BuildingValuewithIntelligenceOverthepast20yearsmanydifferentbuildingshavebeenlabelledas“intelligent”.However,theapplicationofintelligenceinbuildingshasyettodeliveritstruepotential.Relativelyfewclients,ortheirprofessionaladvisers,havesufficientexperienceandunderstandingofcontemporaryintelligentbuildingsolutionsandwhattheyhavetoofferintermsofimprovedperformanceandvalue.Awell-establishedintelligentbuildingsolutionscapabilitynowexistsbutsuppliersarefindingitdifficulttodemonstrateandprovethebenefitsofthesesolutions.Manyonthedemand-sideremainunsure,andindeedsceptical,ofthebenefitsandthevaluethatinvestinginimprovedbuildingintelligencecanprovide.Alltoooftendecisionsaboutbuildingsystemsaremadeonthebasisof“CostisKing”butinthelong-termvalueprovestobetheace.Makingdecisionsbasedonwholelifevaluepresentsrealchallengesfordesignteams,requiringspecificationstobasedonlongtermvaluepropositions.Inordertoeffectivelycommunicatethebenefitsofintelligentbuildingsolutionstotheirclientsbuildingservicesprofessionalsmustunderstandwhotheirclientisandwhattheirvaluepropositionsare.Valuepropositionsvarywidelyacrossverticalmarketsanddependingonwhomwithintheorganisationyouaretalkingtoillustratesfivelevelsofthevalueladder.CriticalityIntelligentbuildingsolutionsmustreflectthecriticalityofthebuildinginthebusinessprocess,intermsoftheresilienceandthereliabilityofthebuildingsystems.Alllevelswithintheclientorganisationareconcernedwithestablishingandmonitoringanappropriatelevelofperformance.IfTheCentreofExcellenceforIntelligenceinBuildingssystemsareunreliablethenotherpotentialbenefitswillnotberealised.CriticalityEfficiencyEffectivenessAdaptabilityResponsibilityTheValueLadderCriticalityTheonusisuponbuildingservicesprofessionalstoensurethatsystemsareeffectivelyspecified,installedandcommissionedandthatappropriateserviceandmaintenancestrategiesareemployed.Alltoooftenintelligentsolutionsareseenasfailingbecausetheyhavenotbeencorrectlyinstalledorhavenotbeenmaintainedeffectively.Atthisstagefactorssuchassafety,durability,security,maintainabilityandstandardsarekey.Safetyandsecurityareoftencitedasbarrierstointegrationofintelligentsystemsespeciallyfiredetectionandalarmsystems,howeverexamplesexistsuchasnewCrownEstateEfficiencyIntheshort-termcostcentremanagersmustfocusuponefficiencyandcostsavings.Theirplanningoutlookwillgenerallybelessthanayearandwillbestronglyalignedwiththeirdepartmentalbudgets.Driversincludeaffordability,spacemanagement,energymanagement,utilitymanagement,maintenancecostmanagementandtimemanagement.Atthislevelclientswillbeinterestedinsavingmoneyonenergybills,telephonybillsetc.andintelligentbuildingsolutionsmustbesoldonthatbasis.EffectivenessAtthenextlevelbusinesscentremanagerswillbeinterestedintheeffectivenessofthebuildingandhowitcontributestobusinessperformance.Theiroutlookwillbeslightlylongertermandwillconsideraonetothreeyeartime-frame.Atthislevelclientswillbeinterestedinintelligentbuildingsolutionsthatenhancethebusinessprocess.Ratherthanconsideringenergybillstheywillconsiderthermalcomfortanditsimpactonemployeeperformance.Atthisleveldecisionswillnotnecessarilybemadeonthebasisofthelowestcostoption.Driversincludeproductivity,controllability,information,comfort,manageabilityandfunctionality.AdaptabilityOveralongertimeframebusinessdirectorswillbeinterestedinopportunityandadaptability.Theywillbeinterestedinhowthebuildingreactstochangesinthebusinessprocessgenerallyoverathreetofiveyeartimeframe.Driversherewillincludeflexibility,profit,responsiveness,interaction,educationandlearningandhealthandwellbeing.Atthislevelclientswillbeinterestedinthescalabilityofsystems,ensuringthatasthebusinessgrowsintelligentbuildingsystemswillbeabletoaccommodateincreasedcapacity.Alsotheywilllookathowbuildingsystemswillreacttochangesinthebusinessprocesssuchasrequirementsforhome-workingandhot-desking.ResponsibilityAtthehighestlevelwithintheorganisationtheboardwillhaveresponsibilityforthelong-termsurvivaloftheorganisation.Driversforintelligentbuildingswillbeenvironmentalsustainability,socialsustainability,long-termperformance,quality,valueandvision.Theywilllookatintelligentsystemsintermsofhowtheycancontributetotheiroverallsurvivalandenablethemtoimprovetheirbusinessperformanceoverthelongterm.Theymaylookatsystemswitha15-20yeartimeTheCentreofExcellenceforIntelligenceinBuildingsframe,andlookatsystemsthatwillcontributetoboththecurrentandfutureperformanceofthebuildingsandhowtheywillreacttopredictedandanticipatedchangesinthelegislationsuchasincreasedenvironmentalregulation.Anysalespropositionforintelligentbuildingsolutionswillconsistofamixofthesevaluepropositions,tailoredtotheaimsandexpectationsofdecision-makersatdifferentlevelsofthebusiness.Howvalueisactuallyquantifiedvariesconsiderablyacrossdifferentverticalmarkets.Inallindustriessuccesswillultimatelybemeasuredintermsofprofitabilitybuteachverticalmarketwillhaveitsownuniquecharacteristicswhichinfluencethatprofitability.Intheretailindustryforexampleintelligentbuildingsolutionscanbeusedtooptimiseenergyusagetherebyreducingcostsandenhancethermalcomfortprovidingamorepleasantcustomerenvironment.Inahospitalsuccesswillbemeasuredintermsofhowpatientthrough-put,factorssuchasthermalcomfortandentertainmentsystemscansignificantlyenhancethepatientexperienceandcontributetotheirrecoverytimes.Buildingservicesprofessionalsmusthaveaclearunderstandingoftheirclient’svaluepropositionsinordertoensurethattheyreceivetheultimatebuildingservicessolutionstomeettheirrequirements.i&ilimitedisorganisingaone-dayforumon“BuildingValuewithIntelligence”aspartofBuilconnEuropeattheAmsterdamRAIfrom3-5October.SessionswillincludeBuildingtheValueBridge,EvaluatingandSizingMarketOpportunitiesinEuropeandTheRoadblocksandHowtoOvercome.FormoreinformationaboutthisforumpleasecontactAlisonNichollon01923665950oremailalison.nicholl@iandi.ltd.uk3/edufullmirrorc/Architecturalmirror/Archimirror18/JZ19GreenBuilding144101414.pdf建筑智能的價值在過去20年中許多不同的建筑物被列為是“智能化”的。然而，在建筑中的應(yīng)用智能尚未提出其確切的可行性。相對較少的客戶，或他們的專業(yè)顧問，有足夠的經(jīng)驗和對當(dāng)代智能建筑解決方案的理解以及他們所提供的對于性能和價值而言的改進(jìn)?，F(xiàn)今存在的問題，是一個完善的智能建筑解決方案的效力，然而供應(yīng)商發(fā)現(xiàn)很難論證，證明這些解決方案的好處。許多人在需求方面一直不能確定，甚至持懷疑態(tài)度，對利益和價值，以提升建筑智能化在投資方面的可供給性。

通常判斷建筑系統(tǒng)的盈利建立在“成本為冠”的基礎(chǔ)上，除此之外長期價值證明其是關(guān)鍵?，F(xiàn)今基于全壽命期價值作出決策是設(shè)計小組的真正的挑戰(zhàn)，這依賴于基于長期價值的詳細(xì)計劃書。為了有效地傳達(dá)智能建筑解決方案的益處，為他們的客戶建立專業(yè)的建筑服務(wù)，必須了解誰是他們的客戶，它??們的價值主張又是什么。

價值觀點在很大程度上影響垂直市場并且隨著組織中言及并闡明價值梯度的五個水平而定。就建筑體系的彈性和可靠性而言，建筑智能解決辦法的風(fēng)險程度必須考慮到建筑在交易過程中的決定因素。客戶組織內(nèi)所有級別的客戶都要參與建立和控制一個合適的性能級別。如果建筑系統(tǒng)的核心，卓越的智能性比之其他潛在的好處更不可靠，那么它將無法實現(xiàn)。

風(fēng)險程度

效率

成效

適應(yīng)性

可靠性

圖1價值梯度風(fēng)險程度專業(yè)建筑服務(wù)的義務(wù)是確保制度有效的規(guī)定，安排和授權(quán)并且恰當(dāng)?shù)姆?wù)和維持就業(yè)的策略。通常建筑智能的解決辦法存在顯而易見的缺陷因為它不能被恰當(dāng)?shù)陌才呕蛘哂行У木S持。諸如建筑自身安全性，耐久性，使用的安全性，可維護(hù)性和標(biāo)準(zhǔn)，這一階段的這些因素是關(guān)鍵。建筑自身安全性與使用安全性往往是智能系統(tǒng)集成的障礙，特別是火災(zāi)探測系統(tǒng)和報警系統(tǒng)，但存在的例子，如新官村建設(shè)在新伯靈頓地方，所有建筑服務(wù)系統(tǒng)，包括消防和訪問控制是在同一個先進(jìn)的網(wǎng)絡(luò)進(jìn)行。

效率

以短期成本為中心的管理者必須注重效率和成本節(jié)約。其規(guī)劃前景，一般是少于一年的時間，且與部門預(yù)算緊密的聯(lián)系。驅(qū)動因子包括負(fù)擔(dān)能力，空間管理，能源管理，公用事業(yè)管理，維修成本管理和時間管理。這個級別的客戶將有興趣在能源賬單，電話賬單等上面節(jié)省花費。因此智能建筑解決方案必須建立在以這些為基礎(chǔ)的銷售之上。成效

在另一層次的商業(yè)中心經(jīng)營者將有興趣于建設(shè)的成效，以及它如何有助于企業(yè)的績效。他們的前景稍微長一點的，是考慮一到三年的時間間期。在這個級別的客戶將有興趣在智能建筑解決方案中提高業(yè)務(wù)流程。與能源花費的考慮相比他們會更加關(guān)心熱舒適性以及對員工績效的影響。在這個級別的決定不一定會在最低成本方案的基礎(chǔ)上作出決定。驅(qū)動因素包括生產(chǎn)力，可控性，信息性，舒適性，可管理性和功能。

適應(yīng)性

在一個較長的時間間期內(nèi)業(yè)務(wù)主管會對機(jī)會和適應(yīng)性感興趣。他們將有興趣在一般三到五年的時間間期內(nèi)如何對建設(shè)業(yè)務(wù)流程