1、Unit Six,Language Skill Description,More Things to Do,Preparation: Career Previewing,Appreciation: Listening and Reciting,Exploration: Reading Skills,Section One,Contents,Contents,Section Two,Section Three,Section Four,2003,2004,Section 1 More Things to Do,1. What does A specialize in? 2. How do buy

2、ers source products from A? 3. Why do businesses adopt the global sourcing strategy?,Activity 1 Read More about Quality Control,Section 1 More Things to Do,A What are you looking for to sell or buy? Where do you want to sell it or buy it? A will help you with any difficulties you have on the matter.

3、 Whether you are looking for a particular product, for a supplier of some sort of product, or buyers, Alibaba will find it for you instantly, and in any part of the world. The site is directed for any company looking to purchase or place a product, either locally or internationally. The main regions

4、 in which Alibaba works are the U.S., Europe and Eastern Asia, but other regions are also available.,Section 1 Activity one,Founded in 1999 by Ma Yun (Jack Ma) and specializing in business-to-business (B2B) trades, especially for international buyers trying to contact Chinese sellers, A has become t

5、he leader in B2B e-commerce globally. Its main services are global trade and online sourcing. In 2008, A attracted at least 23 million visitors of which 65 percent were from China. Alibaba is not a trading company but rather an online business platform. It opens sesame for small to medium-sized comp

6、anies. Now, A has become,Section 1 Activity one,the number one destination for sourcing professionals and entrepreneurs because it is the simplest and most efficient way to find quality suppliers and products. On Alibaba, buyers can source thousands of products at factory direct prices by quickly an

7、d easily browsing by product or supplier categories for what you need. You can make inquiries, and negotiate directly with manufacturers. The site has a variety of customer-support and safe-trading features that help you research seller backgrounds and reputations and protect your accounts. The site

8、 is also rich with free articles on global trade, including helpful advice on finding,Section 1 Activity one,suppliers, shipping and inspection,payment and security, along with Alibabas own tutorials on how to best use the site. There are many real-life stories from people who have found success on

9、A. Devon Rifkin has become a symbol of online sourcing success for a Miami-based entrepreneur. When Devon Rifkin began scouring the globe for a low-cost but reliable producer of hangers for his fast-growing firm, the Great American Hanger Company, he began his search without stepping outside the com

10、fort of his air-conditioned Miami office. A few clicks of the mouse on sourcing website,Section 1 Activity one,A led him to Wooden Enterprises and Trading Cooperative, an India-based manufacturer specializing in wooden and metal products. After sending his company samples of a few basic hanger model

11、s, it responded promptly with mock-ups at attractive prices and quality. Wooden Enterprises and Trading Cooperative is now one of the Great American Hanger Co.s regular suppliers. (426 words),Section 1 Activity one,translation,A Company Information: 1. Founded: by Ma Yun (Jack Ma) in a. _ 2. Main se

12、rvices: global trade and b. _ 3. Visitors in 2008: at least c. _ 4. Service regions: the U.S., Europe and Eastern Asia, and d. _ 5. Target customers: sourcing professionals and e. _,1999,online sourcing,Task 1 Complete the outline with the information from the passage.,Activity 2 Fulfill the Followi

13、ng Tasks,23 million,other regions,entrepreneurs,6. Most-favoured by: f. _ companies Chief features: 1. Customer support: helps customers research seller g. _ 2. Safe-trading: h. _ 3. Customer-friendly services: free articles and i. _ Success Story: j. _,backgrounds and reputations,protects your acco

14、unts,small and medium-sized,Activity 2 Fulfill the Following Tasks,tutorials,Devon Rifkin,Task 2 Match A with B,1-f 2-h 3-a 4-g 5-b 6-j 7-i 8-e 9-d 10-c,Activity 2 Fulfill the Following Tasks,1. Our company _ the sale of cotton goods. 2. The company is responsible for _ the samples, raw materials, c

15、omponents in strict accordance with the specification and requirement of clients.,instantly direct source inquiry negotiate feature reputation inspection sample specialize in,specializes in,inspecting,Task 3 Fill in the blanks with the right words or phrases. Change the form where necessary. There a

16、re more words than you need.,Activity 2 Fulfill the Following Tasks,3. The new company is looking at Southeast Asian countries to _ products with low prices. 4. The book is primarily _ at readers working in marketing, advertising and related fields. 5. The new flat screen TV set has so many _ to off

17、er that it sells well in the marketplace. 6. As a customer service manager, he should respond to the complaints _from his end users.,source,directed,Activity 2 Fulfill the Following Tasks,features,instantly,7. I would like to make a(n) _ for the purchase of 5 pieces of DVD player. 8. In order to _ a

18、 good price with your supplier, you should read the purchasing negotiation tips.,Activity 2 Fulfill the Following Tasks,inquiry,negociate,Write a report based on the information you get in Activity 3. In order to find out the outlook for online shopping, we did a survey on consumer attitudes and beh

19、aviors related to online shopping. In our survey, 85% of the interviewees (62 females and 38 males) have online shopping experience. However, 20% of them distrusted online shopping because they are mainly concerned about purchasing a product from “masked” sellers without physically examining the pro

20、ducts. Of those with online shopping experience, over,Activity 4 Write a Report,95% regularly go to Taobao website for shopping and 60% visit paipai occasionally, followed by Eachnet and Dangdang. Moreover, apparel is the most popular purchases, accounting for 65% of the products bought online, foll

21、owed by digital electronic products, computer products and Books/CDs/VCDs/DVDs. The main reasons for their online shopping are cheaper prices, saving time and being easy to make comparisons. To conclude, though people may feel a certain degree of risk when purchasing a product through the Internet,

22、there is an optimistic outlook for the future growth of online shopping.,Activity 4 Write a Report,Global sourcing is a new trend of growing business globally. It helps in spreading your business all over the world. Global sourcing has both advantages and disadvantages. It is helpful in reducing pro

23、duct cost and covering large market areas in all over the world. You can sell your products or services globally. At the same time its not so easy to do business globally. A great deal of management skill is required to manage the business globally. Sometimes dueto different,Activity 5 Translate a P

24、aragraph,Activity 5 Translate a Paragraph,cultural environment and government policies, it has unfavourable effects on your business. If you dont manage it properly outsourcing often introduces increased cost and management complexity. So think twice before opting for global sourcing.,translation,全球

25、采購(gòu)是商業(yè)全球化的新趨勢(shì)，它有助于企業(yè)走向世界。全球采購(gòu)有利有弊。它能夠降低產(chǎn)品成本并拓寬產(chǎn)品市場(chǎng)。企業(yè)可以在全球范圍銷售產(chǎn)品及服務(wù)。同時(shí)，企業(yè)走向全球化也不是一件簡(jiǎn)單的事情。企業(yè)需要優(yōu)秀的管理才能確保企業(yè)的全球運(yùn)作。有時(shí)由于文化環(huán)境及政府政策的差異，全球采購(gòu)可能對(duì)企業(yè)造成不利的影響。如果不能妥善地處理，外部采購(gòu)經(jīng)常會(huì)導(dǎo)致成本增加，造成管理的復(fù)雜性。因此，決定進(jìn)行全球采購(gòu)一定要三思而后行。,Activity 5 Translate a Paragraph,概括 (Generalization) 概括就是要在觀察和研究某部分具體事物的基礎(chǔ)上，對(duì)整體的事物作出的概括性陳述。假設(shè)你采訪了一些大學(xué)生，

26、問(wèn)他們上大學(xué)的原因，每個(gè)人的回答都表明上大學(xué)是要為找工作作準(zhǔn)備。當(dāng)你報(bào)告這一事實(shí)時(shí)，你可能會(huì)概括成 “所有的大學(xué)生上大學(xué)是因?yàn)樗麄円獮檎夜ぷ髯骱脺?zhǔn)備?！?當(dāng)然，其他人可能不會(huì)完全同意這一陳述，除非他們?cè)L問(wèn)了每一個(gè)大學(xué)生。下列是一些概括性的句子。有些概括看起來(lái)合情合理，但你也可能持反對(duì)意見(jiàn)。,Section 2 Exploration: Reading Skills,1. All college freshmen are confused and disoriented during their first week on campus. 2. Parents are without excep

27、tion concerned for the happiness of their children. 3. Psychology instructors are interested in the psychology of learning. 4. College students are more interested in social life than academic pursuits. 注意概括并不是事實(shí)，而是作者對(duì)某一類事實(shí)的判斷。,Section 2 Exploration: Reading Skills,Practice: Read the following parag

28、raph and point out the generalization and supporting facts. Our life today depends very much on energy. In towns and in villages, on farms and in factories, machines have made life easier than itused to be. The machines use energy, and energy is needed for heating, lighting, communications, carrying

29、 goods everything. Factories and industrial plants use a great deal of energy to make the things that we use and buy and sell.,Section 2 Exploration: Reading Skills,Key: The first sentence in the paragraph is the generalization the author provides about how todays life depends on energy. All the other sentences are supporting facts.,Section 2 Exploration: Reading Skills,Section 3 Preparation: Career Previewing,Dreams Langston Hughes Hold fast to dreams For if dreams die Life is a broken-winged bird That can never fly. Hold fast to dreams For when dreams go Life is a barr