第1題Whenaproducthelpstoestablishtheuser'sidentity,theuserissaidtohavea(n)________typeofrelationshipwiththeproduct.

ASelf-conceptattachment

BnostalgicattachmentCinterdependenceDlove第2題Inanonline________,membersshareopinionsandrecommendationsaboutproducts.AMarketsegmentBconsumptioncommunityCmarketingdatabaseDculturejam第3題BrandslikeColgatethatareapartofauser'severydayexistencelikelyrelatetocustomerswithan.____()____typeofrelationship.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第4題Die-hardApplefanspostvideosonYouTubeclaimingtheiraffectionforAppleproducts.Theycouldbesaidtohavea________typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第5題Whenaproductelicitsemotionalbondsofwarmthandaffection,theuserissaidtohavea____typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第6題Whenaproductispartofauser'sdailyroutine,theuserissaidtohavean________typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第7題Whenaproductservesasalinktotheuser'spastorpastself,theuserissaidtohavea________typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第8題Bigdataisgeneratedfrom________.ASmartphoneGPSsignalsBcreditcardtransactionsCsocialmediapostsDalloftheabove第9題Thewayconsumersfeelaboutthemselves,thethingstheyvalue,andthethingstheyliketodointheirsparetimearepartofhowmarketerssegmentusing________.AgenderBageCsocialclassDlifestyle第10題Aconsumerexperiencethatintegratesmultiplemediachannels,rangingfromtelevision,email,anddigital,toengageacommunityofplayerswhocollaboratetosolveapuzzleiscalledan________.ASocialgameBcasualgameCtransmediastoryDalternaterealitygame第11題Aconsumerresearcherwhoexaminesconsumers'lifestylesandpersonalitiesisstudying________.AdemographicsBpsychographicsCsocialclassDusagerates第12題Amarketerwhosegmentsapopulationbyageandgenderisusing________tocategorizeconsumers.AdemographicsBpsychographicsCrolesDlifestyle第13題Accordingtothebasicmarketingconcept,afirmexiststo________.AInfluencepopularcultureBdominatemarketshareCnurturerelationshipsDsatisfyneeds第14題A__isapersonwhoidentifiesaneedordesire,makesapurchase,andthendisposesofaproduct.AMarketerBconsumerCinfluencerDcontentgenerator第15題

Peoplewhobelongtothesamesocialclassaremostlikelytohavewhichofthefollowingincommon?

AIncomelevelBpersonalityCethnicityDfamilystructure第1題Inathoughtprocesscalled________,weevaluatetheeffortwe'llneedtomakeaparticularchoiceandthenwetailortheamountofcognitive"effort"weexpendtomakethatchoice.AutilityprocessingBexperientialprocessingCconstructiveprocessingDbehavioralprocessing第2題Acustomerbuyinganunfamiliarproductthatcarriesafairdegreeofriskwouldmostlikelyengageinwhattypeofdecision-making?()Acognitivedecision-makingBlimiteddecision-makingChabitualdecision-makingDaffectivedecision-making第3題Jackisn'tmotivatedtospendtimethinkingaboutwhathismom'sbirthdaypresentcouldbesohejustordersherflowersyetagain.Jackisexperiencing________.AboredomBemotionaldecisionmakingCinertiaDmentalbudgeting第4題Thefirststageinthecognitivedecision-makingprocessis________.AinformationsearchBevaluationofalternativesCproblemrecognitionDproductchoice第5題________occurswhenevertheconsumerseesasignificantdifferencebetweenhisorhercurrentstateofaffairsandsomedesiredstate.AInformationsearchBEvaluationofalternativesCEvaluationoftheevokedsetDProblemrecognition第6題Aconsumerwhomoveshisorheridealstateupwardisexperiencing________recognition.AopportunityBsearchChabitualDneed第7題________istheprocessbywhichtheconsumersurveystheenvironmentforappropriatedatatomakeareasonabledecision.AProblemrecognitionBEvaluationofalternativesCInformationsearchDProductchoice第8題Aconsumerwhousesafewsimpledecisionrulestoarriveatapurchasedecisionisusingwhichofthefollowing?()AroutinedecisionmakingBhabitualdecisionmakingCgraduatedresponsebehaviorDcognitivedecisionmaking第9題Aconsumerismostlikelytoengagein________whensheisinagoodmoodorwhensheisuninvolvedinotheractivities.AinertiaBcognitivedecision-makingCvarietyseekingDmentalaccounting第10題Peopleoftenmakedecisionsonthebasisofmentalaccounting.Onefacetofthisaccountingismakingadecisionbasedonthewayaproblemwasposed.Thisiscalled________.AframingBthesum-costfallacyClossaversionDpositioning第11題Under________,utilityisdefinedintermsofgainsandlosses.AprospecttheoryBheuristicsChyperopiaDZipf'slaw第12題Adecisionstrategythatseekstodeliveranadequatesolutionratherthanthebestpossiblesolutionisreferredtoas________.AinertiaBrationalizingCsatisficingDanchoring第13題________aredimensionsusedtojudgethemeritsofcompetingoptions.AEvokedsetsBEvaluativecriteriaCLevelsofabstractionDCategoryexemplars第14題Featuresactuallyusedtodifferentiateamongchoicesarecalled________attributes.AevaluationBsearchCdeterminantDsegmentation第15題Accordingtothetheorycalled________,acompanycanmakemoneyifitsellssmallamountsofitemsthatonlyafewpeoplewantifthecompanysellsenoughdifferentitems.AfeaturecreepBthelongtailCZipf'sLawDneuromarketingchapter3第1題Cultureisbestdescribedassociety's________.AattitudeBconsciousnessCpersonalityDhistory第2題________usuallydictatewhatisrightorwrong,acceptableorunacceptable.AMythsBTheoriesCNormsDRituals第3題Weexplicitlydecideon________norms,suchastherulethatagreentrafficlightmeans"go"andaredonemeans"stop."AcresciveBenactedCreciprocalDritualized第4題Interestintheoccultismostlikelytoincreaseinasocietywhen________.AeconomicconditionsbegintoimproveBtherehasbeenamajortriumph,suchaswinningawarCpeoplefeeloverwhelmedorpowerlessDpeoplebecomelessreligious第5題________postulatedthatmythsinvolvebinaryopposition,inwhichtwoopposingendsofsomedimensionarerepresented(suchasgoodversusevil..ALevi-StraussBFreudCHofstedeDBettelheim第6題Brandsthatwecloselylinktoourritualsarecalled________brands;oncetheybecomeimbeddedinourritualsweareunlikelytoreplacethem.AfighterBfortressCtransculturalDsacralized第7題Researchersprimarilyseethegift-givingritualasoneof________exchange.AtransactionalBstylisticCpsychologicalDeconomic第8題Aspecialritualmarkingaperson'schangeinsocialstatusiscalleda________.AconventionBsacralizationCcycleDriteofpassage第9題Throughtheprocessof________,objectsassociatedwithsacredeventsorpeoplebecomesacredintheirownright.AcongregationBreciprocityCdesacralizationDcontamination第10題Productsarewinnowedoutastheymaketheirwaydownthepathfromconceptiontoconsumption,aprocesscalled________.AdiffusionBcooptationCculturalselectionDculturalmapping第11題________occursasmarketersappropriateelementsofpopularcultureandconvertthemforuseaspromotionalvehicles.ARealityengineeringBCrescivenormingCDesacralizationDProductplacement第12題Theaspectofaculturalsystemwhichdescribesthementalcharacteristicsofapeopleandthewaytheyrelatetotheirenvironmentandsocialgroupsisknownas________.AecologyBsocialstructureCideologyDanthropology第13題TheJapanesegreatlyvalueproductsthatmakeefficientuseofspacebecauseofthecrampedconditionsinurbanareasinJapan.Thisisanexampleof________inJapan'sculturalsystem.AsocialstructureBecologyCideologyDdogma第14題Whattermreferstodesiredendstatesthatcanapplytomanydifferentcultures?()AinstrumentalvaluesBmoreCterminalvaluesDnorms第15題The________assumesthatpeoplelinkveryspecificproductattributestoterminalvalues.AknowledgestructuretheoryBmeans-endchainmodelCdiffusionofinnovationDculturalproductionsystemmodelchapter4第1題Rulesofconductthatguideactionsinthemarketplaceareknownas________.ANormsBbusinessethicsCcodesDpolicies第2題Honesty,trustworthiness,fairness,andjusticeareall________withwhichpeopleinaculturejudgewhatisrightandwhatiswrong.ANormsBbusinessethicsCuniversalvaluesDpersonalitycharacteristics第3題ThoughtheOrganizationforEconomicCooperationandDevelopment(OECD.outlawsbriberyinbusinesspractices,itisstillcommonin________.AJapanBMexicoCGermanyDalloftheabove第4題Theimportancepeopleattachtoworldlypossessionsisknownas________.AMaterialismBethicsCvaluesDwealth第5題Whenconsumersareunhappywithaproduct,theymayboycotttheproductand/orstoreandexpressdissatisfactiontofriends.Thisiscalleda________response.APrivateBthird-partyCvoiceDpublic第6題Whenconsumersareunhappywithaproduct,theymayfileacomplaintintheformoflegalaction,BetterBusinessBureaucomplaint,orpublishinganegativereview.Thisiscalleda________response.APrivateBthird-partyCvoiceDcomplaint第7題Socalled"gripesites"existforconsumerstopublish________responsesagainstproductsorstoreswithwhichtheyaredissatisfied.APrivateBthird-partyCvoiceDcomplaint第8題Advertisementsremindingpeopletostayfocusedwhiledrivingandtoavoidtextingwhiledrivingareexamplesof________.AsocialmediamarketingBsocialmarketingCpublicservicemarketingDservicesmarketing第9題Whensomeonestealsyourpersonalinformationandusesitwithoutyourpermission,youhavebeenthevictimof________.AidentitytheftBdataprivacyCreal-timeshoppingDbidding第10題AccordingtotheFederalTradeCommission,themostcommonconsumercomplaint,accountingfornearly20%ofallproblemsreported,is________.AdeceptiveadvertisingBpoorproductqualityCidentitytheftDlackofdataprivacy第11題Theabilityforaconsumertoassess,analyze,evaluate,andcommunicateinformationinavarietyofformsincludingprintandnon-printmessagesisknownas________.AanalyticalliteracyBfunctionalliteracyCmedialiteracyDconsumerliteracy第12題Thefunctionallyilliterateareaconcerntomarketersbecausethey________.AdependonbrandlogosBareaprotectedclassCtendtoliveinfooddesertsDparticipateinsocialmedia第13題Themindfulnesswithwhichconsumersmayshopandmakedecisionsinordertomaketherightdecisions—forthemselvesandfortheenvironment—isknownas________.AgreenmarketingBsocialmarketingCconscientiousconsumerismDsustainablethinking第14題Whencompaniesmakefalseclaimsabouthowenvironmentallyfriendlytheirproductsare,________hasoccurred.AphishingBgreenwashingCeco-lyingDdeceptiveadvertising第15題Theundergroundeconomyreferstousedproductsellerswhosellinsecondarymarkets.Itisthoughttomakeup________oftheUSgrossnationalproduct.Alessthan1%B3-30%C31-50%Dmorethan50%3Copyright?2015PearsonEducation,Inc.Chapter5第1題Theimmediateresponsebyoureyes,nose,mouth,orfingerstosuchbasicstimuliaslight,color,sound,odor,andtextureiscalled________.AreceptionBawarenessCperceptionDsensation第2題Theprocessbywhichpeopleselect,organize,andinterpretsensoryinformationiscalled___.AreceptionBawarenessCperceptionDsensation第3題Asmanufacturingcostsdecreaseandtheamountofproductsthatpeopleaccumulategoesup,consumersincreasinglywanttobuythingsthatwillprovide________value.AhedonicBGestaltCembeddedDreferent第4題Researchhasindicatedthatthecolor________createsfeelingsofarousalandstimulatesappetite.AblueBredCyellowDblack第5題Thesensorycharacteristicofaproductthatstickswithconsumers,helpingthemtoremembertheproductinauniqueway,iscalledthe________.AphonemeBschemaCsensorysignatureDinterpretant第6題Somecolorcombinationscometobesostronglyassociatedwithacorporationthattheybecomeknownasthecompany's________.ApositionBsignatureCtradedressDschema第7題Aphilosophythattranslatescustomers'feelingsintodesignelementsiscalled________engineering.AKinseiBSigmaCrelationshipDreverse第8題Whenastimuluscomeswithintherangeofsomeone'ssensoryreceptors,________occurs.Ajustnoticeabledifference(j.n.d..BretentionCsubliminalsuggestionDexposure第9題The________thresholdreferstotheminimumamountofstimulationthatcanbedetectedonasensorychannel.AabsoluteBdifferentialCintensityDrelative第10題Theminimumdifferencethatcanbedetectedbetweentwostimuliisknownasthe________.A"bare"minimumBgradualdifferentiationCj.n.d.(justnoticeabledifference.Dgradeddifference第11題The________thresholdreferstotheabilityofasensorysystemtodetectchangesbetweentwostimuli.AabsoluteBdifferentialCintensityDrelative第12題AccordingtoWeber'sLaw,the________theinitialstimulus,thegreaterachangemustbeforpeopletonoticethechange.AmorecommonBstrongerCweakerDmoreunusual第13題________occurswhenastimulusisbelowthelevelofanindividual'sawareness.AAbsolutethresholdBDifferentialthresholdCSubliminalperceptionDPerceptualselection第14題________referstotheextenttowhichprocessingactivityisdevotedtoaparticularstimulus.AExposureBPerceptionCAttentionDSensation第15題Processinginformationfrommorethanonemediumatatimeisknownas________.AmultitaskingBperceptualhyperactivityCperceptualchunkingDinteractiveattentionChapter6第1題The________referstothetendencypeoplehavetoreacttostimulisimilartoanoriginalstimulusinaclassicalconditioningsituationinmuchthesamewaytheyrespondedtotheoriginalstimulus.AmaskingillusionBsensorymemoryCcueingeffectDhaloeffect第2題________memoriesrelatetoeventsthatarepersonallyrelevant;therefore,aperson'smotivationtoretainthesememorieswilllikelybestrong.ASensoryBEpisodicCPrimaryDElaborative第3題Accordingtotheinformationprocessing-approachtostudyingthememoryprocess,inthe________stage,informationentersinawaythesystemwillrecognizeit.AstorageBretrievalCencodingDdecoding第4題________involvesaprocessofacquiringinformationandstoringitovertimesothatitwillbeavailablewhenneeded.AMemoryBRecognitionCComprehensionDAttention第5題________learningoccurswhenanindividualwatchestheactionsofothersandnotesthereinforcementstheyreceivefortheirbehaviors.AObservationalBReinforcedCHaloeffectDMasked第6題Thepopularmarketingtechniqueknownas________marketingappliestheprinciplesofinstrumentalconditioningbyreinforcingregularpurchases;consumersaregivenrewardswithvaluesthatincreasealongwiththeamountpurchased.ArebateBdiscountCrewardDfrequency第7題Theresearcherandtheoristmostassociatedwithinstrumentalconditioningis________.APavlovBSkinnerCKellerDWerner第8題Anothernameforinstrumentalconditioningis________conditioning.AoperantBneo-classicalCstimulusDreward第9題Familybranding,licensing,andlook-alikepackagingareallmarketingstrategiesbasedon___.AstimulusgeneralizationBthespacingeffectCstimulusdiscriminationDextinction第10題Accordingtothetheoryofclassicalconditioning,_______shouldbeencouragedbypromotinguniqueattributesofawell-establishedbrand.AstimulusgeneralizationBthehaloeffectCstimulusdiscriminationDextinction第11題Stimulusgeneralizationrefersto________.AthetendencyforstimulitobesimilarinnatureBthefactthatmostconditionedstimuliaresimilartounconditionedstimuliCthetendencyofstimulisimilartoaconditionedstimulustoevokesimilar,conditionedresponsesDthetendencyforextinctiontooccurwhenanunconditionedstimulusdoesnotfollowastimulussimilartoaconditionedstimulus第12題Ifaconditionedstimulusisonlyoccasionallymatchedwithanunconditionedstimulus,theassociationbetweenthetwowillbecomeweakened.Thisiscalled_(_)()(_)_.AgeneralizationBinterferenceCthespacingeffectDextinction第13題(__)()(_)wasfirstdemonstratedinexperimentsperformedondogsbyIvanPavlov,aRussianphysiologistdoingresearchondigestioninanimals.AInstrumentalconditioningBClassicalconditioningCCognitiveconditioningDExtinctionconditioning第14題Muchlearningtakeseffortandtime,butsomelearningissocasualastobeunintentional.Thistypeoflearningisreferredtoas(__)()(_)learning.AstageoneBsubliminalCincidentalDevoked第15題(__)referstoarelativelypermanentchangeinbehaviorthatiscausedbyexperience.AAdjustmentBShapingCReinforcementDLearningChapter7第1題Motivationalresearchrelieson________ofindividualconsumers.ApsychographicprofilesBJungiananalysisCbehavioraltargetingDdepthinterviews第2題Inthe1950s,anapproachcalled________researchattemptedtouseFreudianideastounderstandthedeepermeaningsofproductsandadvertisements.ApsychicBarchetypeCmotivationalDlifestyle第3題MostFreudianapplicationsinmarketingrelatetotheproduct's________.AbrandpersonalityBhiddenvaluesCcompetitiveadvantageDsexualsymbolism第4題ConsumerresearchershaveadaptedsomeofSigmundFreud'sideas.Inparticular,hisworkhighlightsthepotentialimportanceof_______thatinfluenceourpurchases.Arational-thinkingBunconsciousmotivesCconsciousmotivesDdeviantbehavior第5題________referstoaperson'suniquepsychologicalmakeupandhowitconsistentlyinfluencesthewayapersonrespondstohisorherenvironment.ALifestyleBBeliefsystemCPersonalityDSelf-concept第6題Theextendedselfiscomprisedof________.AouractualandidealselvesBouractualandvirtualselvesCexternalobjectsweconsiderapartofusDourbodyimageandself-esteem第7題Accordingto________models,wechooseproductswithattributesthatmatchsomeaspectofourselves.AimpressionmanagementBidentitymarketingCself-fulfillingprophecyDself-imagecongruence第8題________isthepromotionalstrategythatinvolvesselectconsumersalteringsomeaspectsoftheirselvestoadvertiseforabrandedproduct.AHaloeffectBIdentitymarketingCImpressionmanagementDSelf-extension第9題Accordingtothesociologicaltraditionof________,relationshipswithotherpeopleplayalargepartinformingtheself.Aself-imagecongruenceBself-completiontheoryCsymbolicinteractionismDbodycathexis第10題Consumerswhohave________areparticularlygoodtargetsformarketingcommunicationsthatusefantasyappeals.Aself-fulfillingpropheciesBlooking-glassselvesCasmallgapbetweentheirrealandidealselvesDalargegapbetweentheirrealandidealselves第11題Throughtheprocessof_____,peopletryto"manage"whatothersthinkofthembystrategicallychoosingclothingandotherproducts.AimpressionmanagementBself-extensionCself-esteemDsocialcomparison第12題Theidealselfisaperson'sconceptionofhowshe________.AadaptstoplaydifferentrolesBimaginesotherstothinkofherCwouldliketobeDrealisticallythinkssheis第13題________referstothepositivityofaperson'sself-concept.ASocialcomparisonBSelf-esteemCSelf-imageDSelf-concept第14題The________summarizesthebeliefsapersonholdsabouthisownattributesandhowheevaluatestheselfonthesequalities.AactualselfBself-esteemCself-imageDself-concept第15題Many________culturesstresstheimportanceofacollectiveself,inwhichanindividual'sidentityisderivedinlargemeasurefromhisorhersocialgroup.AEasternBAmericanCWesternDEuropeanChapter8第1題Accordingtothetwo-factortheory,theneteffectofbeingexposedrepeatedlytothesamemessageisacombinationof________.Aargumentandcounter-argumentBlearningandtediumCcomplianceandnon-complianceDaffectandcognition第2題Physicallyattractivepeopleareperceivedassmarter,cooler,andhappierthanaveragepeople.Theseperceptionsarearesultofa________.AhaloeffectBprincipleofcognitivedissonanceCbalancetheoryDself-perceptiontheory第3題Source________referstothemessagesource'sperceivedsocialvalue.AvalenceBattractivenessCclassDhierarchy第4題Thesourceofamessagehasanimpactonwhetherthemessagewillbeacceptedornot.Twoparticularlyimportantsourcecharacteristicsare________.AcultureandethnicityBcredibilityandattractivenessCcredibilityandrecencyDattractivenessandrecency第5題M-commercemostlikelytakesplacethrough________.AcellphonesBbillboardsCradiosatelliteDTV第6題Inthecommunicationsmodel,theelementinwhichthemessageoriginatesisthe_______.AmediumBsourceCmessageDconsumer第7題Anactiveattempttochangeattitudesiscalled________.AbehaviormodificationBpersuasionCcommunicationDcognition第8題ResearchershaveaddedtotheoriginalFishbeinmultiattributemodel.Thenameofthisextended-Fishbeinmodelisthe________.AlinkedFishbeinmodelBtheoryofreasonedactionCPhillipsapproachDsubjectivenormmodel第9題AccordingtotheFishbeinmodel,oneofthecomponentsofattitudeisthe________peoplehaveaboutanAo.AsalientbeliefsBsubconsciousbeliefsClatitudeofacceptanceDlatitudeofrejection第10題Thetheoryofcognitivedissonanceisbasedonthe________.AknowledgefunctionBprincipleofcognitiveconsistencyCprincipleofcognitive-affectconflictDself-identificationfunction第11題Researchersagreethattherearevariouslevelsofcommitmenttoanattitude.Thehighestlevelofinvolvementis________.AinternalizationBidentificationCcomplianceDactualization第12題AccordingtothebasicABCmodelofattitudes,_____referstothebeliefsaconsumerhasaboutanattitudeobject.AaffectBconditionsCapprovalDcognition第13題The______functionofattitudesapplieswhenapersonisinanambiguoussituationandneedsorder,structure,ormeaning.AknowledgeButilitarianCvalue-expressiveDego-defensive第14題Thefunctionaltheoryofattitudeswasinitiallydevelopedtoexplainhow_______.ApeopleidentifywithproductsBattitudesfacilitatesocialbehaviorCattitudesarelearnedfromfamilyandfriendsDattitudeschangeoveranindividual'slifetime第15題An____isalasting,generalevaluationofpeople(includingoneself),objects,advertisements,orissues.AprincipleBbeliefCtheoryDattitudeChapter9第1題The________influenceisthereferencegroupinfluencethathelpstheconsumermakedecisionsaboutspecificbrandsoractivities.AnormativeBcomparativeCselectiveDcoercive第2題Ifaconsumeradmiresthequalitiesofanotherpersonandcopieshisorherbehaviors,thepersonthatiscopiedissaidtohave________power.AreferentBinformationalClegitimateDcoercive第3題Thecapacitytoaltertheactionsofothersisreferredtoas________power.ApublicityBsocialCsecond-orderDbehavioral第4題Referencegroupsinfluenceusinthreeways.Theseinfluencesincludeinformational,utilitarian,and________dimensions.AreputationalBdescriptiveCknowledgeDvalue-expressive第5題A(n.________isanactualorimaginaryindividualorgroupconceivedofhavingsignificantrelevanceuponanindividual'sevaluations,aspirations,orbehavior.AopiniongroupBdemographicgroupCreferencegroupDfocusgroup第6題Oneofthemostimportantin-storefactorsisthesalesperson.Thisinfluencecanbeunderstoodintermsof________theory,whichstressesthateachparticipantgivessomethingtotheotherandhopestoreceivesomethinginreturn.AgestaltBexchangeCgembaDsatisfaction/dissatisfaction第7題Acoupon-dispensingmachineinagroceryaisleandanemployeehandingoutfreesamplesofanewproductarebothexamplesof________.ApretailingBretailthemingCshoppingorientationsDPOPstimuli第8題In-storeshoppinghasbecomeextremelyimportantintoday'shighlycompetitiveretailenvironment.Ithasbeenestimatedthatabout________ofsupermarketpurchasesaredecidedintheaislesasconsumersshop.Aone-quarterBone-halfCtwo-thirdsDfour-fifths第9題Ina(n.______,consumersparticipateintheproductionoftheproductsorservicestheybuy.Apop-upstoreBminipreneurshopCactivitystoreDsharingsite第10題________istheconsciousdesigningofretailspaceanditsvariousdimensionstoevokecertaineffectsinbuyers.APretailingBAtmosphericsCMarket-landscapingDStoreimage第11題Astoreenvironmentthathasbeenmadetoresemblealivingroomwherecustomerscanrelax,hangoutwithfriends,orevenlearnisreferredtoasa(n.________.AmarketscapeBbeingspaceCmindscapeDactivityspace第12題A________orientationdimensiondistinguishesbetweenpeoplewhoprefertodoonethingatatimeandthosewhohavemultitaskingtimestyles.AsocialBpolychronicCplanningDtemporal第13題Otherswhoarepresentinaconsumer'sphysicalandsocialenvironmentwhenpurchasesaremadearecalled________.Aco-consumersBby-standersCpurchasecompetitorsDchallengers第14題A____includesabuyer,aseller,aproductorserviceandotherfactors,suchashowthephysicalenvironmentmakesonefeel.ApostpurchaseprocessBpurchaseprocessCconsumptionsituationDpsychologicalsituation第15題Atypicalantecedentstatethataconsumermightexperienceasheorsheapproachesthepurchaseenvironmentis________.AtimepressureBsalesinteractionsCproductdisposalDpoint-of-purchasestimuliChapter10第1題Familieshavealternativesinpurchasing.Ina(n)______purchasedecision,thegroupagreesonthedesiredpurchase,differingonlyintermsofhowitwillbeachieved.AaccommodativeBconsensualCcontemplativeDauthoritarian第2題InCanada,productinstructionsandidentificationsarewritteninEnglishandFrench.Toreachthemostcustomers,thesameinstructionsintheUnitedStatesshouldbewritteninEnglishand________.A.FrenchB.GermanC.MandarinD.Spanish50)Familieshavealternativesinpurchasing.Ina()______purchasedecision,thegroupagreesonthedesiredpurchase,differingonlyintermsofhowitwillbeachieved.AaccommodativeBconsensualCcontemplativeDauthoritarian正確答案：DB第3題OneofthegoalsofmarketingtoGenYershasbeentoallowthemtoremainfreeoftherestraintsofwiresandcordsbutstillbeconnectedtoanymediaatanytime.Thelifestylecreatedbythisapproachisreferredtoas________.AidentityrenaissanceBcosplayCdistinct-stylingDconnexity第4題Japanisaverytightlyknitculturewithrichhistoryandsocialidentification.Inthisculture,peopletendtoinfermeaningsthatgobeyondthespokenword.ThisclassifiesJapanasa________culture.Ahigh-contextBlow-contextCprogressiveDparadigm第5題Researchersmeasure________ondimensionsthatinclude"feel-age"and"look-age."AchronologicalageBperceivedageCagecohortDsocialage第6題Ifyouwereapersonbornbetween1946and1964,youwouldbecalleda________.ABabyBoomletBBabyBusterCWarBabyDBabyBoomer第7題Th