DIGITAL

&TRENDSeHealth

–

Segment

Data

Analysis&

ForecastMarket

focus

on

e-HealthOverview:

Market

ScopeeHealth

DeviceseHealth

AppsOnline

PharmacyOnline

Doctor

ConsultationsBlood

Pressure

MetersFever

MetersContraception

&Fertility

AppsMedication

Checker

AppsGlucose

MetersCarephone/Social

Alarms2Sources:DigitalMarket

Outlook

2022Online

Pharmacy

is

the

leading

category

in

the

eHealthmarketOverview:

Customer

Benefit

andMarket

DevelopmentCustomer

BenefitMarket

Size

andFuture

DevelopmentBoth

global

access

to

theinternet

anddigitalizationprocesses

inhealthcare

haveTheglobalrevenue

intheeHealth

segment

amounted

toUS$57.3

billionin2021.significantlyincreased.

TheCOVID-19

pandemichasexpanded

theinfrastructure

of

Most

revenues

aregenerated

bythecategory

OnlinePharmacy.eHealth.

Theshift

towards

eHealth

service

offerings

hasbeen

fostered

bytheabilityBy

global

comparison,

most

revenue

isgenerated

intheChina

andisprojected

toreach

arevenue

ofUS$37.5

billion

by2027.of

theinternet

to

connect

people

regardless

of

location

or

time

zone.

Thisdevelopment

allows

customers

to

manage

theirhealthmore

independently

andefficiently.China

isfollowed

byEurope,

which

generated

US$12.3

billionin2021.

WithinEurope,

Germany

is

theleading

country

withrevenues

ofUS$2.07

billion

in2021,followed

bytheU.K.with

revenues

of

US$1.8

billion

in2021.TheeHealth

segment

OnlineDoctor

Consultationsplaysamajor

innovativerole

inthisindustry.Forcustomers

who

canarrange

anonlineconsultation,they

need

notleave

theirhome.

Particularly

forolder

generations

with

limited

mobility,

onlineInthirdplaceand

afterEurope

istheU.S.with

revenue

ofUS$8.9

billionin2021.doctor

appointmentsenableeasier

access

tohealthcare.

Patientscanalsoschedule

China

hasthestrongest

annual

growth

rateasthepenetration

ofeHealth

productsandchangetheirown

appointmentsonline,

which

reduces

administrative

staffworkload.andservices

isstillrelatively

low.

We

project

anaverage

annualgrowth

rateof16%(2021-2027)

andamarket

volume

ofUS$37.5

billion

by2027.Electronic

health

devices

suchasfever

meters

arealready

apartofnearly

everyhousehold,

andeHealth

appsare

becoming

increasingly

widespread.

Themajorbenefit

isthatthesedevices

and

appsfacilitatemore

self-determined

ways

ofliving.Regular

self-monitoring

without

needing

tosee

adoctor

isnow

possible.Europe

isprojected

to

haveanaverage

annualgrowth

rateof

7%

(2021-2027)

and

atotalmarket

volume

ofUS$18.8

billion

by2027.TheU.S.isexpected

tosee

aCAGR1

of12%

(2021-2027)

andatotalmarket

volumeof

US$17.4

billionby2027.3Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Data

privacy

concerns

and

legal

regulations

present

the

biggest

obstacles

forfurther

eHealth

penetrationOverview:

AssumptionsandTrendsAssumptionsTrendsAccording

totheWorld

Health

Organization,the

official

definition

ofeHealth

isasfollows:

“eHealth

is

thesecure

useof

information

andcommunicationstechnologies

insupport

ofhealth

and

health-related

fields,includinghealthcareTelemonitoring

isone

of

the

latest

trendsineHealth.

These

services

leadtoincreased

timesavings,convenience,

andlower

costs.

Inaddition,theinnovations‘a(chǎn)ctivity

monitoring’

aswell

as‘remote

medication

monitoring’

refer

to

thesupport,services

andprocesses,

prevention,

healthsurveillance,

treatment,

healthliterature

diagnosisand

monitoring

ofpatientswith

long-term

conditions

byexchangingdataandhealtheducation,knowledge

andresearch.

eHealth

canhelpcutcosts

andincludesahighsalespotential.”Dueto

itscomplexity,

itisnotsimply

possible

tocover

allthe

areas

of

theeHealth

market.

Therefore,

thissegment

containsthemost

relevant

eHealth

areas:

apps,devices,

OnlinePharmacy,andOnlineDoctorConsultations.between

themandtheirdoctors.eHealth

appspresent

anew

challenge

toregulatory

authorities

assoftwareintended

foruseinamedical

context

canbeclassified

asamedical

device.Additionally,highvolumes

of

suchappsand

theirwidespread

useraise

questionsaboutthequalityof

thoseapps.Openness

towards

eHealth

hasincreasedenormously:

40%

ofEuropeans

arewilling

to

usehealthappsandtransmittheirdata

directly

totheirphysicians.Yet

basedon

astudyin2020,

skepticism

towardsdigitizationisthe

highest

inGermany

and

theU.K.,whereas

inRussia,Finland,

andSpain,theconvenience

factorofdigitized

healthplaysamajor

role.eHealth

hasbeen

driven

bydigitalization,personalization,

and

technologicalbreakthroughs.

Themarket

is

notcentered

aroundpreventative

measures

butisinstead

focused

on

managingalready

existing

healthproblems.

Investments

ineHealth

areprofitable

forthe

state,sincethey

facilitatehighercosts

savingsby,forexample,

providingtelemedicine

services

tothoselivinginrural

areas.

However,legal

regulations

stillpresent

obstacles

forthestronger

penetration

of

eHealthproducts.Onlinesalesof

medication

arebecoming

increasingly

relevant

withintheeHealthmarket.

Consumers

canbuymedication

atlower

prices

from

abroad.

Retailersoften

offer

discountsbecause

they

profit

fromhighermargins.4Sources:DigitalMarket

Outlook

2022The

e-Health

market

shows

an

average

growth

rate

of

19%

per

yearMarket

sizes:

GlobalGlobal

revenue

forecast

inbillionUS$109.53.0100.02.790.618.881.22.115.72.417.8+19.1%(1)16.873.214.41.864.113.035.457.312.21.633.11.430.647.711.128.11.125.334.30.922.026.40.720.07.915.420.119.14.452.36.246.310.514.9201940.80.635.47.312.2201831.627.64.523.79.7201720202021202220232024202520262027OnlinePharmacyOnlineDoctor

ConsultationseHealth

DeviceseHealth

Apps5Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Online

doctor

consultations

in

China

are

projected

to

reach

US$15

billion

inrevenues

by

2027Market

Sizes:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+15%(1)+12%(1)37.50.95.835.81.07.0+8%(1)8.315.1+8%18.80.4(1)17.90.417.40.716.20.43.712.20.24.25.020214.02.311.10.44.34.620213.76.35.84.92.719.61.86.615.78.58.58.65.5202120272021202720272027ROW(2)ChinaEuropeU.SOnlinePharmacyOnlineDoctor

ConsultationseHealth

DeviceseHealth

Apps6Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

year,(2)

ROW

:Restofthe

WorldDigitalMarket

Outlook

2022Sources:With

revenues

of

US$2.05

billion,

Germany

had

the

biggest

eHealthmarketamong

the

EU

5

in

2021Market

Sizes:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$.+8%(1)+6%(1)3.150.530.072.680.43+9%(1)0.07+6%(1)2.030.401.980.390.891.850.320.041.720.430.03+6%(1)0.041.010.041.210.320.480.391.190.310.520.631.080.620.020.01

0.680.020.260.77

0.010.641.671.180.21

0.400.25

0.410.960.870.880.310.610.3520212027202120272021202720212027Italy20212027GermanyUKFranceSpainOnlinePharmacyOnlineDoctor

ConsultationseHealth

DeviceseHealth

Apps7Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:By

2027,

it

is

expectedthat

the

number

of

eHealth

users

in

Europe

will

reach372

millionUser

Numbers:

Regional

Comparison

(1/2)Numberofusersforecast

inmillions+7%(1)+8%(1)1,242.3105.41,072.584.260.966.559.739.2818.276.4660.761.447.9+3%(1)42.657.530.2371.939.5+2%(1)311.728.81,016.4882.730.619.628.222.214.78.7184.031.7126.8651.3202116.5511.62021159.216.09.6282.22027238.22021113.62021202720272027ROW(2)ChinaEuropeU.SOnlinePharmacyOnlineDoctor

ConsultationseHealth

DeviceseHealth

Apps8Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

year,(2)

ROW

:Restofthe

WorldDigitalMarket

Outlook

2022Sources:The

UK

is

expected

to

have

the

strongest

demand

in

the

Online

Pharmacysegment

within

Europe

by

2027User

Numbers:

Regional

Comparison

(2/2)Numberofusersforecast

inmillions+3%(1)+2%(1)44.441.2+3%(1)6.13.3+5%(1)36.64.236.14.35.54.132.53.82.1+3%(1)3.61.73.01.828.83.12.026.92.83.21.92.02.52.61.521.52.820.92.41.52.117.82.02.21.41.71.332.929.627.127.023.621.220.015.214.912.82021202720212027202120272021202720212027ItalySpainGermanyUKFranceOnlinePharmacyOnlineDoctor

ConsultationseHealth

DeviceseHealth

Apps9Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Out

of

the

three

major

regions:

China,

Europe,

and

the

U.S,

consumers

in

theU.S

spend

the

most

in

the

Online

Doctor

Consultations

segmentAverage

Revenue

perUser:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$668178564961252021202120212021121218254492131121411010181022ROW(2)2027China2027U.SEurope2026115871191462027138385319607193068OnlinePharmacyOnlineDoctor

ConsultationseHealth

DeviceseHealth

Apps10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

year,(2)

ROW

:Restofthe

WorldDigitalMarket

Outlook

2022In2021,

users

in

Germany

spent

the

most

among

European

countries

in

theeHealth

segmentAverage

Revenue

perUser:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$9878111113102202120212027202120273693092263612191019GermanyFrance128135Spain121202743733728156262789104112202120272021202733724532112314UKItaly129128482OnlinePharmacy273eHealth

Devices3642OnlineDoctor

ConsultationseHealth

Apps11Sources:DigitalMarket

Outlook

2022Products

in

the

eHealth

segment

are

adopted

at

a

rate

of

nearly

48%

in

the

U.S.Penetration

Rates:

InnovationDiffusionInnovation

diffusion

curvefor

202153.0%47.8%45.5%43.6%Diffusion(accumulated

users)41.1%38.0%35.7%Innovators2.5%Earlyadopters16.0%Earlymajority50.0%

Latemajority84.0%Laggards100.0%12

Notes:Sources:The

diffusion

ofinnovations

graphshows

successive

groupsofconsumers

adopting

devices

and

apps

fromthe

eHealth

market(the

graphabove

shows

the

userpenetration

rateofselected

countries).

Innovations

in

generalare

notadopted

by

all

individualsatthesametime.

Instead,

they

tend

to

adopt

in

a

time

sequence,

and

can

be

classified

into

adopter

categoriesbased

onhow

long

it

takesuntil

they

begin

using

the

service.DigitalMarket

Outlook

2022The

U.K.

has

had

the

highest

eHealth

user

penetration

rate(1)

in

the

world

so

farPenetration

Rates:

Global

ComparisoneHealth

userpenetration

rate

in20212%53%13

Notes:Sources:(1)

UserPenetration

Rateis

the

shareofactive

paying

customers

(oraccounts)

fromthe

total

population

ofthe

selected

market(marketsegment,

region)foreach

year.DigitalMarket

Outlook

2022Withings

decided

to

shift

its

focus

from

consumers

to

medical

professionals

andbusinessesCompany

Profiles:

WithingsWithingsKeyFactsProduct:

ConnectedHealth

&FitnessDevicesFunding:

US$

93.8

million(2020)Founded:

2008Employees:

250

(2020)Withings,which

was

foundedin2008,

offers

electronic

devices

to

tackle

chronicdiseases

suchasdiabetesandmanageissues

related

to

heart

health,sleep,

andweight.

Theirproduct

portfolio

includesseveral

non-invasive

health

devices

suchasanaloguewatches

capableof

detecting

cardiacarrhythmiasand

blood

pressuremonitors

to

detect

valvularheart

diseases,

amongst

others.

InSeptember

2020,the

company

launchedthe

ScanWatch,toutedasthe

world’s

first

clinicallyvalidatedhybridsmartwatch

and

capableof

detecting

atrialfibrillation

and

overnightbreathing

disturbances.Headquarters

:Issy-les-Moulineaux,FranceAvailabilityof

WithingsWithings’Digital

StrategyAfterre-purchase

of

Withingsbyéric

Carreel

in2018,

thecompany

decided

toshiftitsfocusfrom

consumers

to

medical

professionals

andbusinesses.

In2019,

itlauncheditsB2B

unit,

MED

PRO,which

created

aremote

monitoring

platformaccessible

to

medical

personnel,

coaching

platforms,andhealthcare

institutions.InJanuary2021,

itcollaborated

with

Redox

integrating

electronic

health

records

(EHR)with

healthcare

productsandservices

toenablepatientstrackandmonitor

theirhealthathomes

while

theirdoctors

accessandinterpret

patientdata

viaRedox.14

Notes:Geographic

availability

includes

regionsWithings

ships

to,as

well

as

countries

serveddirectly

by

official

retailersDigitalMarket

Outlook

2022Sources:

Company

information,

Crunchbase,

Mobihealth,

Medcitynews,

Healthcare

Global,Doctor

OnDemand

has

expanded

its

digital

health

solutions

into

the

corporatedomainCompany

Profiles:

Doctor

OnDemandDoctor

OnDemand

KeyFactsFunding:

US$

239

million

(2020)Founded:

2012Product:

Telemedicine

ServicesEmployees:

858

(2021)Doctor

OnDemand

isaSanFrancisco-based

video

telemedicine

company

thatprovides

virtual

careservices

to

patientsdirectly

or

through

partnershipswithinsurers

andemployers.

Ithasseveral

hundred

licensed

providers

thatusetheonlineandapp

network

toprovide

critical,primary,

chronic,preventive,

andbehavioral

treatment.

ConsultationsstartatUS$75

formedical

services

andUS$129

forteletherapy

services.

Theservice

canbeused

instantly

anddoesnotrequire

the

user

to

subscribe

to

aspecific

plan.Headquarters

:San

Francisco,CaliforniaAvailabilityof

Doctor

OnDemandDoctor

OnDemand’sDigital

StrategyDoctor

OnDemand

does

not

only

provide

one-to-one

consultationswith

patientsbut

hasalsoexpanded

itsdigitalhealthsolutions

to

thecorporate

domain.

Over

theyears,

ithassuccessfully

forged

partnerships

withmajor

companies

suchasWalmart

andoffered

remote

monitoring

andtelehealth

solutionstoover

amillionof

itsemployees.

InFebruary

2019,

thecompany

alsolaunched

anew

digitalplatformcalled

Synapse,where

patientscanconsolidate

theirmedical

histories,clinical

records,

real-time

health

alerts,andmedical

device

information

via

AppleHealthkit

and

Google

Fit.15Sources:

Company

information,

Craft,Businesswire,

Mobihealth,

Pharmaphorum,

HIT

Consultant,Digital

Market

Outlook

2022Flo

offers

women’s

health

products

that

leverages

the

power

of

AI(1)-enabledneural

networksStart-upAnalysis:

FloOverviewAnalysisOriginally

foundedinBelarus,

Floisastart-upwhich

allows

women

totracknot

only

Is

theproductunique?theirperiod

cycle

but

alsotheirpregnancy

once

they

conceive.

Theapp

partnersFloispartof

theburgeoning

female-technology

industry.Thecompany’s

mainwith

experts

anddoctors

to

offer

content

inareas

suchas

diseases,

beauty,mentalhealth,lifestyle

andprenatal

and

postnatalcare.

ItalsousesAItooffer

customizedservices

toitsmembers.

Theapp’sannual

subscription

costsonly

US$9.99

but

in-apppurchasessuchasFloPremium

and

Pregnancy

Assistantcost

asmuch

asUS$49.99

peryear.

Flowas

founded

in2015

andbythebeginning

of2021,

ithad38competitors

are

Clue,Glow,

and

Ovia

Health,which

offer

similarservices.

Flo’sappeal

liesinitsmedical

boardconsisting

of

60

doctors

from

EuropeandNorthAmerica.What

are

itsadvantages,

andcanithandle

possibleconstraints?million

monthlyactive

usersand165

million

downloads.

Inthefirstquarterof

2021,

Flo’s

useoftechnology

and

product

differentiation

setsitapart.ItusesAI-enabledithadraised

over

US$25

million

and

was

valued

atover

US$200

million.neural

networks

topower

itsprediction

algorithms

and

offer

more

accurateresults.Reviving

consumer

confidence

resulting

from

data

breach

allegationslevied

bytheFederal

Trade

Commission

(FTC)hasbeen

itskey

challenge.AsFemTech

gainstractionglobally,difficultiesemerge

inestablishing

theseservices

incountries

with

more

conservative

and

patriarchal

cultures,wherediscussions

aboutwomen’s

health

areconsidered

taboo.

Adapting

Flo’sproduct

expansionstrategy

tolocal

environments

andlanguagescouldbeakey

step

toovercoming

these

hurdles.16

Notes:(1)

AI

:Artificial

IntelligenceSources:

Company

Information,

TechCrunch,

The

Lily,Digital

Market

Outlook

2022DocDoc

establishes

its

presence

in

the

Asian

telemedicine

market

driven

by

itsexpertise

in

AI(1)

technologyStart-upAnalysis:

DocDocOverviewAnalysisBased

inSingapore,DocDoc

is

astart-upthatusesAItomatchpatientswith

themost

suitabledoctors,

clinics,and

hospitals.

Whatsetsitapartisthatitsdata

is

notcollected

virtuallybutinperson,

which

adds

totheproduct’s

credibility.DocDocalsopartners

withinsurance

companies

and

corporations

to

help

themoffer

data-driven

customized

productstoconsumers.

DocDoc

operates

ineightcountries

inAsiaandhasanetwork

ofover

23,000

doctors

and800

clinicsandhospitals.

It

doesnotcharge

doctors

or

patientsforitsservices

but

generates

revenue

frompartnershipswith

insurancecompanies.

Todate,thecompany

hasraised

US$24.6million

inthree

funding

roundswithSparkLabsGlobal

Ventures,

AdamasFinanceAsia,andCyberport

Macro

Fund.Is

theproductunique?There

are

manyestablished

alternatives

inAsia,hencecompanies

arenow

lookingtodistinguish

themselves

fromcompetitors

usingtechnology

or

new

businessmodels.What

are

itsadvantages,

andcanit

handlepossibleconstraints?DocDoc

hasemerged

asoneof

the

leaders

inthissaturatedmarket

byconductingpersonal

doctor

and

hospital

checks,which

lendsmore

credibility

and

reliability

tothebrand.DocDoc

alsomaintainspartnerships

withother

members

ofthehealthcare

ecosystem,

suchasinsurers

andtechnology

companies.

Doctordiscovery

isstill

anascentconcept

inAsiaand

lacksconsumer

awareness.Dataprivacy

becomes

thecornerstone

of

theDigital

Healthlandscapeasscrutiny

increases

among

market

regulators.

Thetelemedicine

market

hasseen

exponential

growth

sincethepandemic

began.By

adapting

itsstrategyandaddressing

privacy

concerns

among

users,DocDoc

shows

immensepotential

to

succeed.17

Notes:(1)

AI

:Artificial

IntelligenceSources:

Company

Information,

Crunchbase,

Healthcare

ITToday,e27,MobiHealthNews,Digital

Market

Outlook

2022Consumers

in

Italy

are

relatively

dissatisfied

with

their

healthcare

system

and

areconsidering

alternatives

in

order

to

actively

preserve

their

healthDeep

dives:

AttitudesTowards

Healthcare

in2021

(1/3)Attitudetowards

healthcare

bycountryinpercentage45%46%49%55%43%49%39%60%49%35%48%35%40%35%33%24%34%36%17%37%18%34%16%20%47%Italy34%U.S31%UK12%ChinaGermanyFranceSpainThehealthsystem

frequently

letspatientsdownThankstotheinternet

itisoften

possible

tolook

up

thebesttreatment

method

yourselfIcould

imagineconsulting

doctors

viaanappIactively

dosomething

to

preserve

myhealth18

Notes:Sources:Which

ofthese

statements

do

youagree

with?";

multi-pick;

China

(n=24,439);

Germany(n=24,372);

France(n=12,290);

Italy

(n=12,297);

Spain

(n=12,293);

UK(n=12,298);

US(n=42,093)GlobalConsumer

Survey

2021The

adoption

rate

of

fitness

products

and

services

is

high

in

Germany

yet

lagsbehind

the

U.S

andU.K.

in

this

areaDeep

dives:

AttitudesTowards

Digital

HealthAppsand

Devices

in2021

(2/3)Usage

ofDigital

Health

appsand

devices

bycountry26%23%18%24%18%24%13%21%24%20%19%14%8%9%6%UKU.SGermanyOtherconnected

devices

(e.g.

scales,

blood

pressure

meter,

emergency

calldevice)Smartwatch

withfitnessfunctionHealth

apps(e.g.

medication

reminders,

symptom

checkers,

nutritionapps)Fitnessapps(e.g.

activity-tracking

apps)Fitnesstrackers

(e.g.

fitnesswristbands)19

Notes:Sources:Which

ofthese

health

apps

and

smarthealth

devices

(connected

to

the

internet)

have

youused

in

the

past

12

months?

(multi-pick);

US(n=2,049);

UK(n=2,087);

Germany(n=2,071)GlobalConsumer

Survey

2021APPENDIXMarket

StructureProduct

OverviewAuthoreHealth

market

structureMarket

Structure(1/3)SegmentSub-segments(1)eHealth

AppsOut-of-scopeeHealth

Apps

includeappsthathelpusers

monitor

andanalyzephysicalhealthconditions.Contraception

and

fertility

appsprovide

monitoring

support

and

guidelines

to

users

aboutself-care,

familyplanning,and

birthcontrol.

Medication

checker

appsprovide

users

with

usefuldosage

intake

guidelines,

druginteraction

information,

and

personal

medication

records.

Theuser

base

refers

topayingand

non-paying

customers.

Therevenue

includesrevenues

generatedfrom

paid

appsandin-apppurchases.Health

trackingdevicesFitnessappsNutrition

appsMeditation

appsMindfulnessappsMotion

trackersAccelerometers

/gyroscopes

/medicalalert

deviceseHealth

Devices

containbiosensors

thatcollect

information

onavariety

ofhumanhealthparameters

andvitalsigns(blood

pressure,

temperature,

blood

glucose,

weight)

byreading

ormeasuring

thisdata

andtransmittingitviaelectric

signals.Italsorefers

to

emerging

technologiesenabledbyIoT,AI,sensors,

wireless

communication

technologies,

and

assistive

robotics

with

theaimto

support

theelderly

inlivingsafely

andindependently.eHealthDeviceseHealthFalldetectiontechnologiesTheOnlinePharmacy

sub-segment

includesover-the-counter

medicine

thatcanbepurchasedwithout

amedical

prescription

throughonline

saleschannels.

Thesegment

comprises

analgesics,cold

and

cough

medication,

digestives

andintestinalremedies,

skin

treatment

products,andvitaminsand

minerals.

Itincludesbothproducts

thatareexclusively

sold

inpharmacies

andproducts

thatcanbepurchased

elsewhere.

Sales

byhospitalsare

notincluded.OnlinePrescription

medicinesHomeopathic

remediesPharmacyOnlineappointmentschedulingOnlinemedical

recordsOnlineprescriptionsOnlinedoctor

consultationsor

teleconsultations

make

up

one

ofthebiggest

sharesinthetelemedicine

industry.Thissegment

focuses

solely

on

remote

consultationsbetween

patientsanddoctors

conducted

viaonlinechannels,bethey

websites

or

mobile

apps.Online

DoctorConsultations21

Notes:Sources:(1)

Sub-segments

ofthe

eHealth

markethas

further

segmentation

in

the

category

eHealth

devices

and

eHealth

Apps.DigitalMarketOutlook

2022eHealth

Apps

market

structureMarket

Structure(2/3)SegmentSub-segmentsOut-of-scopeThesegment

Contraception

&Fertility

AppsincludesApps

thatprovide

userswith

guidelineson

self-care,

familyplanning,and

birthcontrol

topics;

raisetheirawareness;

and

offer

monitoring

functions.Theuser

baseofeHealthApps

refers

topayingand

non-paying

customers.

Revenue

figuresonly

includethose

generated

from

paid

appsoffering

premium

optionsandthosefrom

in-apppurchases;

revenues

from

app

downloads

and

advertising

revenues

arenotincluded.Contraception

&Fertility

AppsOtherDigitalFitness

&Well-Being

andeHealth

appseHealth

AppsThesegment

Medication

Checker

AppsincludesApps

thatprovide

users

withdosage

guidelines,

druginteraction

information,

andindividualmedicationrecords.

Theuserbaseof

eHealth

Apps

refers

tocovers

payingandnon-payingcustomers.

Therevenue

figuresonly

includerevenues

generated

frompaidappsoffering

premium

optionsand

from

in-apppurchases;

revenues

from

appdownloads

andadvertising

revenues

are

notincluded.MedicationCheckerAppsOtherDigita