UnitThree

Marketing

OralPracticeWarming-up

Thepicturesmayassociatewithyousomewell-knowncompaniesandproducts.Wouldyouliketohaveafreediscussionaboutthemwithyourpartners？Thefollowingquestionsmaybeavailabletoyou:1)Whatdoeseachofthemmainlyproduce?Whatcompetitionaretheyfacing?2)Whenyoubuyaproduct,whichplayadecisiverole,thequalityoftheproduct,theprice,theadvertisement,thepromotion,orsomethingelse?smoothoperationparticularfashionablefamousbrandlatestmodelgracefulreasonablepricewaterproofwideselectionfestiveeasy-to-care-forpracticaluser-friendlydurablesoftandlighthigh-techCommonPhrasesforMarketing(1)Wearegladtohavetheopportunitytointroducetoyouournewlydevelopedproducts.(2)Ourgoodshavewonhighappreciationamongourcustomers.(3)Ourproductsarealreadywellestablishedintheworld.(4)Themoisturizerwedealinwasawardedagoldmedalataninternationalexposition.CommonSentencesforMarketing(5)Ourproductscommandagoodmarketbothathomeandabroad.(6)Ourgarmentshaveareadymarketinyourregion.(7)Ourproductsareavailableinvariousmodelsandsizes.(8)Ourproductrangeincludesmachinetoolsandlightindustrialproducts.(9)Pleasejusttryandtestthemeritsofournewproduct,andalsoitswonderfulmobility.(10)Wearesupplyingafullrangeofsilkproductstomanycountries.KeyWordsandNotesforDialogues1.Ihavealittleimpression．我有一點印象。2.Canyousparemeafewminutes?您能抽出幾分鐘嗎？3.I‘veanimportantmeetingtoattendtomorrow．明天我有一個重要的會議要出席。4.specializedin專營......5.prospectivemarket有前景的市場6.leadingimporters主要進口商7.headoffice總部8.

Flexiblewaysofdoingbusinesshelptostandthecompetition．靈活的貿(mào)易方式使我們在競爭中立于不敗之地。KeyWordsandNotesforPassage1.Marketingpracticetendstobeseenasacreativeindustry,whichincludesadvertising,distributionandselling.營銷實務(wù)往往被看作一種富有創(chuàng)造性的產(chǎn)業(yè)，其中包括廣告，發(fā)行和銷售。2.Improvingmarketingeffectivenesscanbeachievedbyemployingasuperiormarketingstrategy.通過采用優(yōu)越的營銷策略可以改善營銷的效果。3.Evenwiththebeststrategy,marketersmustexecutetheirprogramsproperlytoachieveextraordinaryresults.

即使有了最佳的策略，營銷人員也必須恰當?shù)貓?zhí)行他們的計劃從而獲得非凡的業(yè)績。4.Onceamarketerhasconvertedtheprospectivebuyer,basemanagementmarketingtakesover.

一旦營銷人員的潛在客戶發(fā)生轉(zhuǎn)變，基礎(chǔ)管理營銷就接管了。5.Marketingmethodsareinformedbymanyofthesocialsciences,particularlypsychology,sociology,andeconomics.

營銷方法來源于許多社會科學(xué)，特別是心理學(xué)，社會學(xué)和經(jīng)濟學(xué)。Practicing1.Practiceorallythefollowingpracticalsentences.Omitted2.Completethefollowingsentences.(1)latestversions/types(2)thefamiliesofthree(3)showus(4)characteristics(5)order,somediscount(6)Besidesthecolorof(7)handle,outofselling(8)ordersKeysto

theExercises(9)Wouldlikemetopackit(10)occupy,room(11)bylabor,those(12)mobilephone/cellphone,selling3.Completethefollowingdialogues.DialogueOneA:IsiteasyB:operateit,touchA:othercharacteristicB:varioustypesofA:discount,giveB:onthesize/quantityA:approveofB:lookingforwardtoDialogueTwoA:Welcometo,areyouinterestedinB:really；CanyousayA:twomodels；likeA:functionB:both,andA:showyou；thebestB:WhatisA:each◆Practice

Answerthefollowingquestionsaccordingtothetext.1.Theactivity,setofinstitutions,andprocessesforcreating,communicating,delivering,andexchangingofferingsthathavevalueforcustomers,clients,partners,andsocietyatlarge.2.Marketingincludestherecruitmentofnewcustomersandtheretentionandexpansionofrelationshipswithexistingcustomers.3.Improvingmarketingeffectivenesscanbeachievedbyemployingasuperiormarketingstrategy.4.Twomajorfactorsofmarketingaretherecruitmentofnewcustomers(acquisition)andtheretentionandexpansionofrelationshipswithexistingcustomers(basemanagement).5.theretentionandexpansionofrelationshipswithexistingcustomers.6.Itdevelopedfromtheoriginalmeaningwhichreferredliterallytogoingtomarket,asinshopping,orgoingtoamarkettosellgoodsorservices.7.Bypositioningtheproductorbrandcorrectly,theproduct/brandwillbemoresuccessfulinthemarketthancompetitors’products/brands.8.Tocreateexchangesthatsatisfyindividualandorganizationalobjectives.2.MatchtheChinesemeaningsinColumnAtotheEnglishonesinColumnB.(1)c(2)h(3)g(4)f(5)d(6)e(7)b(8)a(9)j(10)i3.ReadingWrite“T”fortrueand“F”forfalseaccordingtothetext.(1)T(2)T(3)F(4)F(5)TTranslatetheunderlinedpartsintoChinese.(1)制定營銷策略是整個營銷過程當中最關(guān)鍵和最困難的部分之一。（2）營銷策略能使現(xiàn)行的決策讓公司與市場機遇出現(xiàn)的形式產(chǎn)生正確的關(guān)系，在先前的分析中這樣會帶來最成功的前景。（3）一旦在營銷目標和策略上達成一致，負責項目的人就可繼續(xù)進入細節(jié)的策劃階段以及發(fā)展適當?shù)目傮w策略作為子目標。(4)符合子目標將使公司能達到總體目標。(5)在市場營銷中，術(shù)語“計劃”就是“規(guī)劃”、“時間表”的同義詞。4.WritingWriteapracticalcompositionaccordingtothegivenmaterial.DearSirs/Madam,

WeherebysincerelyinviteyouandyourcompanyrepresentativestovisitourboothatTheContinentalExhibitionCenterfromApril15thto20th2006.

We’reoneofthemanufacturersspecializedinsanitaryware,concludingone&twopiecetoilet,washbasin,cabinetbasin,pedestalbasin,bidet,urinal,counterbasin,decoratedceramicsandsoon.Ournewmodelsoffersuperbdesignandtheirnewfeaturesgivethemdistinctadvantagesoversimilarproductsfromthoseofothermanufacturers.Itwouldbeagreatpleasuretomeetyouattheexhibition