INDUSTRIES

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MARKETSFoodtrendsanddietaryplansinFranceCHAPTER

01OverviewAttitudestowardsfoodinFrancein2022AttitudestowardsfoodinFrance2022Shareofrespondents0%10%20%30%40%38%50%60%IactivelytrytoeathealthyIavoidartificialflavorsandpreservativesItrytoeatlessmeat61%33%31%FoodmustbeconvenientandfastIdonotenjoycooking15%IrarelyhavetimeforapropermealIhaveoneormorefoodintolerancesIamonarestricteddietforhealthreasonsNoneoftheabove9%7%6%8%3Description:ThedisplayeddataonattitudestowardsfoodshowsresultsoftheGlobalConsumerSurveyconductedinFrancein2022.Some61percentofrespondentsansweredthequestion"Whichofthesestatementsaboutfooddoyouagreewith?"with"Iactivelytrytoeathealthy".

ReadmoreNote(s):France;fourwavesfrom8Apr2021to15Mar2022;2036respondents;18-64yearsSource(s):

GlobalConsumerSurvey(GCS)RegularlyconsumedgroceriesinFrancein2022RegularlyconsumedgroceriesinFrance2022Shareofrespondents0%10%20%30%40%50%60%70%80%PastaFruitandvegetablesEggs79%78%73%72%72%PotatoesRiceDairyproducts(milk,yoghurt,cheese,etc.)Meatandsausages67%65%64%BreadandbakeryproductsFishandseafood45%CandyandchocolateJamandchocolatespreadsBreakfastcereals40%36%34%Snacksandpotatochips31%4Description:Thedisplayeddataonregularlyconsumedgroceriesshowsresultsofthe"Pasta".ReadmoreGlobalConsumerSurveyconductedinFrancein2022.Some79percentofrespondentsansweredthequestion"Whichofthesegroceriesdoyouconsumeregularly?"withNote(s):France;fourwavesfrom8Apr2021to15Mar2022;508respondents;18-64yearsSource(s):GlobalConsumerSurvey(GCS)PurchasecriteriaforfoodinFrancein2022PurchasecriteriaforfoodinFrance2022Shareofrespondents0%10%20%30%40%50%60%Fresh62%Goodtaste/flavor53%51%SeasonalproductsNaturalingredients46%Lowprice42%40%40%HighqualityRegionalproductsAvailableinthenormalsupermarketAnimalwelfare29%26%25%24%23%22%EasytoprepareLongstoragetimeanddurabilityEnvironmentallyfriendlypackaging(e.g.recyclable,avoidplastic)Organic5Description:Thedisplayeddataonpurchasecriteriaforfoodshowsresultsofthewhenchoosingyourfood?"with"Fresh".

ReadmoreGlobalConsumerSurveyconductedinFrancein2022.Some62percentofrespondentsansweredthequestion"Outofthefollowing,whicharethemostimportantaspectsNote(s):France;fourwavesfrom8Apr2021to15Mar2022;2036respondents;18-64yearsSource(s):GlobalConsumerSurvey(GCS)LeadingbrandsinthefoodsectorinFrancein2021,bypenetrationrate*PenetrationrateoffoodbrandsinFrance2021Penetrationrate0%10%20%30%40%50%60%70%80%90%100%HertaPresidentPanzani86.3%84.1%82.2%FleuryMichonBonduelleAmora77.9%73.1%73%Lustucru68.4%68.2%67.9%67.4%Coca-ColaLeGauloisHarry'sBonneMamanLaLaitièreElle&Vire66%64.9%63.2%6Description:ThischarthighlightsthepenetrationrateofthetopbrandsofthefoodsectorinFrancein2021.Morethan86percentoftheFrenchhadconsumedaPresidentbrandproductthatyear.ReadmoreNote(s):France;2021;*Thepenetrationrateofaproductisthepercentageofhouseholds,individualsorconsumerswhobuyaspecificproductorbrand.ReadmoreSource(s):KantarWorldpanelDietsandnutritioninFrancein2022DietsandnutritioninFrance2022Shareofrespondents0%

10%20%30%40%50%60%70%Gluten-free(e.g.nowheatproducts)Lactose-free(e.g.nodairyproducts)4%4%Low-carb/nocarb7%Pescetarian(noteatingmeat,buteatingfish)Vegan(noteatinganyanimalproducts)Vegetarian(noteatingmeatandfish)4%3%3%Flexitarian(mostlyplant-basedfoodswhileoccasionallyallowingmeatandfish)Idon'tfollowanynutritionrules13%72%Other7%7Description:ThedisplayeddataondietsandnutritionshowsresultsoftheGlobalConsumerSurveyconductedinFrancein2022.Some4percentofrespondentsansweredthequestion"Doyoufollowoneormoreofthefollowingnutritionrules?"with"Gluten-free(e.g.nowheatproducts)".

ReadmoreNote(s):France;fourwavesfrom8Apr2021to15Mar2022;2036respondents;18-64yearsSource(s):

GlobalConsumerSurvey(GCS)CHAPTER

02Plant-basedPlant-basedfoodingredientmarketsizeinFrancefrom2020to2026,byplantsource(inmillionU.S.dollars)Plant-basedfoodingredientmarketsizeinFrance2020-2026,byplantsourceSoyPeaRiceAlmondCashewOatsCoconutOthers6005004003002001000494.7280.7186136.9106.783.77546.446.738.126.721.520.811.51.72.920202026*9Description:In2020,soywastheleadingsourceforplant-basedfoodinFrance,withsalesofapproximately107millionU.S.dollars.Thisfigureisexpectedtoreach186millionU.S.dollarsin2026.ReadmoreNote(s):France;2019to2020;*Forecast

ReadmoreSource(s):MRFRPlant-basedfoodingredientsmarketsizeinFranceinfrom2019to2026,bycategory(inmillionU.S.dollars)Plant-basedfoodingredientsmarketsizeinFrance2019-2026,bycategoryOrganicConventional8007006005004003002001000721.6410.3373.8288.3159.9145.2201920202026*10Description:In2020,salesofplant-basedorganicfoodinFrancewerevaluedatalmost160millionU.S.dollars.By2026,thisfigureisexpectedtoreach288millionU.S.dollars.ReadmoreNote(s):France;2019to2020;*Forecast

ReadmoreSource(s):MRFRRevenueofthemilksubstitutemarketinFrancefrom2013to2027(inmillioneuros)MilksubstitutemarketrevenueinFrance2013-2027500467.845040035030025020015010050415.9370.5334.4286.6260.3213.1183.2174.2158.3150.9140.5130.8121.820140201520162017201820192020202120222023202420252026202711Description:In2021,therevenuefrommilksubstitutesinGermanyincreasedbyalmost30millioneuroscomparedtothepreviousyear,reaching213.1millioneuros.Theincreaseandby2023reachover286million.By2027,theFrenchmilksubstitutemarketwillgeneratearevenueofaround468millioneuros.ReadmoreNote(s):France;2014to2027;DatashownisusingcurrentexchangeratesandreflectsmarketimpactsoftheRussia-Ukrainewar.ConsumermarketOutlookestimatesthattherevenueofthemarketwillcontinuetoSource(s):ConsumerMarketOutlookPlant-basedproductsmostfrequentlyconsumedinFrancein2020Plant-basedproductsmostconsumedinFrance2020Shareofrespondents0%10%20%30%40%50%60%70%Plant-based"steaks"77%Desserts61%Beverages60%12Description:InFrance,amongtheplant-basedproductsofferedbymanufacturers,"steaks"arethemostfrequentlyconsumed,followedbydessertsandbeverages.ReadmoreNote(s):France;July2020;1,008respondentsSource(s):GEPV;TopoLabPerceptionsofplant-basedproteinsamongFrenchpeoplein2020Opinionsonplant-basedproteinsinFrancein2020Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%HealthyGoodfortheenvironmentAgoodalternativetoanimalproteinsTrendyingredients92%84%83%82%80%77%76%74%ComplementarytoanimalproteinsUnknownSynonymouswithnaturalproductsSynonymouswithqualityBetterthananimalproteinsFoundinallplant-basedproductsForanimalfeedonly59%55%42%42%SynonymouswithcheapproductUselessifyoueatmeat,eggs32%13Description:Thisstatisticsshowsperceptionsonplant-basedproteinsinFrancein2020.Amajorityofrespondents(92percent)perceiveplant-basedproteinsashealthy,followedby84percentwhobelieveplantproteinsaregoodfortheenvironment,and83percentwhoseeplant-basedproteinasagoodalternativetoanimalones.

ReadmoreNote(s):France;July2020;1,008respondentsSource(s):GEPV;Varioussources(TopoLab)CHAPTER

03OrganicAnnualturnoveroftheorganicfoodmarket,excludingrestaurantsandotherfoodservicefacilities,inFrancefrom1999to2021(inbillioneuros)AnnualsalesvalueoftheorganicfoodmarketinFrance1999-20211412.8312.6611.4121089.968.597.285.9765.214.74.33.923.5243.152.612.071.572101999200520072008200920102011201220132014201520162017201820192020202115Description:Frenchhouseholds'consumptionoforganicproductshasbeencontinuouslyincreasingsince1999.Ithasmorethandoubledinfiveyears,withagrowthofmorethan1.3billioneuroseachyearsince2016.ThisshowsthegrowinginterestoftheFrenchpopulationtowardsorganicfoods,anditcouldbeexplainedbyarenewedfocusonhealthaswellasrisingconcernsaboutsustainability.ReadmoreNote(s):Europe,France;1999to2021Source(s):AgenceBio;AND-InternationalEvolutionoftheretailsalesrevenueoforganicfoodproductsinFrancefrom2013to2021,bysalechannel(inmillioneuros)OrganicfoodproductssalesvalueinFrance2013-2021,bydistributionchannelRetailstoresSpecializedorganicretailstoresArtisanscraftsmenDirectsales8,0007,0006,0005,0004,0003,0002,0001,00006,9366,6683,5526,1985,2472,9784,2743,6183,5053,1972,8462,5512,7652,4172,3151,9101,4251,9371,8441,3271,6171,2221,6541,4831,4809591,3719061,2287781,1356531,00656787449077241364336457749219338942332815917020102011201220132014201520162017201820192020202116Description:In2021,thesalesoforganicfoodinretailstoresamountedtoover6.6billioneuros,whilesalesinspecializedorganicstoresaddedupto3.6billioneuros.Thesetwohavebeenthehighest-grossingsaleschannelsfororganicfoodproductsforthedurationoftheperiodunderconsideration(2013to2021).ReadmoreNote(s):France;2013to2021Source(s):AgenceBio;AND-International;Ministèredel’Agriculture(France)Evolutionoftheshareofhouseholds'foodexpendituresdedicatedtoorganicproductsinFrancefrom2009to2021ShareofthefoodmarketheldbyorganicproductsinFrance2009-20217%6.6%6.5%6%6%5%4%3%2%1%0%5.3%4.5%3.9%3.4%3%2.7%2.1%2.1%1.9%1.7%200920102011201220132014201520162017201820192020202117Description:OversixpercentofthemoneyusedbyFrenchhouseholdsforfoodproductsisspentonorganicproducts,thissharehasbeencontinuouslygrowingsince2009.ReadmoreNote(s):France;2009to2021Source(s):AgenceBio;AND-International;InseeDistributionofhouseholdpurchasesoforganicfoodinFrancein2021,bycategoryofproductBreakdownoforganicfoodpurchaseinFrancein2021,byproductcategoryNon-alcoholicbeverages4.4%Catering,frozen,andseafoodproducts6.7%Sweetgroceryproducts16.5%Bakeryproducts7.7%Meatproducts9.1%Freshfruitsandvegetables15.9%Alcoholicbeverages10.2%Dairyandeggs14.8%Savorygroceryproducts14.8%18Description:In2021,Frenchhouseholdspurchasedaround12.6billioneurosworthoforganicfoodproducts.Drygroceryproducts,savoryandsweet,accountedforthelargestpartofthosepurchases(around31percent),andnon-alcoholicbeverageswerethetypeoforganicproductsboughttheleast(4.4percent).ReadmoreNote(s):France;2021Source(s):AgenceBio;AND-InternationalConsumptionfrequencyoforganicproductsinFrancein2021,bygenderConsumptionfrequencyoforganicproductsinFrance2021,bygenderShareofrespondentsEveryday20%Atleastonceaweek40%Approximatelyonceamonth60%Lessthanonceamonth80%Never100%0%120%Men13%36%25%16%10%Women16%37%24%14%9%19Description:InFrance,13percentofmenand16percentwomensaidthattheyateorganicproductsonadailybasisin2021.Additionally,around36percentofrespondents,whethermenorwomen,consumedorganicproductsatleastonceaweekR.

eadmoreNote(s):France;December25to30,2021;2,100respondents;18yearsandolderSource(s):AgenceBio;CSAResearchReasonstoeatorganicfoodproductsamongFrenchconsumersin2021MotivesforconsumingorganicfoodproductsinFrance2021Shareofrespondents0%10%20%30%40%50%60%ForhealthreasonsTopreservetheenvironment53%46%Tasteoftheproducts34%32%31%GreateravailabilityoforganicproductsinregularpurchasepointsForanimalwell-beingForethicalorsocialreasons28%Familyhabit18%Birth/Havingchildren,grand-childrenFollowingthediscoveryofproductsoutsidethehomeOtherparticularlifeevent15%15%5%5%Allergiesorparticulardiet20Description:ThisstatisticshowsthereasonstoeatorganicproductsexpressedbyFrenchpeopleinasurveyin2021.Itshowsthat53percentoftherespondentsconsideredhealthastheirmainmotivetobuyorganicfoodproducts,while46percentcitedthepreservationoftheenvironmenttoexplaintheirdecision.ReadmoreNote(s):France;December25to30,2021;1,602respondents;18yearsandolder;Respondantsconsumingorganicproductsatleastonceamonth.Source(s):AgenceBio;CSAResearchCHAPTER

04FairtradeTotalsalesoffairtradeproductsinFrancefrom2004to2021(inmillioneuros)AnnualrevenueofthefairtrademarketinFrance2004-20212,5002,0412,0001,8271,6231,5001,00050001,2761,0429486645654293863463193273022412011519420042005200620072008200920102011201220132014201520162017201820192020202122Description:In2021,totalfairtradeproductsalesinFranceamountedto2.041billioneuros.Inthepast15years,theFrenchfairtrademarkethasexperiencedarapidgrowth.Itcanbeexplainedbythefactthatconsumersareincreasinglymindfulofthesustainabilityoftheirpurchases.Infact,agrowingnumberofFrenchpeoplearewillingtospendmoreonfoodifthefarmerreceivesafairincome.ReadmoreNote(s):Worldwide,France;2004to2021Source(s):CommerceéquitableFranceDistributionoffairtradefooditemsproduceddomesticallyinFrancein2021,bytypeofproductsBreakdownoffairtradefooditemsmadeinFrance2021,bytypeSweetgroceries4%Savorygroceriesandothers6.4%Meat,eggs7.0%Bakery,pastryproducts49.6%Dairyproducts14.5%Freshfruitsandandvegetables17.9%23Description:In2014,thedefinitionoffairtradewasexpandedtodomesticproductioninFrance.AspecializedfairtradelabelforthisMadeinFranceproductionwascreated(Agri-éthique)toadapttoFrenchproducers'ethicalneeds.In2021,fairtradebakeryandpastryproductsrepresentedalmost50percentoftheFrenchproductionoffairtradefoodproducts.ReadmoreNote(s):France;2021Source(s):CommerceéquitableFranceDistributionoffairtradefooditemsproducedinternationallyandsoldinFrancein2021,bytypeofproductsBreakdownoffairtradefoodsproducedinternationally,soldinFrance2021,bytypeSavorygroceriesandothers2%Teasandherbalteas4.2%Freshfruits,juices7.3%Sweetgroceries11.8%Coffee37.3%Bananas16.5%Chocolateproducts20.8%24Description:Inthepast15years,theFrenchfairtrademarkethasexperiencedarapidgrowth,goingfrom94milliontooveronebillioneurosinlessthantwentyyears.ReadmoreNote(s):France;2021Source(s):CommerceéquitableFranceMaxHavelaar/FairtradeturnoverinFrancefrom2008to2021(inmillioneuros)Fairtrade/MaxHavelaar'syearlyturnoverinFrance2008-20211,4001,2001,2191,0061,00090280060040020007425615354423903553463153032882552008200920102011201220132014201520162017201820192020202125Description:ThischartindicatesMaxHavelaar'sturnoverinFrancefrom2008to2021.Itshowsthatduringthisperiod,salesofMaxHavelaarlabeledproductssteadilyincreased,exceeding1.2billioneurosin2021.ReadmoreNote(s):France;2008to2021Source(s):MaxHavelaarWhichofthefollowingreasonsexplainsbetterwhyyoubuyfairtrade/sustainableproducts?Reasonsforpurchasingfairtrade/sustainableproductsinFrance2021Shareofrespondents5%

10%

15%0%20%25%30%35%40%45%Toimprovetheproducer'slivingconditionsBecauseIknowwheretheycomefrom(producttraceability)BecausetheyareofbetterqualityForbetterconsumptionhabits39%39%32%30%Tohelpprotecttheenvironment28%Fortheirtaste26%Topreservemyhealth22%21%TocontributetoamorejustandsustainablesocietyBecauseyoufeelyouaredoingsomethinggoodBecauseitwasrecommendedtoyouOther17%6%1%26Description:In2021,themainreasonsmotivatingFrenchpeopletopurchasefairtradeorsustainableproductsaretheimprovementofproducers'livingconditionsandproducttraceability(39percentforboth),followedbytheopinionthatthesetypesofproductsareofbetterquality(32percent).

ReadmoreNote(s):France;October1-7,2021;1,364respondents;18yearsandolder;peoplewhobuyafairtradeproductatleastonceaweekSource(s):MaxHavelaar;OpinionWayCHAPTER

05SegmentsBreakdownofthesalesvalueoftheadultdieteticssectorinFrancein2021,bycategoryDistributionofthesalesvalueofthedieteticsfoodssectorFrance2021,bydietSportsnutritionproducts5.3%Sugar-freeproducts15.5%Slimmingproducts46.4%Gluten-freeproducts32.8%28Description:Whilethepreviousyeargluten-freeproductsmadeupalmosthalfofthesalesvalueoftheadultdieteticsfoodssector,in2021,slimmingproductstooktheirplaceonthefirststepofthepodium.Indeed,weight-lossfoodproductsaccountedfor46.3percentofthesalesvalueoftheadultdieteticssector,whilegluten-freeproductstookupover32percent.ReadmoreNote(s):France;2021Source(s):IRI;L’Alliance7;Syndicatfran?aisdelanutritionspécialiséeRetailsalesvalueofhealthysnacksmarketedasfat-freeinFrancebetween2016and2023(inmillionU.S.dollars)Retailsalesoffat-freesnacksinFrancefrom2016to20232520.22018.417.816.1151050201620192020202329Description:Themarketforhealthyfat-freesnackshasbeengrowingbetween2016and2019andisexpectedtogrowevenmoreuntil2023.Indeed,whilein2016salesoffat-freesnacksamountedto16.1millionU.S.dollars,by2023thesalesvalueisforecasttoamounttoover20millionU.S.dollars.

ReadmoreNote(s):France;2016to2023;Forecastforyears2020and2023Source(s):AgricultureandAgri-FoodCanada;GlobalDatabaseAnnualturnoverofthehalalfoodmarketinFrancefrom2009to2021(inmillioneuros)TurnoveroftheFrenchhalalfoodmarket2009-2021400377.1335030025020015010050309.872821708002009201320192020202130Description:Islam,likemanyreligions,providessomeliferulesforitsfollowers,wheresomeactivitiesaredeemed"halal,"theArabictermfor"permissible,"andsomeareviewedas