國家開放大學(xué)2023年秋季學(xué)期期末統(tǒng)一考試高級商務(wù)英語閱讀試題2024年1月注意事項：試題和答題紙放在桌上。試題和答題紙均不得帶出考場。待監(jiān)考人員收完試題SectionOne:Words(20SectionThree:Translation(16poin2.least-developed3.mechanismc.代表4.commodity5.handlee.機制7.evaporateg.最不發(fā)達(dá)的8.breakdown9.charteri.處理10.variablej.蒸發(fā)AInmyspeechattheU“Whatishappeningtotheworldandhowshouldwerespond?”Theworldtodayisundergoingmomentouschangesunseeninacentury.Peaceanddevelopmentremaintheunderlyingtrendofourtime,yethumanityisfacedwithmanycommonchallenges,particularlymountinginanduncertainty.AsaFrenchproverbgoes,everymanisthearchitectofhisownfate.Allcountriesdemonstrateastrongcommitmenttotheirglochallenges.Indeed,theyneedtodetermineadecisivedirectionformusttakeactioninsteadofsimplywatchingasbystanders,andendeavortoshapethefutur(11360號)高級商務(wù)英語閱讀試題第1頁(共7頁)BFirst,weneedtoaddressthegovernancedeficitiglobe,flashpointskeepemerging.Non-conventcybersecurity,andtherefugecrisis,aresprmounting.Theglobalgovernancesystemandthemuthereforeimportantthatwepromoteglobalcooperationandwillbenefitall.Weshouldensupeoplethroughconsultation;andweshouldworktogethertoseethatrugovernanceismoredemocratic.WeshouldNations,givefullplaytotheconstructionroleoftheWorldTrInternationalMonetaryFund,theWorldBank,theGroupof20,theEuropeanUnionainternationalandregionalmultilateralmechanisms,andworktogethertobuildaglobCSecond,weneedtostrengtdeficit.Trustisthebestadhesivetobringcountandfriction,andmoregeopoliticalrivalrcooperation.Weneedtoenhancemutualtrustandrconsultation,andseekcommongroundwhileshelvingandreducinWeneedtopursuethegreaterpublicgoodandsharedinterestsandbusoastoincreasemutualunderstandingandapprecihaveunderstanding,respectandtrustChina-EUrelations,coopeDenvironmentisstillasourceofconcern.Locaworldareplaguedbyterrorism,devastatingthelivesofmany,particularlychildren.Weshouldtakeanewapproachtowardssecurityandsustainablesecurity.WemustrejecttheColdWarmentality,thezthelawofthejungle,andpromotepeaceandsecuritythroughcooperatiodisputesthroughpeacefulmeans,opposethearbitraryuseorthreatoffore,opposprovocationandescalationoftensionsforself-interest,andrejectthepracticdevelopmentinacommonendeavortoachieveendur(11360號)高級商務(wù)英語閱讀試題第2頁(共7頁)EFourth,weneedtopursuemutuallybeneficialcooperationtoaddressthedevelopmdeficit.Economicglobalizationisanengineofglobalgrowth.globalizationisemerging,andtheharmofprotectionismtheimbalanceindevelopmentamoninnovation-drivendevelopmenttofosterdynamicgrowth.Weneedtotakeawellinterconnectedapproachtoenhanceopenandwin-wincooperation.WeneedinclusivenesstopromotebalancedandinclusivedevelopmentsothatpeopallbenefitfromeconomicglobalizattheWTO,tomaketheworldeconomymoreopen,andtosafeguardthemultilatInitiativeenrichesiimportantwayofachievingglobalgrowthandcommondevelopment.ChinawelcomesFraInternationalMonetaryFund,theWorldBank,theGroupofregionalmultilateralmecompetitionisbenignin15.Thecountriesneedtoengageinc16.Localwarsandconflictscondevastatingthelivesofmany,particu17.Non-conventionalsecuritythreats,suchasclimatechange,cybheFortune500isn'tmadeforlightreading.(dcompanies'publiclyreportedrevenue,notoncompaniessuchasWarrenBFannieMae(No.5).(19)MyfavoritLeBronJamesdumpedtheCavaliHallofFamehasgottenalitlemojobackbyaddingacompanytotNaturalResources.(20)ItcouldhaveusedtobeknownasCleveland-CliffsIne.butrenameditselonlyaNorthAmericanironorep(11360號)高級商務(wù)英語閱讀試題第3頁(共7Daimler-Benz(laterDaimlerChrysler)inwhatprovedtobeonerightuptherewithTimeWarner(ownerofFortune'spublisher)sellingiDaimlerdumpedChryslerontothbutstilloverpaid.(21)Ithasnopubailout,however,ithastofilefinancialreportswithtWelcomeback,No.59.ExitUnisys.EnterCogoppositedirections.(22)Butthecompany'srevenuedroppedin2010,andtit'sfallenoffthelist,toNo.520.Meanwhile,Cognizant,onFortune'slistoffastestoffshoringworld,withmostofitsdevelopmentcentersinIndia.Unisys,bycontrast,wasformedin1986bycombiningofirsttimebecauselastyearitboughtthe78percentoown.(Buffett,alongtimedirectorofTheWashingdecideditwastimetosellhalfmsincerisen10percent.Oh,well.Yetanotherexampleofwhyhe'sWarrAUnisyswasoneofonly62BCliffs,whichisheavyintoitsrevenuewiththeaidofacquisitionsandleaFButifyouleafthroughthelistatrandom,thewayKnowledgeencyelopediawhenIwasakid,youcomeacrossallsortsofstWhenitcomestomarketing-isdigitalreallythenewtraditional?WhatdoyoDoesthatmeanthatyouneThismeansChoosingtheandUsingaplatformthatgivesyoutatheycannotcompetewiththeInternet'spotentialtoreButdon'tbetooquicktodismisswhattrTrackingyourbusinessescustomersandclientsandknowingquestionmarketershavefacedsincetheverybeginnUnderstandingwhichadsworkthebestanimportantwaystoincrWithtraditionalmarketing,measuripeoplesawthebillboardornewspaperad.YouhavenoideahowmanyofthosepeoplepurchasedBut,withonline(digital)marketing,andtheriyourpost,ad,orvideo,howmanyofthosepeoplevisitedyourbrand'swebsiteandifyousellonlineproducts,youcanevenseehowmanyofthosepeoplepurchasDigitalcampaignmakesitefforts.Thisisinstarkconswitchedtoanotherchannelwhenyourcommercialcameon,whothenewspaperorhowmanyactuallyopenedthedirectmailyousDigitalplatformsofferawaconnectionmoremeaningfulforyouDependingonwhoyouwanttospeakaccordingly.Forinstance,ifyouwanttoreachouttotraditionalists,thatthesegenerationsmightappreciateacOntheotherhand,ifyouwanttospeaktomembersofGenerationZ,i24.WhichofthefollowingstatementsaboutmB.TraditionalmarketingincludesnC.Withtraditionalmarketing,peopl(11360號)高級商務(wù)英語閱讀試題第5頁(共7頁)25.Ifacompanywantedtochangeitsmarketingmethods,itmightconsideralloftheA.costB.reachingbettermediaC,resultsmeasuringD.26.ThemainadvantageofdigiC.ItcanhelpthebusinessownerstoknowhowmanypeopleA.helpfulB.faiA.1986B.1976intangible,thatsomeonewaproductdecisionsarefocusedexcgoods,servicesorideas.Forinstance,onemightthinkthekeyprodmanufactureroffloorcleanersistofocusoncreatinga(30)Inactuality,whiledecisionsrelatedtotheconsumableparimportant,theTotalProductconsistsofmorethaConsiderthatpeoplemakebuyingdecisiaddressedbytheconsumptionofaproductocustomersmayneedtobeperceivedhighlybyothermembersoftheir(32)productthatiseasytouseorneedarisk-freepurchase.InethecoreproductitselfisthebenefitthecustomerreceivesInsomecasesthesecorebenefitsare(33)bythewhileinothercasesthebenefitisofferedcontainingthefloorcleanerthatheartofallproductdecisionsisdeterminingthekethisdecision,therestoftheproductofferingcanbed(11360號)高級商務(wù)英語閱讀試題第6頁(共7頁)Thecorebenefitsareoffcustomerpurchases.ForinstgrocerystoreandtakesapWithintheactualproductistheconsumableproduct,(35)canbeviewmaingood,serviceorideatoothbrush.Butmarketersmustunderstandthatwhiletheconsumableproductis,(36)mostcases,themostcriticalofallproductdeproductdecisionsincludingproductfeatures,branding,pacMarketersoftensurroadditionalvaluetothecustomer'spurchase.Whilethesefactorsmaynotbekeyreasons(37)customerstopurchasitemsstrengthensthepurchasedecisionwhilefor(38)thecustomernottobuy.Itemsconsideredpartoftheaugmentedproductincludeguarantee,warranty,customerservice,complementaryproductsandaccessibility.29.A.howeverB.thatC.neither30.A.liquidB.formulaC.form31.A.perceivedB.gotC.consumedD.32.A.familyB.company