2026下半年商務英語（BEC初級）核心詞匯與閱讀答題技巧

（考試時間：90分鐘滿分100分）班級______姓名______第I卷（選擇題，共40分）答題要求：本部分共有20道選擇題，每題2分。請從每題所給的四個選項中，選出最佳選項。w1.以下哪個單詞表示“折扣”？A.discountB.increaseC.profitD.expensew2.“negotiation”的意思是？A.生產B.談判C.運輸D.廣告w3.當我們說“aheadofschedule”時，意思是？A.按時B.提前C.落后于計劃D.按計劃進行w4.以下哪個是“客戶”的正確英文表達？A.colleagueB.competitorC.customerD.creditorw5.“expand”的同義詞是？A.extendB.reduceC.stopD.limitw6.表示“市場份額”的短語是？A.marketresearchB.marketshareC.markettrendD.marketvaluew7.“efficient”的意思是？A.昂貴的B.有效的C.無效的D.復雜的w8.以下哪個單詞表示“供應商”？A.purchaserB.sellerC.supplierD.manufacturerw9.“l(fā)aunch”aproduct意思是？A.生產產品B.銷售產品C.推出產品D.改進產品w10.“revenue”指的是？A.成本B.利潤C.收入D.支出w11.以下哪個是“質量”的英文單詞？A.quantityB.qualityC.qualifyD.quarrelw12.“targetmarket”的含義是？A.目標市場B.市場目標C.目標客戶D.市場定位w13.“cooperate”的意思是？A.競爭B.合作C.對抗D.獨立w14.表示“售后服務”的短語是？A.pre-saleserviceB.after-saleserviceC.saleserviceD.before-saleservicew15.“update”的意思是？A.更新B.保存C.刪除D.復制w16.以下哪個單詞表示“合同”？A.contactB.contractC.contentD.contestw17.“brandimage”指的是？A.品牌形象B.品牌價值C.品牌名稱D.品牌歷史w18.“allocate”的意思是？A.分配B.收集C.購買D.銷售w19.表示“市場需求”的短語是？A.marketsupplyB.marketdemandC.marketpriceD.marketsizew20.“promote”的同義詞有？A.pushB.preventC.postponeD.pull第II卷（非選擇題，共60分）答題要求：請將答案寫在相應題目的空白處。二、單詞拼寫（共10分）根據(jù)英文釋義寫出對應的商務英語單詞。1.（apersonorcompanythatbuysgoodsorservices）________________2.（theamountofmoneythatabusinessreceivesfromitssales）________________3.（tomakesomethinglargerinsize,number,oramount）________________4.（awrittenagreementbetweentwoormoreparties）________________5.（theactivityofbuyingandsellinggoodsandservices）________________三、詞義匹配（共10分）將左邊的單詞與右邊合適的釋義進行匹配。1.strategyA.提高，改善2.enhanceB.策略，方法3.resourceC.競爭對手4.competitorD.資源5.objectiveE.目標，目的四、閱讀理解（共20分）閱讀以下材料，回答問題。材料：Thecompanyisplanningtolaunchanewlineofproductsnextmonth.Thisnewlineaimstotargetadifferentmarketsegment.Themarketingteamhasbeenworkinghardonmarketresearchtounderstandtheneedsandpreferencesofthisnewtargetgroup.Theyfoundthatcustomersinthissegmentaremoreinterestedineco-friendlyproducts.So,thenewproductswillbedesignedwithsustainablematerials.Thecompanyalsohopestoincreaseitsmarketshareinthisnewareabyofferingcompetitivepricesandgoodafter-saleservice.w1.Whatisthecompanyplanningtodonextmonth?w2.Whyisthecompanytargetingadifferentmarketsegment?w3.Whatdidthemarketingteamfindoutaboutthenewtargetgroup?w4.Howwillthenewproductsbedesigned?w5.Whatdoesthecompanyhopetoachieveinthenewarea?五、寫作（共20分）假設你是一家公司的市場部員工，需要向新入職的員工介紹市場調研的重要性。請根據(jù)以下要點，寫一篇短文。要點：1.市場調研能幫助了解客戶需求和偏好。2.通過市場調研可發(fā)現(xiàn)市場趨勢。3.有助于制定有效的營銷策略。4.能讓公司更好地應對競爭對手。請作答：答案1.A2.B3.B4.C5.A6.B7.B8.C9.C10.C11.B12.A13.B14.B15.A16.B17.A18.A19.B20.A二、1.customer2.revenue3.expand4.contract5.business三、1-B2-A3-D4-C5-E四、1.Thecompanyisplanningtolaunchanewlineofproductsnextmonth.2.Becausetheyfoundanewmarketsegmentwithdifferentneedsandpreferences.3.Customersinthissegmentaremoreinterestedineco-friendlyproducts.4.Thenewproductswillbedesignedwithsustainablematerials.5.Thecompanyhopestoincreaseitsmarketshareinthisnewareabyofferingcompetitivepricesandgoodafter-saleservice.五、Marketresearchisofgreatimportance.Ithelpsusunderstandcustomers'needsandpreferences,enablingustodevelopproductsthatmeettheirexpectations.Byconductingmarketresearch,wecandiscovermarkettrends,whichallowsustostayaheadofthecompetition.Italsoplaysacrucialroleinformulatingeffectivemarketingstrategi