2025年人大新傳英語(yǔ)筆試及答案

一、單項(xiàng)選擇題（總共10題，每題2分）1.WhichofthefollowingisNOTacomponentofthemassmedia?A.TelevisionB.RadioC.InternetD.Publicspeaking2.Theterm"mediaconvergence"refersto:A.ThemergingofdifferentmediaindustriesB.TheincreaseinmediaconsumptionC.ThedevelopmentofnewmediatechnologiesD.Thedeclineintraditionalmedia3.Whatistheprimarypurposeofmedialiteracyeducation?A.TopromotemediaconsumptionB.ToencouragecriticalthinkingaboutmediaC.ToincreasemediaproductionD.Toeliminatemediabias4.Theconceptof"把關(guān)人"(gatekeeper)inmediatheoryismostcloselyassociatedwith:A.AudiencereceptionB.MediacontentselectionC.MediaregulationD.Mediaownership5.Whichofthefollowingisanexampleofadigitalnative?A.ApersonwhogrewupwithoutinternetaccessB.ApersonwhousesdigitalmediaextensivelyC.ApersonwhoworksintraditionalmediaD.Apersonwhoprefersprintmedia6.Theterm"receptionstudy"inmediaresearchrefersto:A.ThestudyofmediaproductionB.ThestudyofmediaeffectsC.ThestudyofmediacontentD.Thestudyofmediatechnology7.Whatisthemaindifferencebetweenbroadcastmediaandprintmedia?A.ReachB.ContentC.TechnologyD.Cost8.Theconceptof"framing"inmediastudiesrefersto:A.ThewaymediapresentsinformationB.ThetechnicalaspectsofmediaproductionC.Theaudience'sinterpretationofmediaD.Theeconomicstructureofmediaindustries9.Whichofthefollowingisacharacteristicofsocialmedia?A.One-waycommunicationB.LimitedaudiencereachC.InteractivenatureD.Highproductioncosts10.Theterm"mediaconvergence"ismostcloselyassociatedwith:A.ThedeclineoftraditionalmediaB.TheintegrationofvariousmediaformsC.TheincreaseinmediaregulationD.Thereductioninmediaconsumption二、填空題（總共10題，每題2分）1.Thestudyofhowmediaaffectsindividualsandsocietyisknownas________.2.Theprocessbywhichmediacontentisselectedandfilterediscalled________.3.Thetermforthegenerationbornduringtheriseofdigitaltechnologyis________.4.Theideathatmediamessagesareconstructedandnotobjectiverealitiesisknownas________.5.Thestudyofhowaudiencesinterpretandusemediaiscalled________.6.Theblendingofdifferentmediaindustriesandtechnologiesisreferredtoas________.7.Theconceptthatmediacanshapepublicopinionandbehaviorisknownas________.8.Thetermforthegenerationthatgrewupwithouttheinternetis________.9.Thepracticeofcriticallyanalyzingandevaluatingmediaiscalled________.10.Thephenomenonwheretraditionalmediaindustriesadoptdigitaltechnologiesisknownas________.三、判斷題（總共10題，每題2分）1.Medialiteracyeducationisprimarilyaimedatincreasingmediaconsumption.2.Theterm"gatekeeper"referstotheaudience'sroleinmediaconsumption.3.Digitalnativesaremorelikelytobecriticalofmediamessages.4.Receptionstudiesfocusonthetechnicalaspectsofmediaproduction.5.Broadcastmediahasawiderreachthanprintmedia.6.Theconceptof"framing"suggeststhatmediacontentisobjectiveandunbiased.7.Socialmediaischaracterizedbyone-waycommunication.8.Mediaconvergenceleadstothedeclineoftraditionalmediaindustries.9.Theterm"digitalimmigrants"referstothosewhogrewupwithdigitaltechnology.10.Mediaeffectsresearchexamineshowmediacontentisconstructed.四、簡(jiǎn)答題（總共4題，每題5分）1.Explaintheconceptofmediaconvergenceanditsimpactonsociety.2.Describetheroleofgatekeepersinthemediaindustryandprovideexamples.3.Discussthedifferencesbetweenbroadcastmediaandprintmediaintermsofcontentandreach.4.Explainthesignificanceofmedialiteracyeducationinthedigitalage.五、討論題（總共4題，每題5分）1.Discussthepotentialbenefitsanddrawbacksofsocialmediainmodernsociety.2.Analyzetheimpactofdigitaltechnologyontraditionalmediaindustries.3.Exploretheroleofmediainshapingpublicopinionandthemeasurestoensuremediaaccountability.4.Discussthechallengesandopportunitiesofmediaconvergenceformediaprofessionals.答案和解析一、單項(xiàng)選擇題答案1.D2.A3.B4.B5.B6.B7.A8.A9.C10.B二、填空題答案1.Mediaeffects2.Gatekeeping3.Digitalnatives4.Constructionism5.Receptionstudies6.Mediaconvergence7.Mediaeffects8.Digitalimmigrants9.Medialiteracy10.Mediaconvergence三、判斷題答案1.False2.False3.True4.False5.True6.False7.False8.False9.False10.True四、簡(jiǎn)答題答案1.Mediaconvergencereferstotheintegrationofvariousmediaformsandtechnologies,suchastelevision,radio,internet,andmobiledevices.Ithasasignificantimpactonsocietybytransforminghowweaccess,consume,andinteractwithmedia.Theblendingofdifferentmediaindustrieshasledtonewbusinessmodels,changedthewaywereceiveinformation,andcreatednewopportunitiesforcontentcreationanddistribution.However,italsoraisesconcernsaboutmediaconsolidation,privacyissues,andthepotentiallossoftraditionalmediadiversity.2.Gatekeepersareindividualsorgroupswhocontroltheflowofinformationinthemediaindustry.Theyplayacrucialroleinselecting,filtering,andshapingmediacontentbeforeitreachestheaudience.Examplesofgatekeepersincludejournalists,editors,producers,andprogrammers.Theydecidewhichstoriesarenewsworthy,whatinformationisincludedorexcluded,andhowitispresented.Gatekeepersusetheirjudgmentandcriteriatoensurethatmediacontentisaccurate,relevant,andsuitablefortheaudience.Theirdecisionscaninfluencepublicopinionandshapethewayeventsareperceived.3.Broadcastmediaandprintmediadifferintermsofcontentandreach.Broadcastmedia,suchastelevisionandradio,delivercontentthroughaudioandvisualsignals,allowingforimmediateandinteractiveexperiences.Theyhaveawidereach,reachinglargeaudiencessimultaneously.Printmedia,includingnewspapersandmagazines,providecontentinwrittenform,offeringin-depthanalysisanddetailedinformation.Theyhaveamorelimitedreachcomparedtobroadcastmedia,astheyrelyonphysicaldistribution.Printmediaallowsformorethoughtfulandreflectiveconsumption,whilebroadcastmediacaterstoimmediateandengagingexperiences.4.Medialiteracyeducationiscrucialinthedigitalageasitequipsindividualswiththeskillsandknowledgetocriticallyanalyzeandevaluatemediamessages.Intheageofdigitaltechnologyandtheinternet,peopleareconstantlyexposedtoavastamountofinformationfromvarioussources.Medialiteracyeducationhelpsindividualsdevelopcriticalthinkingskillstodifferentiatebetweenreliableandunreliablesources,identifybiasandmanipulation,andunderstandtheunderlyingmessagesandintentionsbehindmediacontent.Italsopromotesmediaconsumptionthatismindfulofitsimpactonindividualsandsociety,fosteringinformedandengagedcitizens.五、討論題答案1.Socialmediahasbothbenefitsanddrawbacksinmodernsociety.Ononehand,itallowsforeasyandinstantcommunication,facilitatessocialconnections,andprovidesaplatformforsharinginformationandexpressingopinions.Itenablessocialmovements,promotesactivism,andfosterscommunityengagement.Ontheotherhand,socialmediacanleadtoissuessuchasmisinformation,cyberbullying,andprivacyconcerns.Itcanalsocontributetosocialisolation,addictivebehavior,andthespreadofhatespeech.Thebenefitsanddrawbacksofsocialmediadependonhowitisusedandthecontextinwhichitisconsumed.2.Digitaltechnologyhashadasignificantimpactontraditionalmediaindustries.Ithasledtothedeclineofprintmedia,aspeopleincreasinglyconsumenewsandinformationonline.Traditionalmediaoutletshavehadtoadapttothedigitallandscapebydevelopingonlineplatforms,creatingdigitalcontent,andembracingnewbusinessmodels.Theriseofdigitaltechnologyhasalsoledtotheemergenceofnewmediaplayers,suchasdigitalnewsoutlets,blogs,andsocialmediainfluencers,whohavechallengedthedominanceoftraditionalmedia.Whiledigitaltechnologyhasdisruptedtraditionalmediaindustries,ithasalsocreatednewopportunitiesforinnovationandaudienceengagement.3.Mediaplaysacrucialroleinshapingpublicopinion,andensuringmediaaccountabilityisessentialtomaintaintheintegrityandcredibilityofmediainstitutions.Mediacaninfluencepublicperceptionbyselectingandframingnewsstories,settingagendas,andprovidinginformationandperspectives.However,mediacanalsobebiasedormanipulatedtoservespecificinterests.Toensuremediaaccountability,itisimportanttopromotemedialiteracyeducation,encouragediverseandindependentmediaoutlets,andestablishmechanismsformediaregulationandoversight.Additionally,mediaprofess