2015/10/13 Brook WU 1 FY2005/06 Overall Marketing Strategies 2015/10/13 Brook WU 2 Overall marketing strategies Reinforce and improve company image Strengthen communication and collaboration with Sales team Be focused on targeted customers Carefully manage portfolio development Identify and develop marketing staffs 2015/10/13 Brook WU 3 Company image Admit and solve the issues objectively Participate important congresses and sponsor key opinion leaders selectively Respect and deliver any promise timely Take care the people fairly 2015/10/13 Brook WU 4 Sales & Marketing Timely & regular Communication PMs & RSMs meeting Customer focus Professionalism Process management Result oriented 2015/10/13 Brook WU 5 Focus & Targeting Define/Screen/Select targeted customers Focus on potential customer Consciousness of ROI (Minimize investment and maximize productivity) 2015/10/13 Brook WU 6 Maximize sales generation Define/Screen/Select targeted doctors Deliver accurate product knowledge Keep the most suitable visiting frequency 2015/10/13 Brook WU 7 Reinforce commercial sense Commercial sense Sales generation Professional Understand your function role right attitude always be with crisis consciousness maintain the relationship with customers improve competitiveness 2015/10/13 Brook WU 8 % of national budget 8%11%5%7%19%15%4%6%15%10%華北一區(qū)華北二區(qū)山東地區(qū)江蘇地區(qū)浙江地區(qū)上海地區(qū)華中地區(qū)福建地區(qū)華南一區(qū)華南二區(qū)2015/10/13 Brook WU 9 portfolio development Takepron Sales recover by introduction of TARGETING system Speed up LFDT introduction Pre-marketing of LFDT Enantone Optimize promotional efforts (separate force?) Launch of new indication Launch of half dosage? 2015/10/13 Brook WU 10 Synergy among Metabolism portfolio Basen HI listing at provincial & municipal level Clarify Product positioning & Strategy define Actos Hospital listing & department penetration Scientific support Blopress Balanced coverage based on potential with adequate investment Clarify Product positioning & Strategy define Hospital listing & department penetration portfolio development 2015/10/13 Brook WU 11 Proposed organization for Takeda in coming years B U 1T a k e p r o n6 5 r e p sB U 2E n a n t o n e5 5 r e p sB U 3M e t a b o l i s m8 0 r e p sT a k e d a C h i n aY 2 0 0 6 / 72015/10/13 Brook WU 12 Hospital Seminar Application Form 醫(yī)院小會(huì)申請(qǐng)表 姓 名： 城 市： 地 區(qū)： 時(shí) 間： 醫(yī) 院： 產(chǎn) 品： 科 室 參加人數(shù) 預(yù)算 (元 ) 會(huì)議內(nèi)容 預(yù)期效果 批 準(zhǔn) 人： _ 時(shí) 間： _ 批 準(zhǔn) 人： _ 時(shí) 間： _ 2015/10/13 Brook WU 13 Loc