1、Unit ThreeUnit ThreeTeaching Objectives了解企業(yè)文化的內(nèi)涵了解企業(yè)文化對(duì)企業(yè)的重要性了解如何加強(qiáng)企業(yè)文化建設(shè)Teaching Objectives了解企業(yè)文化的內(nèi)涵Teaching Emphasescorporate culture bonus fringe benefits flextime telecommuting casual daysannual reportcareer pathsTeaching Emphasescorporate culContentText Fast Reading IFast Reading II ContentText

2、 TEXT Uncovering a Companys Corporate Culture-a Critical Task for Job-SeekersPre-reading questions 1. What is corporate culture?2. Why should job-seekers care about a potential employers corporate culture? UPPREV.NEXTTEXT Uncovering a CompanysCulture is a hot buzzword among corporate and entrepreneu

3、rial companies alike. It is what everyone is striving for, what brings on the loyalty, what attracts and keeps the really awesome employees.Why should job-seekers care about a potential employers corporate culture? Arent there more important factors to consider, such as the job itself, salary and bo

4、nuses, and fringe benefits? These factors are indeed important, but increasingly career experts are talking about the importance of employee-employer fit in terms of culture, with the idea that how well the employee fits the culture can make the difference between job-seeking success and failure. Co

5、rporate culture has gained in importance because employers need to attract talented people and employees want to find increased identification and value in their work.Culture is a hot buzzword amIt is well known that nobody would like to work in a hostile, high-pressure, labor camp with lousy benefi

6、ts, bitter, talentless managers, and buzzing, green-tinted fluorescent lights. Instead people would like to work in such kind of companies with open, bright corporate culture where they can make their dreams come true, develop their imagination and creativity, eventually they can get valued.What is

7、corporate culture? At its most basic, its described as the personality of an organization, or simply as how things are done around here. It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organ

8、ization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the companys mission statement and other communications, in the architectural style or offices, by what people wear to work, by how people address each other

9、, and in the titles given to various employees. It is well known that nobodyAs a job-seeker, you will be affected by a companys culture in many, many ways. For instance:The hours you work per day, per week, including options such as flextime and telecommuting. The work environment, including how emp

10、loyees interact, the degree of competition, and whether its a fun or hostile environment - or something in between. The dress code, including the accepted styles of attire and things such as casual days. The office space you get, including things such as cubicles, window offices, and rules regarding

11、 display of personal items. The training and skills development you receive, which you need both on the job and to keep yourself marketable for future jobs and employers. As a job-seeker, you will beOnsite perks, such as break rooms, gyms and play rooms, daycare facilities, and more. The amount of t

12、ime outside the office youre expected to spend with co-workers.Interaction with other employees, including managers and top management.How do you uncover the corporate culture of a potential employer? The truth is that you will never really know the corporate culture until you have worked at the com

13、pany for a number of months, but you can get close to it through research and observation. Understanding culture is a two-step process, starting with research before the interview and ending with observation at the interview.Onsite perks, such as break Before the InterviewBefore youve even been invi

14、ted for an interview, you might consider doing an informational interview with the company. Informational interviewing is a great research and networking tool.Once youve been invited for an interview, while you are researching the company for the interview, spend some time searching for clues about

15、the companys culture. Review the companys annual report, Website, and other materials. Some companies even discuss their corporate culture on their Website. Many Websites, such as WetFeet, provide key information and feedback from company employees.WetFeet also offers expanded coverage for certain c

16、ompanies, which describes the companys culture and lifestyle. Before the InterviewAt the InterviewExperts suggest arriving early to the interview - unannounced if possible - and spend the time observing how current employees interact with each other, how they are dressed, and their level of courtesy

17、 and professionalism.During the interview, you should consider asking one or more of these questions to get a feel for the corporate culture - as well as gain key information youll need to make a decision if a job offer is made to you: How are decisions made - and how are those decisions communicate

18、d to the staff? What role does the person who gets this position play in decision-making? Does the organization emphasize working in teams? What are the organizations priorities for the next few years? Are there established career paths for employees in this position? At the InterviewIf you get a ch

19、ance to meet with other employees (or make your own chances by finding out where they hang out), you can ask one or more of these questions to try and get a handle on an organizations corporate culture: What 10 words would you use to describe your company? Whats it really like to work here? Do you l

20、ike it here? Around here what is really important? How are employees valued around here? What skills and characteristics does the company value? Do you feel as though you know what is expected of you? How do people from different departments interact? Are there opportunities for further training and

21、 education? How do people get promoted around here? Around here what behaviors get rewarded? Do you feel as though you know whats going on? How effectively does the company communicate to its employees? If you get a chance to meet The bottom line is that you are going to spend a lot of time in the w

22、ork environment - and to be happy, successful, and productive, youll want to be in a place where you fit the culture, a place where you can have a voice, be respected, and have opportunities for growth. The bottom line is that you Language pointsloyalty- n. the quality of being loyal 忠誠(chéng),忠心e.g.1. We

23、all have a loyalty to the company. 我們對(duì)公司都有效忠的義務(wù)。 2.My judgment was frequently faulty, but my loyalty to the nation could not be questioned. 我的判斷經(jīng)常出錯(cuò)，但是我對(duì)祖國(guó)的忠誠(chéng)是無可置疑的。UPPREV.NEXTLanguage pointsloyalty- Language points corporate culture企業(yè)文化,主要指企業(yè)的精神,是在長(zhǎng)期的經(jīng)營(yíng)活動(dòng)中形成的共同理想信念、價(jià)值觀、行為準(zhǔn)則和道德規(guī)范的總和。UPPREV.NEXTLangu

24、age points corporate cuLanguage points bonus 獎(jiǎng)金。是指支付給職工的超額勞動(dòng)報(bào)酬和增收節(jié)支的勞動(dòng)報(bào)酬。包括：生產(chǎn)獎(jiǎng)、節(jié)約獎(jiǎng)、勞動(dòng)競(jìng)賽獎(jiǎng)、機(jī)關(guān)事業(yè)單位的獎(jiǎng)勵(lì)工資及其他獎(jiǎng)金。UPPREV.NEXTLanguage points bonus 獎(jiǎng)金。是Language points fringe benefits 附加福利。泛指員工獲得的貨幣化工薪以外的所有收益，本質(zhì)上也是收入的一種。法定附加福利包括孕產(chǎn)補(bǔ)助、工作服、帶薪休假等UPPREV.NEXTLanguage points fringe benefLanguage points identificat

25、ion- n. the act of recognizing as being; establishing the identity of someone or something 身份的證明;確認(rèn)e.g. The identification of the accident victims took some time. 驗(yàn)明事故遇難者身分的工作費(fèi)了不少時(shí)間。UPNEXTPREV.Language points identificatiLanguage points benefits 福利。是指企業(yè)為了保留和激勵(lì)員工，采用的非現(xiàn)金形式的報(bào)酬。福利的形式包括保險(xiǎn)、實(shí)物、股票期權(quán)、培訓(xùn)、帶薪假等

26、等。UPNEXTPREV.Language points benefits Language points flextime 彈性工作制, 是指完成規(guī)定的工作任務(wù)或固定的工作時(shí)間長(zhǎng)度的前提下，員工可以自由選擇工作的具體時(shí)間安排，以代替統(tǒng)一固定的上下班時(shí)間的制度。UPNEXTPREV.Language points flextime 彈性 Language points telecommuting 遠(yuǎn)程辦公，即上班者可以不必到公司，而可以在家里通過遠(yuǎn)程控制上班的一種新型上班模式。像SOHO (small office home office) 就是遠(yuǎn)程辦公常見的一種方式。 UPNEXTPREV.

27、 Language points telecommutiLanguage points hostile-adj. very unfriendly 懷敵意的,敵對(duì)的e.g. The new government was hostile to them. 新政府對(duì)他們懷有敵意。e.g. Lets hope they will refrain from hostile actions. 希望他們不采取敵對(duì)行動(dòng)。UPNEXTPREV.Language points hostile-adLanguage points casual days 便服日。是指公司允許職員穿非正式裝上班的日子。周五一般為公司便

28、服日，但是有的公司可每天穿便服上班。雇員對(duì)上班便服的理解也各有不同。舒適輕便、充滿朝氣以及增進(jìn)客戶關(guān)系，是上班便服大行其道的原因。UPNEXTPREV.Language points casual daysLanguage points perks 額外津貼或特殊待遇。津貼制度是為了補(bǔ)償職工在特殊的勞動(dòng)條件和工作環(huán)境下的額外勞動(dòng)消耗和生活費(fèi)額外支出而建立的一種輔助工資形式。特殊待遇也是公司為員工們提供福利的形式之一。UPNEXTPREV.Language points perks 額外Language points interaction- n. a mutual or reciprocal

29、action; interacting 相互作用,相互影響e.g. There should be a lot more interaction between the social services and local doctors. 社會(huì)公益服務(wù)機(jī)構(gòu)和當(dāng)?shù)蒯t(yī)生應(yīng)該加強(qiáng)協(xié)作。UPNEXTPREV.Language points interaction-Language points potential- adj. existing in possibility可能的,潛在的e.g. 1. Education develops potential abilities. 教育能開發(fā)人的潛能。

30、2. He studied the German market to find the potential there for profitable investment. 他對(duì)德國(guó)的市場(chǎng)進(jìn)行了研究以尋求投資獲利的可能性。UPNEXTPREV.Language points potential-Language points annual report年度報(bào)告。是指公司整個(gè)會(huì)計(jì)年度的財(cái)務(wù)報(bào)告及其他相關(guān)文件。上市公司應(yīng)當(dāng)向證監(jiān)會(huì)、證券交易場(chǎng)所提供經(jīng)注冊(cè)會(huì)計(jì)師審計(jì)的年度報(bào)告。UPNEXTPREV.Language points annual repoLanguage points courtesy

31、- n. a courteous or respectful or considerate act禮貌,好意,恩惠e.g. 1. They showed us every courtesy. 他們對(duì)我們彬彬有禮。 2. They didnt even have the courtesy to apologize. 他們也不道個(gè)歉, 真沒有禮貌。UPNEXTPREV.Language points courtesy-Language points professionalism- n. the expertness characteristic of a professional person

32、專家的地位,特性或方法, 專業(yè)主義e.g. They were impressed by the sheer professionalism of the performance. 他們贊佩表演爐火純青。UPNEXTPREV.Language points professionalLanguage points career paths 職業(yè)生涯規(guī)劃。是指?jìng)€(gè)人和組織相結(jié)合，在對(duì)一個(gè)人職業(yè)生涯的主客觀條件進(jìn)行測(cè)定、分析、總結(jié)研究的基礎(chǔ)上，對(duì)自己的興趣、愛好、能力、特長(zhǎng)、經(jīng)歷及不足等各方面進(jìn)行綜合分析與權(quán)衡，結(jié)合時(shí)代特點(diǎn)，根據(jù)自己的職業(yè)傾向，確定其最佳的職業(yè)奮斗目標(biāo)，并為實(shí)現(xiàn)這一目標(biāo)做出行之有效的

33、安排。UPNEXTPREV.Language points career pathLanguage points reward- vt. act or give recompense in recognition of someones behavior or actions獎(jiǎng)賞,酬謝e.g. They rewarded the winners with gifts of fruits and flowers. 他們獎(jiǎng)給優(yōu)勝者一些水果和鮮花。UPPREV.NEXTLanguage points reward- I. Answer the following questions based on

34、 the text.1. Is there any difference whether the employee fits the culture or not? Yes. It determines whether one can sccessfully find a job or not.ReferenceI. Answer the following questiI. Answer the following questions based on the text.2. What elements are included in corporate culture? It includ

35、es such elements as core values and beliefs, corporate ethics, and rules of behavior. ReferenceI. Answer the following questiI. Answer the following questions based on the text.3. How does a companys culture affect you?Employees will be affected by a companys culture in the following ways: the hours

36、 you work per day, per week; the work environment; the dress code; the office space you get; the training and skills development you receive; onsite perks; the amount of time outside the office youre expected to spend with co-workers; interaction with other employees ReferenceI. Answer the following

37、 questiI. Answer the following questions based on the text.4. Why does the author say understanding culture is a two-step process? Because people may start with research before the interview and end with observation at the interview.ReferenceI. Answer the following questiI. Answer the following ques

38、tions based on the text.5. What should you do before an interview? You might consider doing an informational interview with the company. ReferenceI. Answer the following questiII. Read the following terms and match each with its proper definition.1. bonus2. fringe benefits 3. flextime4. courtesy5. i

39、nteraction 6. observation7. professionalism8. uncover9. competent10. potentiala. the communication between peopleb. a comment, especially based on something you have seen, heard or readc. that can develop into something or be developed in the futured. an extra of money that is added to a payment, es

40、pecially to sbs wages as a rewarde. to discover something that was previously hidden or secretef. a system in which employees work a partical number of hours each week or month but can choose when to start and finish work each dayg. Extra things that an employer gives you as well as your wagesh. hav

41、ing enough skill or knowledge to do something well or to the necessary standardi. the high standard that you expect from a person who is well trained in a particular jobj. polite behaviour that shows respect for other peopleII. Read the following terms a 1. d 2. g 3. f 4. j 5.a 6. b 7. i 8. e 9. h 1

42、0.c 1. d 2. g 3. f 4. jIII. Translate the following passage into ChineseExperts suggest arriving early to the interview - unannounced if possible - and spend the time observing how current employees interact with each other, how they are dressed, and their level of courtesy and professionalism. Duri

43、ng the interview, you should consider asking one or more of these questions to get a feel for the corporate culture - as well as gain key information youll need to make a decision if a job offer is made to you.III. Translate the following p專家建議面試時(shí)早點(diǎn)到，如果可能的話，最好是不要提前聲張。這樣你可以有時(shí)間觀察一下現(xiàn)在的雇員之間是如何交流的，他們?cè)鯓又b

44、，還有他們的禮貌程度，專業(yè)水平如何。面試過程中，你可以考慮問一個(gè)或幾個(gè)問題，這樣可以感受到公司的企業(yè)文化，同時(shí)也可以幫你決定這份工作是否適合你。Reference專家建議面試時(shí)早點(diǎn)到，如果可能的話，最好是不要提前聲張。這IV. Please put the following sentences into English.1.研究人員認(rèn)為，為員工提供各種靈活的工作安排將有利于打造靈活的企業(yè)文化。 2.彈性工作制對(duì)于保持員工心情愉快、高效工作以及對(duì)公司忠誠(chéng)不二至關(guān)重要。 3.企業(yè)文化與企業(yè)的命運(yùn)息息相關(guān)，企業(yè)需要企業(yè)文化，而企業(yè)文化又蘊(yùn)含于企業(yè)的運(yùn)營(yíng)當(dāng)中。4.中國(guó)很多企業(yè)都忽視了企業(yè)文化的重要性

45、。5.民營(yíng)企業(yè)要站得住腳，就要學(xué)會(huì)適應(yīng)日趨激烈的競(jìng)爭(zhēng)市場(chǎng)。IV. Please put the following s1.Researchers believe that offering a variety of alternative work arrangements may help in creating a culture of flexibility. 2.Job flexibility is the key to keeping workers happy, productive and loyal to the company.3.Enterprise culture and

46、 enterprise destiny are closely linked. Therefore, enterprise needs enterprise culture which is in turn contained within enterprise operations.4.A great number of Chinese enterprises have neglected the importance of enterprise culture. 5.If the private enterprises want to be able to hold their groun

47、ds, they would have to learn to adapt themselves to the increasingly fierce competition market.Reference1.Researchers believe that ofFast Reading IApples Corporate CultureUPPREV.NEXTFast Reading IApples Corporat The announcement that Apple Senior Vice President Mark Papermaster left Apple sent shock

48、waves through the tech industry. Papermaster came to Apple from IBM after the companies waged a short-lived battle over exactly when he could start working at the hardware company. After that, he took over the iPhone and iPod Touch and, at least to outsiders, did a fine job of delivering products th

49、at consumers wanted. His departure from Apple was very much a surprise. But it didnt take long for some details and speculation about the reasons for Papermasters departure from anonymous sources to make their way into news reports. One claim made by the Wall Street Journal stood out. The publicatio

50、n said that its sources claimed Papermaster didnt match well with Apples corporate culture. And as those problems persisted, Steve Jobs started losing faith in his ability to lead the mobile devices division. Admittedly, the Wall Street Journals report has not been confirmed by Apple or Papermaster,

51、 so its impossible to say why he really left. But the sources claim of cultural incompatibility seems to be something that some employees suffer from at Apple. And thats unfortunate because Jobs has created one of the most distinct corporate cultures in the business. Here is what makes Apples corpor

52、ate culture so unique. 1. Focus on design The first thing that every employee must remember about Apple is that the company cares more about the design of products than any other firm in the market. Unlike Microsoft, which has historically done a poor job of creating aesthetically pleasing products,

53、 Apple really gets design. It understands what consumers want, it knows how to meet those desires, and it sets out to beat any and all expectations. Its not always easy, but Apple seems to get it right every time. If an employee doesnt help the company do that, he might end up with another company s

54、ooner than he thinks. Admittedly, the Wall Stree 2. Believe in Jobs Apple is an interesting firm. Its corporate culture extends beyond its employees to its consumers. So, what it expects from its employees, it also expects from its customers. One of the most important things it expects is for both s

55、takeholders to believe in Steve Jobs. Over the past decade, Jobs has been Apples savior. He has helped the company revive its aging business model, innovate beyond all expectations and deliver some of the better products on the market. Sometimes, that belief in Jobs can go too far, as evidenced by t

56、he most recent iPhone antenna debacle, but for the most part, believing in Steve Jobs has been good for Apple and good for both employees and consumers. 2. Believe in Jobs 3. Forget everything that came before it When employees come to Apple, they are expected to immediately do one thing: forget eve

57、rything they ever knew about the technology world. Apple does everything differently. Whether its the design of products, how it goes about devising ideas for new products or simply the way it carries itself, everything is different at Apple. To pretend like something is similar to a past employer i

58、s a mistake that could cause more trouble than its worth. Apple is different. 4. Believe Apple is better than all others Apple has an ego unlike any other company in the space. Whereas Microsoft always believes that the other shoe is about to drop, Apple believes that it can stop the shoe from ever

59、falling. Part of that is due to Steve Jobs ego. He believes that his company is the best in the world and it should carry itself that way. Apple haters cant stand that, but it has become a call to arms for all of the companys lovers and employees. 3. Forget everything that cI. Determine whether the

60、following statements are True or False according to the text. Write “T” for true and “F” for false in the brackets.1.( ) Microsoft is good at creating aesthetically pleasing products. 2.( ) Apples corporate culture extends beyond its employees to its consumers.3.( ) For employees of Apple, to forget