三伏天涼身訂制脆皮青年の冰感自救指南涼茶鋪糖水涼

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……當(dāng)還警脆皮青年皮閑黏賊面肩頸垂暴擊：2.

情緒內(nèi)耗：“出門5分鐘，流汗2小時(shí)”的煩躁感拉滿；3.

社交焦慮：“約飯怕熱、約玩怕曬”的“宅家躺平”心態(tài)蔓延。三

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天涼身訂制溫和解暑計(jì)劃不追求猛灌冰飲、暴汗運(yùn)動(dòng)的“爽感”,而是通過草本、輕運(yùn)動(dòng)、冰品巧吃、感官放松，讓“脆皮青年”在三伏天既舒服又健康。畢竟，夏天的正確打開方式，從來不是和高溫硬

剛，而是找到與它和諧相處的“涼感節(jié)奏”。三伏天涼身訂制這個(gè)夏天，脆皮但不脆弱!以“冰感自救”為切口，通過四大場(chǎng)景化活動(dòng)，為脆皮青年提供“科學(xué)+趣味+社交”的清涼解決方案，

打造“夏日必備記憶點(diǎn)”,同步提升品牌“懂年輕人、會(huì)玩溫度”的情感價(jià)值。三伏天涼身訂制Let's

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增強(qiáng)客群粘性通過趣味互動(dòng)與定制化冰感體驗(yàn)，強(qiáng)化年輕群體情感共鳴，建立長(zhǎng)期用戶聯(lián)系，提升品牌忠誠度。√

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有趣、適合都市人群的運(yùn)動(dòng)會(huì)，用運(yùn)動(dòng)對(duì)抗炎熱，讓汗水成為快樂的et's

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活動(dòng)創(chuàng)意話題設(shè)計(jì)話題名稱：#我在三伏天偷偷開了空調(diào)模式#文案風(fēng)格參考：夏日的風(fēng)是假的，陽光是真的，我出汗的額頭也是真的。

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活動(dòng)預(yù)熱海報(bào)設(shè)計(jì)視頻主題關(guān)鍵詞：

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以一位“都市脆皮青年”的視角，記錄他在三伏天里的日常掙扎：通勤熱成狗、辦公室熱成仙、健身完像泡過水、晚上睡覺像蒸桑拿……然后鏡頭一轉(zhuǎn)，他

開始使用各種“冰感自救神器”,比如冰敷貼、冷感面膜、

降溫噴霧、冰鎮(zhèn)飲料、涼感T恤等，整個(gè)人從“熱蔫狀態(tài)”

切換到“清爽開掛模式”。胸造

turo

需盥et's

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