2025年展覽英語面試題及答案一、單項選擇題（每題2分，共40分）1.Inanexhibition,whichofthefollowingisthemostimportantfactortoattractmorevisitorsaccordingtothelatestmarketresearch?A.Thequalityanduniquenessoftheexhibits.B.Thelocationoftheexhibitionhall.C.Theadvertisingbudgetfortheexhibition.D.Thecateringserviceprovidedduringtheexhibition.2.Whenplanninganinternationalexhibition,youneedtoconsiderdifferentcultures.Whatshouldyoudotoensurethattheexhibitioncanbewell-receivedbypeoplefromvariousculturalbackgrounds?A.Onlyuselocallanguagesinallexhibitionmaterials.B.Ignoreculturaldifferencesandfocusontheproducts.C.Adapttheexhibitiondesignandcontenttodifferentculturalsensitivities.D.Inviteonlyguestsfromsimilarculturalbackgrounds.3.Ifanexhibitorwantstopromoteanewhigh-techproductattheexhibition,whichofthefollowingpromotionalmethodsisthemosteffective?A.Distributingalargenumberofbrochureswithsimpleproductdescriptions.B.Settingupalivedemonstrationareatoshowtheproduct'sfunctions.C.Offeringfreesmallgiftstoeveryvisitorpassingbythebooth.D.Havingaloudspeakerconstantlyplayingproductadvertisements.4.Theexhibitionorganizerneedstocalculatetheexpectedprofit.Ifthetotalcostoftheexhibitionis$50,000,theboothrentalincomeis$30,000,andtheticketincomeisexpectedtobe$25,000,whatistheexpectedprofit?A.$5,000B.$10,000C.$15,000D.$20,0005.Whichofthefollowingisakeyadvantageofusingdigitalsignageinanexhibition?A.Ithasaveryhighcostandlowreturn.B.Itcanonlydisplaystaticinformation.C.Itcaneasilyupdatecontentinreal-time.D.Itrequiresalargeamountofphysicalspace.6.Whenarrangingthelayoutofanexhibitionbooth,whatprincipleshouldbefollowedtomaketheboothmoreattractive?A.Putalltheproductsinacrowdedwaytoshowalargequantity.B.Createaclearandunclutteredflowforvisitors.C.Placethemostexpensiveproductsinthecorner.D.Useonlydarkcolorsfortheboothdecoration.7.Anexhibitionismainlyaboutenvironmentalprotection.Whatkindofthemesloganisthemostappropriate?A."Makemoneywhileprotectingtheenvironment."B."Protecttheenvironment,createagreenfuture."C."Sellmoreenvironmental-friendlyproducts."D."Uselessenergy,savealittlemoney."8.Ifyouareresponsibleforthesecurityofanexhibition,whichofthefollowingmeasuresisnotnecessary?A.Installingsurveillancecamerasintheexhibitionhall.B.Hiringprofessionalsecurityguards.C.Allowingunrestrictedaccesstoallareasoftheexhibition.D.Conductingsecuritychecksattheentrance.9.Inanexhibition,theexhibitorwantstocollectfeedbackfromvisitors.Whichofthefollowingmethodsisthemostefficient?A.Askingeachvisitortofilloutalongpaperformonthespot.B.Settingupanonlinefeedbacksystemwithasimplequestionnaire.C.Havingstaffmembersrandomlyinterviewvisitorsandtakenotesbyhand.D.Sendingadetailedemailsurveytoeveryvisitoraftertheexhibition.10.Whenpromotinganexhibitiononsocialmedia,whichofthefollowingstrategiesistheleasteffective?A.Postinghigh-qualityphotosandvideosoftheexhibits.B.Usingrelevantandpopularhashtags.C.Ignoringusercommentsandmessages.D.Collaboratingwithsocialmediainfluencers.11.Theexhibitionisaboutart.Howcanyouenhancetheartisticatmosphereoftheexhibitionhall?A.Usebrightandharshlighting.B.Playloudpopmusic.C.Hangbeautifulpaintingsonthewallsandusesoftlighting.D.Decoratethehallwithplasticflowers.12.Ifanexhibitor'sboothislocatedinaless-visitedareaoftheexhibitionhall,whatcantheydotoincreasethenumberofvisitors?A.Donothingandwaitforvisitorstofindthem.B.Movetheirboothtoamorepopularareasecretly.C.Useeye-catchingsignsandpromotionalactivitiestoattractattention.D.Complaintotheexhibitionorganizereveryday.13.Whichofthefollowingisacommonchallengefacedbyexhibitionorganizersintermsoflogistics?A.Therearetoomanyvolunteers.B.Thetransportationandstorageofexhibitsaredifficult.C.Thefoodattheexhibitionisnotdelicious.D.Therearetoomanyexhibitors.14.Whendesigninganexhibitionbrochure,whatinformationshouldbeincludedasapriority?A.Thecontactinformationoftheexhibitionstaff.B.Adetailedmapoftheexhibitionhallandthelocationofeachbooth.C.Thepersonalhobbiesoftheexhibitionorganizer.D.Thehistoryoftheexhibitionvenue.15.Anexhibitionistargetingyoungconsumers.Whatkindofmarketingchannelsshouldbeemphasized?A.Traditionalnewspaperadvertisements.B.Radiobroadcasts.C.SocialmediaplatformslikeTikTokandInstagram.D.Directmailtoold-fashionedaddresses.16.Iftheexhibitionisaboutnewfashiontrends,howcanyoumaketheboothmorefashionable?A.Useold-fashionedfurnitureinthebooth.B.Dressthestaffinordinaryclothes.C.Incorporatethelatestfashionelementsintheboothdesign.D.Displayonlyclassicandtraditionalfashionitems.17.Theexhibitionorganizerwantstoincreasethenumberofinternationalexhibitors.Whatcantheydo?A.Chargehigherboothrentalfeesforinternationalexhibitors.B.Providetranslationservicesandculturalsupport.C.Ignoretheneedsofinternationalexhibitors.D.Onlypromotetheexhibitioninthelocalarea.18.Whensettingtheticketpriceforanexhibition,whichofthefollowingfactorsshouldnotbeconsidered?A.Thecostoforganizingtheexhibition.B.Theexpectednumberofvisitors.C.Thepopularityoftheexhibits.D.Thecoloroftheexhibitiontickets.19.Inanexhibition,avisitoraccidentallydamagesanexhibit.Whatshouldthestaffdofirst?A.Blamethevisitorimmediately.B.Callthepolicewithoutanyinvestigation.C.Calmlyassessthesituationandaskthevisitorabouttheincident.D.Demandfullcompensationfromthevisitoronthespot.20.Ifyouareinchargeofthecateringserviceatanexhibition,whatshouldyoufocuson?A.Offeringonlyexpensiveandraredishes.B.Ensuringthefoodishygienic,diverse,andsuitablefordifferenttastes.C.Servingonlylocalfood.D.Havingaverylimitedmenu.二、多項選擇題（每題2分，共20分）1.Whichofthefollowingareimportantaspectsinthepreparationofanexhibition?A.MarketresearchB.BoothdesignC.StafftrainingD.Selectingtheexhibitiondate2.Thebenefitsofparticipatinginanexhibitionforanexhibitorinclude:A.IncreasingbrandawarenessB.GeneratingleadsC.LearningaboutcompetitorsD.Savingalotofmoneyonadvertising3.Tomakeanexhibitionmoresustainable,thefollowingmeasurescanbetaken:A.UsingrecyclablematerialsforboothconstructionB.ReducingenergyconsumptionintheexhibitionhallC.ProvidingreusablewaterbottlestovisitorsD.Encouragingexhibitorstousedigitalcatalogsinsteadofprintedones4.Whenpromotinganexhibition,effectivecommunicationchannelsmayinclude:A.PressreleasesB.IndustrymagazinesC.EmailmarketingD.Word-of-mouth5.Factorsthatcanaffectthesuccessofanexhibitioninclude:A.ThequalityoftheexhibitsB.ThemarketingandpromotioneffortsC.ThelocationandfacilitiesoftheexhibitionhallD.Theweatherontheexhibitiondays6.Inanexhibition,thefunctionsofanexhibitionboothmayinclude:A.ProductdisplayB.CustomercommunicationC.BrandpromotionD.Salestransactions7.Foraninternationalexhibition,language-relatedissuesthatneedtobeaddressedare:A.TranslationofexhibitionmaterialsB.ProvidingmultilingualstaffC.UsinginternationalsymbolsandsignsD.Ignoringlanguagedifferences8.Therolesofexhibitionstaffmayinclude:A.WelcomingvisitorsB.AnsweringquestionsC.DemonstratingproductsD.Handlingemergencies9.Waystoimprovethevisitorexperienceatanexhibitionare:A.ProvidingcomfortableseatingareasB.OfferingfreeWi-FiC.OrganizinginterestingactivitiesD.Havingclearsignagefornavigation10.Whenevaluatingtheperformanceofanexhibition,thefollowingindicatorscanbeconsidered:A.ThenumberofvisitorsB.ThenumberofleadsgeneratedC.ThefeedbackfromexhibitorsandvisitorsD.Themediacoverage三、判斷題（每題2分，共20分）1.Inanexhibition,themoreproductsanexhibitordisplays,thebettertheeffectwillbe.()2.Itisnotnecessarytoconsiderculturaldifferenceswhenorganizinganinternationalexhibition.()3.Usingdigitalmarketingmethodsisalwaysmoreeffectivethantraditionalmarketingmethodsforexhibitionpromotion.()4.Thesecurityofanexhibitionisonlyaboutpreventingtheft.()5.Anexhibitionboothshouldbedesignedinawaythatrestrictsthemovementofvisitorstokeepthemfocusedontheproducts.()6.Collectingfeedbackfromvisitorsisimportantfortheimprovementoffutureexhibitions.()7.Thecostofanexhibitionhasnorelationtoitsexpectedprofit.()8.Promotinganexhibitiononsocialmediaonlyrequirespostingafewtimes.()9.Inanexhibition,theexhibitorcandowhatevertheywantwiththeirboothwithoutfollowinganyrules.()10.Awell-organizedexhibitioncanenhancethebrandimageofboththeexhibitionorganizerandtheexhibitors.()四、填空題（每題2分，共20分）1.Theprocessofplanning,organizing,andpromotinganexhibitioniscalled.2.Anareaintheexhibitionhallwhereanexhibitordisplaystheirproductsandservicesiscalleda.3.Thedetailedplanthatshowsthelocationofeachbooth,aisles,andfacilitiesintheexhibitionhalliscalleda.4.Apersonorcompanythatparticipatesinanexhibitiontodisplayandpromotetheirproductsorser