學(xué)必求其心得，業(yè)必貴于專精學(xué)必求其心得，業(yè)必貴于專精學(xué)必求其心得，業(yè)必貴于專精Module4Unit1ProjectDevelopinganadcampaign◆Learningaims：(1）Tolearnaboutsomebasicinformationaboutanadcampaign。（2)Toapplywhatwehavelearnttodevelopanadcampaign.(3)Toknowhowtocooperateanddotheprojecttogether.◆Highlightsanddifficultpoints：（1）Comprehendthetwoarticlesskillfullyandcritically。(2)Increasetheawarenessofcooperationingroups.(3)Usewhatwehavelearnttodevelopanadcampaign..◆Teachingandlearningprocedures:Part1Lead—inReviewsomebasicinformationaboutadvertisements.Part2ComprehensionandconsolidationTask1:Skimmingandscanning:Readthefirstarticle(handout)quicklyandsilentlyandanswerthefollowingquestions.(1)Whichofthefollowingshowsthestructureofthearticle?（)A。 ① B.①② ③② ③④④C. ① D。①②②③③④④（2)WhichistheRIGHTorderofthestepsindevelopinganadcampaign？()a。Doresearchonyouraudience.b。Haveacleargoalandtargetaudience。c。Decidethemessageyouwanttosendtoyouraudience。d。Chooseanapproachtogettingyourmessageacross。A。a→b→c→d B.b→a→c→dC。b→c→a→d D。a→c→b→dTask2：Detailedreading：Readthearticlecarefullyandfindsomebasicinformationaboutanadcampaign.Howdoyoubuildanadcampaign？WhatanadcampaignisAplannedprogrammeofadvertisements（1)___________________variouskindsofadsareusedtoreachacertainaudienceHowtostartasuccessfuladcampaignDeterminingthetargetaudienceDoingalittleresearchandanalyzing（2）_______________youwanttoreachaheadof(3)______________Deciding（4）_______________tosayinyouradcampaignGatheringthefollowinginformation：the(5)_______________thattheyhave,their(6）_______________，theirinterestandhowtheyarepersonally(7）_________________bytheproblemDecidingwhat（8）___________youwanttouseEmployingthekindsofadsthatreachyour（9)______________audiencebesttogetyourmessage（10）______________Task3:Readthesecondarticle（sample）carefullyandtrytoaskandanswerquestionswhichhelpyoudevelopyourownadcampaign.Q：__________________________________________________________________________A:___________________________________________________________________________Q:__________________________________________________________________________A:___________________________________________________________________________...。.。______________________________________________________________________________________________________________________________________________________Part3DevelopinganadcampaignTask4：Chooseoneofthetopicslistedbelowasthesubjectofyouradcampaignorcomeupwithoneofyourowntodevelopyourownadcampaignandpresentittotheclass.AnimalprotectionEnvironmentprotectionAnti-dr