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市場營銷外文文獻(xiàn)譯文消費(fèi)者行為研究【畢業(yè)設(shè)計(jì)(論文)】好外文文獻(xiàn)譯文資料來源作者M(jìn)ATERIALSOURCECONSUMERBEHAVIORRESEARCHPARADIGMCONVERSIONPROCESSAUTHORTHOMASSAMUELKUHNSTUDYOFCONSUMERBEHAVIORMORETHANAHUNDREDYEARSTHEHISTORYOFTHEFORMATIONOFTHETWOPARADIGMSPOSITIVISMANDNONEMPIRICALSTUDYOFCONSUMERBEHAVIORREPRESENTSTHEMEANINGOFTHEBASICACHIEVEMENTSPOSITIVISTPARADIGMTONONPOSITIVISTPARADIGMSHIFTREPRESENTSASHIFTCONSUMERBEHAVIORRESEARCHCONSUMERBEHAVIORRESEARCHISAREVOLUTIONARYCHANGETHISPARADIGMSHIFTBUTALSOMAKESTHEASSUMPTIONTHATCONSUMERBEHAVIORRESEARCHRESEARCHMETHODSSTUDYBASICKNOWLEDGEOFRELATEDDISCIPLINESANDMANYBORROWEDPARADIGMCOMPOSITIONHAVECHANGEDDRAMATICALLYBACKGROUNDOFTHISCHANGINGENVIRONMENTTOPROMOTETHE20THCENTURY80YEARSAFTERTHEWORLDECONOMICGROWTHANDPROSPERITYTHEINDUSTRIALSTRUCTUREHASUNDERGONETREMENDOUSCHANGESPURCHASINGPOWERHASBEENANUNPRECEDENTEDINCREASETHEPURSUITOFINDIVIDUALITYANDFREEDOMOFCONSUMERSDESIRETOBECOMEINCREASINGLYTHEMOREINTENSETHEFIRSTPARADIGMSHIFTINCONSUMERBEHAVIORRESEARCHREVIEWPROCESSRESEARCHONCONSUMERBEHAVIORSUCHASINADAMSMITHSCLASSICALECONOMICSTHEORYBEGANTOTAKESHAPEMARSHALLANDOTHERNEOCLASSICALECONOMICSINTHEFORMATIONOFTHEINITIALSYSTEMTHE20THCENTURY50TO60YEARSCONSUMERBEHAVIORTOTHEFORMOFANINDEPENDENTDISCIPLINESEPARATEFROMMARKETINGINITSHUNDREDYEARSOFDEVELOPMENTHISTORYITSRESEARCHPARADIGMCANBESUMMARIZEDASPOSITIVISMANDNONPOSITIVISMTWOMOREOVEREACHPARADIGMAREPREGNANTWITHALARGENUMBEROFRESEARCHPERSPECTIVESPOSITIVISMINCLUDINGRATIONALBEHAVIORCOGNITIONMOTIVATIONSOCIALCHARACTERISTICSATTITUDESANDSITUATIONALPERSPECTIVESRATHERTHANPOSITIVISTPARADIGMINCLUDINGTHEINTERPRETATIONANDPOSTMODERNISMARETWOBASICPERSPECTIVESCONSUMERBEHAVIORTHEORYBYCONVERTINGNONPOSITIVISMPOSITIVISMSFUNDAMENTALMOTIVATIONISTOCHANGECONSUMERRESEARCHERSRATIONALASSUMPTIONSEARLYCLASSICALECONOMICSANDNEOCLASSICALECONOMICSTOCONSUMERBEHAVIORTHEORYPROVIDESTHEORETICALSUPPORTFORTHEORIGINALINFACTPRECONSUMERBEHAVIOROFTHEMOTHERISALSOBORNOUTOFTHEECONOMICSMARKETING“ECONOMICMAN“ASSUMPTIONNATURALLY“INFILTRATION“OFTHECONSUMERBEHAVIORRESEARCHTHISGENREFROMTHEEARLYTHEORYOFCONSUMERBEHAVIORSUCHASREASONBEHAVIORALVIEWANDYOUCANCLEARLYSEETHEDOCTRINEOF“ECONOMICMAN“RATIONALSHADOWHOWEVERTHEECONOMICSOFTHESUBJECTISTHEOVERALLECONOMICSYSTEMECONOMICSYSTEMOFTHEOBJECTBUTALSOHOWTOACHIEVECOORDINATEDOPERATIONRATHERTHANSPECIFICINDIVIDUALPURCHASEDECISIONSANDBEHAVIORECONOMICSASTHESTUDYOFCONSUMERBEHAVIORANDLAYTHEINITIALFOUNDATIONBUTCANNOTEXPLAINTHECOMPLEXITYOFCONSUMERBEHAVIORCONSUMPTIONOFTOOMUCHEMPHASISONTHERATIONALSIDEWHILEIGNORINGTHECONSUMERSEMOTIONALSIDETHEREFORETHE“ECONOMICMAN“ASSUMPTIONRESTRICTSTHEFURTHERDEVELOPMENTOFTHETHEORYOFCONSUMERBEHAVIORTHEORYOFCONSUMERBEHAVIORHAVELEARNEDFROMOTHERDISCIPLINESNUTRITIONCONSUMERBEHAVIORDESCRIBEDINMOREDETAILPSYCHOLOGYSOCIALPSYCHOLOGYSOCIOLOGYANTHROPOLOGYANDOTHERDISCIPLINESANDPROSPERITYFORTHETHEORYOFCONSUMERBEHAVIORRESEARCHPROVIDESANEWTHEORETICALMATERIALATTHISPOINTTHECONSUMERISNOLONGERBASEDSOLELYONTHEPURSUITOFCOSTBENEFITANALYSISTOIMIZETHEEFFECTIVENESSOFTHE“ECONOMICMAN“BUT“SOCIETY“ANDSOCIALANDEMOTIONALFACTORSTHATAFFECTTHEIRPURCHASINGDECISIONSTHISSHIFTISCREATINGALEAPINTHEDEVELOPMENTOFCONSUMERBEHAVIORCONSUMERBEHAVIORALSOINTHEFIFTIESANDSIXTIESOFTHE20THCENTURYTOANINDEPENDENTFORMOFDISCIPLINEINTHEHUMANITIESANDSOCIALSCIENCESSYSTEMAFTERTHE1980SSUSTAINEDECONOMICDEVELOPMENTANDMATERIALWORLDOFGREATWEALTHBUTALSOMAKESTHECONSUMERISINCREASINGLYBECOMINGAWAYOFPASTIMEANDINDIVIDUALITYTHEPROPORTIONOFCONSUMERSERVICESINPEOPLESCONSUMPTIONSTRUCTUREGROWINGPROPORTIONOFTHESERVICEPRODUCTIONCHARACTERISTICSANDCONSUMERIDENTITYCONSUMPTIONPROCESSALSOMAKESTHECUSTOMEREXTENDSTOTHEPRODUCTIONPROCESSCONSUMEREXPERIENCEHASBECOMEASOURCEOFCUSTOMERVALUECREATIONATTHISPOINTCONSUMERBEHAVIORRESEARCHCANNOLONGERBELIMITEDTOHOWCUSTOMERSMAKEPURCHASINGDECISIONSBUTSHOULDBECONCERNEDABOUTTHECONSUMERSDESIRETOBEMETASARESULTCONSUMERSWILLBEFREETOPURSUEPERSONALDEVELOPMENTANDTHEDESIRETOCONSUME“FREEPEOPLE“ECONOMICMAN“SOCIAL“AND“FREEPEOPLE“TOPROMOTETHECONVERSIONHYPOTHESISOFCONSUMERBEHAVIORTHEORYFROMPOSITIVISMTOTHECONVERSIONOFNONPOSITIVISMTHESECONDPOSITIVISTPARADIGMOFCONSUMERBEHAVIORRESEARCHEMPIRICALSTUDIESOFCONSUMERBEHAVIORPARADIGMBYFAMOUSWESTERNPHILOSOPHERARISTOTLEPHILOSOPHICALIDEASKURTLEWININ“ARISTOTLEANDGALILEOTHOUGHTPATTERNSOFCONFLICTANDMORE“INHISBOOKARISTOTLESPHILOSOPHYHASINFLUENCEDUSBUTALSOAFFECTSTHEHABITOFSCIENTIFICRESEARCHPEOPLEAREUSEDANDTHEFREQUENCYBYTHELAWTOUNDERSTANDTHELAWOFDEVELOPMENTOFTHINGSANDPEOPLELIKETOEXPLORETHESTABILITYANDTHETENDENCYOFTHINGSWITHTHELAWOFDEVELOPMENTEXCEPTFORTHEUNUSUALANDTHEREGULARITYOFTHINGSWILLFEELCOLDLEWINSAIDWHENSOMEONEMENTIONEDAMOVIEINACHILDSPECIFICACTIONSPSYCHOLOGISTSTHINKTHEFIRSTQUESTIONIS“ALLCHILDRENHAVEDONETHISACTIONORATLEASTITISACOMMONACTION“THEREISALWAYSACOMMONREGULARITYOFTHINGSTHISMEANSTHATREPEATABILITYISAPHENOMENONWORTHYOFSTUDYORWHETHERSOMETHINGISANIMPORTANTINDICATORPOSITIVISMISTHEPHILOSOPHYOFSCIENCEASARISTOTLETHOUGHTITASSUMESTHATCONSUMERSARERATIONALIDENTIFIABLEANDMENTALSTABILITYTHEIRMOTIVATIONISTOIDENTIFYBEHAVIORALCONTROLANDPREDICTIONCONSUMERPRACTICEINTHEREALEXISTENCEOFSIMPLETRUTHEMPHAS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