班級班級學號姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．線．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．試卷說明：1、試卷滿分100分，120分鐘完成試卷；2、鋼筆或圓珠筆直接答在試題中（除題目有特殊規(guī)定外）；3、答卷前將密封線內的項目填寫清楚。題號一二三四五總分合分人復核人滿分100得分一、詞匯與語法選擇題1.Thecompanyisplanninganewmarketingcampaigntoincreaseitsmarket_.A.shareB.shapeC.shedD.shore2分2.Weneedto_theproblembeforeitgetsworse.A.addressB.admireC.admitD.adopt2分3.The_ofthenewpolicywillhaveagreatimpactonthecompany'sfuture.A.implementB.implementationC.implementingD.implements2分4.Shehasa_forlanguagesandcanspeakthreefluently.A.talentB.tailC.taleD.tool2分5.The_betweenthetwocountrieshasbeenimprovingrecently.A.relationB.relativeC.relateD.relationship2分6.Theyare_tofinishtheprojectontime.A.determinedB.determiningC.determinationD.determines2分7.The_ofthereportisveryclear.A.contentB.contestC.contextD.contact2分8.Weshould_ourcustomers'needsandpreferences.A.considerB.considerateC.considerationD.considering2分9.The_ofthemeetingistodiscussthenewbusinessplan.A.purposeB.proposeC.proposalD.purposes2分10.She_hersuccesstohardworkanddetermination.A.attributesB.contributesC.distributesD.tribute2分11.The_oftheproductisveryhigh.A.qualityB.quantityC.qualifyD.qualification2分12.Weneedto_thecostofproductiontoincreaseourprofit.A.reduceB.increaseC.produceD.introduction2分13.The_ofthemarketisconstantlychanging.A.conditionB.situationC.stateD.status2分14.Theyare_toexpandtheirbusinessoverseas.A.intentionB.intendC.intendingD.intentions2分15.The_ofthenewtechnologywillbringmanybenefits.A.applicationB.applyC.applicantD.applying2分二、短語與搭配選擇題1.“takeintoaccount”的意思是_.A.考慮B.拿走C.計算D.重視4分2.“putforward”可以表示_.A.提出B.放下C.前進D.穿上4分3.“comeupwith”的同義詞是_.A.thinkofB.comeoutC.putupD.goup4分4.“inadditionto”的意思是_.A.除……之外B.而且C.代替D.由于4分5.“l(fā)ookforwardto”后面接_.A.動詞原形B.動名詞C.動詞不定式D.過去式4分三、閱讀理解選擇題Passage1Theglobaleconomyisconstantlyevolving,andbusinessesneedtoadapttothesechangestoremaincompetitive.Oneofthekeyfactorsinthisevolutionisinternationaltrade.Withthegrowthofglobalization,companiesareincreasinglylookingtoexpandtheirmarketsbeyondtheirdomesticborders.Thishasledtoanincreaseincross-borderbusinessactivities,includingimportsandexports.Anotherimportantaspectistheroleoftechnology.NewtechnologiessuchastheInternetande-commercehavemadeiteasierforbusinessestoconnectwithcustomersandpartnersaroundtheworld.Theyhavealsoenabledcompaniestostreamlinetheiroperationsandreducecosts.1.Whatisoneofthekeyfactorsintheevolutionoftheglobaleconomyaccordingtothepassage?A.DomestictradeB.InternationaltradeC.LocaltechnologyD.Nationalpolicies4分2.Whathasledtoanincreaseincross-borderbusinessactivities?A.ThegrowthofglobalizationB.ThedeclineofdomesticmarketsC.ThedevelopmentofnewproductsD.Thechangeofconsumerpreferences4分3.Howhavenewtechnologiesaffectedbusinesses?A.Theyhavemadeithardertoconnectwithglobalpartners.B.Theyhaveincreasedoperationalcosts.C.Theyhaveenabledcompaniestostreamlineoperationsandreducecosts.D.Theyhavelimitedtheexpansionofmarkets.4分Passage2Inthefieldofinternationalbusiness,culturaldifferencesplayacrucialrole.Differentcultureshavedifferentvalues,beliefs,andcommunicationstyles.Forexample,insomecultures,directcommunicationispreferred,whileinothers,indirectcommunicationismorecommon.Understandingthesedifferencesisessentialforsuccessfulbusinessinteractions.Moreover,culturaldifferencesalsoimpactmarketingstrategies.Productsandadvertisingmessagesneedtobetailoredtotheculturalcontextofthetargetmarket.Aproductthatispopularinonecountrymaynotbewell-receivedinanotherduetoculturaldifferences.1.Whatroledoculturaldifferencesplayininternationalbusiness?A.AminorroleB.AcrucialroleC.NoroleD.Anegativerole4分2.Whatistrueaboutcommunicationstylesindifferentcultures?A.Theyareallthesame.B.Somepreferdirectcommunicationandsomepreferindirectcommunication.C.Allculturespreferindirectcommunication.D.Allculturespreferdirectcommunication.4分3.Howdoculturaldifferencesimpactmarketingstrategies?A.Theyhavenoimpactonmarketingstrategies.B.Productsandadvertisingmessagesneedtobeadjustedaccordingtotheculturalcontext.C.Thesamemarketing