PARTONEWITHWONDERFULAUTUMNTHECITY主題概念01CITYLIFE2025/10城市野CHILL計(jì)劃WONDERFULAUTUMN靈感來源本次活動(dòng)旨在打造一個(gè)“城市中的精神曠野”，讓參與者在咫尺之遙，獲得一場(chǎng)身心放松的“微度假”體驗(yàn)。城市中的精神曠野CITYLIFE2025/10WONDERFULAUTUMNSpiritualwildernessinthecityINSPIRATIONThiseventaimstocreatea"spiritualwildernessinthecity",allowingparticipantstohavea"micro-vacation"experienceofphysicalandmentalrelaxationwithinashortdistance.

都市生活中，“松弛感”與“附近性”已成為當(dāng)代人，特別是都市青年與高品質(zhì)家庭的核心情感訴求。一個(gè)位于城市之中，既能擁抱自然、感受季節(jié)流轉(zhuǎn)，又能滿足社交、購物、娛樂需求的復(fù)合型活動(dòng)，將成為市場(chǎng)的最優(yōu)解。松弛感與附近性Inurbanlife,"relaxation"and"proximity"havebecomethecoreemotionaldemandsofcontemporarypeople,especiallyurbanyouthandhigh-qualityfamilies.

Acomplexactivitylocatedinthecity,whichcannotonlyembracenature,feeltheflowofseasons,butalsomeettheneedsofsocialization,shoppingandentertainment,willbecometheoptimalsolutionofthemarket.CHILL&NEARBY核心創(chuàng)意THEIDEAS客群分析CUSTOMERS年輕態(tài)全齡新質(zhì)客群當(dāng)代社會(huì)，已突破年齡界限，全齡年輕態(tài)客群對(duì)生活的個(gè)性化向往，是品牌需要把握的要點(diǎn)。從客戶心靈觸點(diǎn)入手，捕捉情緒微光，打開秋日樂享生活。高品質(zhì)家庭高校學(xué)生都市青年Incontemporarysociety,whichhasbrokenthroughtheageboundaries,thepersonalizedyearningofyoungcustomersofallagesforlifeisthekeypointthatbrandsneedtograsp.Startfromthecustomer'sspiritualtouchpoints,capturetheglimmerofemotions,andopenuptheautumntoenjoylife.Newqualitycustomerbase策劃重點(diǎn)THEPOINT融合與共生巧妙融合“城市精致感”與“自然野趣感”，在場(chǎng)景打造、物料設(shè)計(jì)、業(yè)態(tài)組合上體現(xiàn)“都市野趣”的矛盾美學(xué)。INTEGRATIONSYMBIOSISINTEGRATION&SYMBIOSISItcleverlyintegrates"urbansophistication"and"naturalwildfun",andreflectsthecontradictoryaestheticsof"urbanwildfun"inscenecreation,materialdesign,andbusinessformatcombination.

CITYLIFE2025/10策劃重點(diǎn)THEPOINT松弛感氛圍摒棄傳統(tǒng)活動(dòng)的緊湊與喧鬧，通過開闊的布局、自然的聲景、舒適的休憩區(qū)，營(yíng)造可逛、可坐、可發(fā)呆的松弛氛圍。CHILLATMOSPHEREAbandoningthecompactnessandnoiseoftraditionalactivities,throughtheopenlayout,naturalsoundscape,andcomfortablerestarea,itcreatesarelaxedatmospherewhereyoucanstroll,sitandbeinadaze.CHILLATMOSPHERECITYLIFE2025/10策劃重點(diǎn)THEPOINT共創(chuàng)與分享設(shè)計(jì)一系列低參與門檻、高分享價(jià)值的互動(dòng)體驗(yàn)，鼓勵(lì)用戶自發(fā)產(chǎn)生內(nèi)容（UGC），利用社交媒體進(jìn)行二次傳播，形成話題效應(yīng)。CO-CREATIONSHARINGCO-CREATION&SHARINGDesignaseriesofinteractiveexperienceswithlowparticipationthresholdandhighsharingvalue,encourageuserstospontaneouslygeneratecontent(UGC),andusesocialmediaforsecondarycommunicationtoformatopiceffect.CITYLIFE2025/10策劃重點(diǎn)THEPOINT全感官體驗(yàn)從視覺、聽覺、嗅覺、味覺、觸覺全方位入手，打造沉浸式五感盛宴。FULL-SENSORYEXPERIENCEStartingfromtheall-roundsensesofsight,hearing,smell,taste,andtouch,wecreateanimmersivefeastforthefivesenses.FULL-SENSORYEXPERIENCECITYLIFE2025/10WONDERFULAUTUMN主題構(gòu)思THETHEME城市野CHILL計(jì)劃好市知秋PARTTWOWITHWONDERFULAUTUMNTHECITY創(chuàng)意內(nèi)容02CITYLIFE2025/10城市野CHILL計(jì)劃WONDERFULAUTUMNPERFORMANCEPERFORMANCE主題演藝城市野CHILL計(jì)劃CITYLIFE2025/10CITYLIFE2025/10{}秋野回響/

環(huán)境戲劇展演/秋野時(shí)裝周/不插電節(jié)奏派對(duì)主題演藝PERFORMENCE秋野回響弦歌共鳴世界回響以一場(chǎng)沉浸式音樂會(huì)，迎接秋天到來黃金色落葉中，以世界弦音，收獲人生喜樂Withanimmersivesymphonicconcert,

Welcomethearrivalofautumn

Inthegoldenfallenleaves,withthesoundofworldstrings,reapthejoyoflife秋天的第一支情歌世界的第一場(chǎng)和鳴我們的第一次共振Chapter01Chapter02Chapter03特邀管弦樂隊(duì)到場(chǎng)共同演繹秋野上的藍(lán)調(diào)時(shí)刻城市本土民謠樂隊(duì)秋日戀戀絮語經(jīng)典聯(lián)唱阿卡貝拉人聲樂團(tuán)自然人聲喚醒秋日氛圍CITYLIFEPERFORMANCE主題演藝PERFORMENCE環(huán)境戲劇展演以愛之名鮮活秋日自愛是生命磁場(chǎng)的第一縷光，與晚風(fēng)共舞，與星辰共鳴。靈魂豐盈者無需追逐浪漫，所有美好終將在你舒展的四季里雙向奔赴。Self-loveisthefirstrayoflightinthemagneticfieldoflife,dancingwiththeeveningbreezeandresonatingwiththestars.Thosewhoarefullofsouldonotneedtochaseromance,allthebeautywilleventuallygoinbothdirectionsinyourstretchedfourseasons.}主題演藝PERFORMENCE環(huán)境互動(dòng)音樂劇《搖擺三重奏·以愛之名》英國(guó)愛丁堡藝穗節(jié)|多屆烏鎮(zhèn)戲劇節(jié)古鎮(zhèn)嘉年華單元、青年競(jìng)演單元|西安戲劇節(jié)&忙罷藝術(shù)節(jié)|桂林藝術(shù)節(jié)｜上海國(guó)際藝術(shù)節(jié)·南潯國(guó)際親子藝術(shù)節(jié)|深圳南山戲劇節(jié)|第七屆「回響兒童節(jié)」|銀川自然之光戲劇節(jié)團(tuán)隊(duì)經(jīng)歷四首歌曲，Happyending故事和人物以三星堆那顆神樹上的太陽神鳥為原型進(jìn)行創(chuàng)作太陽神鳥、神樹和使者，帶你跨越星辰大海踏上尋找愛的旅途主題演藝PERFORMENCE秋野時(shí)裝周大地之息潮流為衣將“自然野趣”與“時(shí)尚潮流”結(jié)合，視覺沖擊力強(qiáng)，完美定調(diào)活動(dòng)的高級(jí)質(zhì)感，吸引時(shí)尚潮人。Combining"naturalwildfun"with"fashiontrend",ithasastrongvisualimpactandperfectlysetsthehigh-endtextureoftheevent,attractingfashiontrendsetters.}城市牧野拉滿秋日氛圍LAYOUT廣邀大咖齊聚城市達(dá)人LET’SOUT萬服來潮臻選小眾品牌LET’SOUTCITYLIFEPERFORMANCE主題演藝PERFORMENCE不插電節(jié)奏派對(duì)山秋落日節(jié)奏為伴在微風(fēng)中感知自然的力量，一起被音符治愈那些即興的舞步,比任何編排都更接近自由PerceivethepowerofnatureinthebreezeandbehealedbythenotestogetherThoseimproviseddancestepsareclosertofreedomthananychoreography}主題演藝PERFORMENCE不插電音樂派對(duì)Groovepapa律都打擊樂上海市百支群眾文藝示范團(tuán)隊(duì)。在巴西、拉丁、非洲等集體鼓樂風(fēng)格基礎(chǔ)上融合創(chuàng)意節(jié)奏和律動(dòng)，以富有感召力的現(xiàn)場(chǎng)為觀眾帶來鮮活持久的能量！

WARMING-UPWARMING-UP互動(dòng)體驗(yàn)城市野CHILL計(jì)劃CITYLIFE2025/10CITYLIFE2025/10{}古著秋市集

/自然工坊/URBEN運(yùn)動(dòng)挑戰(zhàn)/知秋味大賞互動(dòng)體驗(yàn)WARMING-UP生活難得“有腔調(diào)”銀鹽復(fù)古市集古著市集指尖方寸森林果殼風(fēng)鈴自然工坊年輕化友好場(chǎng)域大家運(yùn)動(dòng)會(huì)URBEN運(yùn)動(dòng)挑戰(zhàn)吃吃喝喝才是正經(jīng)事美拉德食集知秋味大賞互動(dòng)體驗(yàn)WARMING-UP生活難得“有腔調(diào)”銀鹽復(fù)古市集古著市集Vintage市集廠牌。以咖啡\攝影\服飾\家居\雜貨等元素為美學(xué)語言，沉浸式生活趣味式體驗(yàn)。互動(dòng)體驗(yàn)WARMING-UP指尖方寸森林果殼風(fēng)鈴自然工坊ASMR自然療愈DIY每一顆被選中的種子，都被賦予了新的使命。指尖穿梭，傾聽自然的聲音?；?dòng)體驗(yàn)WARMING-UP年輕化友好場(chǎng)域大家運(yùn)動(dòng)會(huì)URBEN運(yùn)動(dòng)挑戰(zhàn)都市中向陽而生的健康生活方式。攀巖\騎行\(zhòng)搏擊\路亞\匹克球\漿板……尋找心靈與體能的平衡態(tài)互動(dòng)體驗(yàn)WARMING-UP吃吃喝喝才是正經(jīng)事美拉德食集知秋味大賞一年一度，豐收之季歡樂時(shí)光「鮮入為煮」開市周末一起來趕秋日市集了喂～PARTTHREEWITHWONDERFULAUTUMNTHECITY主題布景03CITYLIFE2025/10城市野CHILL計(jì)劃WONDER