1、扶貧旅游策劃方案 中國扶貧雜志社第1頁目錄 CONTENTS01項目背景Project background02項目介紹Project introduction03項目特點Project characteristics04案例展示The case shows第2頁01項目背景Project background第3頁旅游扶貧作為國家脫貧攻堅戰(zhàn)略重要組成部分，是產(chǎn)業(yè)扶貧主要方式，是全方面建成小康社會重要推進力量。十八大以來，全國旅游系統(tǒng)在以習(xí)近平同志為核心黨中央堅強領(lǐng)導(dǎo)下，認(rèn)真落實中央脫貧攻堅決議部署，持續(xù)加大精準(zhǔn)扶貧工作力度，扎實推進旅游發(fā)展與扶貧開發(fā)有機融合，旅游扶貧工作機制基本建立，政策體

2、系日益完善，產(chǎn)品業(yè)態(tài)不停豐富，社會影響持續(xù)擴大，旅游扶貧工作取得了扎實成效，發(fā)展旅游業(yè)已成為許多貧困地區(qū)脫貧攻堅有力抓手和重要支撐。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the項目背景Project background第4頁為了深入落實落實十九大精準(zhǔn)扶貧、精準(zhǔn)脫貧精神，也為了實現(xiàn)國家旅游局提出“中國鄉(xiāng)村游”主題目標(biāo)，切實推進各地貧困縣鄉(xiāng)村旅游業(yè)發(fā)展，使“鄉(xiāng)村游”成

3、為農(nóng)村經(jīng)濟新增加點。經(jīng)研究，扶貧優(yōu)選決定開發(fā)旅游扶貧項目，讓更多人能在旅游時候幫助更多貧困戶。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the accurate poverty alleviation, the countryside introduction, the township work report, the rural development, the r

4、ural PPT poverty alleviation, the PPT Township, the beautiful new countryside項目初衷Project purpose第5頁當(dāng)前回歸自然、健康休閑，走近鄉(xiāng)村，體驗農(nóng)家生活已經(jīng)成為當(dāng)代旅游業(yè)發(fā)展必定趨勢，以旅游體驗形式，既能夠充分挖掘潛在旅游資源，又能夠促進當(dāng)?shù)剞r(nóng)村地域建設(shè)和發(fā)展拉動了當(dāng)?shù)叵M，處理了部分剩下勞動力，增加了群眾收入，也促進了當(dāng)?shù)剞r(nóng)業(yè)產(chǎn)業(yè)發(fā)展。The township reports the beautiful countryside, the tourism town, the South Town, th

5、e village construction, the hometown introduction, the accurate poverty alleviation, the countryside introduction, the township work report, the rural development, the rural PPT poverty alleviation, the PPT Township, the beautiful new countryside項目必要性The project need第6頁02項目介紹Project introduction第7頁定

6、制專屬扶貧旅游雜志社經(jīng)過考查搜集不一樣貧困地域資訊，依據(jù)當(dāng)?shù)氐乩砣宋摹L(fēng)土人情、特產(chǎn)等情況，面對不一樣團體需求，針對各大企業(yè)、機關(guān)單位等定制專屬扶貧旅游項目。充分利用報紙、網(wǎng)絡(luò)、電視、廣播等傳輸平臺，大力宣傳貧困地域優(yōu)質(zhì)旅游資源。主動組織旅游扶貧重點村。鄉(xiāng)村旅游Custom exclusive of tourism for poverty alleviation項目概況Project overview第8頁開發(fā)一批以農(nóng)家樂、漁家樂、牧家樂、休閑農(nóng)莊、森林人家等為主題鄉(xiāng)村度假項目，確定多條依靠自然風(fēng)光、漂亮鄉(xiāng)村、傳統(tǒng)民居為特色鄉(xiāng)村旅游路線，策劃眾多采摘、垂釣、農(nóng)家樂體驗等參加型旅游娛樂活動，開發(fā)

7、自駕游、騎行、徒步登山等休閑運動，培育自駕車房車營地、帳篷營地、鄉(xiāng)村民宿等新業(yè)態(tài)，打造豐富多彩鄉(xiāng)村特色文化演藝和節(jié)慶活動。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the accurate poverty alleviation, the countryside introduction, the township work report, the rural deve

8、lopment, the rural PPT poverty alleviation, the PPT Township, the beautiful new countryside項目概況Project overview漂亮鄉(xiāng)村行第9頁二依靠旅游促進創(chuàng)業(yè)，讓農(nóng)民變老板。摘農(nóng)家果、吃農(nóng)家飯、住農(nóng)家院，既豐富了旅游資源，又讓農(nóng)民成了老板，擴大了受益面。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown int

9、roduction, the四依靠旅游盤活資產(chǎn)，讓民房變客房。勉勵貧困戶將家庭中閑置房間改造成民宿，讓民房變客房，盤活了貧困戶閑置資產(chǎn)，增加了他們固定資產(chǎn)收益。The township reports thtiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the一依靠旅游促進就業(yè)，讓農(nóng)民變員工，讓他們能在家門口有穩(wěn)定收入。The township reports the beautiful countryside, the touri

10、sm town, the South Town, the village construction, the hometown introduction, the三依靠旅游帶動副業(yè)，讓土產(chǎn)變特產(chǎn)。我們借助扶貧優(yōu)選電商平臺，以品牌營銷方式將土產(chǎn)推廣出去，讓原本農(nóng)戶自供自給土產(chǎn)成為游客“搶手貨”，變成了贈親送友禮品。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the項目意義P

11、roject significance第10頁1、有扶貧任務(wù)/需求企業(yè)、單位、組織、個人The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the accurate poverty alleviation, the countryside introduction, the township work report, the rural development, the rura

12、l PPT poverty alleviation, the PPT Township, the beautiful new countryside服務(wù)對象The service object2、打算舉行團建、戶外拓展、團體旅游等集體活動企業(yè)、單位、組織3、對鄉(xiāng)村生活、田園風(fēng)光、水果采摘、垂釣等農(nóng)家樂活動感興趣企業(yè)、團體、個人4、汽車聯(lián)盟、騎行組織、登山團體、車友會、露營俱樂部等戶外運動組織第11頁口號一“以美景打開致富門”口號二“鄉(xiāng)村自由行，一段說走就走旅程”The township reports the beautiful countryside, the tourism town, t

13、he South Town, the village construction, the hometown introduction, theThe township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the項目口號Project slogan第12頁010203我們將為有扶貧需求企業(yè)或單位一對一專屬定制旅游路線，自駕、騎行、徒步、包車出行均可，形式多樣化。負(fù)責(zé)對接當(dāng)?shù)芈眯猩纾贪才抛?/p>

14、宿與接送服務(wù)。提供專業(yè)攝影團體全程陪同攝影錄像。項目內(nèi)容The project content第13頁4. 組織參加人員參觀貧困地域景點，走訪貧困戶果園與家庭。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the5. 用戶到當(dāng)?shù)啬軌蝮w驗采摘蔬果、垂釣等農(nóng)家樂活動，選購扶貧產(chǎn)品，直接面對面幫助貧困戶。The township reports the beautiful cou

15、ntryside, the tourism town, the South Town, the village construction, the hometown introduction, the第14頁6. 能夠組織或者參加對貧困地域?qū)W校或家庭扶貧捐贈。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the7. 雜志社、相關(guān)主流媒體全程報道當(dāng)次扶貧行動，中國扶貧雜志社權(quán)

16、威期登載刊，中國扶貧公眾號、頭條號推送。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the項目內(nèi)容The project content第15頁03項目特色Project characteristics第16頁參加者可到貧困地域景點游覽，領(lǐng)會不一樣人文情懷，感受最真實鄉(xiāng)土氣息，看不一樣風(fēng)景。2、能夠面對面直接幫助扶貧對象，扶貧行動呈透明化。The township rep

17、orts the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the accurate poverty alleviation, the countryside introduction, the township work report, the rural development, the rural PPT poverty alleviation, the PPT Township, the beautiful n

18、ew countryside項目特色Project characteristics中國扶貧雜志社將在全網(wǎng)征集全國風(fēng)土人情極具特色貧困縣，再科學(xué)定制不一樣格調(diào)扶貧旅游路線，滿足不一樣企業(yè)需求。1、權(quán)威機構(gòu)搜集咨詢定制扶貧路線，精準(zhǔn)直達(dá)。第17頁3、它不但僅是扶貧活動，還是一次獨特旅行體驗參加者可到貧困地域景點游覽，領(lǐng)會不一樣人文情懷，感受最真實鄉(xiāng)土氣息，看不一樣風(fēng)景。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the home

19、town introduction, the項目特色Project characteristics第18頁在此次出行中，您不用擔(dān)心衣食住行這些繁瑣事情，我們將會提前給您制訂好路線，安排好一切，讓您輕裝上陣，零負(fù)擔(dān)去感受最地道鄉(xiāng)村特產(chǎn)與美食。The township reports the beautiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the accurate poverty alleviation, the country

20、side introduction, the township work report, the rural development, the rural PPT poverty alleviation, the PPT Township, the beautiful new countryside項目特色Project characteristics4、衣食住行全程定制，拎包出行感受最地道鄉(xiāng)村特產(chǎn)與美食第19頁扶貧優(yōu)選擁有專業(yè)影視制作團體，從拍攝到后期剪輯，我們都會配有專業(yè)工作人員，全程統(tǒng)計您此次旅程點點滴滴，會給您制作出一個行走紀(jì)錄片。The township reports the be

21、autiful countryside, the tourism town, the South Town, the village construction, the hometown introduction, the accurate poverty alleviation, the countryside introduction, the township work report, the rural development, the rural PPT poverty alleviation, the PPT Township, the beautiful new countryside項目特