商務信函（建立業(yè)務關系）概述在國際商務交往中，建立業(yè)務關系是交易開始和擴展的基礎。建立業(yè)務關系一般經(jīng)由以下幾個渠道：國內外商會和貿易促進會，大使館、領事館、商務參贊處，海外客戶、公開發(fā)行的行業(yè)名錄，市場調研，商務交易會或展覽會，銀行，貿易代表團體的互訪，市場代表自我介紹。基本寫作原則告之對方自己如何熟悉其地址和業(yè)務范圍，并表示原意與對方建立業(yè)務關系；向對方自我介紹（企業(yè)性質、業(yè)務狀況、經(jīng)營范圍及信譽聲望等）；寄出或索取樣品、價格單和其他可供參考的資料；以禮節(jié)性的語言結束，表明希望彼此合作，發(fā)展互惠貿易關系及期待對方答復。擬訂有關建立業(yè)務關系信函時，禮貌、得體、簡潔、樸實地將寫信人的意圖清楚、完整地告之對方是關鍵的。其語言風格為開門見山，簡明扼要，切忌拖泥帶水，避免使用冷僻的詞匯或難懂的專門用語。范例范文1. DearSirs, WewritetointroduceourservesasoneoftheleadingexportersofmedicineshereinChina. Weencloseacopyofourlatestcatalogcoveringthedetailsofalltheitemsavailableatpresent,andhopesomeoftheseitemswillbeofinteresttoyou. Itwillbeagreatpleasuretoreceiveyourinquiriesforanyoftheitemsmentionedhere,andagainstwhichwewillsendyouourlowestquotations. Wearelookingforwardtoreceivingyourreply. Yoursfaithfully范文2.DearSirs,WehaveobtainedyournameandaddressfromAristoShoes,Milan,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.Ifyourpricesarecompetitivewewouldexpecttotransactasignificantvolumeofbusiness.Welookforwardtoyourearlyreply.

Verytrulyyours附錄：1.回復對方建立商業(yè)關系的請求Thankyourforyourletterofthe16thofthismonth.Weshallbegladtoenterintobusinessrelationswithyourcompany.Incompliancewithyourrequest,wearesendingyou,underseparatecover,ourlatestcatalogueandpricelistcoveringourexportrange.Paymentshouldbemadebyirrevocableandconfirmedletterofcredit.Shouldyouwishtoplaceanorder,pleasetelexorfaxus.本月16日收到有關商務關系的來函，不勝欣喜。謹遵要求另函奉上最新之出口商品目錄和報價單?？铐棢┱堃圆豢沙蜂N保兌之信用狀支付。如欲訂貨，請電傳或傳真為盼。此致敬禮2.請求擔任獨家代理Wewouldliketoinformyouthatweactonasoleagencybasisforanumberofmanufacturers.WespecializeinfinishedcottongoodsfortheMiddleeasternmarket:Ouractivitiescoveralltypesofhouseholdlinen.Untilnow,wehavebeenworkingwithyourtextilesdepartmentandourcollaborationhasprovedtobemutuallybeneficial.Pleaserefertothemforanyinformationregardingourcompany.WeareveryinterestedinanexclusivearrangementwithyourfactoryforthepromotionofyourproductsinBahrain.Welookforwardtoyourearlyreply.`本公司擔任多家廠家的獨家代理，專營精制棉織品，包括各燈家用亞麻制品，行銷中東。與貴公司向有業(yè)務聯(lián)系，互利互作。貴公司紡織部亦十分了解有關業(yè)務合作之情況。盼望能成為貴公司獨家代理，促銷在巴林市場的貨品。上述建議，煩請早日賜復，以便進一步聯(lián)系合作。此致敬禮3.拒絕對方擔任獨家代理Thankyouforyourletterof1Septembersuggestingthatwegrantyouasoleagencyforourhouseholdlinens.Iregrettosaythat,atthisstage,suchanarrangementwouldberatherpremature.Wewould,however,bewillingtoengageinatrialcollaborationwithyoucompanytoseehowthearrangementworks.Itwouldbenecessaryforyoutotestthemarketforourproductsatyouend.Youwouldalsohavetobuildupamuchlargerturnovertojustifyasoleagency.Weenclosepricelistscoveringalltheproductsyouareinterestedinandlookforwardtohearingfromyousoon.9月1日有關建議擔任家用亞麻制品獨家代理的來信收悉。謹致衷心謝意。目前時機尚未成熟，不能應允該安排深感抱歉。然而，本公司樂意與貴公司先試行合作，為今后合作打下基礎。為證明擔任獨家代理的能力，貴公司宜上述貨品作市場調查，研究是否可擴大現(xiàn)有之營業(yè)額。奉上該貨品之報價單，敬希查照。專此候復。此致敬禮4.同意對方擔任獨家代理Thankyouforyourletterof12Aprilproposingasoleagencyforourofficemachines.Wehaveexaminedourlongand,Imustsay,mutuallybeneficialcollaboration.WewouldbeverypleasedtoentrustyouwiththesoleagencyforBahrain.Fromourrecords,wearepleasedtonotethatyouhavetwoserviceengineerswhotooktrainingcoursesatourMilanfactory.thesoleagencywillnaturallybecontingentonyoumaintainingqualifiedaftersalesstaff.Wehavedrawnupadraftagreementthatisenclosed.Pleaseexaminethedetailedtermsandconditionsandletusknowwhethertheymeetwithyourapproval.Onapersonalnote,ImustsaythatIamdelightedthatweareprobablygoingtostrengthenourrelationship.IhaveverypleasantmemoriesofmylastvisittoBahrainwhenyouentertainedmesodelightfully.IlookforwardtoreciprocatingonyournextvisittoMilan.Myverybestwishesto