2025年大學第一學年（英語）商務英語閱讀試題及答案

（考試時間：90分鐘滿分100分）班級______姓名______第I卷（選擇題，共40分）答題要求：本卷共20小題，每小題2分。在每小題給出的四個選項中，選出最佳選項。1.WhichofthefollowingisNOTacommonbusinessEnglishterm?A.ROIB.ASAPC.DIYD.CEO答案：C2.Whenwritingabusinessemail,thesubjectlineshouldbe:A.verylongtoincludealldetailsB.blankC.conciseanddescriptiveD.humorous答案：C3.Inabusinessnegotiation,whatisimportanttobuildtrust?A.MakingaggressivedemandsB.BeinghonestandtransparentC.AvoidingeyecontactD.Interruptingtheotherparty答案：B4.Theterm“marketshare”refersto:A.TheamountofmoneyacompanyspendsonmarketingB.ThepercentageofthetotalmarketthatacompanycontrolsC.Thenumberofemployeesinacompany'smarketingdepartmentD.Thepopularityofacompany'sproductsonsocialmedia答案：B5.Whatdoes“SWOTanalysis”standfor?A.Strengths,Weaknesses,Opportunities,ThreatsB.Strategies,Weaknesses,Options,TacticsC.Skills,Workflow,Output,TeamD.Noneoftheabove答案：A6.A“jointventure”is:A.AcompanythatoperatesinmultiplecountriesB.ApartnershipbetweentwoormorecompaniesforaspecificprojectorbusinessactivityC.AtypeofmarketingcampaignD.Adepartmentwithinalargecorporation答案：B7.Ifacompanywantstoexpanditsbusinessoverseas,whichofthefollowingisacrucialfactortoconsider?A.LocalcultureandregulationsB.ThecolorofitslogoC.ThenumberofemployeesinitsdomesticofficeD.Thetypeofitsofficefurniture答案：A8.Whatisthemeaningof“duediligence”inbusiness?A.ConductingathoroughinvestigationandanalysisbeforemakingabusinessdecisionB.BeinglateforabusinessmeetingC.IgnoringpotentialrisksD.Makingdecisionswithoutconsideringconsequences答案：A9.Whichofthefollowingisakeyelementofasuccessfulbusinesspresentation?A.UsingcomplexjargonthroughoutB.ReadingdirectlyfromtheslidesC.EngagingtheaudienceandhavingaclearmessageD.Standingverystillduringthepresentation答案：C10.“Intellectualproperty”includes:A.PhysicalassetsofacompanyB.Ideas,inventions,trademarks,andcopyrightsC.EmployeesalariesD.Officebuildings答案：B11.Whatdoes“B2B”meaninbusiness?A.BusinesstoBusinessB.BusinesstoBankC.BusinesstoBossD.BusinesstoBrand答案：A12.Inbusiness,“cashflow”is:A.TheflowofmoneyinandoutofabusinessB.ThemovementofemployeeswithinacompanyC.TheprocessofproductmanufacturingD.Thenumberofcustomersvisitingastore答案：A13.A“brandambassador”is:A.Apersonwhorepresentsacompany'sbrandandpromotesitB.AtypeofproductpackagingC.Acompetitor'sbrandD.Anewmarketingstrategy答案：A14.Whatisthepurposeofabusinesscontract?A.ToestablishtherightsandobligationsofthepartiesinvolvedB.TodecoratetheofficewallsC.Tolistthecompany'semployeesD.Torecordthecompany'sfinancialtransactions答案：A15.Whichofthefollowingisanexampleofa“softskill”inbusiness?A.ProficiencyinusingaccountingsoftwareB.GoodcommunicationandteamworkC.AbilitytooperatemachineryD.Knowledgeofprogramminglanguages答案：B16.“Marketpenetration”means:A.EnteringanewmarketwithexistingproductsB.IncreasingthemarketshareofexistingproductsinthecurrentmarketC.DevelopingnewproductsforanewmarketD.Closingdownabusinessinaparticularmarket答案：B17.Whatisthesignificanceofabusinessplan?A.Itservesasaroadmapforthecompany'sfutureoperationsandgrowthB.Itisusedtodecoratethecompany'sreceptionareaC.Itliststhecompany'spastachievementsonlyD.Itismainlyforinternalusewithinthecompanyandnotforexternalstakeholders答案：A18.“Supplychainmanagement”involves:A.ManagingtheflowofgoodsandservicesfromsupplierstocustomersB.Controllingthecompany'sadvertisingbudgetC.Decidingonthecompany'sofficelayoutD.Selectingthecompany'slogodesign答案：A19.Whichofthefollowingisacharacteristicofagoodbusinessleader?A.BeingautocraticandmakingalldecisionsaloneB.HavinggoodcommunicationskillsandtheabilitytoinspireothersC.AvoidinganyformoffeedbackfromemployeesD.Focusingonlyonshort-termgoals答案：B20.“Returnoninvestment”(ROI)iscalculatedas:A.(Profit/Investment)100%B.(Investment/Profit)100%C.Profit+InvestmentD.Profit-Investment答案：A第II卷（非選擇題，共60分）答題要求：本卷共3大題，根據題目要求作答，注意語言表達準確、清晰、邏輯連貫。21.（15分）Pleasebrieflyexplaintheconceptof“customerrelationshipmanagement”(CRM)anditsimportanceinbusiness.ProvideatleasttwoexamplesofhowacompanycanimplementCRMeffectively.22.（20分）Readthefollowingpassageandanswerthequestionsbelow:Intoday'shighlycompetitivebusinessworld,companiesneedtoconstantlyinnovatetostayahead.Innovationcantakemanyforms,suchasdevelopingnewproducts,improvingexistingprocesses,orfindingnewbusinessmodels.Acompanythatfailstoinnovaterisksbeingleftbehindbyitscompetitors.OneexampleofacompanythathassuccessfullyinnovatedisApple.AppleintroducedrevolutionaryproductsliketheiPhone,whichchangedthewaypeoplecommunicateandaccessinformation.Bycombiningsleekdesign,user-friendlyinterfaces,andpowerfultechnology,Applecreatedanewmarketsegmentandattractedmillionsofcustomersworldwide.Anotheraspectofinnovationisintheareaofbusinessprocesses.Forinstance,somecompaniesareadoptingleanmanufacturingprinciplestostreamlinetheirproductionprocesses,reducewaste,andimproveefficiency.Thisnotonlyhelpsincostreductionbutalsoindeliveringproductstothemarketfaster.Questions:a.Whatistheimportanceofinnovationinbusiness?b.Giveanexampleofacompanythathasinnovatedthroughproductdevelopment.c.Howcaninnovationinbusinessprocessesbenefitacompany?23.（25分）Youareabusinessconsultantandhavebeenaskedtoanalyzeasmalllocalbusinessthatisfacingsomechallenges.Thebusinessisabakerythathasbeeninoperationforfiveyears.Lately,ithasnoticedadeclineinsales,anincreaseincustomercomplaintsaboutthequalityofitsproducts,andhighemployeeturnover.Writeareportsuggestingpossiblereasonsfortheseproblemsandprovidingrecommendationsonhowtoaddressthem.Consideraspectssuchasproductqualitycontrol,customerservice,employeemanagement,andmarketingstrategies.Answer:21.答案：Customerrelationshipmanagement(CRM)isastrategythatbusinessesusetomanageandanalyzecustomerinteractionsanddatathroughoutthecustomerlifecycle.Itsimportanceliesinenhancingcustomersatisfaction,loyalty,andultimatelydrivingbusinessgrowth.Byunderstandingcustomers'needs,preferences,andbehaviors,companiescantailortheirproducts,services,andmarketingeffortstobettermeetcustomerexpectations.ExamplesofeffectiveCRMimplementation:-Acompanycanuseacustomerrelationshipmanagementsoftwaretotrackcustomerinteractions,suchasphonecalls,emails,andpurchases.Thisdatacanbeanalyzedtoidentifypatternsandtrends,allowingthecompanytopersonalizeitsmarketingcampaignsandprovidetargetedcustomerservice.-Anotherexampleisforacompanytoorganizeregularcustomerfeedbacksessions.Bylisteningtocustomers'opinionsandsuggestions,thecompanycanmakeimprovementstoitsproductsorservices,whichinturnincreasescustomersatisfactionandloyalty.22.答案：a.Innovationiscrucialinbusinessasithelpscompaniesstaycompetitive.Inahighlycompetitivebusinessworld,thosethatfailtoinnovateriskbeingovertakenbytheircompetitors.b.Appleisanexampleofacompanythathasinnovatedthroughproductdevelopment.ItintroducedrevolutionaryproductsliketheiPhone,whichcombinedsleekdesign,user-friendlyinterfaces,andpowerfultechnology,creatinganewmarketsegmentandattractingalargenumberofcustomersworldwide.c.Innovationinbusinessprocesses,suchasadoptingleanmanufacturingprinciples,canstreamlineproductionprocesses,reducewaste,andimproveefficiency.Thisleadstocostreductionandenablesthecompanytodeliverproductstothemarketfaster,givingitacompetitiveedge.23.答案：Possiblereasonsforthebakery'sproblems:-Productqualitycontrolissuesmaybeduetoinconsistentbakingprocessesoruseofsu