第1題AccordingtoMaslow'shierarchyofneeds,humanbehaviorisdeterminedby()AHierarchyofneedsBIncentivedegreeCMentalstateDDominantdemand第2題Basedonmarketingknowledge()AMarketingismorethanjustsellingandadvertisingBMarketingcostscomefrom25%ofconsumerspendingCProductproductioninvolvesmorefundamentaleconomicactivitythanmarketingDOnlymarketingcreateseconomicutility.第3題Marketingconceptisabusinessphilosophyorientedtocustomerneedsanddesires,is()ATheembodimentofenterprisesubjecttheoryinmarketingmanagementBTheembodimentofprofitcenterinmarketingCTheembodimentofconsumersovereigntytheoryinmarketingmanagementDTheembodimentofthesubjecttheoryofresourceallocation第1題Acompanyislookingtoexpandinternationally.Whatisthe

fundamentalquestionforafirst-timeexporteroramajormltinational:ANewMarket,NewProductBNewMarket,SameProductCTheextenttowhichthemarketingmixshouldorcanbestandardizedacrossthecountriesinwhichthefirmoperatesDPDI,PDV第2題Allofthefollowingareactualmodesofmarket-entryEXCEPT:ALicensingBStandardizationCFranchisingDExportingQuizofmarketingenvironmentanalysis第1題AccordingtoEngel'sLaws,asfamilyincomerisesthepercentageofincomespentonhousingremainsconstant.第2題Theeconomicenvironmentconsistsoffactorsthataffectconsumerpurchasingpowerandspendingpatterns.第3題WhichofthefollowingisaforcethatdoesNOTaffecttheMicroenvironment?AThesuppliersBTheintermediariesCCustomersDEconomicstability第4題Largersocietalforcessuchasdemographic,economic,natural,political,andothersthataffectmarketingmanagement'sdecisionsarepartofAtheMicroenvironmentBtheMacroenvironmentQuizofmarketingresearch第1題Groupinterviewingisquiteflexiblebutunfortunatelycannotbeusedtocollectlargeamountsofdata.第2題Whichoneofthefollowingisthebestexplanationofprimarydata?ADatathatisthemostimportantinformationcollectedBTheoppositeofsecondarydataCDatathathasbeencollectedbyaleadingresearchinstituteandisconsideredprimeDDatathatiscollectedspecificallyfortheresearchathand第3題Whatisthefirststepinthemarketingresearchprocess?AAnalyzeresultsBDefiningtheproblemCExperimentDConductasurvey第4題Whichofthefollowingisanexampleofaprimarydatasource:AInventoryreportsBSurveyCSalesreportsDAnnualreportsQuizofanalysisofbuyingbehaviour第1題Amotiveisaneedthatissufficientlypressingtodirectthepersontoseeksatisfaction.第2題Anothertermforpostpurchaseconflictiscognitivedissonance.第3題Theconsumergoodsmarketischaracterizedby()AMarketconcentrationBThenumberofbuyersscatteredCStrongspecificityDBuyingdecisionsareoftengroupdecisions第4題Accordingtotheconsumer's()productscanbedividedintoconvenienceproducts,optionalproductsandspecialproductsApurchasefrequencyBBuyingcharacteristicsCBuyingbehaviorDIndividualpsychologyQuizoftargetmarketpositioning第1題Marketpositioningistofocuson()AHowtargetcustomersperceiveacompany'sproducts.BHowcustomersperceivecompetitors'brandsinthemarket.CAnalyzetheadvantagesanddisadvantagesoftheproductinthemarket.DIndifferentbrands,theeconomicfactorsthataffectconsumerchoice.第2題Undifferentiatedtargetmarketstrategyfaces()AOverallmarketBAsub-marketCMultiplesubmarketsDRelevantmarket第3題Thefollowingstatementsaboutthemarketsegmentconceptarecorrect().AMarketsegmentationisusedtoselecttargetmarketsfortheenterpriseBAttheheartofmarketsegmentationisthedifferentiationbetweenconsumerneedsCThekeytomarketsegmentationisthatenterprisesusecertainsegmentationcriteriatoeffectivelysegmentDMarketsegmentationistheinevitableproductoftheimplementationoftheconsumer-centeredconceptofmodernmarketing正確答案：ABCDproducts,servicesandbrands第1題

IntermsofthePLC,growthisaperiodofrapidmarketacceptanceandincreasingprofits.第2題Addingmoreproductswithintheline,toincreasethebenefitcombinationsavailabletocurrentrangeofcustomersiscalledproductlinestretching.第3題Theactualproductcanhaveasmanyasfivecharacteristics:includingqualitylevel,features,design,abrandname,andpackaging.第4題LookingforwaystoincreaseusageamongpresentcustomersisthekeypurposeinaproductmodificationstrategyformanagingproductsinthematuritystageofthePLC.QuizofPricingaproduct第1題Variablecostsvarywiththelevelofproduction.第2題Onabreakevenchart,thefirmwillbreakevenatavolumeofsalesatwhichtotalprofitsexactlyequaltotalcosts.第3題WhenafirmchargesahighpricetocoverthecostofsuperiormaterialsandahighR&Dbudget,itistypicallypursuingwhichofthefollowingpricingobjectives?AsurvivalBcurrentprofitmaximizationCmarket-shareleadershipDproduct-qualityleadership

第4題Inanormaldemandcurve,demandandpriceare:AequalBinverselyrelated.Cindependentofoneanother.Dmaintainingaconstantrelationship.Quizofmarketingchannels第1題Aone-levelchannelofdistributionisalsocalledadirectmarketingchannel.第2題Themainqualityofaverticalmarketingsystem(VMS)whichdifferentiatesitfromaconventionalmarketingsystemisthatthechannelmembersactasaunifiedsystem.第3題Selectivedistributionoccurswhentheproductisstockedinasmanyoutletsaspossible.第4題Intensivedistributionisastrategythataffectsthenumberofmiddlemanused.QuizofPromotionStrategy第1題A"push"strategypushestheproductAonto