版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請進行舉報或認領(lǐng)
文檔簡介
?2006SonyComputerEntertainmentEuropeSCEECONFIDENTIAL
PLAYSTATION?3
PRODUCTGUIDELINES
VERSION1.0
PLAYSTATION?3ProductGuidelines
CONTENTS
Introduction
Let’sStartfromtheBeginning
5.01-5.03
ThisisLiving
1.01
Logoguidelines
6.01-6.02
PLAYSTATION?3Typography
Typography
PLAYSTATION?3Merchandise
PLAYSTATION?3MerchandiseforPrinted/FlexibleMaterials
LogotypeANDFamilyLogoUsage,TrademarksandColour
TrademarkANDLogoUsageforPLAYSTATION?3Logotype&“PS”FamilyLogoIncorrectUsageofLogos
ProductColoursandAnchorDevice
2.012.02
7.01
PLAYSTATION?3ProductSignatureColoursandDistribution
PLAYSTATION?3Product‘Anchor’Device
8.018.02
8.03-8.048.05
8.06-8.07
8.08-8.10
SoftwareTemplates
POSA4SoftwareTemplate
EuropeanPaperSizesComparisonPOSLandscapeA4SoftwareTemplatePOSVerticalBannerTemplate
POSCubeSoftwareTemplate
POS‘Wobbler’SoftwareTemplate
POS‘Mobile’SoftwareTemplate
POSSquareSoftwareTemplate
IncorrectSoftwareTemplateUsage
LegalLinePlacementforSoftwareLiteraturePOSA4SoftwareImageSpaceExamples
3.013.023.033.043.053.063.073.083.093.103.11
IncorrectUsageofthePLAYSTATION?3Logotype
ColourPresentationofPLAYSTATION?3Logotype
MinimumSizeandIsolationZonesofLogos
Usagefor?TMandTrademarkNotice“SentenceCase”
9.01-9.04
PLAYSTATION?3TrademarkpromotionalUsage
PLAYSTATION?3PromotionalLogoUseage
PLAYSTATION?3EventLogoUseage
PLAYSTATION?3CreationandUseageofEventID
PLAYSTATION?3Online
10.01
11.01-11.05
PLAYSTATION?3ProductAnchorDevice-Howtocreate
4.01-4.10
Stepbystepguide
PLAYSTATION?3LogoUseage
IncorrectUsageofLogos
CorrectandIncorrectrepresentationofURLs
PLAYSTATION?3DigitalSalesFlyer/Powerpointtemplate
Styleguideandtemplates
12.01
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
LET’SSTARTFROMTHEBEGINNING
1.01
THEPURPOSEOFTHISGUIDE
BACKGROUND
Thisdocumentisintendedtoofferaconsistencyofapproachwhen
PLAYSTATION?3isthenextgenerationhomecomputerentertainmentsystemfromSonyComputerEntertainment.PS3?
talkingaboutPLAYSTATION?3anditsmarketingcollateral.
employsthelatestinnovativetechnologiestoprovideanewworldofhighdefinition,multi-mediainteractiveexperiences.
Providingclearandconsistentguidanceonallimageissuesrelating
-Experienceamazinglyrealisticgaming–livingtheexcitementfirst-hand,inreal-time.
toPLAYSTATION?3,thePLAYSTATION?3ProductGuidelines
-WatchHighDefinition,interactivemoviesathomewithit'sstate-of-the-artBlu-ray?Discplayer.
documentensuresthatallPLAYSTATION?3marketingactivityis
-Experienceunbeatablepicturequality-visualsareflawlesslycrispandclearwithfull1080pHighDefinitionsupport.
appropriateandreflectstheidentityofthePlayStation?familybrand.
-Enjoynewwaystoplaywiththerevolutionarymotion-sensitiveSIXAXIS?WirelessController.
-Storemovies,music,games&downloadsinonefullycustomisableplacewithPS3?'sbuiltinharddiskdrive.
-BroadbandconnectivityforeasyaccesstothePLAYSTATION?Networkandaworldofonlineentertainment–frommultiplayersocialgamingtocommunityandchatfeaturesanddownloadablemultimediacontent.
-BackwardscompatiblewiththousandsofclassicPS?oneandPlayStation?2titles.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
R.G.B.
76.77.79.
R.G.B.
0.0.0.
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTSIGNATURECOLOURSANDDISTRIBUTION
2.01
PANTONE,CMYK&RGBCOLOURS
DISTRIBUTIONOFCOLOURS
Pantone
187
C.M.Y.K.
13.100.87.15.
R.G.B.
196.18.48.
C.M.Y.K.
0.0.0.40.
R.G.B.
151.153.156.
C.M.Y.K.
0.0.0.85.
C.M.Y.K.
50.100.100.100.
R.G.B.
2.0.0.
C.M.Y.K.
50.50.50.100.
1
87%
2
Red2StepGradient
Location1=0%Location2=100%Midpoint87%12
123
Grey3StepGradient
Location1=0%Location2=23.6%Location3=100%
123
ImageSpace76%GreyHighlight2%
RedGradient8%
?2006SonyComputerEntertainmentEurope
BlackGradient16%
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE
2.02
BRANDANCHORDEVICE
Anchorcomponents
ThePLAYSTATION?3Productanchordeviceconsistsof
3sections-theredgraduatedsection,theblackgraduatedsectioncontainingthePLAYSTATION?3logotypeand
ThisisLivinglogoandthePlayStation?FamilyBrandartworkdivider.
ForallstandardPOSitems,thisanchordevicehasalreadybeenplacedintotemplatesforeaseofuse.Whencreatingmorebespokematerialswithvaryingwidths,astepbystepguidehasbeenproducedshowinghowtocreatethisdevice.Youcanfindthisguidestartinginsection4.01oftheseguidelines.
Whenscalingtheanchors,pleasescaleappropriatelyandasagroup.
‘ThisisLiving’logo
The‘rendered’versiontobeusedonall
PointofSaleandmarketingmaterials
PlayStationFamily
Branddeviceartworkdivider
See‘PlayStation?FamilyBrandsignature
coloursanddistribution’.
Redgradiatedanchor
See‘PLAYSTATION?3
Productsignature
coloursanddistribution’.
Greygradiatedanchor
See‘PLAYSTATION?3ProductsignatureColoursandDistribution’,section2.01
PLAYSTATION?3logotype
IsolationzonetobemaintainedfromfamilyandPLAYSTATION?3logotype(see‘TrademarkandLogoUsageforPLAYSTATION?3Software’).
N.B.templateshownisnotactualsize.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PSFamilyMonologo
PLAYSTATION?3ProductGuidelines
POSA4(BRANDANDSOFTWARE)TEMPLATE
3.01
PLAYSTATION?3FORMAT
Size
StandardA4measures210x297mm.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,referringtothePLAYSTATION?3productsetcolourandcolourdistributionguide.
N.B.templateshownisnotactualsize.
PEGIlogo
SCEMonologo
URLplacement
Legallineplacement
Imagespace
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
A1A2A3A4A5A6
PLAYSTATION?3ProductGuidelines
EUROPEANPAPERSIZESCOMPARISON(BRANDANDSOFTWARE)
3.02
PLAYSTATION?3FORMAT
Scaling
WhencreatingmaterialsatanAsize,simplytaketheA4Brandtemplateandscaleupordownasappropriate.Alltemplateitemsshouldbescaledasagroupalthoughanytypeshouldhaveaminimumpointsizeof4ptinordertoensureoptimumqualityattimeofprinting.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,referringtothePLAYSTATION?3brandsetcolourandcolourdistributionguide.
ArtworkandImageSpace
Artworkshouldneversitabovetheanchordevice.
EuropeanPaperSizes
594x841mm
420x594mm
297x420mm
210x297mm
148x210mm
105x148mm
N.B.templateshownisnotactualsize.
Legalline
Legalline
Legalline
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PLAYSTATION?3ProductGuidelines
POSLANDSCAPEA4(BRANDANDSOFTWARE)TEMPLATE
3.03
PLAYSTATION?3FORMAT
Minimumsize
TheA4Landscapetemplateisessentiallyidenticaltothestandard
A4templatebutorientateddifferently.
StandardA4measures297x210mm.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,referringtothe
PLAYSTATION?3brandsetcolourandcolourdistributionguide.
Imagespace
N.B.templateshownisnotactualsize.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PLAYSTATION?3ProductGuidelines
POSVERTICALBANNER(BRANDANDSOFTWARE)TEMPLATE
3.04
PLAYSTATION?3FORMAT
Minimumsize
Canbescaledaccordingly,withminimumsizedefinedbyminimum
legibletypesizesattimeofprinting.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,
referringtothePLAYSTATION?3brandsetcolourandcolour
distributionguide.
N.B.templateshownisnotactualsize.
Imagespace
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PLAYSTATION?3ProductGuidelines
POSCUBE(BRANDANDSOFTWARE)TEMPLATE
3.05
PLAYSTATION?3FORMAT
Minimumsize
BasedonPOSSquareSoftwaretemplate,thiscanbe
scaledaccordingly.
AllmeasurementscorresponddirectlywithPOSSquareSoftwaretemplate.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,referringtothePLAYSTATION?3brandsetcolourandcolourdistributionguide.
LegalLine
TheLegalLineneedonlyappearononefaceofthecube.
N.B.templateshownisnotactualsize.
Imagespace
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PLAYSTATION?3ProductGuidelines
POS“WOBBLER”(BRANDANDSOFTWARE)TEMPLATE
3.06
PLAYSTATION?3FORMAT
Minimumsize
Canbescaledaccordingly,withminimumsizedefinedbyminimum
legibletypesizesattimeofprinting.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,
referringtothePLAYSTATION?3brandsetcolourandcolour
distributionguide.
Imagespace
N.B.templateshownisnotactualsize.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PLAYSTATION?3ProductGuidelines
POSMOBILE(BRANDANDSOFTWARE)TEMPLATE
3.07
PLAYSTATION?3FORMAT
Minimumsize
Canbescaledaccordingly,withminimumsizedefinedbyminimum
legibletypesizesattimeofprinting.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,
referringtothePLAYSTATION?3brandsetcolourandcolour
distributionguide.
Imagespace
N.B.templateshownisnotactualsize.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PLAYSTATION?3ProductGuidelines
POSSQUARE(BRANDANDSOFTWARE)TEMPLATE
3.08
PLAYSTATION?3FORMAT
N.B.templateshownisnotactualsize.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
INCORRECT(BRANDANDSOFTWARE)TEMPLATEUSAGE3.09
INCORRECTTEMPLATEUSAGE
Donotelongatethetemplatewithoutregardstoproportion
Donotelongatethetemplatewithoutregardstoproportion
Donotchangethecolourofthetemplate
Donotalterthetransparencyofthetemplate
Donotskewthetemplateinanyway
Donotskeworwarptemplateinanyway
DonotalterthescaleofthePLAYSTATION?3anchordevice
Donotalterthepositioning
oftheBrandlogos
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegalline
LegallineLegallineLegalline
PS3
IMAGERY
HERE
PS3
IMAGERY
HERE
LegalLineplacement(TBC)
PLAYSTATION?3ProductGuidelines
LEGALLINEPLACEMENTFOR(BRANDANDSOFTWARE)LITERATURE3.10
PLAYSTATION?3FORMAT
LegalLine
PleaseplaceLegalLineasshownoneitherdiagram.
TheLegalLineusesthefontHelveticaNeue65Mediumwith
kerningsetto0.
OnanA4documentthelettersizeissetto4pt.
Pleasescaleappropriatelywhenusingwithotherdocuments
ensuringaminimumpointsizeof4pttoensurelegibilitywhenprinted.
Colour
TheLegalLineshouldalwaysbepresentedinthefollowingcolours:
90%Blackonlightcolouredbackgrounds
Whiteondarkcolouredbackgrounds
LegalLine
placement
(TBC)
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3FORMAT
Size
StandardA4measures210x297mm.
Colour
Thespecifiedcolourshouldbereproducedcorrectly,referringtothePLAYSTATION?3brandsetcolourandcolourdistributionguide.
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
PS3
IMAGERY
HERE
N.B.templateshownisnotactualsize.
PLAYSTATION?3ProductGuidelines
POSA4(BRANDANDSOFTWARE)IMAGESPACEEXAMPLES3.11
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegallineLegallineLegallineLegallineLegallineLegalline
LegallineLegallineLegalline
LegallineLegallineLegalline
PS3
IMAGERY
HERE
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.01
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
1
A
Step1
Createyourdesiredpagesize.Drawablackgraduatedboxthewidthofthedesiredmedia.Thewidthis(A).
2
A
B
Step2
Workoutthemid-pointofthewidthof(A)andinsertaverticaldashedline.
PlaceaPLAYSTATION?3LOGOTYPEintotheblackgraduatedboxandmakethishalfthewidthof(A),fromthemid-pointtotherighthandedge(B)
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.02
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
3
A
B
C
Step3
DuplicatethePLAYSTATION?3LOGOTYPEeighttimeshigh,thisheightnowindicatestheheightoftheblackgraduatedboxwhichwillformthePLAYSTATION?3anchordevice.Thisheightis(C)
4
1
Step4
Addahorizontalandverticalguidemarkingoutthemidpoints(1)onbothaxis
1
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
5
3
4
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.03
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
6
Step5
Addahorizontalguideacrossthetopoftheblackgraduatedbox.Createanellipseandarrangeasabove,makingsuretheellipse’smidpoints(3)arealignedtothetopedgeoftheblackgraduatedbox’shorizontalmidpoint(4).Pulltheleftandrightedgesoftheellipsetojustclearthepage’sedges.
Step6
SelectboththeellipseandtheblackgraduatedboxandgotoPathfinder>Subtract.
ThenselectExpandtocreatetheblackgraduatedpartofthePLAYSTATION?3Productanchordevice.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
C
C
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.04
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
7
Step7
CreateanotherboxandplacethisdirectlyabovethePLAYSTATION?3Productanchordevice.Thisboxshouldbetwicetheheightoftheblackgraduatedshapeyouhavejustcreated,2x(C),andbecolouredwiththePLAYSTATION?3redgradient.
8
8
5
6
7
Step8
Sendtheredgraduatedboxtotheback.Findtheverticalcentrepoint(5)oftheredgraduatedbox,anddivideintotwoequalhalvestotheleftandrightofthis(6)+(7).Inthefirsthalf(6),addaverticalguidetomarktheverticalmidpoint(8).
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
11
9
10
13
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.05
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
9
12
Step9
Createanellipseandarrangeasabove,makingsuretheellipse’sright-handsidedmidpoint(9)linesup
withthetopright-handcorneroftheredgraduatedbox(10).Thebottomverticalmidpoint(11)ofthe
ellipseshouldlineupwiththemidpoint(12)ofthelefthalfoftheredgraduatedboxandbepulleddown
toalignwiththemidpointhorizontalguideyoumarkedtofindthehorizontalmidpoint(13)
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
9
10
13
13
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.06
WHENSTANDARDPAPERSIZESDONOTAPPLY
10
11
12
Step10
Increasetheellipse’swidthby10%keepingtheheightthesame.Oncethisisdone,theedgeoftheellipseshould
touchesthetopright-handcorneroftheredgradientbox(14).
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.07
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
11
Step11
SelectboththeellipseandtheredgraduatedboxandgotoPathfinder>Subtract.
ThenselectExpandtocreatetheredgraduatedpartofthePLAYSTATION?3Productanchordeviceandsendittotheback.Makesuretheredblendissetat87%onthegradientoptionspanel.
12
Step12
SelectthePlayStation?FamilyProductstripdeviceandtheredgradientpartofthePLAYSTATION?3Productanchordevice.MakeaCopyandgotoPasteinFronttocreateaduplicateinthesameposition.Mergetheduplicatestogethertocreatetheshapeindicatedabove.SelecttheredgraduatedshapeandthenewshapeyouhavejustcreatedandgotoPathfinder>Subtract.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.08
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
13
Step13
NowselectalltheanchorelementsandgotoCopyandPasteinFronttocreateaduplicateinthesameposition.Mergetheduplicatestogethertocreatetheshapeindicatedabove.Applythesilvergradientfromthecolourpallette.
14
Step14
Sendthisnewshapetothebackandmoveuptojustclearthetopedgeoftheredandblackgradientdevices.Younowhaveyourartworkdividingline.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-HOWTOCREATE4.09
WHENSTANDARDPAPERSIZESDONOTAPPLY
Whenthereisaneedtocreateanitemthatcannotbescaledfromanyofthetemplatesshowninthisguidelinedocument,followthisstepbystepguidetocreateananchordevicerelevanttotheitemyouarecreating.
15
Step15
TakingthePLAYSTATION?3LOGOTYPEleftonthedevice,insurethatitpositioned10mmfromtherighthandedgeandbottomedgerespectively
16
Step16
Insertthe‘ThisIsLiving’logototheleftofthePLAYSTATION?3LOGOTYPE,
insurethatitpositioned10mmfromthelefthandedgeandbottomedgerespectively
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3PRODUCTANCHORDEVICE-POINTOFSALE4.10
ExamplesofhowthePLAYSTATION?3ProductAnchorDeviceisbeingusedonasmallselectionofSoftwarePointofSaleMaterials
BespokePointofSaleitemscanbecreatedandthePLAYSTATION?3ProductAnchorDevicecanbecreatedtofitaccordingly
PosterA1/A2
BannerLarge/Small
Cube
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
x
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3“THISISLIVING”LOGOGUIDELINES5.01
ThisislivingrenderedlogotypewithPLAYSTATION?3logotype
Thisislivinglogotypeisalwaystobeusedinconjunction
withthePLAYSTATION?3logotype,e.g,print,poster,
TV,in-store.
x2
xx2isthedistancebetweenthelogos
x
ThisislivingmonologotypewithPLAYSTATION?3logotype
Thisislivinglogotypeisalwaystobeusedinconjunction
withthePLAYSTATION?3logotype,e.g,print,poster,
TV,in-store.
xx2isthedistancebetweenthelogos
x
x2
x
Incorrectusageofthelogos
Donotchangetheproportions
Donotoutlinethelogo
Donotchangetheangles
Donotchangethedistance
betweenthelogos
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3“THISISLIVING”LOGOGUIDELINES5.02
ThepermittedminimumsizeoftheThisislivinglogoisdictatedbythesizeofthePLAYSTATION?3logoguidelines.
PLAYSTATION?3logominimumsize
length=30mm
length=285pixels
CoIonL2cpG山G2o長$pG山ouolp!2!2I!^!uaIoao$入bG
PLAYSTATION?3mustalwaysappearinblackorwhite
TheThisislivinglogotypewillappearinmanycoloursovertheyear,butwillstartin
Black,Red,Whiteandthe‘rendered’versionforthelaunchcampaign.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3“THISISLIVING”LOGOGUIDELINES5.03
CoIonL2cpG山G2o\$pGLGuqGLGqlp!2!2I!^!uaIoao$入bG
PLAYSTATION?3mustalwaysappearinblackorwhite
TherenderedThisislivinglogotypeappearswithinAboveandBelowthelineAdvertisingandPointofSaleMaterials
Itistobeusedasthemainlogoofcommunicationwhenthemonowhite,blackandredversionarenotbeingused.
lpGbrV人2lVlIOM@3roao$入bG山n2$pGgcco山bgu!Gqp入ouGo\$pG2G“b2油Eg山!I入山gLk2:
PSFH2.eps
PSFS3-1.eps
PSFS4-1.eps
PSFS4-1.eps
PSFS3-1.eps
PSFH2.eps
Bothlogosmustappearonthesamepageorface.
?2006SonyComputerEntertainmentEurope
SCEECONFIDENTIAL
PLAYSTATION?3ProductGuidelines
PLAYSTATION?3TYPOGRAPHY
6.01
HELVETICANEUE55ROMANREGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890áé??ü!@￡$%&/???
HELVETICANEUE65MEDIUM
ABCDEFG
溫馨提示
- 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會有圖紙預覽，若沒有圖紙預覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間，僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理，對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對任何下載內(nèi)容負責。
- 6. 下載文件中如有侵權(quán)或不適當內(nèi)容，請與我們聯(lián)系，我們立即糾正。
- 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 2026年汽車維修技術(shù)知識與操作模擬測試卷
- 2026年高級經(jīng)濟師考試預測模擬題及解析
- 2026年農(nóng)業(yè)機械清洗消毒方法試題
- 2026年編程達人Python語言編程試題庫
- 組工培訓課件
- 2026年編程馬拉松競賽試題及答案解析
- 2026年基坑工程安全防護標準考試試題
- 新能源汽車起火現(xiàn)狀及一起典型火災事故分析研究 - 網(wǎng)
- 施工組織設計與實施方案
- 城中村新居民服務方案
- IIT臨床研究培訓
- 空調(diào)機組售后服務承諾及人員培訓計劃
- 第四屆全國儀器儀表行業(yè)職業(yè)技能競賽-無人機裝調(diào)檢修工（儀器儀表檢測）理論考試題庫（含答案）
- 國家職業(yè)技術(shù)技能標準 4-10-01-05 養(yǎng)老護理員 人社廳發(fā)201992號
- GB/T 5169.13-2024電工電子產(chǎn)品著火危險試驗第13部分：灼熱絲/熱絲基本試驗方法材料的灼熱絲起燃溫度(GWIT)試驗方法
- 中國驢肉行業(yè)競爭格局及發(fā)展前景預測研究報告(2024-2030)
- 財務負責人信息表
- crtd植入術(shù)護理查房
- 徐州市2023-2024學年八年級上學期期末英語試卷（含答案解析）
- 孤獨癥兒童康復課件
- 2022通達經(jīng)營性物業(yè)貸調(diào)查報告
評論
0/150
提交評論