Unit1AdvertisingWelcometotheunit教學(xué)設(shè)計（3）TeachingAims:TomakestudentsawareoftheroleofadvertisinginourdailylifeTotalkaboutthesixadsandputthemintwogroups.FinallyencouragethemtotellthedifferencebetweenthemTodiscussthelastthreequestionstoimprovetheirspeakingabilityTeachingKey&TeachingDifficulties:TohelpstudentsunderstandtheroleofadsTheusagesofsomekeywords.TeachingProcedure:StepOne:Leading-inT:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:1)Doyoulikereadingorwatchingadvertisements?2)Whatkindofadsdoyoulikebest?Andwhy?3)Wherecanyoufindadvertisements?T:(cangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:(Encouragethemtoexpressthemselves)StepTwo:SpeakingT:That’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearesixpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:1)

Whatcanyouseeinthepicture?2)Whatcanyoureadonit?3)Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)T:Welldone!Nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthesixpicturesagain.Lateronputeachoftheminthecorrectgroup.TosellaproductorserviceEducateaboutpeopleComputerSoftware(2)OxlinAirlines(3)ShineShampoo(6)ProjectHope(1)EarthDay(4)Anti-drugs(5)T:Wonderful.Ithinkmostofyouhaverealizedthedifferencebetweenthetwo.Andinthereadingwewillhaveafurtherdiscussion.StepThree:DiscussionT:So,nowlookatthethreequestionsanddiscussthemingroupsoffour.1)Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?2)Whatwasit?Nowdoyoubelievethatadvertisementstellthecompletetruth?3)Whatis/areyourfavoriteadvertisement(s)makingyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?4)Whatdoyouthinkmakesagoodadvertisement?Ss:…(Tcanhelpthestudentstoconducttheactivityandencouragethemtoworktogethertocompletethetask.Laterletsomestudentstoshowoff.)T:Welldone.NowIthinkmostofyouhaveknowwhatanadvertisementisandrealizetheroleoftheminourlife.StepFour:LanguagePoints1)advertisevt.為……登廣告、做宣傳vi.登廣告advertisement=adn.廣告putanadvertisement登廣告advertisefor…登廣告征聘…….Thecompanyisadvertisingforanewmanager.2)beawareof…知道、明白、意識到……be/seemawarethat…察覺、發(fā)覺、發(fā)現(xiàn)…….Everybodyisawareoftheimportanceofprotectingrareanimals..Buriedindeepthought,Tomwasn’tawareofwhathappenedaroundhim..Nowadays,peopleseemsawarethatsomeproductsdon’tsticktothepromisesoftheiradvertisements.3)thinkabout…考慮……thinkof…想起、想到……thinkout…想出……thinkover仔細考慮StepFive:Homework1.AskstudentstoreadthepassageinPartBonpage95inworkbookastheirhomework