廣告應(yīng)用型閱讀理解.專題導(dǎo)讀專題四

│專題導(dǎo)讀廣告英語(yǔ)與普通英語(yǔ)存在許多差異，廣告具有鮮明的目的性，即說(shuō)服顧客進(jìn)行購(gòu)買，這種目的性決定了其語(yǔ)言的特色和風(fēng)格，使其獨(dú)立于其他文體。廣告的題材包括旅游、招聘、生活指南、通知告示、使用規(guī)則、注意事項(xiàng)、商品說(shuō)明等。其語(yǔ)言特點(diǎn)是人名、地名、專有名詞多；生詞多；縮略詞、獨(dú)詞句、祈使句、省略句多；詞匯較偏僻，語(yǔ)言不規(guī)范，結(jié)構(gòu)不完整。此類文章主要考查考生提取信息和處理信息的能力，既注重特定細(xì)節(jié)的篩選、類比、綜合，又注重推理判斷能力的考查，題目設(shè)置較容易。答題時(shí)沒(méi)有必要把每一句都弄得清清楚楚，只要重點(diǎn)理解與題目有關(guān)的信息就可以了。.專題四

│專題導(dǎo)讀做這類題時(shí)沒(méi)有必要閱讀全文，宜采用“倒序法”來(lái)處理。即先看問(wèn)題，后看文章內(nèi)容。這樣在閱讀中可以有重點(diǎn)地、有針對(duì)性地去讀，冗余無(wú)效的信息可以略讀甚至不讀。在閱讀時(shí)要特別留意文中以黑體、大寫、下劃線等方式加以提示的文字，因?yàn)檫@很有可能是文章的核心或至少是一部分內(nèi)容的概括。.真題典例專題四

│真題典例

【2011·江西卷】WinnersClubYouchoosetobeawinner!TheWinnersClubisabankaccountspeciallydesignedforteenagers.Ithasbeenmadetohelpyoubettermanageyourmoney.TheWinnersClubisatransactionaccount(交易賬戶)whereyoureceiveakey-cardsoyoucangettoyourmoney24/7—that’s24hoursaday,7daysaweek!It’saclubwithimpressivefeaturesforteenagers：●Noaccountkeepingfees!You’renomillionairesowedon’texpectyoutopaylargefees.Infact,therearenoaccountkeepingortransactionfees!.專題四

│真題典例●Excellentinterestrates!Youwantyourmoneytogrow.TheWinnersClubhasagoodrateofinterestwhichgetsevenbetterifyoumakeatleasttwodeposits(儲(chǔ)蓄)withouttakingthemoutinamonth.●ConvenientTeenagersarebusy—wegetthat.Youmayneverneedtocometoabankatall.WiththeWinnersClubyoucanchoosetousehandytellersandtobankfromhomeusingthephoneandtheInternet...YoucanhavemoneydirectlydepositedintoyourWinnersClubaccount.Thiscouldbeyourpocketmoneyoryourpayfromyourpart-timejob!.專題四

│真題典例●MegamagazineincludedAlongwithyourregularreport,youwillreceiveaFREEmagazinefullofgoodideastomakeevenmoreofyourmoney.TherearealsofantasticoffersandcompetitionsonlyforWinnersClubmembers.TheWinnersClubisagreatchoiceforteenagers.Anditissoeasytojoin.Simplyfillinanapplicationform.Youwillhavetogetpermissionfromyourparentorguardian(sowecanorganizethatcoolkey-card)butitiseasy.Wecan’twaittohearfromyou.It’sthebestwaytochoosetobeawinner!(

)1.TheWinnersClubisabankaccountintendedfor________.A．parents

B．teenagers

C．winnersD．a(chǎn)dults.專題四

│真題典例(

)2.WhichofthefollowingisTRUEabouttheWinnersClub?A．Specialgiftsarereadyforparents.B．Thebankopensonlyonworkdays.C．Servicesareconvenientforitsmembers.D．Feesarenecessaryfortheaccountkeeping.(

)3.TheWinnersClubprovidesmagazineswhich________.A．encouragespendingB．a(chǎn)refreetoallteenagersC．a(chǎn)refullofadventurestoriesD．helptomakemoreofyourmoney.專題四

│真題典例(

)4.IfyouwanttobeamemberoftheClub，youmust________.A．beanInternetuserB．bepermittedbyyourparentC．haveabigsumofmoneyD．beinyourtwenties(

)5.Whatisthepurposeofthistext?A．Tosetupaclub.B．Toprovidepart-timejobs.C．Toorganizekey-cards.D．Tointroduceanewbankingservice..專題四

│真題典例

【解析】本文為廣告，介紹了一種針對(duì)十幾歲的青少年的存款賬戶，重點(diǎn)介紹了該賬戶的幾個(gè)優(yōu)點(diǎn)。

1．B細(xì)節(jié)理解題。從第一段第一句話即可得知答案為B。

2．C推理判斷題。從Convenient一段可知theWinnersClub的服務(wù)對(duì)于它的成員來(lái)說(shuō)是方便的，不需要去銀行，在手機(jī)或網(wǎng)絡(luò)上就可以操作。

3．D細(xì)節(jié)理解題。從文中信息句youwillreceiveaFREEmagazinefullofgoodideastomakeevenmoreofyourmoney.可知答案為D。

.專題四

│真題典例

4．B細(xì)節(jié)理解題。從文中信息句Anditissoeasytojoin.Simplyfillinanapplicationform.Youwillhavetogetpermissionfromyourparentorguardian...理解得知，如果十幾歲的青少年要加入該俱樂(lè)部必須取得父母或監(jiān)護(hù)人的同意。

5．D推理判斷題。本文介紹了一種針對(duì)青少年的存款賬戶，重點(diǎn)介紹了該賬戶的幾個(gè)優(yōu)點(diǎn)。.專題四

│新題預(yù)測(cè)(一)Outdoornatureprogramscelebratetheseasonsyear-round,designedwithfamiliesinmind.Checkoutthesespecialprograms,inadditiontotheCenter’sDrop-InPrograms.GreatBackyardBirdCountLearnmoreaboutWisconsin’swinterbirdresidentsandjointensofthousandsofeverydaybirdwatchersforthe13thannualGreatBackyardBirdCount(GBBC)!Thisnationalevent,organizedbytheCornellLabofOrnithologyandtheNationalAudubonSociety,isanopportunityforfamilies,students,andpeopleofallages新題預(yù)測(cè).專題四

│新題預(yù)測(cè)toengageinrealcitizenscience.Asaparticipant,you’llcountbirdsandreporttheirsightingsonlineat.We’llteachyouhow!FREEPleasepre-register!RegistrationDeadline:Thursday,February11,2010LeopoldDiscoveryDayBringthewholefamilytocelebratethelifeandlegacyofWisconsin'spremierconservationist,AldoLeopold!Takeatreehikewithournaturalistsandlearnhowto“readthelandscape”likeLeopolddidwithhisfamily.ListentotheLeopoldfamilytalestoldbyLeopold’sgranddaughter,TrishStevenson,andgetachancetobephotographedatour“LooklikeLeopold”station..專題四

│新題預(yù)測(cè)FREE—Pre-registrationrecommended;walk-insaccepted.TheFlusteredMustardFestivalandUFOPullingPartySearchanddestroyUFOs(UnwantedFloweringObjects)intheforestduringthisfunfilledfestivalevent!FamiliesandyouthgroupscanparticipateintheGarlicMustardPullingPartycontest,whereteamscompetetoseewhocanpullandbagthemostinvasivespecies.NeverseenaUFObefore?We’llteachyouhowtospotthesealieninvadersoftheforest.Pre-registrationisrequired;groupswelcome.RegistrationDeadline:Wednesday,May5,2010ALNCMembers&Non-Members:FREE.專題四

│新題預(yù)測(cè)AcousticMonitoringofBatPopulationsJointheWisconsinBatMonitoringProgram!Learnaboutthelocalspeciesandthreatstopopulationswhilemeetingalivebatambassador.Aftersunset,we’llalsoheadoutdoorstolearntechniquesandconductacousticmonitoring,iftheweatherpermits.Acousticmonitoringallowsustodetectandrecordcallsofecho-locatingbatsthatcanbeusedtoassessrelatedactivityandidentifyspeciesorgroupsofspeciesandlocaldiversityofbatpopulations.Pre-registrationrecommended;walk-insaccepted.RegistrationDeadline:Wednesday,May19,2010.專題四

│新題預(yù)測(cè)ALNCMember:$6/personor$20/family;Non-member:$7/personor$25/familyToregisterforanyoftheseprograms,clickonthePublicProgramregistrationlink.Formoreinformationortoregisterbyphone,call608—221—4038.(

)1.Whomightbemostinterestedintheinformation?A．Speciesresearchers.B．Parents.C．Naturalists.

D．Conservationists.(

)2.Accordingtothepassage,theGBBC________.A．wasstartedbyWisconsin’slocalbirdwatchersB．willtakeplaceonWednesday,May5,2010C．isanationaleventthatwasfirstheldin1998D．requiresentrancefeeswhenregistering.專題四

│新題預(yù)測(cè)(

)3.WherewilltheGarlicMustardPullingcontestbeheld?A．Intheforest.

B．Onthegrassland.C．Inthegarden.

D．Inthefield.(

)4.IfafamilyoffourjoinstheWisconsinBatMonitoringProgamasNon-members,theywillpay________.A．20dollarsB．24dollars

C．25dollarsD．28dollars.專題四

│新題預(yù)測(cè)(

)5.Wecanlearnfromthepassagethat________.A．Leopold’sgranddaughterwillbepresentonLeopoldDiscoveryDayB．a(chǎn)cousticmonitoringisconductedatanytimeduringthedayC．youcanstudyunidentifiedflyingobjectsattheFlusteredMustardFestivalD．onlyindividualscanentertheGarlicMustardPullingPartycontest.專題四

│新題預(yù)測(cè)

【解析】本文為廣告，主要介紹了幾項(xiàng)適合家庭參與的戶外活動(dòng)。

1．B邏輯推理題。根據(jù)第一段“Outdoornatureprogramscelebratetheseasonsyear-round,designedwithfamiliesinmind.”可推斷文中所介紹的戶外活動(dòng)適合于家庭，故家庭之主的父母自然對(duì)該文所提供的信息最感興趣了，故選B。

2．C邏輯推理題。由廣告可知，在2010年舉行第13屆活動(dòng)且每年一次，由此推斷它的第一屆活動(dòng)應(yīng)該是在1998年舉行的，故選C。

.專題四

│新題預(yù)測(cè)

3．A細(xì)節(jié)理解題。根據(jù)廣告中的“SearchanddestroyUFOs(UnwantedFloweringObjects)intheforestduringthisfunfilledfestivalevent！”可判斷選A。

4．C細(xì)節(jié)理解題。根據(jù)廣告中的“Non-member:$7/personor$25/family”可推斷選C。

5．A細(xì)節(jié)理解題。根據(jù)廣告中“ListentotheLeopoldfamilytalestoldbyLeopold’sgranddaughter,TrishStevenson,andgetachancetobephotographedatour‘LooklikeLeopold’station”．可判斷選A。.專題四

│新題預(yù)測(cè)(二)LIPITORABOUTLIPITOR·Lipitorisaprescriptionmedicine.Alongwithdietandexercise，itlowers“bad”cholesterol(膽固醇)inyourblood.Itcanalsoraise“good”cholesterol.·Lipitorcanlowertheriskofheartattackinpatientswithseveralcommonriskfactors，includingfamilyhistoryofearlyheartdisease，highbloodpressure，ageandsmoking..專題四

│新題預(yù)測(cè)WHOISLIPITORFOR?WhocantakeLIPITOR：·Peoplewhocannotlowertheircholesterolenoughwithdietandexercise·Adultsandchildrenover10WhoshouldNOTtakeLIPITOR：·Womenwhoarepregnant，maybepregnant，ormaybecomepregnant.Lipitormayharmyourunbornbaby.·womenwhoarebreast-feeding.Lipitorcanpassintoyourbreastmilkandmayharmyourbaby.·Peoplewithliver(肝臟)problems..專題四

│新題預(yù)測(cè)POSSIBLESIDEEFFECTSOFLIPITORSerioussideeffectsinasmallnumberofpeople：·Muscle(肌肉)problemsthatcanleadtokidney(腎臟)problems，includingkidneyfailure.·Liverproblems.YourdoctormaydobloodteststocheckyourliverbeforeyoustartLipitorandwhileyouaretakingit.Callyourdoctorrightawayifyouhave：·Unexplainedmusclepainorweakness，especiallyifyouhaveafeverorfeelverytired.·Swellingoftheface，lips，tongue，and/orthroatthatmaycausedifficultyinbreathingorswallowing.·Stomachpain.SomecommonsideeffectsofLIPITORare：·Musclepain·Upsetstomach·Changesinsomebloodtests.專題四

│新題預(yù)測(cè)HOWTOTAKELIPITORDo：·TakeLipitorasprescribedbyyourdoctor.·Trytoeatheart-healthyfoodswhileyoutakeLipitor.·TakeLipitoratanytimeofday,withorwithoutfood.·Ifyoumissadose(一劑)，takeitassoonasyouremember.Butifithasbeenmorethan12hourssinceyourmisseddose，wait.Takethenextdoseatyourregulartime.Don’t：·Donotchangeorstopyourdosebeforetalkingtoyourdoctor.·Donotstartnewmedicinesbeforetalkingtoyourdoctor..專題四

│新題預(yù)測(cè)(

)1.WhatisamajorfunctionofLipitor?A．Tohelpquitsmoking.B．Tocontrolbloodpressure.C．Toimproveunhealthydiet.D．Tolower“bad”cholesterol.(

)2.TakingLipitorishelpfulfor__________.A．breast-feedingwomenB．womenwhoarepregnantC．a(chǎn)dultshavingheartdiseaseD．teenagerswithliverproblems.專題四

│新題預(yù)測(cè)(

)3.Ifithasbeenover12hourssinceyoumissedadose,youshould________.A．changetheamountofyournextdoseB．eatmorewhentakingyournextdoseC．haveadoseassoonasyourememberD．takethenextdoseatyourregulartime(

)4.WhichofthefollowingisacommonsideeffectoftakingLipitor?A．Faceswelling.B．Upsetstomach.C．Kidneyfailure.D．Muscleweakness..專題四

│新題預(yù)測(cè)(

)5.Whatisthemainpurposeofthepassage?A．Toteachpatientswaysforquickrecovery.B．Topresentareportonascientificresearch.C．Toshowtheimportanceofagoodlifestyle.D．Togiveinformationaboutakindofmedicine..專題四

│新題預(yù)測(cè)

【解析】本文為藥品說(shuō)明。主要介紹了藥品的作用、適用人群、副作用及服藥的相關(guān)注意事項(xiàng)。

1．D細(xì)節(jié)理解題。根據(jù)“Alongwithdietandexercise，itlowers‘bad’cholesterol(膽固醇)inyourblood.Itcanalsoraise‘good’cholesterol.”可判斷選D。

2．C細(xì)節(jié)理解題。根據(jù)“Lipitorcanlowertheriskofheartattackinpatientswithseveralcommonriskfactors，includingfamilyhistoryofearlyheartdisease，highbloodpressure，ageandsmoking.”和“Adultsandchildrenover10”可判斷選C。

.專題四

│新題預(yù)測(cè)

3．D細(xì)節(jié)理解題。根據(jù)“Ifyoumissadose(一劑)，takeitassoonasyouremember.Butifithasbeenmorethan12hourssinceyourmisseddose，wait.Takethenextdoseatyourregulartime.”可判斷選D。

4．B細(xì)節(jié)理解題。根據(jù)“SomecommonsideeffectsofLIPITORare:Musclepain,Upsetstomach,Changesinsomebloodtests”可判斷選B。

5．D推理判斷題。文章先總體介紹藥品“Lipitor”的作用，接著介紹藥品的適用人群及不適用人群，然后介紹藥品的副作用，最后介紹服藥的注意事項(xiàng)。由此可判斷選D。..9、靜夜四無(wú)鄰，荒居舊業(yè)貧。。2023/1/112023/1/11Wednesday,January11,202310、雨中黃葉樹(shù)，燈下白頭人。。2023/1/112023/1/112023/1/111/11/20239:48:13AM11、以我獨(dú)沈久，愧君相見(jiàn)頻。。2023/1/112023/1/112023/1/11Jan-2311-Jan-2312、故人江海別，幾度隔山川。。2023/1/112023/1/112023/1/11Wednesday,January11,202313、乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。。2023/1/112023/1/112023/1/112023/1/111/11/202314、他鄉(xiāng)生白發(fā)，舊國(guó)見(jiàn)青山。。11一月20232023/1/112023/1/112023/1/1115、比不了得就不比，得不到的就不要。。。一月232023/1/112023/1/112023/1/111/11/202316、行動(dòng)出成果，工作出財(cái)富。。2023/1/112023/1/1111January202317、做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。。2023/1/112023/1/112023/1/112023/1/119、沒(méi)有失敗，只有暫時(shí)停止成功！。2023/1/112023/1/11Wednesday,January1