G。-gleIPSOS

Frominnovationtoapplication

SecondannualglobalreportfromGoogleandIpsos

January2025

Page2OurlifewithAI.

Foreword.

Thispastyear,artificialintelligence(AI)entered

themainstream,showingpeoplearoundtheworldhowitcanserveasanenginefortransformation

acrossmanyfields.AsmorepeopleuseAI,public

attitudestowardsthetechnologycontinuetochange.Google’sandIpsos’secondstudyonglobalpublicperceptionsofAI—covering21,000interviews

across21countries—showsasignificantpositiveshiftinpeople’sthoughtsaboutthetechnology.

Since

lastyear

,increasedusageofAIdrovegreaterexcitementabouttheopportunityAIpresents

andAI’sabilitytopowereconomicgrowth.These

positiveshiftsareaccompaniedbyabeliefthatAI

willbenefitsocietyandindividuals,drivemeaningfuladvancementsinscienceandmedicine,andallowpeopletobemorestrategicwithhowtheyspend

theirtimebothpersonallyandprofessionally.

Lastyear,2024,wasapivotalyearforthetechnology.AIpoweredupdatedmodels,sparkedthecreationof

newcompaniesandproducts,andshowedupmore

inourdailylives—fromimprovingfloodforecasting

tofinishingsentencesinemaildraftstohelpinglocal

governmentsfixpotholes.AndAIresearchersjoined

theranksofCurieandEinsteinbybeingawardedNobelPrizesinchemistryandphysics.Still,wecontinueto

justscratchthesurfaceofAI’sfullpotential.

Whileanynewtechnologyinvolvesuncertainty,asmorepeopleseeandexperienceAIforthemselves,appetiteforAI(responsiblydevelopedanddeployed)hasincreasedwhileconcernsaboutthetechnologyhavedecreased.Insteadofadvisingleadersto

proceedwithcaution,theglobalpublicnowwantstoseegovernmentandAIcompaniesworkingtogethertoleverageAI’sbenefitsandsupportAIinnovation.

AsAIbecomesincreasinglyprominentinourdailylives,wehopethisreportcancontinuetocontributetoconversationsabouthowthistechnologycan

benefitindividualsandsociety.

GOgleIlpsos

Page3OurlifewithAI.

Contents.

1

AIupswing.

?AsAIbecomesmoreprominent,attitudestowardsthetechnologyareincreasinglypositive.

?MorepeoplearenowusingAIandexcitedaboutitspotentialthantheywerelastyear.

3

Leveragingand

levelingupwithAI.

?Aroundtheworld,peopleareusingAItobemorestrategicintheir

personalandprofessionallives.

?PeoplebelieveAIwillhelpthem

andareexcitedbyapplicationslikepersonalassistantsandtutors.

2

AI’sbenefitsforsociety.

?TheglobalpublicanticipatespositiveeconomicgainsfromAI.

?Acrosstheworld,peoplearemost

excitedaboutAI’spotentialtoimpactscienceandmedicine.

4

HarnessingAI’s

benefits—together.

?Globalcitizenstrusttheir

governmentstooverseeAI,butwanttoseeleadersmaximizeitsbenefits.

In2024,AIpowered

updatedmodels,

sparkedthecreationofnewcompaniesandproducts,andshowedupmoreinourdaily

livesthaneverbefore.

Page4OurlifewithAI.

AIupswing.

Googlelpsos

Page5AIupswing.

AIinthehandsofmorepeople.

Inthelastyear,generativeAIusagehasincreased,

withanearmajorityoftheglobalpublic(48%)now

reportingtheyhaveusedgenerativeAIinthelast

year.1BothAIusageoverallandincreasedusagefrom2023to2024arehighestinemergingmarkets.

GOgleIlpsos

AIuseinthepast12months

20232024

42%

60%

50%

40%

30%

20%

10%

0%

58%

52%

47%

42%

34%29%

20%

+9pts+8pts+10pts+11pts

U.S.2EuropeAsia-PacificEmerging

Base:allrespondents.“Q.Inthelast12months,haveyouusedanAIapplication(suchasChatGPT,Gemini,orClaude)?”Change,2023to2024.

Europe:Belgium,France,Germany,theNetherlands,Poland,Spain,Italy,UnitedKingdom;Asia-Pacific:Australia,India,Japan,Singapore,SouthKorea;Emerging:Brazil,Chile,Mexico,Nigeria,SouthAfrica,UnitedArabEmirates.

1Noteexpandedcountrylist.Changefrom2023to2024isslightlylowerbutstillsignificantamongthe16countriesthatwereaskedinboththisyearandlastyear’ssurveys:+9onAIusage(38%to47%)and+5onexcitementaboutAI(50%to55%,onpage7)acrossAustralia,Belgium,Brazil,France,Germany,India,Japan,Mexico,theNetherlands,Poland,Singapore,SouthAfrica,Spain,theUnitedArabEmirates,theUnitedStates,andtheUnitedKingdom.

2Canadawasonlyincludedin2024.

33%

Page6AIupswing.

Avarietyofusecases.

Globally,generativeAIusagevariesandgoesbeyondexperimentingwiththetechnology:peopleareusingAInotonlytoentertainbuttosupporttheirwork,

personalprojects,andeducation.ThoseintheAsia-PacificregionandinemergingmarketsareusingAIthemost,toppingusageacrossapplications.

GOgleIlpsos

HowAIapplicationswereusedinthepast12months

81%

77%

72%

71%

70%

67%

57%

47%

Forentertainmentorexploration

Toassistwith

learningorschoolwork

100%

80%

60%

40%

20%

0%

U.S.&CanadaEuropeAsia-PacificEmerging

81%

79%

76%

71%64%

60%

58%

45%

ToassistwithworkToassistwithpersonal

communicationsorprojects

Base:usedAIinlast12months.“Q.HaveyouusedanAIapplicationinthelast12monthsforthefollowing?”

33%

Google

Page7AIupswing.

IncreasedAIexcitement.

Lastyear

,wenotedthatexperiencingisbelieving

whenitcomestoAI.WhenpeopleuseAI,excitementaboutwhatthetechnologycandooutweighs

andassuagesconcerns.Wehaveseenthisshift

proveitselfagainthisyear:excitementaboutAI’spotential(57%)nowoutweighsconcernsabouttherisksofdeployingAI(43%),upfrom50%/50%lastyear.AI’spotentialtopowersocietaladvancesforgoodtipsthebalanceevenfurtherinfavorof

excitement:lookingspecificallyatAI’sabilitytoadvancescience,medicine,andotherfieldsusingAI,excitementoutweighsconcernsbynearlya

twotoonemargin(66%excited/34%concerned).

Thisishighestinemergingmarkets,where77%ofrespondentsaremoreexcitedthanconcerned.

Itisalsoclearthatthepublicwantstoensure

AIregulationshelpfostergroundbreaking

innovationsinscienceandmedicine.Innearly

everycountry,peoplebelievefosteringadvances

inscience,medicine,andotherfieldsthroughAI

innovationismoreimportant(59%globally)than

protectingimpactedindustriesthroughAIregulation(41%).ThisholdstrueeveninmarketsthathavebeentraditionallylessoptimisticaboutAIliketheU.S.(53%innovation/44%regulation)andEurope(58%/43%).

lpsos

Innovationmoreimportantthanregulation

ProtectingindustriesthatmaybeimpactedbyAIthroughAIregulation

Fosteringadvancesin

science,medicine,andotherfieldsthroughAIinnovation

41%

Global

59%

46%

U.S.&Canada

53%

43%

Europe

58%

42%

Asia-Pacific

58%

36%

Emerging

64%

Base:allrespondents.“Q.Whichofthefollowingdoyouthinkismoreimportant,evenifneitherisexactlyright?”

Page8OurlifewithAI.

AI’sbenefitsforsociety.

Googlelpsos

Google

Page9AI’sbenefitsforsociety.

Poweringeconomicgrowth.

Sincelastyear,optimismaboutAI’simpactonthe

economyandworkforcehasincreased.MorepeoplenowbelieveAIwillchangetheeconomyinapositiveway(from42%to49%),andmorepeoplewhobelieveAIwillchangejobsandindustriesinthenextfive

yearsbelievethatchangewillbeagoodthing(from52%to58%).3WorkforcedisruptionasaresultofAIisalsoexpectedtobelower:amongthe53%ofthepublicwhobelievetheywillbeimpactedbyAI,

44%expecttobeabletogetmoredonewhile

16%expecttheywillhavetofindanewroleasaresultofAI(downfrom19%in2023).

WhileexcitementaboutAIandpositiveperceptionsofAI’seconomicimpactarebothontheriseglobally,

countrieswithhigheroverallexcitementabout

AI’spotentialtendtoalsoexpectthemostpositiveeconomicgainsfromthetechnology.CountriesintheGlobalSouthsuchasNigeria,Mexico,andSouth

AfricaaswellasintheAsia-Pacificregiontendto

bothbethemostexcitedaboutAIandbelievemost

stronglythatAIwillchangetheeconomyinapositiveway.ThesearealsothecountriesthathavethehighestratesofAIusagebypopulation.Inthemostdevelopedcountries—particularlyinEnglish-speakingcountriesliketheU.S.,theU.K.,andCanada—excitement,

expectedeconomicimpact,andAIadoptionarealllower.

IPSOS

EconomicandgeneraloptimismaboutAIlinked

PolandItaly

AustraliaSpain

AIwillchangetheeconomyoverthenextfiveyearsinapositiveway

85%

75%

65%

55%

45%

35%

Nigeria

SouthKorea

SouthAfrica

BrazilIndiaU.A.E.

SingaporeChileMexico

Japan

Global

Germany

TheNetherlandsU.K.

CanadaBelgium

U.S.

France

25%35%45%55%65%75%85%95%

ExcitedaboutthepossibilitiesofAI

Base:allrespondents.

“Q.WhenyouthinkaboutAI,areyoumore...excitedaboutthepossibilitiesvsconcernedabouttherisks.”

“Q.DoyouthinkAI...willchangetheeconomyoverthenextfiveyearsinapositivewayvsinanegativewayvswillnotchange.”

3Changeis42%to47%and52%to57%(respectively)among2023countriesonly.

Google

Page10AI’sbenefitsforsociety.

Poweringsocietaladvances.

TheglobalpublicseesvalueineverycurrentapplicationofAItested,butismostexcited

byAI’sabilitytobenefitsocietybypoweringscientificdiscoveryandadvancinghealthcareandmedicine.

AI’simpactisnotjustanover-the-horizonpossibility,itishappeningnow—helpingdoctorstreatpatientswithcriticalconditionssoonerbyquicklyreviewingbrainscans,improvinghealthscreeningsfordeadlydiseasesincludingbreastcancerandtuberculosis

aroundtheworld,andpredictingproteinstructurestoadvancemedicaldiscovery.Lookingahead,sevenin10globallyexpectAItohaveapositiveimpactonscience(72%positiveimpact)andmedicine(71%),leadingalistofpromisingapplicationssuchas

lpsos

agriculture(60%)andcybersecurity(57%).

MostimportantcurrentAIapplications

Extremely/veryimportantSomewhatimportant

TohelptreatpatientssoonerbyimprovingscreeningfordiseaseslikecancerandTuberculosis(TB)

Tohelpbraininjurypatientsbyreviewingscansquicker,reducingcostsanddeaths

Tohelpfirstresponderstrackwildfireboundariesandprovidesafetyinformation

Torapidlyadvancemedicaldiscoverybypredictingproteinstructures

Tomakegovernmentsystemsmoresecurebyimprovingthreatdetection

Tohelpfightmoneylaunderingbyflaggingsuspiciousactivityandimprovingalerts

Toimprovetranslation,helpingpeopleconnectandbreakingdownbarriers

Tohelpairlinesoptimizeflightpathsandreduceemissions-producingcontrails

Tohelpgovernmentsdeliverbenefits,clearingbacklogsandshorteningreviewtimes

Toreducetrafficandemissionsbyoptimizingtravelroutes

Toimprovegovernmenthotlines,allowingoperatorstofocusmoreonemergencies

Toincreaseprofitabilityforfamily-ownedfarmsbyoptimizingtheircropyields

Tohelpteachersplanlessonsbysurfacingexamplesoradjustingbylearningstyles

Tomakecommunicationeasierbyhelpingpeoplewriteandsummarizeinformation

Tohelpsmallbusinessesscaletheircustomerservicebyprovidingvirtualagents

89%

89%

88%

87%

87%

86%

86%

85%

85%

84%

84%

83%

82%

81%

78%

0%20%40%60%80%100%

Base:allrespondents.“Q.HerearesomewaysAIisbeingused.Pleaseindicatehowimportant,ifatall,youthinkeachoneisforsociety.Totalextremely/very/somewhatimportant.”

Page11OurlifewithAI.

LeveragingandlevelingupwithAI.

Googlelpsos

Google

Page12LeveragingandlevelingupwithAI.

AIforpeople—personally.

Consistentwithlastyear’sdata,peoplecontinue

tobelieveAIwillbenefitpeoplelikethem(59%saytheyarelikelytobenefitfromAI).ThisbeliefismostpronouncedinemergingmarketsandintheAsia-Pacificregion,thoughmajoritiesinEuropeancountrieslikePolandandItalyalsobelieveAIwill

benefitpeoplelikethem.Globally,GenZ(70%likelytobenefit),parents(70%),andwhite-collarworkers(64%)aremostlikelytobelieveAIwillbenefitpeoplelikethem.

ThepublicisalsoexcitedaboutwhatAIcandofor

thempersonally:majoritiesareexcitedaboutusingAItohelppeoplefindinformationonline(72%excited),forpersonalassistantsthatcanhelpshoponline,

organizeschedules,andplantrips(65%),andasa

lpsos

personaltutororhomeworkhelper(63%).Peoplealsobelievethatindividual-levelapplicationslikehelpingpeoplewriteandsummarizeinformation(81%)andimprovingtranslation(86%)areimportantforsociety.

100%

80%

60%

40%

20%

0%

Global

Nigeria

U.A.E.

India

SouthAfrica

Mexico

Chile

Singapore

Brazil

SouthKorea

Italy

Australia

Germany

Poland

TheNetherlands

Spain

Belgium

U.K.

Canada

U.S.

France

Japan

59%

AIfor“peoplelikeme”

95%

82%

76%76%

75%

73%72%

69%

62%

52%52%52%52%

50%49%48%

44%44%

42%41%40%

Base:allrespondents.“Q.Belowisalistofgroups.Foreach,pleaseindicatewhetheryouthinkthatgroupwillbenefitfromAIornot.Howaboutfor'peoplelikeme'?Totalsomewhat/verylikelytobenefit.”

Google

Page13LeveragingandlevelingupwithAI.

AIforpeople—professionally.

Professionally,peopleseeAInotjustasatoolfor

beingmoreproductive,butforoperatingatahigher,morestrategiclevel.Thepublicprioritizesusing

AItohelppeopleusecomplexdataorsystems(84%important)andpromotebusinessproblemsolving(82%)asthemostimportantAIworkforceapplications.Encouragingly,acrossdemographicgroups,morepeoplebelieveAIwillfreeup

workers’timesotheycanfocusonthemost

rewardingaspectsofwork(57%)thanfeelAIwillincreasedemandsonworkerstodomorewithless(43%).

Evenamongnon-AIusers,thereisaclearappetitetolearnmoreabouthowAIcanbehelpfulatwork.Half(49%)ofnon-userssaytheyareveryorsomewhat

lpsos

interestedinlearninghowtouseAItosupporttheircareerorbusiness.AmongthosewhosaytheyhaveusedAIforentertainmentorexploration—butnotyetatwork—85%areinterestedinlearningmore.

AIasastrategictimesaver

Freeupworkers’timesotheycanfocusIncreasedemandsonworkers

onthemostrewardingaspectsofworktodomorewithless

43%

41%

45%

42%

43%

42%

44%

38%

41%

48%

Global

White-collarworkers

Blue-collarworkers

Higherincome

Lowerincome

Men

Women

Under35yearsold

25to49yearsold

50to74yearsold

57%

59%

55%

58%

57%

58%

56%

62%

59%

52%

0%20%40%60%80%100%

Base:allrespondents.“Q.DoyouthinktheuseofAIintheworkplacewill…”

Google

Page14LeveragingandlevelingupwithAI.

UsingAIforwork.

Threequarters(74%)ofAIuserssaytheyuseAIforwork.Thisgrouptendstoskewslightlyyoungerandmoreaffluentoverall—46%ofworkplaceAIusersareunder35and60%arehigherincome.Despitetheseskews,AIisn’tjustbeingusedbydeskworkers

andGenZ:workusersareblue-collar(67%ofblue-

collarAIusersuseAIforwork)aswellaswhite-collar(77%)andolder(68%aged50-74)aswellasyoungerworkers.Notably,just41%ofworkplaceAIusersarefemale,suggestingthatthegendergapinAIusage(45%ofAIusersarefemaleand55%aremale)isevenmorepronouncedintheworkforce.

Workplaceandwork-relateduseisvaried,andgoesfarbeyonddraftingemailsorcoverletters.PeopleusegenerativeAItoassistwithwriting(80%ofworkplaceusers),problemsolving(79%),andbrainstorming

lpsos

(75%),aswellasusingAItohelpdigestlongerdocuments(73%)orcomplexinformation(72%).

AIworkplaceapplications

80%

communicationsorwriting

79%

problemsolving

78%

learningaboutanewtopic

75%

brainstorming,idea

generation,orcreativity

73%

summarizingorsimplifyinglongerdocuments

72%

analyzingcomplexinformation

Base:usedAIatworkinlast12months.“Q.HowhaveyouusedanAIapplicationinthelast12monthsatwork?”

Page15OurlifewithAI.

Harnessing

AI’sbenefits—together.

Googlelpsos

Googlelpsos

Page16HarnessingAI’sbenefits—together.

CapturingAI’sopportunity.

Aroundtheworld,globalcitizenscontinuetofeelconfidentthattheircountry’sgovernmentcan

overseeAIdevelopmentinthebestinterestsof

thepublic(61%,upfrom57%lastyear).4ThepublicalsoexpectsgovernmentandtechnologycompaniestocollaboratetoleverageAI’sbenefits,with72%oftheglobalpublicsupportingAIcompanieshelping

governmentslearnaboutAIand70%supportingAIcompaniesworkingwiththeirgovernmenttotestAItoolsforgovernmentservices.PeoplealsoprioritizegovernmentinvestmentinAIinfrastructure,with

sevenin10(70%)supportinggovernmentinvestmentinhigh-speedinternetandelectricalgenerationto

supportAI.

Generally,thepublicfeeltheircountryis

appropriatelyseizingthemomentwhenitcomestoAI.Acrossregions,majoritiesofthepublicbelieve

theircountryisdoingenoughtoensuretheir

economycanbenefitfromAI.However,asignificantproportionofthepublicinsomeregionsbelievetheircountryisputtinglimitationsonAIthatwillpreventtheireconomyfrombenefitingfromthetechnology.

Aswenotedlastyear,thepubliccontinuesto

expectleadersacrossindustry,nationaland

regionalgovernmentsandgoverninginstitutions,nongovernmentalorganizat