BillHolden,Block-USABuildingaSolidFutureforMasonryTheabilityforourindustrytoachieveitsvisionsforthefutureliesinourabilitytopartnertogethereffectivelytorecognizeourmaximumpotential.Wehaveneverbeforetakensuchaboldstepastoimplementsuchacomprehensiveandcollaborativegrassrootsprogram.Vision2021isacollaborativemovementbetweenstakeholderswithintheMasonryIndustry

topositivelyinfluenceplanningandpoliciesinboththeprivateandpublicsectors.ConcreteBlockCompanies600companieswith1200manufacturingfacilitiesClayBrickCompanies84companieswith200manufacturingfacilitiesMasonryContractors20,000companieswith450,000employeesConclusion:Therearealotof“FEET〞ontheground!BreadthofCoverage-2021Enteringanewera–withnewrules(Teamsellingisn’tjustaniceidea–it’sapathwaytosurvival).MasonsConcreteBlockcompanies,VendorsMasonrysupplycompanies,StateandLocalMasonryAssociationsAnyonewhohasinterestinpositivelyimpactingyourcommunitybyusingMasonry.TheStakeholders:Whoseontheteam?Whatisthegoaloftheteam?GOAL:

Toprovideacontinuous,scalableprogramthatprovidesuniqueinsights,confirmsopportunitiesandmeasurestheimpactorprogressofeffortsoftheconcretemasonryindustry. Knowledgecapitalprogramswillincludesegmentationsbyregion,applicationandselectproducttypesthatallowforprioritizationofeffortsandcollaborationacrossindustrygroupsforoptimizedsuccessinexpandingtheshareofconcretemasonry.KNOWLEDGECAPITALPROGRAM(reportexpectedMay2021)9SampleReportOutcomes2021/2021CMUPotentialbyApplication-(Non-Residential)-Other-Warehouses Wewilldeterminethetotalopportunity,potential,targetmarketsizeandactualshareforCMUbyapplicationtohelpdrivefocusofeffortsandplans383910153512552782Marketswecanimpact:RetailMarketswecanimpact:EducationMarketsWeCanImpact:MultifamilyMarketswecanimpact:Commercial/OfficeMarketswecanimpact:HealthcareMarketswecanimpact:MilitaryMarketswecanimpact:Hotel/MotelWhattoolsdowehave?

Wealreadyhaveasignificantarsenaloftools:TitleDescriptionKeywordsSingleFamilyRetailSchoolsHSResMultifamOfficeFenceHSComDevelopmentsMuniSdWallsStandardMasonryFenceDetails(4”,6”&8”ExposureBonly)Libraryofstandardmasonryfencedetailsforinteriorfences(ExposureBonly)Fences,interiorfence,details01000010000CMDesignsFeaturessuccessfulNWprojectsutilizingconcretemasonry

10001000100BeautifulHomesBuilttoLastNationallyrecognizedpromopiecetopromotemasonryframedhomesFlexibleDesign,Value&Protection,Sustainable,EnergySavings01000000000FireSafeConstructionCostComparisonStudyThisExecutiveSummarydetailstheresultsofastudyregardinginitialconstructioncostforamultifamilyprojectconstructedin4Northeastcities.Itcomparestheprojectusingwood,steel,masonry,precastandICFconstructionoptionsFire,firesafety,cost,costcomparison,multifamily,wood,steel,ICF,precast,block&plankconstruction00001000000Don'tGetBurned:NationalCostComparisonStudyThisExecutiveSummarydetailstheresultsofastudyregardinginitialconstructioncostforamultifamilyprojectandshowstheresultsfrom41cities.Itcomparestheprojectusingwood,steel,masonry,precastandICFconstructionoptionsFire,firesafety,cost,costcomparison,multifamily,wood,steel,ICF,precast,block&plankconstruction00001000000SustainableConcreteMasonryDesign:LEED2009ThispresentationdiscussestheenvironmentaladvantagesofusingCMUandhowtohelpearnLEEDprojectcreditsbyincorporatingconcretemasonryproducts.UpdatedtoLEEDNCVersion2009.QualifiesforAIA/CESSustainableDesigncredit.energyefficiency,environment,environmentalimpact,greenbuildings,LEED,LEEDpoints,recycling,sustainability,thermalmass11111101110BuildingforGenerations-WhyyoushouldchoosemasonryforyourschoolFourcolorpdffileextollingthevirtuesofmasonrywhenusedinschoolconstruction.Schools,durability,costeffective,quality,green,designflexibility,energyefficiency00100000000FactstoconsiderbeforeusingICFconstructionOnepagesummarycomparisonbetweenICF&CMUconstructiondetailingbenefitsofCMUoverICF.SampleEnergyStarComplianceisalsoavailable.ICF,comparison,school,EnergyStarratings,00100000000RainResistantArchitecturalConcreteMasonrySpecialmaterialandconstructionconsiderationstobuildrainresistantsinglewythearchitecturalCMUwallsinheavywindandrainareaslikethenorthwest.architecturalconcretemasonry,clearwaterrepellent,integralwaterrepellent,rainresistant01100110000TOOLKITSBeabletoarticulatethevisionofsuccessKnowyourtargetCla