PAGE2-英語(yǔ)必修4譯林牛津Unit1教案（7）Project（2）Period12ProjectⅡTeachinggoals1.Enablethestudentstodevelopanadcampaigningroups.2.Helpthestudentslearnhowtodevelopanadcampaigningroups.TeachingimportantpointsSkillsofdevelopinganadcampaign.TeachingdifficultpointsHowtohelpthestudentsmastertheskillsofdevelopinganadcampaign.TeachingmethodsIndividualwork；Discussion／groupwork.TeachingaidsAcomputerandaprojector.課前訓(xùn)練Consumerelectronicsonceagaintoppedthelistofthemostwantedgiftsthisholidayseason.“Seventy-sixpercentofconsumerswhoplantobuyholidaygiftssaythattheywillspendmoneyorbuyatleastonetechnologyproduct;definitelyasolidvoteofconfidencefortechnology.”SteveKoenigiswiththeConsumerElectronicsAssociation.Hesaysthegroup’slatestresearchalsoshowsthatAmericansthisyeararespendingmoreontechnologyproducts.“Herein2012,$252onaverage——thetechnologyspendforconsumersthisyear.”Fromtabletcomputerstosmartphones,Americanshoppershavebeenlininguptogetthenewestandcoolestelectronicdevicesonthemarket.Therearemorechoicestodaythaneverbefore."It'skindofhardtomakeadecision."Tabletcomputersareoneofthebest-sellingproductsthisyear.BrianTongisSeniorEditorofCNET.com.Thewebsitereportsontechnewsandexaminesthelatestelectronicproducts.HesaystheAppleiPadMiniisoneofthemostpopulartablets.Itsstartingpriceis$329.OneofApple’sbiggestcompetitorsistheGoogleNexus7.Itstartsat$199.“Itshardwareismorepowerfulthanwhat’sintheiPadMini,butalsoitoffersyoualotofthingslikemapsthatworkbetterthanApple’smaps.ButBrianTongsaysthereisonereasonwhypeoplemayliketheiPadMinimorethantheNexus7.“IfyoujustwanttoreadbooksandsurftheInternet,youdon’treallyneedtogetaniPadMini,butifyouwantthelargestrobustgroupofapps(應(yīng)用軟件)that’swheretheiPadandApple’secosystemshinesthemost.”ElmanChaconiswiththeelectronicsstoreBestBuy.Hesaysanotherhotproductthisseasonissmartcameras.TheyconnecttotheInternetthroughWiFi.Thismakesiteasyforuserstoemailoruploadphotographsdirectlyfromthecamera.“YoucanliterallytakeapictureanduploaditintoyourFacebookinamatterofseconds.Thesethingsareprettycoolbecausetheydoalotofthings.”StreamingmediaboxesalsoconnecttotheInternet.PeopleareabletowatchwebcontentsuchasmoviesandYouTubevideosontheirtelevisions.Anotherpopularitemiswirelessspeakersystems.ThenewestonesworkwithanydevicethathasBluetoothtechnology,includingsmartphones,laptopsandtablets.41.WhatdoestheunderlinedsentencemeaninParagraph3?A.Everytechnologyproductcostsanaverageof$252.B.Consumersarespending$252moreontechnologyproductsthanlastyear.C.Consumersshouldspend$252ontheirtechnologyproducts.D.Itisestimatedthat$252onaveragemightbespentonelectronicsbyconsumersin2012.【答案】D【解析】細(xì)節(jié)理解題。此句意為，2012年消費(fèi)者在科技上的花費(fèi)平均有252美元。42.AccordingtoBrianTong,whymaypeopleprefertheiPadMinitotheGoogleNexus7?A.Becauseitischeaper.B.Becauseithasmorefunctions.C.BecauseyoucanreadbooksandsurftheInternetwithit.D.BecauseitoffersyoualotofthingslikemapsthatworkbetterthanApple’smaps.【答案】B【解析】細(xì)節(jié)理解題?！癰utifyouwantthelargestrobustgroupofapps(應(yīng)用軟件)that’swheretheiPadandApple’secosystemshinesthemost.”說(shuō)明強(qiáng)大的應(yīng)用軟件才是蘋(píng)果系統(tǒng)的最大亮點(diǎn)。所以人們更喜歡蘋(píng)果平板電腦，是因?yàn)樗懈喙δ堋?3.Whatdoes“Itshardware”inParagraph6referto?A.Thehardwareoftabletcomputers. B.ThehardwareoftheAppleiPad.C.ThehardwareoftheGoogleNexus7. D.ThehardwareoftheiPadMini.【答案】C【解析】細(xì)節(jié)理解題。上一段“OneofApple’sbiggestcompetitorsistheGoogleNexus7.”說(shuō)明作者在把GoogleNexus7和AppleiPad進(jìn)行比較。故選C。44.Whichofthefollowingistrueaccordingtothepassage?A.Peoplewillspendmostoftheirmoneyonelectronics.B.Photoscanbeuploadedfromthecamerawhenconnectedtoacomputer.C.AstreamingmediaboxisaboxwhichcancontainCDs.D.Mostpeoplewouldliketobuyelectronicsasgifts.【答案】D【解析】推理判斷題。文章第一句“Consumerelectronicsonceagaintoppedthelistofthemostwantedgiftsthisholidayseason.”就說(shuō)明大多數(shù)人想買(mǎi)電子產(chǎn)品作為禮物。故D正確。45.Whichofthefollowingwouldbethebesttitleofthepassage?A.Electronics:People’sMostFavoriteGiftsthisyearB.WhichisMorePopular,theAppleiPadMiniortheGoogleNexus7?C.LatestTechnologyProductsD.MoreElectronicstoChoosefrom【答案】A【解析】標(biāo)題歸納題。本文主要講了今年人們最喜愛(ài)的禮物電子產(chǎn)品。故選A。TeachingproceduresandwaysStepIGreetingsandRevisionGreetthestudentsasusual.T:Hello,everyone!Ss:Hello,teacher!T:Yesterday,welearnedsomebasicinformationonanadcampaign.Doyourememberwhatanadcampaignis?S1:Anadcampaignisanorganizedprogramofadvertisementsusingvariouskindsofadvertisementstoreachaparticularaudience.T:Right!Andwhatshouldwehaveinourmindwhenwestartasuccessfuladcampaign?S2:Wemusthaveacleargoalandtargetaudienceinmindwhenwestartanadcampaign.T:Thenwhatthreequestionsshouldwefirstconsider?S3:Weshouldfirstconsiderthefollowingthreequestions:1.Whoistheaudienceforouradcampaign?2.Whatdowewantouradcampaigntosay?3.Howdowereachouraudience?Step2PreparationsT:Sinceyouhavelearnedsomebasicinformationonanadcampaign,nowyouaregoingtodevelopyourownadcampaign,promotingapublicwelfareissue.Youwereaskedtochooseatopicinlastperiod.Nowgetintodifferentgroupsaccordingtoyourchoice.Thetopicsare:AnimalprotectionAnti-smokingAnti-drugsAnti-littering(Afterthestudentsfindtheirgroupsmembers,letthemreadthestepinstructionsandgetpreparedfortheproject.Theyneedtofindanswerstothethreequestionsmentionedinthehandoutfirstandthendistributetasksamonggroupmembers.)Thequestionsare:1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Thetasksinclude:ResearchthetopicandtheaudienceDesignalogoforthecampaignDevelopasloganforthecampaignChoosetheformsofmediaWriteanadcampaignproposalPresentthenewadcampaigntotheclassStep3ProducingT:Whileyou’repreparingyourcampaign,youshouldremember:1.Membersresponsibleforresearchingthetopicandthetargetaudienceneedtofindinformationfromvarioussourcesontheissueyouhavechosenandinterviewthetargetaudience.Thegroupshoulddiscusstheinformationfoundanddecidewhattoincludeintheadcampaign.2.Thoseresponsiblefordesigningthelogoordevelopingasloganshouldtrytocomeupwithideasthatwillattractthetargetaudience.Thelogoandthesloganneedtobeapprovedbythewholegroup.3.Studentswritingtheadcampaignproposalshouldbrieflyoutlinethecampaignbyfollowingthestepslistedinthereadingpassageonpage18aswellastheplanningquestionslistedonthispage.Thelogoandthesloganshouldalsobeincludedintheadcampaignproposal.Step4PresentationT:NowI'dliketogiveyou15minutestopr