飲料酒公司技術(shù)創(chuàng)新組織與管理xx投資管理公司目錄第一章行業(yè)背景分析第二章經(jīng)理機(jī)構(gòu)一、經(jīng)理機(jī)構(gòu)的地位............................................................................................5第三章董事會(huì)................................................................................................11一、董事會(huì)制度..................................................................................................11二、股份有限公司的董事會(huì)..............................................................................18第四章市場(chǎng)營(yíng)銷概述....................................................................................30一、市場(chǎng).............................................................................................................30二、市場(chǎng)營(yíng)銷......................................................................................................31第五章目標(biāo)市場(chǎng)戰(zhàn)略....................................................................................32一、市場(chǎng)細(xì)分......................................................................................................32二、目標(biāo)市場(chǎng)......................................................................................................33第六章分銷渠道發(fā)展趨勢(shì).............................................................................37一、網(wǎng)絡(luò)分銷渠道..............................................................................................37二、渠道戰(zhàn)略聯(lián)盟..............................................................................................44第七章技術(shù)創(chuàng)新組織與管理.........................................................................46一、企業(yè)研究與發(fā)展管理..................................................................................46二、企業(yè)技術(shù)創(chuàng)新的內(nèi)部組織模式...................................................................51第八章籌資決策............................................................................................56一、資本結(jié)構(gòu)理論..............................................................................................56二、杠桿理論......................................................................................................59第九章并購(gòu)重組............................................................................................61一、并購(gòu)重組動(dòng)因..............................................................................................61二、企業(yè)價(jià)值評(píng)估..............................................................................................61第十章網(wǎng)絡(luò)營(yíng)銷............................................................................................64一、網(wǎng)絡(luò)營(yíng)銷的概念、特點(diǎn)..............................................................................64二、網(wǎng)絡(luò)營(yíng)銷的策略組合..................................................................................66第一章行業(yè)背景分析3.5%；3.4%。第二章經(jīng)理機(jī)構(gòu)第三章董事會(huì)以上表決權(quán)的股東，1/3定公司的利潤(rùn)分配和虧損彌補(bǔ)方案是公司管理機(jī)