1、,The Great Work of Game Designers Over the Next Decade will be to Re-Invent Real Life as we know it.,5 key forces are driving us toward A Game Designers Future.,2. Persuasive Technology,1. Sustainable happiness,3. The Engagement Economy,4. Programmable Reality,5. SuperStructing,STEAL THESE SLIDES,1.

2、 Sustainable happiness,1. Sustainable happiness,A measurably higher quality of life that: flows from scientific findings about optimal human experience, and requires fewer non-renewable resources to generate well-being,What humans crave: 1. satisfying work to do 2. the experience of being good at so

3、mething 3. time spent with people we like 4. the chance to be a part of something bigger,The Quality of Life Index The Happy Planet Index “Gross National Happiness” Subjective Life Satisfaction The Canadian Index of Well-Being Worlds Most Livable Cities The Vanderford Riley Well Being Schedule The A

4、uthentic Happiness Inventory,How well do countries use their resources to deliver longer lives, greater physical well-being, and life satisfaction?,“Happiness consists in activity. It is a running stream, not a stagnant pool.” - John Mason Good,What humans crave: 1. satisfying work to do 2. the expe

5、rience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger,Multiplayer games are the ULTIMATE happiness engines.,My life is BROKEN.,Dancing together = Happy,Humiliated together = Even Happier,“Flower has peace, it has wonder, it has twists, it

6、has despair, and it has a catharsis.” Jenova Chen,1. Sustainable happiness,FORECAST 2009 2019: Game designers become happiness hackers. They are called upon to help individuals, communities, and entire populations better structure their everyday lives for authentic happiness and sustainable well-bei

7、ng.,1. Sustainable happiness,WHAT TO READ,1. Sustainable happiness,WHAT TO WATCH,1. Sustainable happiness,WHAT TO TRY,THE DESIGN CHALLENGE: If you could: make one person measurably happier Who would it be, and what game would you make for them?,2. Persuasive Technology,Human-computer interaction int

8、entionally designed to change the way someone: thinks, acts, or behaves,Computers in Persuasive Roles,TOOL: Increases capability SOCIAL ACTOR: Creates dynamics MEDIUM: Provides experience,B.J. FOGG,Google Power,World Without Oil,FORECAST 2009 - 2019: Game designers become change agents. They are cal

9、led upon to create systems that change minds, teach new habits, and transform everyday practices.,WHAT TO READ,WHAT TO WATCH,THE DESIGN CHALLENGE: If you could change: what one person does every day, or how one group thinks about one thing What would you change, and how would your game do it?,WHAT T

10、O TRY,3. The Engagement Economy,The growing need to compete for and harness: crowd resources and participation bandwidth,We must collaborate or perishacross borders, cultures, disciplines, and firms, and increasingly with masses of people at one time. Tapscott & Williamsin Wikinomics,56,Cognitive re

11、sources + Cognitive diversity =,PARTICIPATION RESOURCES,100 million mental hours from a highly diverse knowledge community WIKIPEDIA *as calculated by Clay Shirky,100 million mental hours (xref WIKIPEDIA) = 5 days of World of Warcraft,“The purpose of all video games is to train a player to work hard

12、er while still enjoying it ” Nick Yee,“ and the success of online games demonstrates how seductive and concealed the work treadmill can be.” Nick Yee,FOLD IT,,“What will you do when its as easy and affordable to launch a personal satellite as it is to launch a website or social netw

13、ork today?”,Screenshot of Lab playtest,ETechs modus operandi,Positive imagination outweighed dark imagination 2:1 (650:312),ETechs modus operandi,Highly collaborative: Momentum cards most often played (870),You are a SUPER-CHALLENGING crowd: 450 ANTAGONISM (“I disagree!”) 200 ADAPTATION (“a differen

14、t take”) 350 INVESTIGATION (“explain it!”),ETechs modus operandi,The start of SPACE MEDICINE?,The start of SOLAR PROSPERITY?,The start of SPACE SOURCING?,Within 24 hours of launch, the site was receiving 70,000 classifications an hour. More than 50 million classifications were received during its fi

15、rst year, from almost 150,000 people.,4 published, peer-reviewed scientific papers and 4 more in progress 1 new solar object discovery “the Voorwerp” mystery!,FORECAST 2009-2019: Game designers become “fungineers” and “mass collab architects”. They are asked to invent fun new ways for more people to

16、 participate in mass collaboration efforts, and to develop more engaging platforms for crowds to contribute.,WHAT TO READ,WHAT TO WATCH,WHAT TO TRY,THE DESIGN CHALLENGE: If your game could get: 100 people to do one thing online What would it be, and what would it add up to?,4. Programmable Reality,Our growing ability to embed se