商務(wù)信函（建立業(yè)務(wù)關(guān)系）概述在國際商務(wù)交往中，建立業(yè)務(wù)關(guān)系是交易開始和擴(kuò)展的基礎(chǔ)。建立業(yè)務(wù)關(guān)系一般經(jīng)由以下幾個(gè)渠道：國內(nèi)外商會(huì)和貿(mào)易促進(jìn)會(huì)，大使館、領(lǐng)事館、商務(wù)參贊處，海外客戶、公開發(fā)行的行業(yè)名錄，市場(chǎng)調(diào)研，商務(wù)交易會(huì)或展覽會(huì)，銀行，貿(mào)易代表團(tuán)體的互訪，市場(chǎng)代表自我介紹。基本寫作原則告之對(duì)方自己如何熟悉其地址和業(yè)務(wù)范圍，并表示原意與對(duì)方建立業(yè)務(wù)關(guān)系；向?qū)Ψ阶晕医榻B（企業(yè)性質(zhì)、業(yè)務(wù)狀況、經(jīng)營范圍及信譽(yù)聲望等）；寄出或索取樣品、價(jià)格單和其他可供參考的資料；以禮節(jié)性的語言結(jié)束，表明希望彼此合作，發(fā)展互惠貿(mào)易關(guān)系及期待對(duì)方答復(fù)。擬訂有關(guān)建立業(yè)務(wù)關(guān)系信函時(shí)，禮貌、得體、簡(jiǎn)潔、樸實(shí)地將寫信人的意圖清楚、完整地告之對(duì)方是關(guān)鍵的。其語言風(fēng)格為開門見山，簡(jiǎn)明扼要，切忌拖泥帶水，避免使用冷僻的詞匯或難懂的專門用語。范例范文1. DearSirs, WewritetointroduceourservesasoneoftheleadingexportersofmedicineshereinChina. Weencloseacopyofourlatestcatalogcoveringthedetailsofalltheitemsavailableatpresent,andhopesomeoftheseitemswillbeofinteresttoyou. Itwillbeagreatpleasuretoreceiveyourinquiriesforanyoftheitemsmentionedhere,andagainstwhichwewillsendyouourlowestquotations. Wearelookingforwardtoreceivingyourreply. Yoursfaithfully范文2.DearSirs,WehaveobtainedyournameandaddressfromAristoShoes,Milan,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.Ifyourpricesarecompetitivewewouldexpecttotransactasignificantvolumeofbusiness.Welookforwardtoyourearlyreply.

Verytrulyyours附錄：1.回復(fù)對(duì)方建立商業(yè)關(guān)系的請(qǐng)求Thankyourforyourletterofthe16thofthismonth.Weshallbegladtoenterintobusinessrelationswithyourcompany.Incompliancewithyourrequest,wearesendingyou,underseparatecover,ourlatestcatalogueandpricelistcoveringourexportrange.Paymentshouldbemadebyirrevocableandconfirmedletterofcredit.Shouldyouwishtoplaceanorder,pleasetelexorfaxus.本月16日收到有關(guān)商務(wù)關(guān)系的來函，不勝欣喜。謹(jǐn)遵要求另函奉上最新之出口商品目錄和報(bào)價(jià)單?？铐?xiàng)煩請(qǐng)以不可撤銷保兌之信用狀支付。如欲訂貨，請(qǐng)電傳或傳真為盼。此致敬禮2.請(qǐng)求擔(dān)任獨(dú)家代理Wewouldliketoinformyouthatweactonasoleagencybasisforanumberofmanufacturers.WespecializeinfinishedcottongoodsfortheMiddleeasternmarket:Ouractivitiescoveralltypesofhouseholdlinen.Untilnow,wehavebeenworkingwithyourtextilesdepartmentandourcollaborationhasprovedtobemutuallybeneficial.Pleaserefertothemforanyinformationregardingourcompany.WeareveryinterestedinanexclusivearrangementwithyourfactoryforthepromotionofyourproductsinBahrain.Welookforwardtoyourearlyreply.`本公司擔(dān)任多家廠家的獨(dú)家代理，專營精制棉織品，包括各燈家用亞麻制品，行銷中東。與貴公司向有業(yè)務(wù)聯(lián)系，互利互作。貴公司紡織部亦十分了解有關(guān)業(yè)務(wù)合作之情況。盼望能成為貴公司獨(dú)家代理，促銷在巴林市場(chǎng)的貨品。上述建議，煩請(qǐng)?jiān)缛召n復(fù)，以便進(jìn)一步聯(lián)系合作。此致敬禮3.拒絕對(duì)方擔(dān)任獨(dú)家代理Thankyouforyourletterof1Septembersuggestingthatwegrantyouasoleagencyforourhouseholdlinens.Iregrettosaythat,atthisstage,suchanarrangementwouldberatherpremature.Wewould,however,bewillingtoengageinatrialcollaborationwithyoucompanytoseehowthearrangementworks.Itwouldbenecessaryforyoutotestthemarketforourproductsatyouend.Youwouldalsohavetobuildupamuchlargerturnovertojustifyasoleagency.Weenclosepricelistscoveringalltheproductsyouareinterestedinandlookforwardtohearingfromyousoon.9月1日有關(guān)建議擔(dān)任家用亞麻制品獨(dú)家代理的來信收悉。謹(jǐn)致衷心謝意。目前時(shí)機(jī)尚未成熟，不能應(yīng)允該安排深感抱歉。然而，本公司樂意與貴公司先試行合作，為今后合作打下基礎(chǔ)。為證明擔(dān)任獨(dú)家代理的能力，貴公司宜上述貨品作市場(chǎng)調(diào)查，研究是否可擴(kuò)大現(xiàn)有之營業(yè)額。奉上該貨品之報(bào)價(jià)單，敬希查照。專此候復(fù)。此致敬禮4.同意對(duì)方擔(dān)任獨(dú)家代理Thankyouforyourletterof12Aprilproposingasoleagencyforourofficemachines.Wehaveexaminedourlongand,Imustsay,mutuallybeneficialcollaboration.WewouldbeverypleasedtoentrustyouwiththesoleagencyforBahrain.Fromourrecords,wearepleasedtonotethatyouhavetwoserviceengineerswhotooktrainingcoursesatourMilanfactory.thesoleagencywillnaturallybecontingentonyoumaintainingqualifiedaftersalesstaff.Wehavedrawnupadraftagreementthatisenclosed.Pleaseexaminethedetailedtermsandconditionsandletusknowwhethertheymeetwithyourapproval.Onapersonalnote,ImustsaythatIamdelightedthatweareprobablygoingtostrengthenourrelationship.IhaveverypleasantmemoriesofmylastvisittoBahrainwhenyouentertainedmesodelightfully.IlookforwardtoreciprocatingonyournextvisittoMilan.Myverybestwishesto