注：不含主觀題第1題判斷題(1分)1.7Itisnecessaryforentrepreneurstohavecreativegenius.第2題判斷題(1分)1.6Theprojectentrepreneurialbehaviorofemployeesinanorganizationisanewformofentrepreneurship,calledintrapreneurship.第3題判斷題(1分)1.5Thesocialentrepreneurshipthathasemergedinrecentyearsisessentiallynotatypeofentrepreneurship.第4題多選題(2分)1.4Thecorporategoalpursuedbysocial

entrepreneurshipis:AeconomicprofitsBsocialbenefitsCcorporaterecognitionDrealizationofselfvalue正確答案：AB第5題單選題(1分)1.3Innovativeeconomyrefersto:AScientificinnovationplaysadominantroleineconomy.BNewbusinessmodelshavebeencreated.CNeweconomicvalueshavebeencreated.DTheoriginaleconomicdevelopmentdirectionshavebeenchanged.第6題單選題(1分)1,2Thesuccessofplentyofentrepreneurshasindicatedthekeytosuccessis:AentertainingcreativeideasBproducinghigh-qualityproductsCmasteringadvancedtechnologiesDselectingtherightmarket第7題單選題(1分)1.1Withthedevelopmentoftheinnovativeeconomy,emergingindustrieshaveappearedandentrepreneurialformshavechangedalot,includingnotonlyindividualentrepreneurship,butalso:AorganizationalentrepreneurshipBscientific

entrepreneurshipCresource-intensiveentrepreneurshipDsocialentrepreneurship2CultivationofInternalSkillsofEntrepreneurs第1題判斷題(1分)2.7

Flexiblethinkingabilityistheflexibleuseofmultiplethinkingforms.第2題判斷題(1分)2.6Entrepreneurshipawarenessisakeenresponsetobusinessopportunities,andagoodqualityofentrepreneurs.第3題判斷題(1分)2.5Valuerepresentswhatonewishestoobtainfromsocietyandcareer,andplaysavitalrole,soitwillaffectone'sbehavioranddecision-making.第4題多選題(2分)2.4Whichentrepreneurshipspiritshavebeenreflectedinthepowerfulmottoof"Iwanttodream,Iwanttocreate,Iwanttofail,andIalsowanttosucceed":AAggressivenessBCreativenessCForgingAheadDNeverGivingUp正確答案：ABCD第5題單選題(1分)2.3Intheprocessofstartingabusiness,internallyorganizingandcoordinatingtheoperationofdepartmentsandexternallymaintainingcustomerrelationsbelongtowhichofthefollowingskills:AprofessionalknowledgeandskillsBself-managementskillsCtransferableskillsDinnovativeabilities第6題單選題(1分)2.2Basedonwhichmanagementthinking,McKinseydividescorporatebusinessintothreecategories,namely,corebusiness,developingbusinessandfuturebusiness:AinnovativethinkingBsystematicthinking,CdialecticalthinkingDstrategicthinking第7題單選題(1分)2.1Thesocialresponsibilityofentrepreneurscanbereflectedinentrepreneurialbehavior,suchascombiningpersonalsuccesswith():AsocialservicesBselfvalueCeconomicinterestsDinnovativeproducts3Self-PositioningofEntrepreneu第1題判斷題(1分)3.7One'sabilityiscomposedofmultiplefactors,andonecannotbesimplyjudgedbyhis/hertestscores.第2題多選題(1分)3.6Thetwomainwaystofindentrepreneurialopportunitiesindevelopmenttrendsare:AbasingonpersonalinterestBfillinggapsinthemarketCsolvingexistingproblemsDtakingadvantageofpatenttechnologies正確答案：BC第3題單選題(1分)3.5Entrepreneursneedtopositionthemselvesforentrepreneurialchoicesinorderto:AfocusonentrepreneurialprojectsthatmeettheirowncharacteristicsBfindentrepreneurialopportunitiesinlinewithdevelopmenttrendsCdiscoverunsolvedproblemsDfillgapsinthemarket第4題單選題(1分)3.4Thetypeofentrepreneurshipthatcombinespersonalprofessionalknowledgeandskillswithinnovativeandcreativeabilitiesiscalled:AinnovativeentrepreneurshipBsocialentrepreneurshipCtechnology-orientedentrepreneurshipDspecialty-integratedentrepreneurship第5題單選題(1分)3.3AccordingtoMaslow’sHierarchyofNeeds,thehighestlevelofhumanneedsis:AsafetyneedsBbelongingnessandloveneedsCesteemneedsDself-actualization第6題單選題(1分)3.2WarrenBuFFettsaid,“There'snodifferencebetweenyouandme.Ijusthaveachancetodomyfavoritejobeveryday",whichshows:AWecandoeverythingaslongaswearerich.BSelfinterestinspiresenthusiasmforworkandbringscareerachievements.CWemustdowhatwelike.DIfyouhaveclearinterest,youwilldefinitelysucceedinyourcareer.第7題單選題(1分)3.1Regardlessofourabilitydifferencesandexternalevaluation,whatwestillwanttodoisour():AinterestBaspirationCgoalDphilosophyofvalue4WhereisYourCustomer第1題多選題(2分)4.8AccordingtotheoryofTippingPoint,whatarethemodesthatcantriggerproductpopularity?(

)AscreamingpointthinkingBthestickinessfactorCthelawoffewDpowerofcontext正確答案：BCD第2題多選題(2分)4.7Whatconditionsareneededinordertojudgewhetheramarketisaneffectivemarket?()AThemarketcangeneratepositivecashflows.BThemarkethascustomerswiththesameneeds.CProductsandservicesfromscientificresearchmeetcustomers'needs.DCustomerscanrefertoeachotherinthemarket.正確答案：ABCD第3題多選題(2分)4.6Entrepreneursoftenchoosethefinallandingmarketfrommanytargetmarkets.Whichofthefollowingperspectivescanbeconsidered?()AwhetherthetargetmarketformareputationeffectBwhetherthetargetmarketexistsgapsCwhetherthetargetmarkethasappropriatecapacityDtheiterationfrequencyoftechnologiesinthetargetmarket正確答案：ABC第4題多選題(2分)4.5Ifyouwanttoclarifythepotentialproblemsandopportunitiesofcustomersthroughmarketresearch,thetwomosteffectivewaysare?()AlookinguprelevantresearchanddataBCommunicatingwithcustomersfacetofaceCobservingcustomers'behaviorDconsultingprofessionals正確答案：BC第5題判斷題(1分)4.4Themoremarketsanentrepreneurialprojectcanserve,thegreaterthesuccess

possibilityoftheentrepreneurialproject.（）第6題判斷題(1分)4.3TheAmericanCoca-ColaCompanyhasproducedonlyoneflavored

andonebottled(withthesamesize)Coca-Colabeverageforalongtime.Thisisatypicalexampleofsingleproductstrategy.(

)第7題單選題(1分)4.2Customerneedsinthesamemarketsegmenthave().AabsolutecommonalityBmuchcommonalityClittlecommonalityDmanydifferences第8題單選題(1分)4.1Whichofthefollowingisnotacriterionforamarketsegment?(

)AgeographicalandenvironmentalfactorsBdemographicfactorsCpsychologicalfactorsDindustryfactors5WhatCanYouOfferYourCustomers第1題判斷題(1分)5.8TrueorFalse:Whendiscussingtheproductsandservicesacompanyusetocreatevalues

forcustomers,wemustsolvetheproblemofwhatformofvaluethecompanyispreparedtodeliverto

its

targetcustomers.(第2題判斷題(1分)5.7

Corevaluemainlyreferstothepatentedtechnologies

ofacompanyorateamthatcanprovidecorrespondingservicestocustomers.()第3題多選題(2分)5.4Usingthe

quadrantdiagramtolocatecompetitive

positionisthemosteffectivewayintheentrepreneurialprocess.Thespecificstepsare:a.dividethehorizontalaxisandtheverticalaxisintotwoparts.b.markthehorizontalaxisasthefirstpriorityneedsofcustomers;c.putthe"worstcase"

ofcustomers'needsneartheoriginontheleftsideofthehorizontalaxis;d.putthe"bestcase"of

customers'needsontherightsideofthehorizontalaxis;e.marktheverticalaxisasthesecond

priority

needsofcustomers,putthe"worstcase"ofcustomers'

needsneartheorigin,and

putthe

"bestcase"ontheplacefarfromtheorigin;f.markyourcompanyandcompetitors(includingcurrentandfuturecompetitors)onthediagram,andmeanwhile,indicaterelevantoptionsof"currenthabits"and"futurebehavior"ofcustomers.Basedonthis

quadrantdiagram,wecanmakeanin-depthinterpretationofthecompany'spositioning:（

）AWhenthecompanyisintheupperrightofthediagram,thetwopriorityneedsofcustomerscanbewellmet.BWhenthecompanyisinthelowerleftofthediagram,itscompetitive

position

shouldbethelowestCDeterminingthecompetitive

positioncanquicklyshowthegaps

betweenyourownproducts

andyourcompetitors.DAlthoughthecorevalueofancompanyisrelativelyflexible,itsrangeofchangeisusuallylimited.正確答案：AB第4題多選題(2分)5.6Productbrochuresareoneofthewaystovisuallydisplayaproduct,anditcanalsobereplacedbyothermethods.Inthisprocess,whichofthefollowingimposelittleimpact?()AdemonstratingcorporateinnovationcapabilitiesBdemonstratingthediversityofmethodstointroducetheproductCenhancingtheloveofcustomerstowardstheproductDexplainingthecharacteristics,functionsandvaluesoftheproduct正確答案：ABC第5題多選題(2分)5.5

Entrepreneurswillencountermanyproblemswhendevelopinganewmarket.Inthisprocess,theywillfacevariousobstacles,andwhichofthefollowingareeasierforthemtoovercome?(

)AproductqualityBmarketingchannelsClocationDcurrentbehaviorhabitsofcustomers[Analysis]:Thecurrentbehaviorhabitsofcustomersisthebiggestobstaclethatentrepreneursencounterwhendevelopinganewmarket,becausecustomersareoftenaccustomedtothepresentconsumptionmethodsandhaveformedconsumptiondependence.正確答案：ABC第6題多選題(2分)5.3Whataspectsshouldbepaidattentiontowhendetermininghowaproductmeetscustomers'valuechainrequirements?(

)AprofitablechannelsofthisproductBwhatimportantjunctionpointsdothisproducthaveCwhyshouldcustomersbuythisproductDwhatobstaclesmayhindertheuseofthisproduct

正確答案：BCD第7題單選題(1分)5.2Thepositioningofquantitativevalueofproductsmustpayattentiontotheauthenticityandcredibilityofdata.Forstart-ups,integrityisthecredibilityguaranteefordevelopment.Therefore,whatshouldentrepreneursdo?(

)Apromiseless,dolessBpromisemore,domoreCpromisemore,dolessDpromiseless,domore

第8題單選題(1分)5.1Themostdirectandeffectivewaytoreflectfullcycleusecasesis:(

)AvisualizationmethodBpresentationCintroductionoftextmaterialsDcustomers'selflearning6HowdoCustomersBuyYourProducts第1題判斷題(1分)6.8

Mappingtheprocessofacquiringpayingcustomersmustbebasedonthepremiseofentrepreneurialuse.()第2題判斷題(1分)6.7Thebasisfordistinguishingaprimaryinfluencerfromasecondaryinfluencerreferstotheimpacthe/shehasimposedonthedecision-making.()第3題多選題(2分)6.6Takea

complexcaseofcorporateprocurement

asanexample.Therolesofcustomers'decision-making

canbedividedinto?()AMainroleBOrdinaryroleCOtherroleDSpecialrole正確答案：AC第4題多選題(2分)6.5Intheprocurementdecision-making,therewillbeotherdecisionsthatmaybringplentyofunknownstothetransactionprocess,includingdecisionsmadebywhichofthefollowinggroups?()AprimaryandsecondaryinfluencersBopponentsCprocurementdepartmentDadvocates正確答案：ABC第5題多選題(2分)6.4Whatarethefollowinglinksintheprocurementprocessforpayingcustomers?()Awhatarethemainparticipantsinthedesignofthedecision-makingBhowtodeterminetheinfluenceoftheseparticipantsintheprocurementprocessChowmuchbudgetauthoritydotheseparticipantshaveDhowlongdoesittaketocompleteallthesesteps

正確答案：ABCD第6題多選題(2分)6.3Intheprocessofentrepreneurship,wegenerallybelievethatthefollow-upmarketisgenerallydividedinto()?AsellingadditionalproductstothesamecustomersBsellingthesameproductstothesamecustomersCsellingthesameproductstoadjacentmarketsDsellingadditionalproductstoadjacentmarkets正確答案：AC第7題單選題(1分)6.2Commoditiesarethelinkthatconnectsconsumersandproducers.Theycansatisfyacertainorafewneedsofconsumers,thatistosay,consumerswillfirst()accordingtotheirownneeds?()AchoosingbuyingchannelsBestablishingcorrespondingproductsasaconnectionintheircognitionCcarryingoutproductionactivitiesDresearchingprice-qualityratioofcommodities第8題單選題(1分)6.1Inthesalesprocessofentrepreneurialproducts,sometimeswemayfaceamarketfullofindividualconsumers,andsometimeswemayfaceamorecomplexmarketoforganizations.Underthisbackground,itseemsverydifficultforustojudgewhetherconsumersdecidetobuyourproducts.()isatoolusedtocopewithdifferentsituationsofcustomers'decision-makingcomplexity?AanalyzingproductfeaturesBresearchingoncustomers'decisionsCmappingthesalesprocessDestimatingthemarketcapacityExplanation:Inthesalesprocessofentrepreneurialproducts,sometimeswemayfaceamarketfullofindividualconsumers,andsometimeswemayfaceamorecomplexmarketoforganizations.Underthisbackground,itseemsverydifficultforustojudgewhetherconsumersdecidetobuyourproducts.Customers'decision-makingprovidesusatooltocopewithdifferentsituationsofcustomers'decision-makingcomplexity.7HowtoMakeMoneyfromtheProduct第1題判斷題(1分)7.8Amongcommonbusinessmodels,theauthorizationmodelreferstothe

model

thatproducescontinuousprofits

byprovidinglowerpurchasepricesforcustomers

intheearlystage,and

adjustingsubsequent

costsinaccordancewithsalesvolumes.第2題多選題(2分)7.7Howtoreducethecostofacquiringcustomers?()ATorealizeautomatedsalesandincreasetheconversionrateofsales

opportunitiesBTospeedupthesalesprocessandreducethedevelopmentcostofsales

opportunitiesCToformreputationeffectDTocontinuouslyfocusonthetargetmarket正確答案：ABCD第3題多選題(2分)7.6Whatarethewaystoenhancecustomers'lifetimevalue?()Astrengtheningtheemphasisoncustomers'lifetimevalueBimprovingthequalityofcustomerservice,andusingpersonalizedservice

toshapeandimprovecustomerrelationsCrewardingloyalbehaviorandloyalcustomersDbuildingadriventeamofcustomers'lifetimevalue正確答案：ABCD第4題多選題(2分)7.5Whataspectsshouldbeconsideredwhenweareformulatingapricingstrategy?()Options:AcombinedcostsBcompetitivepositionofthemarketCmarketdemandDbusinessmodelofthecompany正確答案：ABCD第5題多選題(2分)7.4Whatarethecharacteristicsofasuccessfulbusinessmodel?()AsimpleproductsBsimplebusinesspremisesCrepeatableconsumptionDmultiplevalue-addeddimensions正確答案：ABCD第6題單選題(1分)7.3Ingeneral,intheearlystagesofthesalesprocess,thecostofacquiringcustomeris______customers'lifetimevalue?()ALessthanBEqualtoCGreaterthanDLessthanorequalto第7題單選題(1分)7.2Intheinitialstageofproductlifecycle,wecallthepricingstrategythatsetshighproductpricesinordertomaximizeprofitsas___?()AsatisfactorypricingstrategyBpenetrationpricingstrategyCskimmingpricingstrategyDpsychologicalpricingstrategy第8題單選題(1分)7.1Theessenceofbusinessmodelsisthesustainableprofitabilityof______,______,and______.()Avalueinnovation,valueproduction,valuepossessionBvaluediscovery,valueproduction,valuepossessionCvaluediscovery,valuetransmission,valuepossessionDvaluetransmission,valueinnovation,valuepossession8ProductDevelopmentandDesign第1題判斷題(1分)8.8Regardlessofthesizeofacompany,itisamustforthecompanytoverifywhethercustomerswillpayforproductsbefore

officiallylaunching

theproducts.第2題判斷題(1分)8.7Whendeterminingimportantassumptions,wedon’thavetoworryabouthowtodesigntheexperimentalmethods

duringtesting;instead,weonlyneedtopayattentiontohowtodecomposeimportantassumptionsandtrynottomissanyassumptions.第3題判斷題(1分)8.6Whendeterminingimportantassumptions