ReadingComprehensionPartIIBook3-Unit6Pre-readingTaskComprehensionWorkLanguageWorkReadingComprehensionBook3-Unit6ReturntoMenuPre-readingTaskBook3-Unit6Discussthefollowingquestions.DoyouoftenbuysomethingthatisadvertisedonTVorinmagazines?Whyorwhynot?AndyRooney(1919—)CBSnewscorrespondent,isafamousAmericanhumorist,columnist,writerandproducer.HehaswontheWritersGuildawardforBestScriptoftheYearsixtimes,and

Emmyawardsthreetimesforhisessaysinhisprogram“AfewMinuteswithAndyRooney”.Timemagazineoncedescribedhimas“themostfelicitous(adj.善于措詞的)non-fictionwriterintelevision”.Ref.

/sections/60minutes/rooney/main3419.shtml

Book3-Unit6ComprehensionWorkTextSummaryTextOrganizationQuestionDiscussionDifficultSentencesStoryReproductionBook3-Unit6TextSummaryBook3-Unit6Listentothetextandfillintheblankstocompletethesummaryofthetext.Themainideaofthearticleisthatabargainis___________________________________________________________________.Ontheonehand,thebusinessmenencouragepeopletobelievethat________________________________.Ontheotherhand,sillyandinnocentcustomerstendtobelievethat_______________________________________________.ofsillyandinnocentpeopleadirtytricktoextortmoneyfromthepocketstheyarebuyingthingsonthecheapthroughbargainstheyhaveactuallymadesomemoneyTextOrganizationBook3-Unit6PartsParagraphsMainIdeas123123-6Throughcontrastingtheorthodoxdefinitionandtherecentunderstandingofbargaining,thewriterintroducesathesisstatement,i.e.a

bargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.Thewriterillustrateshowabargainmaybecreatedbymodernbusinessmen.Insteadofsellingthegoodsatareasonableprice,theytrytosellatahigherpricethanitsrealworth.Thewriterexploreswhatisknownas‘consumerpsychology’.Consumerstendtobelievethattheycansavemoneybygettingeventheslightestdiscountandthisoftenresultsinabsurdpurchasesofunnecessarythings.47Bargainisacommercialtrickwhichlowersourlivingstandard.AbsurdPurchasesofUnnecessaryThingsBook3-Unit6Book3-Unit6Thesisstatement(para.1)Supportingdetail-1(para.2)Supportingdetail-2(para.3-6)Abargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.BusinessmenandbargainCustomerandbargainConclusion(para.7)Bargain:harmfultoourlife,loweringourlivingstandardComparison:twodefinitionsExplanation:howabargainiscreatedAnalogy/Examples:customerpsychologyandmisconceptionQuestionDiscussionBook3-Unit61.Whatisthedifferencebetweentheorthodoxdefinitionandtherecentunderstandingofthetermbargain?

Thedifferenceisthattheconventionalunderstandingtakesthewordatitsfacevalue,i.e.buyingsomethingatalowandadvantageouspricewhiletherecentdefinitionpointsupbusinessmen'stricktofoolsillyandinnocentpeople.Book3-Unit62.Howwouldabusinessmarketitsnewproduct?Andwhenwoulditcutdowntheprice?

Atthebeginning,acompanywouldmarketitsnewproductatapricemuchhigherthanitsrealworth,takingadvantageoftheconsumer'slovefornovelty.Whentheattractionofnoveltyisbeginningtofade,thecompanywouldmakesomeslightcutsintheprice,turningitintoaso-calledbargain.Book3-Unit63.Whatmakesacustomerthinkthat“abargainmustnotbemissed”?

Thisistypicalofconsumerpsychology.Eventhoughaverytinycut,suchasapenny,lookslikeaninsult,consumersdonotwanttomissit.Theytendtothinkthatsincetheyhavetobuysuchthingsaswashingpowder,soapetc.,theymightaswellbuythemonepennycheaper.Furthermore,theytendtobelievetheselittlebargainswouldeventuallyadduptoabigfortuneastheycansaveapennyhere...andapennythere.

Book3-Unit64.Whatdoesitmeanwhenshopperssay“Apennyhere,…apennythere”?

Thewriterismakingananalogybetweenthemurdererwhocommittedcrimestogathersmallamountsofmoneyhereandthereandthemodernshopperswhoarecrazyaboutobtainingbargainswhenshopping.Bothofthembelievethattheywouldfinallygatherabigfortunebysavingapennyhereandapennythere.Book3-Unit65.Whatistherealdangerofbargains?

Therealdangeriswhenconsumers,temptedbybargains,rushtobuythingsthatareeitherunnecessaryforthemorhardtofindroomfor.6.Whatcommonmisconceptiondocustomershavewhentheyblindlyspendmoneyonbargains?

Somecustomerstendtothinkthattheycanmakemoneyonsuchbargains.Actually,howevercheapthethingsyoubuyare,youalwaysspendmoneyratherthanmakemoney.Book3-Unit67.

Whatpointdoesthewriterwanttomakewiththeexampleofacouplewhobuysugarinbulk?

Thewriteristryingtoprovehowsillyitwouldbeifpeoplebuyunnecessarythingsinbulkforthesakeofacheaperprice.Book3-Unit68.Whatdoesthelastparagraphmean?Howwouldyoulookatthisissue?

Thelastparagraphpointsoutthattoofferbargainsisaharmfulpractice.Thewriterreiterateshisargumentthattheblameshouldbeputonbothbusinessmenandconsumers.Forthebusinessmen,theymakethepoorpoorerwiththedirtycommercialtrick.Fortheconsumers,theyareeithertoonaiveortoogreedyandfailforsuchatrick.Andhehumorouslyproposesintheendthatourlivingstandardswouldriseby7.39%byprohibitingbargains.Itisnotabadtoothpaste,andaspeopleliketotrynewthingsitwillsellwelltostartwith;buttheattractionofnoveltysoonfades,sosaleswillfall.Book3-Unit6牙膏還不錯(cuò),而且因?yàn)槿藗兿矚g試用新穎的東西，所以一開(kāi)始新產(chǎn)品銷(xiāo)售很好，不過(guò)新奇的吸引力很快就消失了，結(jié)果產(chǎn)品的銷(xiāo)售量就下降了。Hereitisanuncountablenoun,indicatingthequalityofbeingdifferent,newandunusual.losestrengthforastart,usedbeforethefirstinalistoffacts,reasonsDifficultSentences2.Andwewillturnitintoabargainbyprinting5pOFFalloverit,whereuponpeoplewillrushtobuyiteventhoughitstillcostsaboutforty-threepercentmorethanitsfairprice.Book3-Unit6結(jié)果人們就會(huì)火速去購(gòu)買(mǎi)，即使該產(chǎn)品的價(jià)格仍然要比起合理價(jià)格還要高百分之四十三。asaresultof=uponwhichhurryoractquickly3.WhenIwasaboyinHungaryamanwasaccusedofmurderingsomeoneforthesakeofonepengo,theequivalentofashilling,andpleadedguilty.

Book3-Unit6我孩童時(shí)在匈牙利，有一個(gè)男子被指控告為了相當(dāng)于1先令的錢(qián)殺了人，而且該男子認(rèn)罪了。bechargedwithforthepurposeoftodeclareinofficiallanguage4.Whengreedyfoolsfallforthistrick,itservesthemright.Book3-Unit6當(dāng)貪婪的蠢人們上了當(dāng)，他們就活該受到懲罰。tobecheatedbydeservethepunishmentRetellthestoryusingthefollowingclues.

comparisonbetweentheorthodoxdefinitionandarecentdefinitionofthewordbargainhowabargainiscreatedbybusinessmenconsumerpsychologyinshoppingmistakenviewonbargainsmakingmoneyonbargainsabsurdityofbuyingunnecessarythingsinbulkconclusion—bargain:harmfultoourlife,loweringourlivingstandard

StoryReproductionBook3-Unit6LanguageWorkInOtherWordsWorkwithSentencesWordStudyBook3-Unit6

Weshouldtryanewapproach.__________thinkingwillleadtonosolutiontothenewproblem.Althoughtherewasmuchpublicityaboutthemovie,Ipersonallyfoundlittle________inthestoryline.Thelocalpolicearrestedthosegangsterswho_________protectionmoneyfromshopowners.Theboyshouted,“Gohome,Shep!”_____________thedogquicklywenthomeforhelp.InOtherWordsBook3-Unit6Putthefollowingexpressionsfromthetextintheblanks.(page81:A)ClickthewordprohibitnoveltyextortreduceotherwiseextortedwhereuponpleadorthodoxfadeOrthodoxHisangerseemed___________aftermyexplanation.Thewoman_________notguilty.Shedeniedthatshehadstolentheexpensivefur-coat.Thesignof“Fire”tellsyouthatsmoking__________inthegasolinestation.Mygreat-unclewasalittleclumsy,_________hewasaperfectminister.Tobemorecompetitiveinthemarket,ourproductioncostsmust____________totheminimum.ClickthewordBook3-Unit6prohibitreducetofade/tobefadingfadeotherwisepleadedpleadisprohibitedbereducedBook3-Unit6Rewritethefollowingsentencesusingtheexpressionsbelow.(page81:B)fallformightaswellinbulkservesomebodyrightregard...AsforthesakeofprovidethataccusesomebodyofallthesamemakealivingoutofThoughthecouplecouldonlymakeamarginalprofit,theycoulddependonthesmallbusinessforaliving.2.Insomesupermarkets,goodscanbemadeverycheapiftheyareboughtinlargequantities.3.Sinceyouhavetopasstheexam,youhadbetterdosomerevision.makealivingoutofinbulkmightaswellWorkwithSentencesBook3-Unit64.Withmanysafetydevicesmissing,mybikewouldhaveflunkedtheinspection.But,nevertheless,Icouldrideitveryfast.5.Somewomenarethevictimsofthebusinessmen'strickthatcosmeticscanmakethemyoungerandprettier.6.Theboywaspunishedbythemanbecauseheoftenkickeddownhismailbox.Ithinkthathedeservedthepunishment.IcouldrideitveryfastallthesamefallforitservedhimrightBook3-Unit67.AslongaswaterisfoundonMars,humanscanestablishsettlementsthere.8.TheCustomsofficerschargedthetravellerwithdrug-trafficking.9.Automobilesaresubjectedtoanannualinspectionforthepurposeoftrafficsafety.10.Manyteenagersthinkofexamsasanightmare.ProvidedthatThetravellerwasaccusedofdrug-traffickingbytheCustomsofficers.forthesakeofregardexams

asWordStudy

(page82:C)

Book3-Unit6StudythefiveexpressionsinExerciseatogetherwiththeexamplesentencesinExerciseb.GiveEnglishinterpretationsofthetermbasedontheexamplesentences.ThentrytotranslatetheexamplesentencesintoChinese.TrytofinishExerciseb:workononesentenceoutoftheprompts.Book3-Unit61.Abargainissomethingofferedatalowandadvantageousprice.

v.putforwardsth.tosb.tobeconsideredandacceptedorrefusedoffersb.sth./offersth.tosb./offersb.sth.formoneye.g.Heofferedtheguestacupoftea./Theyofferedmethecomputerfor1000yuan./Ioffered1000yuanforthecomputer.1.a.Ireneofferedmeasecond-handbicycleforl00yuan.b.Whereverhewas,LeiFengwasreadytoofferhelptothosewhowereinneedofit.c.ThenecklacewasofferedatsuchalowpricethatMaryboughtitwithoutanyhesitation.廉價(jià)貨是以低價(jià)和便宜的價(jià)格出售的東西。2.Peoplewillrushtobuyiteventhoughitstillcostsaboutforty-threepercentmorethanitsfairprice.Book3-Unit6人們就會(huì)火速去購(gòu)買(mǎi)，即使該產(chǎn)品的價(jià)格仍然要比起合理價(jià)格還要高百分之四十三。

v.hurryoractquicklytodosth.n.asuddenrapidhastymovemente.g.Christmasrush,goldrush2.a.Whenthebusfinallyturnedup,therefugeesrushedtogetoninordertoescapefromthiswar-torncountry.b.Theboysrushedtoplayfootballwhentheteacherannouncedthatclasswasover.c.Onhearingthatthenewfilmwouldbeshownattheschoolcinema,studentsrushedtobuytickets.Book3-Unit63.Abargainmustnotbemissed.廉價(jià)貨不可錯(cuò)過(guò)。

v.failtotakeadvantageofsomething.miss+n.,e.g.Hemissedtheopportunitytogotouniversity.3.a.Hamletmissedmanyopportunitiestotake