1、Creating a Culture of Execution,JFK Speech to Congress,“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”,JFK AT RICE UNIVERSITY,“We choose to go to the moon. We choose to go to the m

2、oon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we

3、intend to winI realize that this is, in some measure, an act of faith and vision, for we do not know what benefits await us. But if I were to say, my fellow citizens, that we shall send to the moon, 240,000 miles away from the control station in Houston, a giant rocket more than 300 feet tall, the l

4、ength of this football field, made of new metal alloys, some of which have not yet been invented, capable of standing heat and stresses several times more than have ever been experienced, fitted together with a precision better than that of the finest watch, carrying all the equipment needed for pro

5、pulsion, guidance, control, communications, food and survival, on an untried mission, to an unknown celestial body, and then returned it safely to earth, re-entering atmosphere at speeds of over 25,000 miles per hour, causing heat about half that of the temperature of the sun and do all this, and do

6、 it right, and do it first before this decade is out, then we must be bold.” - President John F. Kennedy,“Up is not an easy direction.”,The Challenge: Ability to Execute,“Leadership without the discipline of execution is incomplete and ineffective. Without the ability to execute, all other attribute

7、s of leadership become hollow” Larry Bossidy Chairman, Honeywell International,THE POWER OF FOCUS,0,12,23,Goals Achieved With Excellence,1120,410,23,Number of Goals,A leader who says “Ive got ten priorities” doesnt know what he is talking about. He doesnt know himself what the most important things

8、are. Youve got to have these few, clearly realistic goals and priorities Larry Bossidy having significance, value wildly important adj. 1: of visionary and strategic import; carrying serious economic consequence; potential for unbelievable satisfaction of key stakeholders; causing intense excitement

9、 and enthusiasm,Wildly Important Goals = The BIG WIGS,Why WIGS?,Ram Charan,Synergy,Focus,8 Standards of Execution,Clarity Commitment Translation Discipline Enabling Collaboration Trust Accountability,Synergy,Focus,Do people know what to do?,8 Standards of Execution,Lack of Clarity,Clarity Commitment

10、 Translation Discipline Enabling Collaboration Trust Accountability,Synergy,Focus,8 Standards of Execution,Do people know what to do?,2. Do they want to do it?,3. Do they know how to do it?,4. Do they sustain the course?,5. Do they work together?,Clarity 52 Commitment 52 Translation 43 Discipline 65

11、 Enabling 32 Collaboration 49 Trust 59 Accountability 57,Synergy 49,Focus 53,XQ51 (National Averages),2,xQ Results: Individuals in Typical Organizations,xQ: Teams in Typical Organizations,My organizations most important goals are translated to the goals of my work group Individual tasks are reviewed

12、 at least monthly with my manager We work in an atmosphere of trust where people can express differences of opinion freely We hold each other accountable for doing what we commit to do,27%,12%,56%,46%,xQ: Typical Organizations,Four Disciplines of Execution,Focus on the “wildly important” not the mer

13、ely important. Build measures that motivate. Translate 30,000 foot goals into new front line behaviors. Win as a team.,MANAGERS WORK HARD BUT FAIL TO PROVIDE FOCUS AND DIRECTION,More than 2.5 million workers were asked to rank their managers on a scale of 77 pre-determined characteristics in this Fr

14、anklinCovey Profile study. (Source: FranklinCovey Profile Center Aggregate Report, 2002),Where it began,Work CompassExecution Tool,Four Disciplines of Execution,#1: Focus on the Wildly Important,Execution Discipline #1: Focus on the Wildly Important,Identify 2 or 3 “MUST DO” goals State them so that

15、 they are self-orienting and galvanizing Gain line-of-sight understanding and commitment all the way to front-line Align resources, recognition, and incentives to reinforce commitment,Four Disciplines of Execution,#2: Build Measures that Motivate,#2: Build Measures that Motivate,Once you reach a cer

16、tain level, everyone is good, and everyone trains hard. The difference is who is more meticulous, willing to find the smallest increments of time, and as you get older and more experienced, the percentage gains grow smaller and smaller. You have to become a slave to data, to performance indicators l

17、ike pedal cadence, and power output measured in watts. You have to measure literally every heartbeat, and every morsel you eat, down to each spoonful of cereal. If you weigh too little, you wont have the physical resources to generate enough speed. If you weigh too much, your body is a burden. It is

18、 a matter of power to weight. Who knows when you might find a winning margin in a wind tunnel in December, during equipment testing? You might find another fraction of time in your position on the bike, or in a helmet, or in the composition of a wheelbecause the smallest thing, like moving your hand

19、s on the handlebars, could make you three seconds slower over 25 miles.” -Lance Armstrong-,Four Disciplines of Execution,#3: Translate 30,000 foot goals into new and better front-line behaviors,#3: Translate Goals into New and Better Activities and Behaviors,The goals of my work group are translated

20、 into my individual work goals:25% My individual work goals are translated into daily tasks and/or performance standards: 32%,Translating Goals into New and Better Behaviors,“The best thing about not planning is that failure comes as a complete surprise, not preceded by a period of worry and depress

21、ion.” -Author unknown,TRANSLATE GOALS INTO ACTIONActivities & Tasks,Set up WOW display,Purchase product,Set up WOW display,Purchase product,Run an ad,Run an ad,Four Disciplines of Execution,#4: Win Together,#4: Win Together,We hold each other accountable for doing what we commit to do: 46% Individua

22、l tasks are reviewed at least monthly with my manager: 12% We work in an atmosphere of trust where people can express differences of opinion freely 46%,Four Disciplines of Execution,Focus on the “wildly important” not the merely important. Build measures that motivate. Translate 30,000 foot goals into new front line behaviors. Win as a team.,JFK Speech To C