SHEERGENIUS-ORAWASTEOFEncourageyouroriginalthinkersandlivewiththeirstrangehabits,saysAlanIfoneofyourresearchstaffannouncedthathehadworkedoutawaytopropelavehicleonacushionofair,wouldyoutellhimtoconcentrateonsomethingpractical,orsuggesttakingitfurther?Ifamemberofyourdevelopmentteamaskedifshecouldcomeinlatebecauseshehadherbestideasat3amwouldyouinsistthatsheisintheofficeat9amlikeeveryoneelse?Currentbusinesswisdomisthatcompaniesneedcreative,innovativepeopletobeatcompetitors.Therealityisthatcompanieshavealwaysneedednewideastosurviveandprogress,butinthepasttheyweren'tparticularlygoodatencouragingthepeoplewhoproducedthem.Originalthinkersdon'talwaysfiteasilyintotheframeworkofanorganisation.However,theadvicefrommanagingdirector,JohnSerranois,'Getridofthedullpeopleandencouragetheunusualones'.Essentially,hebelievesthatcompaniesneedtolearnhowtomanagetheiroriginalthinkersinordertoensurethatthebusinessprofitsfromtheircontribution.Healsosays,'Originalthinkersoftenfinditdifficulttodrivechangewithintheorganisation,sotheyresign,feelingangryanddisappointed.Itisessentialtoavoidthis.''Youcan'trecogniseoriginalthinkersbythewaytheylook,'saysIanFreeman.Anapparentlyordinaryexteriorcanconcealaverycreativethinker.'Hisconsultancy,IBTPersonnel,hasdevisedastructuredwaytoidentifyoriginalthinkers.'Wedefineemployeesaschampions,free-wheelers,bystandersandweaklinks,andmostoriginalthinkerscomeintothecategoryoffree-wheelers.Theymaymissdeadlinesiftheybecomeinvolvedinsomethingmoreinteresting.TheyarepassionateandhighlymotivatedbuthavelittleornounderstandingofbusinessdirectionsandHeadhunterGeorgeSolomonalsothinksoriginalthinkershavetheirdisadvantages.'Theymayhaveabadinfluencewithinanorganisation,especiallygiventhecurrentmanagementtrendforworkinginteams.Theoriginalthinkersthemselvesmaybeunawareofanyproblem,buthavingthemaroundcanbedisruptivetocolleagues.whohavetobeallowedtopointoutwhentheyarebeingdrivencrazybytheoriginalthinkers'behaviour.'Yet,inhisopinion,the'dreamteam'inanycreativeorganisationconsistsofabalancedmixtureoforiginalthinkersandmorepractical,realisticpeople.So,havingidentifiedyouroriginalthinkers,howdoyouhandlethem?Onewell-knowncomputergamescompanyhasaveryinventiveapproach.'Weencourageourgamesdesignersbycreatinganinformalworkingenvironment,'saysdirectorLornaMarsh.'Acompanycannotpunishrisk-takersifitwantstoencouragecreativity.Managementhastoprovidesupport,coachingandadvice-andtaketheriskthatnewideasmaynotwork.Ourpeoplehaveflexibleworkinghoursandoftenmakenocleardistinctionbetweentheirjobsandtheirhomelives.'Originalthinkersmayfitintothecultureof21stcenturyorganisations,butmoreorganisationsmayhavetochangetheirapproach.BusinesspsychologistJeanRowbelievesthatthefirststepistocheckthatoriginalthinkersareworththeeffort.'Arethebenefitstheybringworththeconfusiontheycause?Ifso,givethemwhattheywant,allowplentyofspace,butsetclearlimits.Givethemextremelydemandingtargets.Iftheyfailtomeetthem,thenthegameisup.Butiftheysucceed,yourorganisationstandsonlytogain.'ItisimportantforacompanytoencourageoriginalthinkersAthisallowsittopromoteinnovativeBthisenablesittostayaheadofitsCtheyareveryflexibleabouttheirworkingDtheirtalentsareideallysuitedtotheJohnSerranothinksthatoriginalthinkersshouldAhelpedtodevelopbetterpeoplemanagementBaskedtomanagechangewithintheCsupportedsotheycanperformwellfortheDencouragedtofollowcompanyWhatdoesIanFreemansayaboutoriginalATheyareunenthusiasticandpoorlyBTheirworkstandardsareimpossiblyCTheirabilitiesarehardtoDTheylackawarenessofcommercialWhatproblemscanbeobservedwhenthereareoriginalthinkersintheATheymayhaveanegativeeffectonotherBTheydisliketheconceptofCTheyrushtasksthroughtoDTheycannotworkwithlesscreativeInwhatwayisthegamescompany'sapproachtooriginalthinkersAItallowsthemtoworkfromhomewhenevertheyBItusesdifferentformsofdisciplinaryactionforCItpromotesarelaxedatmosphereintheDItencouragesthemtoreducetherisksthattheyAtraditionalorganisationwishingtoemployoriginalthinkersneedstoAprovidethemwithprojectstheyareinterestedin.BassesswhethertheircontributionmakesupforanyChaveaflexibleapproachifgoalsarenotalwaysDbepreparedtohandleanynegativefeedbackfrom些有創(chuàng)意的人（originalthinkers，他們對于公司的存在到底有什么價值，公司又該怎么利非常明顯：Currentbusinesswisdomisthatcompaniesneedcreative,innovativepeopletobeatB選項說的：讓他們能夠超越對手。John認為有創(chuàng)意的人應該怎么樣。答案是第三段：Hebelievesthatcompaniesneedtolearnhowtomanagetheiroriginalthinkersinordertoensurethatthebusinessprofitsfromtheircontribution公司應該學會怎樣管理有創(chuàng)意的人，從而確保公司能夠從他們的貢獻而為公司做的好。其他幾個選項根本沒有說到點子上，一看就可以pass掉。D：缺乏對商業(yè)過程的了解。Businessdirectionandsystems可以和commercialprocesses相對應。Theoriginalthinkersthemselvesmaybeunawareofanyproblem,buthavingthemaroundcan