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UnitSixOrderingPartOne:TeachingAims&Requirements1.Helpstudentstolearnandmasterkeywords,phrasesandsentencepatternsaboutordering;2.Helpstudentstolearnhowtowriteabusinessletteraboutordering;3.Helpstudentstobeabletoplace,declineandacceptordersinwriting;4.Enablestudentstoknowaboutwhatashippingmarkis.PartTwo:BackgroundKnowledgeI.DefinitionofanorderOrderisa
commercialdocumentusedtorequestsomeonetosupplysomethinginreturnforpaymentandprovidingspecificationsandquantities.Orderletterscreateonehalfofacontract.Agoodletterorderinganitemorserviceshouldbeaccurateandcomplete.Or
Anorderisarequestforthesupplyofaspecificquantityofgoods.Itmayresultfromthebuyers’acceptanceorconfirmationofafirmoffermadebythesellersorresultfromthesellers’acceptanceorconfirmationofacounter-offermadebythebuyers.
II.Anordershouldatleastcontainthefollowingpoints:1. descriptionofthegoods,suchasspecification,size,quantity,qualityandarticlenumber(ifany);2. prices(unitpricesaswellastotalprices);3. termsofpayment;4. modeofpacking;5. timeoftransportation,portofdestinationandtimeofshipmentetc.H.SIMPSON&CO.,LTD.298SouthStreetSydney,AustraliaOrderNo.237OrderForm/PurchaseOrder
Date:July24,2011To:/Messrs.ChinaNationalImp.&Exp.Corp.Shanghai,ChinaWeconfirmouragreementonpurchaseofthefollowinggoods:Packing:IncottonclothbalesPayment:ByirrevocableL/CavailablebydraftatsightShippingMarks:(omitted)forH.SIMPSON&CO.,LTD.(sgd.)SecretaryQntyItemCatalogueNo.CIFSydneyNetTimeofShipment250BedSheets,106cm,blue67US$2.50eachDuringSeptember250BedSheets,120cm,primrose893.00eachDuringSeptember500PillowCases,blue1011.80apairDuringSeptember500PillowCases,primrose1201.80apairDuringSeptemberWhenplacinganorderwithaprintedorderform,itisoftensufficientmerelytoattachacomplimentssliplike:J.B.SIMPSON&CO.LTD.598SouthStreet,Sydney,AustraliaJiangxiTextilesImp.&Exp.CorporationNanchang,ChinaEnclosedpleasefindourOrderNo.115.Wewouldappreciatepromptshipment.Withcompliments(Regards)PrintedRoutineAcknowledgements:1.AcceptinganorderJiangxiImp.&Exp.Corporation6/Fl,ForeignTradeBuilding,ZhanqianRdNanchang,ChinaTelaxhankyouforyourOrderNo.….Weacceptyourorderandwillarrangeshipmentaccordingly.Ourletterofacceptancewillreachyouinafewdays.PrintedRoutineAcknowledgements:2.Anorderisbeingworkedon.JiangxiImp.&Exp.Corporation6/Fl,ForeignTradeBuilding,ZhanqianRdNanchang,ChinaTelaxehavereceivedwiththanksyourorderfor….Weareworkingonyourorderandwillkeepyouinformedintimeoftheprogress.PrintedRoutineAcknowledgements:3.RejectinganorderJiangxiImp.&Exp.Corporation6/Fl,ForeignTradeBuilding,ZhanqianRdNanchang,ChinaTelaxethankyouforyourOrderNo.…for….Becauseoursupplyofrawmaterialshasbeencommittedtootherordersformonthsinadvance,weareunabletoacceptyourorderatthistime.III.GeneralStructureofLettersofOrderingBeginningOpenwithageneraldescriptionofyourorderthatencompassesallthedetailsMiddleProvideallspecifications:quantityprice(includingdiscounts),size,catalognumber,productdescription,shippinginstructions(dateandplace),arrangementsforpayment(method,time,deposits),andcosttotals.EndingThankthesupplier-orsimplyendwithanindicationofpaymentorshipping.(Whenpossible,suggestafuturereaderbenefitofcomplyingwiththeorder.)
III-1Thestructureusedinlettersofplacinganorder:
1. Usedirectlanguageinthefirstparagraphtotellthesellerofthebuyer’sintentiontoplaceanorder.2. Describewhatisbeingorderedingreatdetail.Indicatethecatalognumbers,sizes,colors,prices,specificationsandallotherrelevantinformationthatwillenablethesellertofilltheorderwithoutanyfurtherquestions.3. ClosetheletterbyexpressingwillingnesstocooperateorsuggestingfuturebusinessdealingsIII-2.Thestructureusedinlettersofconfirminganorder:1. Expressappreciationfortheorderreceived.2. Assurethebuyersthatthegoodstheyhaveorderedwillbedeliveredincompliancewiththeirrequest.Itisalsoadvisableforthesellerstotaketheopportunitytoreselltheirproductsortointroducetheirotherproductstothebuyers.3. Closetheletterbyexpressingwillingnesstocooperateorsuggestingfuturebusinessdealings.III-3.Thestructureusedinlettersofdeclininganorder:APositiveOpening—Itissensibletoopentheletterinapositivewayinordertoplacethemessageinitscorrectcommunicationcontext.Forexample,appreciationorpleasureinreceivingtheordercanbestatedatthebeginningoftheletter. Detailedexplanations—Whendeclininganorder,detailedandsensiblereasonsshouldbeprovidedinordertoretainthereader’sinterestinthewriter’sproductsorservices.Inaddition,inordertoconcludeadeal,thewriterusuallyofferssuitablesubstitutes,makescounter-offersandpersuadesthebuyerstoacceptthem. APositiveClose—Endtheletterinthewaythatmakesthereaderawareofthewriter’sexpectationforfuturebusinessrelationswithhim.AdditionalBackgroundKnowledgeShippingmarks運輸標志,通常稱為嘜頭,由五部分組成。Ashippingmarkreferstotheletters,numbersorothersymbolsplacedontheoutsideofcargotofacilitateidentification.AstandardshippingmarkmustcontainfourpartsaccordingtotheUNregulation.Theyare1)theEnglishabbreviationofthereceiver;2)referencenumber,suchasordernumberorinvoicenumber,etc.;3)destination;4)serialnumber;5)thewholesymbolordesignlikeatriangle,circleorrectangle.PartThree:SampleLetters(1)StudyUsefulWords&Phrases1.perprep.每一;經(jīng)20piecesto/perapackand10packsto/peracarton每包20支,10包一條。YourorderedgoodswillbeshippedperS.S.EastWindintime.規(guī)范所訂貨物將按時由“東方”輪裝出。Itistheusualpracticeherethat10shirtsarepackedto/peracartonand10cartonsto/perastrongseaworthywoodencase.當?shù)氐膽T例是每十件襯衫裝一紙盒;十個紙盒裝一個堅固的適航木箱。2.chargev./n.費用(在具有“否定”、“單項”的含義或其他習語中,常用單數(shù))Weshallsendyouthesamplesfreeof(without)charge.我方將免費寄送這些樣品。Forlikeimportedanddomesticgoods,allbodiesandagencieswouldissuethesamemarkandchargethesamefee.對于同類進口和國產(chǎn)貨物,所有機構(gòu)和部門將頒發(fā)相同的標志和收取相同的費用。3.accountn./v.賬戶;原因、理由Weshallcredit/USD$500intoyouraccountuponreceiptofthesamples.收到樣品后,我方就把500美元的貨款貸記貴方賬戶。for(on)one’saccount由……支付,為……緣故Theadditionalinsurancepremiumisforthebuyer’saccount.額外保險費由買方負擔。Notwithstandinganyinstructiontotheconrary,Thisfeeshouldbeforaccountofthebeneficiary.如果沒有另外說明,這些費用會從受益人的賬戶中扣除。4.Includevt.包含,包括Thesecommoditiesincludeoil,soybeansandmetalslikecopper.這些商品包括石油,大豆和金屬,比如銅。Alsosee:Therearesomecommodities,includingoil,soybeansandmetalslikecopper.Therearesomecommodities,inclusiveofoil,soybeansandmetalslikecopper.
Therearesomecommodities,andoil,soybeansandmetalslikecopperincluded.5.orderv./t.訂貨;訂單;次序Place/makeanorderwithsb.向某人訂貨Accept/entertainanorderfromsb.接受/承接某人訂貨;Declineone’sorder謝絕訂貨;Fulfillone’sorder按訂單履行訂貨/交貨義務Cancelone’sorder取消訂貨Withdrawone’sorder撤銷訂貨Comparethefollowing:1.Thankyouforyourorders,butwearenownotinapositiontoentertainanyfreshordersjustbecausewehavealargebacklog.感謝貴方訂貨,但由于我方手中訂單積壓過多而無法接受任何新的訂貨。Sinceourmanufacturerhastoomanyordersinhand,weregretthatwecannotacceptyourorder. 因為我們的制造商手頭上訂單太多,所以很遺憾,我們無法接受貴方訂單。Aswearefully/heavilycommitted,wearenotinapositiontoentertainanyfurtherorders.
由于我們訂貨已滿,所以不能接受新的訂單。6.convincev.說服,使確信Idon'tmeantopersuadeanybodyandconvinceanybodyofthat,sinceexercisingiseveryone'spersonalbusiness,itisaninvestmentforfuture.
我可不想勸說任何人,也不打算說服任何人,因為健身是每個人自己的事,是為將來做投資。beconvinced相信……Weareconvincedofthecommercialintegrityofthesupplier.我方相信該供應商的商業(yè)信譽。PartThree:SampleLetters(2)StudyUsefulWords&Phrases1.daten.日期;約會;年代;棗椰子vi.過時;注明日期;始于(某一歷史時期)
vt.確定…年代;和…約會ofevendate同一天的,當天的[用于信和文件中]one‘ssteaddate關(guān)系穩(wěn)定的朋友outofdate舊式的;廢棄的;過時的,不用的todate到此為止,迄今為止直到現(xiàn)在,到今天;至此uptodate最新的;最近的;Thisfashionisoutofdate.這種式樣過時了。Pleasedatethecheckasoftheevendate.請在支票上注明同一天的日期。
2.Discountn.折扣;vi.貼現(xiàn);打折扣出售商品;vt.打折扣;將…貼現(xiàn);貶損Inordertopopularizetheseproducts,allthecataloguepricesaresubjecttoaspecialdiscountof1070duringthemonthofFebruaryonly.為了推銷此產(chǎn)品起見,對于目錄上所列的價格,凡在2月份內(nèi)訂貨,均可享有10%的特別折扣。Toourregret,weareunabletoacceptyourorderatthepricerequested,sinceourprofitmargindoesnotallowusanyconcessionbywayofdiscountofprices.很抱歉,我方不能按貴方所要求的價格接受訂單,因為我方利潤已不容許我方再打任何折扣。Thestorediscountedallcomputersforthesale.該店削價出售全部待售的電腦。3.dueadj.到期的;預期的;應付的;應得的n.應付款;應得之物1).become(或come,fall)due(票據(jù))到期,期滿(應償付、付給、舉行等),支付日期到了Allthebillsmustbepaidbeforedue.所有的賬單須在到期強支付。Theamountduetous/duefromyouisupto$2000.你方欠付我方的費用高達2000美元。2).duetoa.應歸于,應歸功于;應歸咎于;因…而產(chǎn)生,(作為結(jié)果)發(fā)生Mr.Brightsaysourbonusincreasewasduetoyoursuccesswiththatcontract.布賴特先生說我們的獎金增多要歸功于你成功簽訂了合同。4.invoicen.發(fā)票;v.開具發(fā)票發(fā)票是指一切單位和個人在購銷商品、提供勞務或接受勞務、服務以及從事其他經(jīng)營活動,所提供給對方的收付款的書面證明,是財務收支的法定憑證,是會計核算的原始依據(jù),也是審計機關(guān)、稅務機關(guān)執(zhí)法檢查的重要依據(jù)。它分為:commercialinvoice商業(yè)發(fā)票,customsinvoice海關(guān)發(fā)票,exportinvoice出口發(fā)票,salesinvoice銷售發(fā)票,uniforminvoice統(tǒng)一發(fā)票,proformainvoice形式發(fā)票,provisionalinvoice臨時發(fā)票,等等。Thusthepremiumforthedifferencebetween130%and110%oftheinvoicevalueshouldbebornebythebuyers.所以發(fā)票金額的130%與110%的差額所需保險費應由買方承擔。5.raten.
比率,率;速度;價格;等級1).atallrates=atanyrate無論如何;至少;不惜任何代價;在任何情況下Wecanunderstandthat,buta10%commissioncan'tbeacceptedatanyrate.我們理解這一點,但無論如何10%的傭金是不能接受的。2).atthat(或this)rate如果按照那樣(或這樣)的情況;照那種(或這種)情況下去Atthatratetheyuanwoulddoubleinvalueinjust174tradingdays.如果以這樣的比例上漲,人民幣的價值在174個交易日內(nèi)即可翻番。3).attherateof以…的速度;以…的比率PartThree:SampleLetters(3)StudyofUsefulWords&Phrases1.coverv.besufficienttomeet,defray,oroffsetthechargeorcostof足以支付Enclosedyouwillfindacheckcovering(支付beenoughmoneyfor)yourcommissionon50m/tsbitterapricotkernels同時,cover還有許多其他解釋:WesendyouacopyofBillofladingcovering(關(guān)于)shipmentof50m/tswalnuts.Inordertocover(reimburse/repay)yourselffortheexpenses(收回這筆費用的墊款),youmaydrawonusat90days’sight.Cover作投保講,可有不同的搭配:WeshallcoverWPA(WithParticularAverage單獨海損賠債,擔保單獨海損,水漬險)insurance.WeshallcoverthegoodsagainstAllRisks.WeshallcoveryouagainstAllRisks.2.Stipulation
n.規(guī)定,條款stipulatev.規(guī)定Wherethepartiesstipulateotherwise,suchstipulationsshallgovern.當事人另有約定的,按照其約定。Allcreditsmuststipulateanexpirydateforpresentationofdocumentsforpayment,acceptanceornegotiation.一切信用證均須規(guī)定一個交單付款,承兌或議付的到期日。Duringthecurrencyoftheopenpolicy,theinsuredshalldeclaretotheInsurerinwriting,ingoodtimeeachandeveryriskfallingwithinthescopeoftheopencoveraccordingtothestipulations.在預約保險合同有效期內(nèi),投保方應當將預約保險合同范圍內(nèi)的每一筆保險,按規(guī)定及時向保險方書面申報。Bothpartiesshallabidebythecontractualstipulations.雙方的一切活動都應遵守合同規(guī)定。3..conformto=1).obey;follow2).conformwith=beinagreementwithTheimportersmustconformtotheCustomsregulation.進口商必須遵守海關(guān)的規(guī)定。PleasemakesurethatthestipulationsintherelevantL/CconformexactlywiththetermsstatedinourS/Csoastoavoidsubsequentamendments.請確保相關(guān)信用證規(guī)定完全與我方銷售確認書所述之條款一致,以免以后有來修改。
4.assure
vt.causetofeelsure使放心;makecertainof確保
Assurequalityofeachbatchisgoodandsteady.保證每批供貨質(zhì)量都穩(wěn)定。Wecanassureyouthatwearewellexperiencedinthisline.我們可以向你保證,我們可以在這銷售線上做得很好。Youmayrestassuredthatwehavearrangedtotransportthegoodsbyrail.請放心,我們已安排好了用火車運輸這批貨物。PartThree:SampleLetters(4)StudyofUsefulWords&Phrases1.regretv.feelsorry(for)regretdoing對做過的事表示遺憾、后悔;regrettodo對要做的事表示抱歉或遺憾ThepeoplewhocomeintoChinabasicallydon'tregretitandthosecompanieswhochoosethewisepathwillneverregretdoingso.已經(jīng)在中國發(fā)展的外國公司基本都不后悔,行事明智的公司更不會后悔。另外,regretful與人連用,表示感到遺憾;regrettable與物連用,表示令人遺憾。例如:Wefeelregretfultodeclineyourorderduetoasharpriseinproductioncost.由于生產(chǎn)成本急劇上漲,我們只得拒絕貴方訂單,十分遺憾。Itisregrettabletoturndownsuchagoodproposalofours.拒絕我方如此周到的建議,令人十分遺憾。2.inviewof=inconsiderationof鑒于;考慮到Inviewofourfriendlycooperation,wearepreparedtoacceptpaymentbyD/Pat60days'sight.
鑒于我們之間的友好合作,我們準備接受60天遠期付款交單的支付條件。Withaviewto以…為目的;著眼于;帶有……觀點;為了Wewriteyouwithaviewtoestablishtrad
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