropeandebtcrisishascausedeconomicturmoilwithintheEUandevenhasanimpactontheglobaleconomy.()答案：√10/15判斷題(1分)TheissuanceoftheeuroisessentiallyakindoftransferofthesovereigntyofEUmemberstates.()答案：√11/15判斷題(1分)BoththeGATTandtheWorldTradeOrganizationhavelegal(institutional)status.()答案：×12/15判斷題(1分)After2000,globalizationmainlyreliedonoffshoreoutsourcing.答案：√13/15單選題(1分)Themaindifferencesbetweendomesticinvestmentandinternationalinvestmentinclude:CultureLawandrulesInformationAlloftheabove答案：D14/15判斷題(1分)Controlincreaseddifficultycontrollingandcoordinatingacrossmarkets.答案：√15/15判斷題(1分)IncreasedimportanceofSmallandMedium-Size