1、Bachelor of Business Administration (Hons)ProgrammeProf. YEUNG Wing-lokAssociate Director of Undergraduate Business ProgrammesFaculty of BusinessInformation Day 201524 October 2015A Top 10 Liberal Arts College in AsiaForbesThe Lingnan University BBA (Hons) Programme aims to equip students with profe

2、ssional knowledge within a liberal arts education foundation for life-long learning and prepares students for leadership positions.All business courses are delivered through small classes (no mass lectures).2Introduction (1)3Our Programme is well recognized by professional associations.We received a

3、ccreditation from the Association to Advanced Collegiate Schools of Business (AACSB). We have set up the Lingnan University Chapter of Beta Gamma Sigma (BGS) to recognize students with their outstanding academic achievement.Introduction (2)Students have good communication skills. Students are litera

4、te in IT knowledge and skills. Working alone or in teams, students are able to adopt a holistic view of business in strategic analysis and take account of the needs and requirements of multiple functions in strategic problem-solving and implementation.Students are able to analyze problems from an in

5、ternational and cross-cultural perspective. Students are able to think creatively. Students are able to think critically. Programme Level Learning Goals (1)4Students are able to demonstrate effective consideration of ethical issues in business situations. Students are able to think strategically in

6、an international context. Students are competent in quantitative analysis for business decision-making. Students are able to provide useful accounting information to decision makers by applying basic accounting principles and standards. Students are able to analyze financial planning models to gener

7、ate information for business decisions. 5Programme Level Learning Goals (2)Programme Overview (1)Our programme provides the following streams:AccountingFinanceHuman Resource ManagementMarketing6BBA students will choose their stream in the first term of their second year of study. They will be assign

8、ed to streams in accordance with their order of stream preference as well as their overall academic performance, as measured by cumulative GPA. However, given the resources limitation, the overall academic performance would be adopted as the overriding criterion in cases where insufficient places ar

9、e available to accommodate all students wishing to study a particular stream. (i.e. Students will be assigned to streams in descending order of their overall GPA and fills streams from the top of the queue, downwards.)7Stream AllocationProgramme Overview (2)BBA Programme StructureCourse CategoryStre

10、ams Accounting Finance Marketing Human Resource ManagementUniversity Required CoursesCore Curriculum33 credits33 creditsChinese Language6 credits6 creditsEnglish Language12 credits12 creditsFree Elective18 credits21 creditsBBA Major Required CoursesFoundation Core Courses18 credits18 creditsFunction

11、al Core Courses15 credits15 creditsCapstone Course3 credits3 creditsStream Courses21 credits15 creditsTotal126 credits123 credits* Each course carries 3 credits.8Summer Internship ProgrammeStudent Enhancement ProgrammeStudent Exchange Programme9We provide students with opportunities for internships,

12、 community service and overseas exchange via our network of academe and business partners. Programmes highlight:Supporting Programmes for Students Development (1)10Summer Internship ProgrammeThe BBA programme has set up a Summer Internship Programme to enable its students to gain real-world experien

13、ce in their chosen areas of study. It is expected that the Internship experience will further improve students marketability upon graduation.Mr Wang Chuan (Accounting stream)Summer Internship at Citybase Property Management LtdMs Yu Pui Yi (Human Resource Management stream)Summer Internship at NWS T

14、ransport Ltd10Supporting Programmes for Students Development (2)11Student Enhancement ProgrammeThe programme aims at enhancing learning, knowledge, leadership, networking, and whole-person development of selected business students. Participating students will be engaged in a variety of activities, s

15、uch as in-house seminars, workshops, field trips and company visits.11Supporting Programmes for Students Development (3)Student Exchange Programme12The University has established the Student Exchange Programme to provide our students with opportunities to gain an international outlook and exposure,

16、and to analyze problems from a cross-cultural perspective.12Supporting Programmes for Students Development (4)13Students Achievement (1) The achievements of the students in extra-curricular activities demonstrate our commitment to quality teaching and learning as well as the whole person development

17、 of students. Championship ofthe “KPMG Business Administration Paper Contest 2014”.Selected to represent KPMG China to join the KPMG International Case Competition in 2015.Mr Poon Sing-yu, Henry(Year 2, Accounting Stream)Ms Mak Wing-mui, Wing(Year 3, Marketing Stream)Ms Chan Sze-wan, Yvonne (Year 3,

18、 Accounting Stream)Mr Lai Kwong-yu, Branting(Year 3, Finance Stream)14Students Achievement (2) Mr SO Chun Hin (Year 3, Marketing Stream)2nd Runner-up of The Hong Kong Outstanding Business Student Award 2013Ms Tam Tsz Ying, Sally (Year 2, Accounting Stream)The 8th China Youth Innovation Technology Aw

19、ard (第八屆中國青少年科技創(chuàng)新獎(jiǎng))15Ms Cheung Tsz Shan, Victoria (Year 2, Marketing Stream)Ms Li Wai Ki, Vicky (Year 3, Accounting Stream)First Runner-up of the KPMG Business Administration Paper 2011Ms Li Wai Ki, Vicky (Year 3, Accounting Stream)Ms Chan Man Wah (Year 3, Accounting Stream)First Runner-up and Secon

20、d Runner-up of the Top Team Award in the CSR (Corporate Social Responsibility) Challenge of the EY AcademyStudents Achievement (3) 16One of the Top 6 among the 24 major universities in the HSBC Asia Pacific Business Case Competition 2013Mr So Chun Hin (Year 3, Marketing Stream)Mr Ng Hoi Chung, Sam (

21、Year 3, Accounting Stream)Ms Li Wai Ki, Vicky (Year 3, Accounting Stream)Mr Long Hiu Fai (Year 2, Finance Stream)Students Achievement (4) Joint University Programme Admissions System (JUPAS)HKDSEEnglish LanguageLevel 3Chinese LanguageLevel 3MathematicsLevel 2Liberal StudiesLevel 2One Elective Subjec