銷(xiāo)售英語(yǔ)營(yíng)銷(xiāo)英語(yǔ)常用詞匯引言在銷(xiāo)售和營(yíng)銷(xiāo)行業(yè)，使用正確的英語(yǔ)詞匯可以幫助我們與國(guó)際客戶(hù)有效溝通，展示專(zhuān)業(yè)素養(yǎng)。本文將介紹一些銷(xiāo)售和營(yíng)銷(xiāo)常用的英語(yǔ)詞匯，幫助讀者提升英語(yǔ)表達(dá)能力。1.銷(xiāo)售基礎(chǔ)詞匯Sales-銷(xiāo)售Customer-客戶(hù)Prospect-潛在客戶(hù)Lead-潛在銷(xiāo)售機(jī)會(huì)Target-目標(biāo)客戶(hù)Pipeline-銷(xiāo)售渠道Closing-銷(xiāo)售成交Qualified-有資格的Conversion-轉(zhuǎn)換率Followup-跟進(jìn)2.銷(xiāo)售過(guò)程詞匯Prospecting-尋找潛在客戶(hù)Presentation-展示Negotiation-談判Objection-反對(duì)意見(jiàn)Solution-解決方案Proposal-提案Contract-合同Referral-推薦Upselling-升級(jí)銷(xiāo)售Cross-selling-交叉銷(xiāo)售3.營(yíng)銷(xiāo)戰(zhàn)略詞匯Marketing-營(yíng)銷(xiāo)Branding-品牌建設(shè)Advertising-廣告Promotion-促銷(xiāo)Marketresearch-市場(chǎng)調(diào)研Competitiveanalysis-競(jìng)爭(zhēng)分析Targetaudience-目標(biāo)受眾Marketingcampaign-營(yíng)銷(xiāo)活動(dòng)Digitalmarketing-數(shù)字營(yíng)銷(xiāo)Socialmedia-社交媒體4.銷(xiāo)售技巧詞匯Relationshipbuilding-建立關(guān)系Rapport-融洽關(guān)系A(chǔ)ctivelistening-積極傾聽(tīng)Valueproposition-價(jià)值主張Objectionhandling-應(yīng)對(duì)反對(duì)意見(jiàn)Closingtechniques-成交技巧Follow-upstrategy-跟進(jìn)策略Presentationskills-展示技巧Negotiationtactics-談判策略Consultativeselling-顧問(wèn)式銷(xiāo)售5.銷(xiāo)售指標(biāo)詞匯Revenue-收入ROI(ReturnonInvestment)-投資回報(bào)率Conversionrate-轉(zhuǎn)化率Salesquota-銷(xiāo)售指標(biāo)Averageordervalue-平均訂單價(jià)值Customeracquisitioncost-客戶(hù)獲取成本Salesforecast-銷(xiāo)售預(yù)測(cè)Churnrate-流失率Grossprofitmargin-毛利率Salescycle-銷(xiāo)售周期6.客戶(hù)服務(wù)詞匯Customersatisfaction-客戶(hù)滿(mǎn)意度Complaint-投訴Resolution-解決方案Feedback-反饋Support-支持Warranty-保修Loyaltyprogram-忠誠(chéng)計(jì)劃Servicelevelagreement-服務(wù)水平協(xié)議Personalization-個(gè)性化Retention-保留7.電子商務(wù)詞匯E-commerce-電子商務(wù)Onlineshopping-網(wǎng)購(gòu)Paymentgateway-支付網(wǎng)關(guān)Shoppingcart-購(gòu)物車(chē)Productdescription-產(chǎn)品描述Orderconfirmation-訂單確認(rèn)Userexperience-用戶(hù)體驗(yàn)Searchengineoptimization(SEO)-搜索引擎優(yōu)化Conversionoptimization-轉(zhuǎn)化優(yōu)化Digitalstorefront-網(wǎng)上商店結(jié)論以上所列的詞匯是在銷(xiāo)售和營(yíng)銷(xiāo)中常用到的重要詞匯。通過(guò)學(xué)習(xí)和掌握這些詞匯，銷(xiāo)售人員可以更加流利地交流，在銷(xiāo)售和營(yíng)銷(xiāo)領(lǐng)域取得更好的成績(jī)。希望本文能夠?qū)ψx者的英語(yǔ)學(xué)習(xí)和實(shí)踐有所幫助。參考文獻(xiàn)：-SalesandMarketingVoc