TaskWritinganadvertisementUnit1AdvertisingLeading-in:Warming-Up:Areyougoodatlistening?Whatdifficultiesdoyouhaveinlistening?Listening:Whatnumbersaregivenwhenyoulistenforstatistics?Whatphrasesshouldyoulistencarefullyfor?

Numbersinstatistics:Fractions:1/2(a/onehalf),2/3(twothirds),3/4(threequarters),etcDecimals:0.3(zeropointthree),6.79(sixpointsevennine),etcPercentages:63%(sixty-threepercent),45.72(forty-fivepointseventwopercent),etcDescribingstatistics:anincrease:anincreaseof,increase/riseby,etcadecrease:adecreaseof,decrease/fallby,etcnochange:nochange,remain/staythesame,etctrends:asteadyincrease/decrease,rise/fallslowly,etcDescribingstatistics:arange:between…and…,from…to…,etcaverage:average,etcalimit:lowest,peakat,etcListening:YearMarketShare(%)YearMarketShare(%)195019902000197010.51960125.57

12201020201519.5241980BarChart:ListeningtextDirector:Goodmorning,ladiesandgentlemen.We’reheretodaytotalkaboutsalesofourchocolatebar,ChocoLoco.ChocoLocowasfirstsoldinnineteenfifty.Wedidquitewellinthefirstyear,withatenpointfivepercentshareofthemarket.However,thesalesfiguresinthenextfewyearswerenotsogood.Bynineteensixty,marketshareshaddecreasedbyfivepercent.Thenweintroducedanewmarketingprogramme,andmarketshareincreasedtosevenpercentinnineteenseventy.However,thiswasstillbelowwhatwehadexpected.Innineteenseventy-nine,wepackagedthechocolatebarinanewway.Theresultsweregood,andinnineteeneighty,thenumberofpeoplebuyingChocoLocorosesharplytotwelvepercent.Thesalesfiguresfornineteenninetystayedthesameasthosefornineteeneighty.Intheyeartwothousand,wehadanewmodelinouradvertisements.Thishadagoodeffectandmarketshareincreasedtofifteenpercent.Wewillcontinueusingthismodelinouradvertisementsandpackaging.Intwothousandandten,weexpectanineteenpointfivepercentmarketshare.Wehopethatthisincreasewillcontinue,andintwothousandandtwenty,weexpectittorisetotwenty-fourpercent.Thankyouforyourattention.What’syouropinionofadvertisinginpublicplaces?Whatadvertisementsattractyourattention?Whatdoyouthinkmakesadvertisementsinteresting?Discussion:Whathaveyouseeninanadandlaterbought?What’syourfavoriteadvertisement?Why?Writing:Tryourdelicioussandwiches!Youwillbe_______atthenewfillings,newbreadand____taste!Oursandwichesare_______andfinger-lickinggood.Theyarealsothe______intown.amazednewdeliciousbiggestWeuseonly_______meatandfreshestvegetables.Oursandwichescostonly￥5each.Whenyoubuyonenowyougetanotherone____!thebest

freeIntroducingFunkySwanky!Thesearefunkynewjeans!Theylook_____!Areyou_____withwearingthesamebluejeanseveryday?Thenwhydon’tyougetintoournewjeansindeepred?Thisistheseason’s______color.great

boredhottestTheyareso_____________thatyou’llwanttowearthemdayandnight!ApairofFunkySwankyjeanscostsonly￥80,availableinallFunkySwankyshopsnow.comfortableDesigninganAd:Writeanadforyourcompany’sChocoLocobar.Youmaywanttomention:taste/lookbenefitsprice/discountswherepeoplecanbuytheproductYoucanneverimaginehowdeliciouschocolatebarscanbeifyouhaveneverhadaChocoLocochocolatebar.OnlythebestqualitycocobeansfromMexicoandthefreshestmilkfromChinaareusedtomakethedeliciousChocoLocoPossibleexamplechocolatebars.Becauseitislowinfat,itisalsoagoodchoiceforanyonetryingtoloseweight.Almosteveryonewhohastrieditlovesit!ChocoLocochocolatebarisofhighqualityandaverageprice,availableinallsupermarketsaroundChinanow.1.increase/rise/growby…上漲了…increase/rise/growto…上漲到…decrease/fallby…下降了…decrease/fallto…下降到…2.sthendupwith…某事以…結(jié)束/告終

sbendupsthwith…

某人以…結(jié)束某事LanguagePoints:3.inone’sopinion等同于

intheopinionofsb在某人看來4.“數(shù)詞+more+復(fù)數(shù)名詞”或“another+

數(shù)詞+復(fù)數(shù)名詞”表示“還…；再…”e.g.The