互動儀式鏈視閾下漢服社群傳播機制研究摘要

漢服社群近年來在互聯(lián)網(wǎng)上得到了廣泛傳播和發(fā)展。以互動儀式鏈為視閾探討漢服社群的傳播機制，有助于從社交媒介的角度深入理解漢服文化的傳播特點與規(guī)律，并提出可行性措施以促進漢服文化產(chǎn)業(yè)的健康發(fā)展。本文采用文獻資料法、網(wǎng)絡觀察法、訪談法進行研究。研究發(fā)現(xiàn)，互動儀式鏈是漢服社群傳播的主要機制，其內部形成互動鏈條，形成了一個相互呼應的系統(tǒng)。在互動鏈條的影響下，社群中的核心群體通過自身的影響力擴大了漢服文化的影響力，而普通參與者則通過參與互動共同建構漢服社群文化。此外，傳統(tǒng)文化與現(xiàn)代社交媒體的融合對漢服社群的傳播起到了積極的推動作用。最后，本文提出了漢服文化傳播機制的可行性措施，以期更好地促進漢服文化的傳承和發(fā)展。

關鍵詞：互動儀式鏈、漢服、社群、傳播機制、可行性措施

Abstract

Inrecentyears,HanfucommunityhasbeenwidelyspreadanddevelopedontheInternet.ExploringthedisseminationmechanismofHanfucommunityfromtheperspectiveofinteractiveritualchainscanhelptodeepentheunderstandingofthedisseminationcharacteristicsandrulesofHanfuculturefromtheperspectiveofsocialmedia,andproposefeasiblemeasurestopromotethehealthydevelopmentofHanfucultureindustry.Thispaperadoptsliteratureresearchmethod,networkobservationmethodandinterviewmethod.ItisfoundthattheinteractiveritualchainisthemainmechanismofHanfucommunitydissemination,whichformsaninteractivechaininsideandformsasystemthatechoeseachother.Undertheinfluenceoftheinteractivechain,thecoregroupinthecommunityhasexpandedtheinfluenceofHanfuculturethroughtheirowninfluence,whileordinaryparticipantshavejointlyconstructedHanfucommunityculturethroughparticipationandinteraction.Inaddition,theintegrationoftraditionalcultureandmodernsocialmediahasplayedapositiveroleinpromotingthedisseminationofHanfucommunity.Finally,thispaperproposesfeasiblemeasuresforthedisseminationmechanismofHanfuculturetobetterpromotetheinheritanceanddevelopmentofHanfuculture.

Keywords:interactiveritualchains,Hanfu,community,disseminationmechanism,feasiblemeasureHanfu,asthetraditionalclothingoftheHanethnicity,hasalongandrichhistoryinChina.Inrecentyears,ithasexperiencedaresurgenceinpopularity,particularlyamongyoungpeople.ThistrendhasbeenaidedbytheemergenceoftheHanfucommunity,whichhasactedasaplatformforthedisseminationandsharingofHanfu-relatedcontent.

OneofthekeyfeaturesoftheHanfucommunityistheuseofinteractiveritualchains.TheseritualchainsinvolveparticipantssharingphotosofthemselveswearingHanfuonsocialmediaplatforms,andthentaggingotheruserstocontinuethechain.Thisprocesshascreatedasenseofcamaraderieandsharedidentityamongmembersofthecommunity,whilealsopromotingthevisibilityofHanfutoawideraudience.

Throughparticipationandinteractionwithinthecommunity,Hanfuenthusiastshavebeenabletoconstructauniqueculturethatblendselementsoftraditionalandmodernfashion.ThiscultureischaracterizedbyadeeprespectforHanfuasaculturalheritage,butalsoawillingnesstoexperimentwithnewstylesanddesigns.

TheintegrationoftraditionalcultureandmodernsocialmediahasplayedacrucialroleinthedisseminationofHanfu.PlatformslikeWeiboandDouyinhavebeeninstrumentalinpromotingHanfu-relatedcontent,andhaveallowedtheHanfucommunitytoreachaglobalaudience.

However,thereisstillmuchworktobedoneintermsofpromotingtheinheritanceanddevelopmentofHanfuculture.Tothisend,itisnecessarytoestablishamorerobustdisseminationmechanismthatcanreachawideraudience.ThiscouldinvolvethecreationofofficialHanfuassociations,theestablishmentofHanfumuseums,andtheorganizationofHanfu-relatedculturalevents.

Inconclusion,theHanfucommunityhasplayedanimportantroleinthepromotionanddisseminationofHanfuculture.Throughtheuseofinteractiveritualchainsandtheintegrationoftraditionalcultureandmodernsocialmedia,thecommunityhascreatedauniqueculturethatcombinesrespectfortraditionwithawillingnesstoinnovate.Goingforward,itwillbeimportanttobuildonthisfoundationandestablishamorecomprehensivedisseminationmechanismtopromotetheinheritanceanddevelopmentofHanfucultureInadditiontopromotingHanfuculture,thecommunityhasalsoplayedaroleinpromotingtraditionalChinesecultureasawhole.Throughvariousculturalactivitiesandevents,theyhavebroughttogetherpeoplefromdiversebackgroundsandhelpedtocreateamoreinclusiveandharmonioussociety.

However,thecommunityalsofacesmanychallengesinthepromotionofHanfuandtraditionalculture.Oneofthebiggestchallengesisthelackofsupportfromthemainstreammediaandgovernment.Unlikeotherculturalmovements,theHanfucommunitydoesnotreceivemuchattentionorfundingfromofficialchannels.Thiscanmakeitdifficulttoreachawideraudienceandtoestablishamorerobustdisseminationmechanism.

Anotherchallengeisthelackofknowledgeandunderstandingamongthegeneralpublic.ManypeopleinChinaandaroundtheworldarenotfamiliarwithHanfuortraditionalChineseculture.ThiscanleadtomisconceptionsandmisunderstandingsaboutthesignificanceandvalueofHanfu,whichcaninturnhinderitspromotionanddissemination.

Toovercomethesechallenges,theHanfucommunitymayneedtoestablishstrongerpartnershipswithmainstreammediaoutlets,educationalinstitutions,andgovernmentorganizations.Byworkingtogether,theycancreatemoreopportunitiestopromoteHanfuandtraditionalculturetoawideraudience.TheycanalsodevelopmoreeffectivestrategiesforeducatingthepublicaboutthesignificanceandvalueofHanfu,andforbuildingamoresupportiveandinclusiveculturalenvironment.

Inconclusion,theHanfucommunityhasmademanysignificantcontributionstothepromotionanddisseminationoftraditionalChineseculture.Throughtheirinnovativeuseofsocialmediaandinteractiveculturalevents,theyhavehelpedtobuildastrongandvibrantcommunityofHanfuenthusiasts.Goingforward,itwillbeimportanttoaddressthechallengesfacedbythecommunityandtoestablishmorecomprehensiveandeffectivedisseminationmechanismstopromotetheinheritanceanddevelopmentofHanfucultureOneofthekeychallengesfacedbytheHanfucommunityisthelackofrecognitionandsupportfromthebroadersociety.Hanfuenthusiastsoftenfacecriticismandridiculefromthosewhoviewthetraditionalattireasoutdatedorimpracticalformodernlife.Inaddition,HanfuculturehasbeenovershadowedbythedominanceofWesternfashion,whichhasbeenadoptedbymanyyoungpeopleinChina.

Toaddressthesechallenges,theHanfucommunityneedstoworktowardsgreaterrecognitionandintegrationwithmainstreamculture.ThiscanbeachievedthroughgreatereducationandpromotionoftheculturalsignificanceandbeautyofHanfuattire.Additionally,effortsshouldbemadetomakeHanfumorepracticalforeverydayuse,suchasbydesigningmoreversatileandcomfortablestylesthatcanbeworninavarietyofsettings.

AnotherchallengefacedbytheHanfucommunityistheissueofculturalappropriation.Hanfuattirehasbeenincorporatedintovariousformsofcontemporaryfashion,oftenwithoutproperacknowledgementorrespectforitsculturalorigins.Thishasledtoconcernsaboutthedilutionandcommodificationoftraditionalculturebymainstreammediaandcommercialinterests.

Toaddressthisissue,theHanfucommunityneedstoworktogethertoestablishstrongerethicalandculturalguidelinesfortheuseandpromotionofHanfuattireincontemporaryculture.Thiscanbeachievedthroughgreateradvocacyandawareness-raisingefforts,aswellasthedevelopmentofpartnershipswithethicalfashiondesignersandculturalorganizations.

Inconclusion,theHanfucommunityhasmadesignificantcontributionstothepromotionanddisseminationoftraditionalChineseculture.However,therearestillmanychallengestobeovercomeinordertoensurethecontinuedinheritanceanddevelopmentofHanfuculture.Byworkingtogethertoaddressthesechallenges,theHanfucommunity