ContentsCustomizeslide:AnnualWorkReportStarte7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3美發(fā)消費(fèi)引導(dǎo)話術(shù)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3-1價(jià)格優(yōu)惠引導(dǎo)策略2項(xiàng)目組合銷售技巧3會(huì)員與積分管理話術(shù)4教育與服務(wù)增值引導(dǎo)5節(jié)日與活動(dòng)營(yíng)銷話術(shù)6產(chǎn)品推薦技巧7環(huán)境與服務(wù)體驗(yàn)引導(dǎo)8品牌形象與信任度建設(shè)9售后與維護(hù)話術(shù)10風(fēng)險(xiǎn)逆轉(zhuǎn)策略PART1e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3價(jià)格優(yōu)惠引導(dǎo)策略e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3價(jià)格優(yōu)惠引導(dǎo)策略折扣促銷每天前5名顧客可享受特定項(xiàng)目5.1折優(yōu)惠，如原價(jià)380元的數(shù)碼燙僅需193.8元01滿額贈(zèng)券一次性消費(fèi)滿168元贈(zèng)送51元現(xiàn)金券，滿480元贈(zèng)送150元現(xiàn)金券02套餐優(yōu)惠推出原價(jià)880元的燙染護(hù)理套餐，活動(dòng)期間僅需580元04加價(jià)購消費(fèi)滿80元后加51元可購買原價(jià)88元的產(chǎn)品，相當(dāng)于節(jié)省37元03PART2e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3項(xiàng)目組合銷售技巧e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3項(xiàng)目組合銷售技巧推出燙發(fā)+護(hù)理3次的服務(wù)卡，價(jià)格為原燙發(fā)價(jià)格的100-125%健康概念捆綁染護(hù)套餐全項(xiàng)目套餐體驗(yàn)套餐染發(fā)1次加護(hù)理3次，價(jià)格為原染發(fā)價(jià)格的100-125%燙染1次加護(hù)理4次，價(jià)格為原燙染總價(jià)原價(jià)519元的美容套餐，活動(dòng)期間體驗(yàn)價(jià)258元且限體驗(yàn)一次PART3e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3會(huì)員與積分管理話術(shù)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3會(huì)員與積分管理話術(shù)積分獎(jiǎng)勵(lì)身份認(rèn)同長(zhǎng)期回饋積分兌換每消費(fèi)100元積1分，達(dá)到指定積分可兌換優(yōu)惠或禮品強(qiáng)調(diào)積分卡體現(xiàn)顧客尊貴身份和價(jià)值感平衡老顧客消費(fèi)心理，提供專屬優(yōu)惠防止流失定期更新積分禮品，保持新鮮感和吸引力PART4e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3教育與服務(wù)增值引導(dǎo)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3教育與服務(wù)增值引導(dǎo)邀請(qǐng)顧客參加造型訓(xùn)練課程，舉辦造型比賽增加互動(dòng)傳播健康燙染概念，強(qiáng)調(diào)護(hù)理的必要性主動(dòng)教導(dǎo)顧客使用造型品保持發(fā)型的方法和技巧提供頭發(fā)日常護(hù)理小秘訣，增強(qiáng)專業(yè)權(quán)威形象造型教學(xué)健康理念護(hù)理知識(shí)免費(fèi)培訓(xùn)PART5e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3節(jié)日與活動(dòng)營(yíng)銷話術(shù)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3節(jié)日與活動(dòng)營(yíng)銷話術(shù)01030204主題包裝使用"繽紛國(guó)慶節(jié)，五大驚喜大放送"等吸引眼球的主題轉(zhuǎn)介紹獎(jiǎng)勵(lì)給予老顧客1-3張介紹卡，成功推薦新客可獲得獎(jiǎng)勵(lì)老客專享針對(duì)忠實(shí)顧客舉辦茶話會(huì)、酒會(huì)等聯(lián)誼活動(dòng)限時(shí)優(yōu)惠強(qiáng)調(diào)活動(dòng)時(shí)效性，如"僅限國(guó)慶期間7天"PART6e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3產(chǎn)品推薦技巧e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3產(chǎn)品推薦技巧新品體驗(yàn)季節(jié)主推痛點(diǎn)解決產(chǎn)品組合推出新品嘗鮮價(jià)，如皇式洗護(hù)原價(jià)88元，體驗(yàn)價(jià)48元根據(jù)季節(jié)變化推薦應(yīng)季產(chǎn)品和服務(wù)組合針對(duì)顧客頭發(fā)問題推薦針對(duì)性解決方案推薦洗發(fā)、護(hù)發(fā)、造型系列產(chǎn)品配套使用效果更佳PART7e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3環(huán)境與服務(wù)體驗(yàn)引導(dǎo)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3環(huán)境與服務(wù)體驗(yàn)引導(dǎo)環(huán)境營(yíng)造介紹店鋪的裝修風(fēng)格和設(shè)計(jì)理念，強(qiáng)調(diào)舒適和專業(yè)的環(huán)境對(duì)美發(fā)體驗(yàn)的重要性服務(wù)流程詳細(xì)介紹服務(wù)流程，包括預(yù)約、接待、咨詢、操作、反饋等環(huán)節(jié)，讓顧客感到被重視和尊重工具介紹介紹使用的美發(fā)工具和產(chǎn)品，強(qiáng)調(diào)其品質(zhì)和專業(yè)性，增加顧客的信任感員工專業(yè)度強(qiáng)調(diào)團(tuán)隊(duì)的專業(yè)性和經(jīng)驗(yàn)，展示員工的專業(yè)證書和培訓(xùn)經(jīng)歷PART8e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3品牌形象與信任度建設(shè)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3品牌形象與信任度建設(shè)品牌價(jià)值客戶見證專業(yè)資質(zhì)長(zhǎng)期經(jīng)營(yíng)強(qiáng)調(diào)店鋪的品牌價(jià)值和市場(chǎng)地位，增加顧客的信任感分享一些客戶的反饋和照片，展示你的專業(yè)和服務(wù)水平介紹店內(nèi)員工的專業(yè)資質(zhì)和獲得的獎(jiǎng)項(xiàng)，讓顧客知道他們接受的是專業(yè)服務(wù)強(qiáng)調(diào)店鋪的長(zhǎng)期經(jīng)營(yíng)歷史和穩(wěn)定的服務(wù)質(zhì)量PART9e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3售后與維護(hù)話術(shù)e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3售后與維護(hù)話術(shù)定期對(duì)顧客進(jìn)行回訪，詢問他們對(duì)服務(wù)的滿意度，并針對(duì)問題及時(shí)改進(jìn)對(duì)于會(huì)員提供一些專屬的優(yōu)惠和服務(wù)，如會(huì)員日、會(huì)員專享活動(dòng)等定期對(duì)顧客進(jìn)行回訪，詢問他們對(duì)服務(wù)的滿意度，并針對(duì)問題及時(shí)改進(jìn)在顧客離開后，提供一些關(guān)于如何維護(hù)發(fā)型的建議和提示PART10e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3風(fēng)險(xiǎn)逆轉(zhuǎn)策略e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15F67493012FEFB5BC9CCBDE02415602A2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3風(fēng)險(xiǎn)逆轉(zhuǎn)策略01e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC7C592C3DE36010C775864093B1AE11BE7779DB11EA877BF5E93C7A894F3BEF923282315AE05C47AF469CA43A0F5CB487DFDD3FC124DFDF1BD效果承諾對(duì)服務(wù)效果做出承諾，如不滿意可免費(fèi)重新操作或退款等安全保障在美發(fā)過程中使用高品質(zhì)產(chǎn)品及材料，保障顧客健康及發(fā)質(zhì)安全零風(fēng)險(xiǎn)消費(fèi)推出零風(fēng)險(xiǎn)消費(fèi)政策，如"不成功不收費(fèi)"等，降低顧客的消費(fèi)風(fēng)險(xiǎn)感保險(xiǎn)服務(wù)為顧客購買美發(fā)過程中的意外險(xiǎn)或保修險(xiǎn)等，提高消費(fèi)的安全感020304PART11e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAE