TimingcupWearevaryhonouredtohavetheopportunityofmakingthispresentationtoyou,missking.theyaretheHeadofSales,mr.pan,theR&DManager,misschen,DirectorofSalesandMarketing,mr.shithen,We’regongingtoshowyouthat:1.IntroductionofCductsshow 3.Marketsandsalesstrategy那么，我們會(huì)向您介紹：公司背景、產(chǎn)品展示、銷售策略Ifyouhaveanyquestion,pleasefeelfreetointerruptatanytime.如果您有疑問可隨時(shí)打斷ABCcompanyhasbeenmanufacturingtopqualitycupsfor10yearsnow.WebegansellingglassesfromonesmallshopinNingbo.Atthattime,wewerestrictlyamom-and-popoperation.ABC公司生產(chǎn)一流的杯具產(chǎn)品已有十年的歷史了。公司最早在寧波以販賣玻璃杯起家，我們當(dāng)時(shí)只是小成本的家庭電器行。Tokeepupwithoverwhelmingcustomerresponse,thecompanyexpandedrapidly.WeimprovedourR&Ddepartmentandenlargedourproductlines.由于客戶反應(yīng)熱烈，公司即很快地?cái)U(kuò)展。我們加強(qiáng)研發(fā)部門，擴(kuò)大生產(chǎn)線，增加產(chǎn)品項(xiàng)目Now,frommejustlookatournewproducts。現(xiàn)在，由我為大家一下我們的新產(chǎn)品，IsusuallyusedtostoredrugsandhavetoremindpeopletotakedrugsontimeandhomeelectronicsreminderTimeingcup是一種平時(shí)用于儲(chǔ)放藥物并具備提醒人們按時(shí)服食藥物的家用電子提醒裝置TimeingcupGenerallytoremindsomeandstorageofelectronicmedicinekitandcupbodyhasthreemajorcomponents.Timeingcup一般由電子提醒部分和儲(chǔ)藥藥盒和杯身三大部分組成。數(shù)Electronickittoremindsomedecidedtoremindtheoperator,toalertandremindthenumberofways電子提醒部分決定了提醒藥盒的操作方式、提醒方式及提醒次Portable:thedoseusuallyless,kitpartscanbestored1-3daysdose,smallormoderatesize,canbeinstalledinabriefcase,backpack,bag,pocket,etc.,easytocarryout,forthosewhofrequentlyshort-term便攜型：藥量一般較少，藥盒部分能夠存放1-3天的藥量，體積較小或適中，可以裝于公文包、背包、提包、口袋等，便于外出攜帶，適合于那些經(jīng)常短期外出的商務(wù)人群、上班族、時(shí)常外出活動(dòng)的老年人等使用。Ithinksuchagoodproductwilloccupythemajorityofthemarket我想如此優(yōu)秀的產(chǎn)品一定會(huì)占領(lǐng)廣大市場(chǎng)Now，I'mheretopresentmyresearchabouttheadvertisingcampaignforthetimingcup.Sincethisisanewproduct,ourmaingoalistoestablishbrandawarenessamongourtargetaudience,whichissickpeople.現(xiàn)在我要向各位報(bào)告媒體調(diào)查結(jié)果，是為了設(shè)計(jì)‘定時(shí)水杯’廣告所做的。由于‘定時(shí)水杯’是新產(chǎn)品，我們的廣告必須要在目標(biāo)顧客（患病人群）建立起品牌知名度Accordingtomyfigures,ofthepeoplewepolled,50%saidtheyreadatleastoneofthetop-fivemagazinesinNingbo.Andafull80%saidtheywatchatleastonehouroftelevisioneachnight.根據(jù)我所得的數(shù)據(jù)，接受調(diào)查訪問人中，有百分之五十的人表示，會(huì)在寧.Ifyou'lltakealookatthischart,thebestmediamix,then,wouldbeacombinationofTVandmagazineadvertisements.Isuggest60%ofthebudgetgotowardspotadstowardprintand5%toward.用。我建議將預(yù)算的百分之六十撥給電視廣告，百分之三十五給雜志Toconclude,eventhoughourtargetaudienceisclearlydefined,introducinganewproductisalwaysagamble.Butwiththepr