淘寶分析報(bào)告（英文版）

1.Background

2.Primaryservices/products

3.Currentmajorcompetitors

4.Strengthsandweaknesses

5.Possibletechnologicalimprovements

6.References

1.Background

Dragons(taobao)istheleadingindividualtradingonlineplatformbyglobalbestB2Bcompany,alibabastartedto450millioninvestment,trade,theworld'slargestpersonalachievementwebsite.

Resultsshowthat,asthenamesuggests-nolessthanbaby,nocleancannotselloutbaby.SinceMay10,2003,thedragonssincetheestablishmentofthestandardsbasedonsincerity,startingfromscratch,injusthalfayear,quicklyoccupieddomesticindividualtradingmarketleadingposition,createdtheInternetenterprise,becomeawonderofdedicatedthebestonlinetransactionspersonalnetworkpioneeringplatform.ResultsshowthatTaobao'scurrentBusinessacrosstwoparts:ConsumertoConsumer(C2C)andBusinesstoConsumer(B2C).

Dragonspromotinghonesty,lively,efficientnetworkbusinessculture.Increatingmoresecurityfortaobaomembersofthecommoditiestradingplatformefficiency,butalsothewholeheartbuildandadvocatedaself-help,easylacrityfamilycultureatmosphere,leteachtradedinTaobao,morequicklyandefficiently,andtradeintradingatthesametime,tomakemorefriends,becomemoreandmoreInternetuserswithfriendsonlineentrepreneurshipandfirstchoice.

TheresultsshowthattheestablishedfordomesticInternetusers,providesbetterpersonaltradingplaces,dragonswithitsrapiddevelopmentandoveritsowntradingareasoftheuniqueculture,thefinancialtimesandwonthe2003sohucompanyselectionofthe10bestinvestmentdomestichonours.

Primaryservices/products

commodity

Inrecentyears,Taobao'scommoditynumberhasaobviousincrease,varyfromcars,computerstoclothing,householditems,classificationiscomplete,inaddition,itisalsoequippedwithnetworkgameequipmenttradesector,virtualcurrencytradesector(suchas:drunkfreeandunfettered0yuansecondskillthecharacteristicsuchastradesector),anditisworthalook,Taobaomusthavewhatyouwant.Asitisaauctionsite,Taobao'sprominentpointis,ifthegoodsintheremainingtimewithinthreehour,thetimeisshownindynamic,andaccuratetosecondsdisplay.

Characteristicservice

Differentfromebay,intradeprocess,membersoftaobaofeelrelaxedandlivelyfamilycultureatmosphere.Oneexampleisthemembertimelycommunicationtool-"Taobaowangwang".AfterregistrationmemberofthedragonsandTaobaowangwang,ifthememberenterashop,meanwhiletheshopkeeperisalsoonline,itwillappeara"contactwithme"(theshopkeeperisonline)or"givememessage"(theshopkeeperisnotonline)icon,withthis,wecankeepintouchwitheachotherandtheshopkeepercantimelysending,receivinginformation."Taobaowangwang"canchecktradinghistory,helpusknowabouteachother'spersonalinformation,suchascreditstatusandphotos,italsosupportmultilateralchat.

Currentmajorcompetitors

Resultsshowthatdangdangnets,paipainets,joyo/amazonnets,baiduyouanetsareTaobao'scurrentcompetitors.

ChinaInternetnetworkinformationcenter(CNNIC)issuedinthe2008Chinanetworkshoppinginvestigationreport",thereportsays,attheuserloyaltydangdangbecomedragons,thebiggestcompetitor.

Reportofthecurrent6mainstreamshoppingwebsite,comparedwithotherwebusersuserinformationlaggingthecoincidence,smallestpercentageonlyintaobaoshoppingratioreached67.3%.Inusercoincidence,dragonsusersandtheamountofsuperpositiondangdangusersofthenumberofInternetuserswith10.6%dragonsjoyo/amazonwebusersofthenumberofInternetuserscoincidewith9.6%dragons,thesuperpositionebayusers,TOM8%ofthenumberofInternetusersdragons.Datashowedthatonlydangdangusersintheproportionofdangdangshopping,isbesidesdragonshave24.3%outside,theusersingledegreesofwebsite.SecondhighestThismeans,fromuserloyaltyways,dangdangnetworkbecomethebiggestcompetitordragons.

Inaddition,dangdangnetworkusersandtheresultsshowthatthenumberofuser'ssuperpositiondangdangusers,andtheproportionofjoyo/amazon50%ofthenumberofoverlapnetworkusersdangdang17.2.TOMebayusersingledegreelowest,onlyintheuseronly11.2%shoppingonebay,TOM.Othernotasingleuser,morethanhalfareintaobaoshopping.

Strengthsandweaknesses

Strengths：

（1）Taobao'smostexcitingcommendisaliwangwang,aliwangwangforcommunicationbuyersroledestinations.Comparedwithebaytong,reallyisaqualitativeleap,comparedwithtencentQQ,thatisalsoastepahead.Buyersshoppingcommunication,directshowdialogbox,opencancommunicatewithbuyers,stillcangivebuyersofflinemessages,contacts,inquiresaddedeachotherforbuyerstopurchaserecordsshow,greatplacessuchasbuyersandsellersoftheexchangeandcommunication.

（2）Taobao's"paytreasure"isasafetyguaranteeforshoppinginTaobao,it'samassivesecurityrole.Comparewithebay's"AnnFuTong"andclapnets's"net"clap,Taobao's"paytreasure"ismoresafeandconvenient,anditgetmostusers'ssupport.

（3）Taobaocommunityalthoughreplyisnotbig,butKanTiewordmeaning,it'saniceplace.Theeventsoftheday,trivia,state,housework.Taobaocommunitytherearenearly,thecontentrichthannewspapers,withthecanoftentothecheertowalk.

（4）Equipwithfreepolicy,taobaohasthemostlargeclientele,anditstechniqueisquitemature,productcategoriesismorenumerousthandangdangandclapnets,dangdangonlymoresuccessfulinbookssaling.

Weaknesses：

(1)Becauseshoppingplatformandtaobaonetwork,websiteinformationZhuangJiLiangbusinessmen,informationintegrationhugepoorer,largelyintheseaofinformationusersubmerged,cannotgetvaluableinformation,whichwillaffecttheuser'spatience.

(2)Industrialchainhuge,eachindustrydevelopmentoperationcostishigher,sustainindustrialchainofthehighcost,makingusersbetweeneachplatformtoenhancetheadvertisinginvestmentprofitincrease,butthatcausesthefalsityoftheadvertisingwithouteffectivecontrol,thentheuser'sinterests,anddamageinfluencecustomerloyalty.

(3)TaobaoincreaseitsmerchantsandreducetheintroductoryZhuangJiLianggoodscausedbyproductqualitythreshold,thecontinuousappearance,theimpactofthedragonsofthebrandimageshoppingmallbigset.Therearesomeproducts,andnoamountofthephenomenoninthepricethefaircompetition,disruptednetworkmarketorder.

(4)Taobaoplatformcreditevaluationsystemofthefunnelcausedalotofcreditsystemwithoutreferencevalue,shopsellercanfreedeleteausercomments,sothesellerseeevaluationinformationisnotcomprehensive.Browsethegoodsthanactualwhencustomstariffstosee,butthesellerinthecredibility,informationatlow.

Possibletechnologicalimprovements

October8,2008inBeijing,dragonsreleasedits"bigtaobao"strategy,thepowerful,thebigshotsunprecedentedmoveisshockedtheindustry.Taobaoreleasedthreestrategickeycontentoverthenextfiveyears,oneisthetotalinvestmentgrouptowardsalitaobao,creating50billionITavirtuouscircleoftheecosystem;2itisatpresentthe400,000jobsbasedonpromisescontinuedtopracticeandsocialresponsibility,towardcreating100millionjobsgoalvigorouslypromoting;Threeistopromotebuysby10billiontosteponthescaleof10,000billionsteps,toleadthenewtrendthatbuysconsumptiontrend.

Althoughhasgrowntoriverlakeeldestbrother,butcleanouttreasureeyesnotonlystareintheChinesemarket,andhasbeenlookingtoglobal,lookingtothewholeretailspendingareas.Here,fortheirfuturedevelopmentofdragonsfoundastrongopponent:world-classretailerswal-mart.Competitionhasbegun,thewarinthebattlefieldwithoutgunsmokequietlybegan.Adedicatedtotraditionalchannels,a