中國(guó)商業(yè)計(jì)劃書案例網(wǎng)現(xiàn)代農(nóng)業(yè)商業(yè)計(jì)劃 書 建設(shè)單位：有限責(zé)任公司二零一四年六月中國(guó)商業(yè)計(jì)劃書案例網(wǎng)中國(guó)商業(yè)計(jì)劃書案例網(wǎng)目錄第一章執(zhí)行摘要....................................................................11.1項(xiàng)目名稱......................................................................11.2項(xiàng)目單位......................................................................11.3項(xiàng)目簡(jiǎn)介......................................................................11.4商業(yè)模式......................................................................11.5盈利模式......................................................................11.6市場(chǎng)分析......................................................................11.7戰(zhàn)略規(guī)劃......................................................................11.8營(yíng)銷策略......................................................................11.9財(cái)務(wù)評(píng)價(jià)......................................................................1第二章產(chǎn)品與服務(wù)..................................................................22.1產(chǎn)品種類......................................................................22.2服務(wù)系統(tǒng)......................................................................3第三章商業(yè)模式....................................................................63.1項(xiàng)目定位......................................................................63.2運(yùn)營(yíng)模式......................................................................63.3盈利模式......................................................................6第四章市場(chǎng)分析....................................................................74.1市場(chǎng)定位......................................................................74.2宏觀背景分析..................................................................74.3市場(chǎng)分析......................................................................9 4.3.1市場(chǎng)現(xiàn)狀 .................................................................94.3.2供需分析.................................................................104.3.3競(jìng)爭(zhēng)分析.................................................................124.4小結(jié)..........................................................................14第五章戰(zhàn)略規(guī)劃....................................................................165.1SWOT分析...................................................................165.1.1優(yōu)勢(shì).....................................................................16I中國(guó)商業(yè)計(jì)劃書案例網(wǎng)5.1.2劣勢(shì)......................................................................165.1.3機(jī)遇......................................................................165.1.4挑戰(zhàn)......................................................................165.2戰(zhàn)略目標(biāo).......................................................................165.3發(fā)展規(guī)劃.......................................................................16第六章營(yíng)銷策略....................................................................176.1產(chǎn)品策略......................................................................176.2價(jià)格策略......................................................................176.3推廣策略......................................................................176.4渠道策略......................................................................17第七章投資計(jì)劃....................................................................187.1投資金額......................................................................187.2資金使用計(jì)劃..................................................................187.3退出機(jī)制......................................................................18第八章財(cái)務(wù)分析....................................................................198.1財(cái)務(wù)假設(shè)......................................................................錯(cuò)誤!未定義書簽。8.2財(cái)務(wù)預(yù)測(cè)......................................................................錯(cuò)誤!未定義書簽。 8.2.1收入預(yù)測(cè) ................................................................錯(cuò)誤!未定義書簽。 8.2.2成本預(yù)測(cè) ................................................................錯(cuò)誤!未定義書簽。 8.2.3利潤(rùn)預(yù)測(cè) ................................................................錯(cuò)誤!未定義書簽。2.4現(xiàn)金流預(yù)測(cè) ............................................................錯(cuò)誤!未定義書簽。8.3財(cái)務(wù)評(píng)價(jià)......................................................................錯(cuò)誤!未定義書簽。第九章風(fēng)險(xiǎn)分析....................................................................209.1經(jīng)營(yíng)風(fēng)險(xiǎn)分析..................................................................錯(cuò)誤!未定義書簽。1.1市場(chǎng)風(fēng)險(xiǎn) ................................................................錯(cuò)誤!未定義書簽。 9.1.2產(chǎn)品風(fēng)險(xiǎn) ................................................................錯(cuò)誤!未定義書簽。1.3價(jià)格風(fēng)險(xiǎn) ................................................................錯(cuò)誤!未定義書簽。技術(shù)風(fēng)險(xiǎn)分析