ConsumerBehavior上海商學(xué)院智慧樹知到答案2024年第一章測試

Consumerbehaviorisanongoingprocess

A:對B:錯

答案:Awhichoccurswhenacompanymakesanefforttointeractwithcustomersinaregularbasis,givingthemreasonstomaintainabondwiththecompanyovertime.

A:onlinemarketingB:datamarketingC:consumermarketingD:Relationshipmarketing

答案:DWhichoneisnotbelongtodarksideofconsumerbehavior?

A:CompulsiveconsumptionB:difficulttomakeadecisionC:additiveconsumptionD:Consumedconsumer

答案:BConsumerscanbesegmentedalongmanydimensions.Onesuchdimensionis（

）

，whichisthestatisticsthatmeasuretheobservableaspectsofapopulation.

A:countryB:regionC:demographicD:popularculture

答案:CAddictiveconsumptionreferstorepetitiveandoftenexcessiveshoppingperformedasanantidotetotension,anxiety,depression,orboredom.

A:對B:錯

答案:B

第二章測試

Theabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongto

A:SubliminalperceptionB:DifferentialthresholdC:Absolutethreshold

答案:BPerceptualdefensemeansconsumersaremorelikelytobeawareofstimulithatrelatetotheircurrentneeds

A:錯B:對

答案:AMarketingmessagealwayshasthreebasiccomponents:

A:anobjectB:aninterpretantC:animageD:ansign

答案:ABDMostmarketerswantstocreatemessagesbelowconsumers’thresholdssopeoplewillnoticethem.

A:錯B:對

答案:APerceptionisathree-stageprocessthattranslatesrawstimuliintomeaning.

A:對B:錯

答案:A

第三章測試

Twomajorapproachestobehaviorallearningincluding

A:instrumentalconditioningB:observationlearningC:cognationlearningD:Classicalconditioning

答案:ADRepetitionaapplicationofclassicalconditioning.

A:對B:錯

答案:AMarketingapplicationsofclassicalconditioninginclude

A:stimulusgeneralizationB:repetitionC:conditionedproductassociationD:lookalike

答案:ABCreinforcementalwaysleadtoapositiveoutcome

A:對B:錯

答案:BWhichkindisnotbelongtomemory?

A:longtermmemoryB:shorttermmemoryC:durablememoryD:sensorymemroy

答案:C

第四章測試

Wearmasksbelongstowhichhierarchyofneeds?

A:SecurityneedsB:EsteemneedsC:SocialneedsD:Physiologicalneeds

答案:AWesatisfyphysiologicalneedswhenweusewebtoresearchtopics.

A:對B:錯

答案:AThemotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.

A:錯B:對

答案:AApersonmustchoosebetweentwodesirablealternativesbelongsto

A:multipleconflictB:ApproachapproachconflictC:AvoidanceavoidanceconflictD:Approachavoidanceconflict

答案:BConsumerinvolvementincludes

A:PurchasesituationinvolvementB:ProductinvolvementC:MessageinvolvementD:Message-responseinvolvement

答案:ABD

第五章測試

Freudiantheoryiscarriedoutinthemindamongthreesystems

A:SuperegoB:IDC:UnderegoD:Ego

答案:ABDMotivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.

A:錯B:對

答案:AEstablishingasuccessfulbrandpersonalityofteniskeytobuildingbrandloyalty.

A:錯B:對

答案:BWhichwecallAIOs

A:InterestsB:AffectC:ActivitiesD:Opinons

答案:ACDWhichgroupisthetopgroupintheVALSsystem

A:BelieversB:StriversC:InnovatorsD:Makers

答案:C

第六章測試

Attitudesweformtoprotectourselveseitherfromexternalthreatsorinternalfeelingperform

A:utilitarianfunctionB:knowledgefunctionC:value-expressivefunctionD:ego-defensivefunction

答案:DThink-Feel-Dobelongsto

A:Low-involvementhierarchyB:StandardlearninghierarchyC:ExperientialhierarchyD:High-involvementhierarchy

答案:BCompliancehelpsustogainrewardsoravoidpunishment

A:錯B:對

答案:BWhichpartreflecttherelativepriorityofanattributetotheconsumer

A:AlternativesB:ImportantweightsC:AttributesD:Beliefs

答案:BWhichelementisnotbelongtocommunicaitonmodel

A:MarketersB:SourceC:MediumD:Message

答案:AAttractivenesssourceismoreeffectiveforreceiverswhotendtobesensitiveaboutsocialacceptanceandother'sopinions.

A:錯B:對

答案:BWhichkindofmessagecanbeusedinthecommunicationmodel?

A:HumorousappealsB:EmotionalappealsC:FearappealsD:Sexualappeals

答案:ABCD

第七章測試

Whichkindofdecisionmakinghastocollectasmuchinformationaspossible?

A:HabitualdecisionmakingB:ExtendedproblemsolvingC:Limitedproblemsolving

答案:BNeedrecognitionoccurswhenwecomeintocontactwithdifferentorbetterqualityproducts.

A:錯B:對

答案:ADeliberatesearchbelongtoactivesearch.

A:錯B:對

答案:BLossaversionmeansweemphasizeourlossesmorethanwegains.

A:對B:錯

答案:AWhichrulesarebelongtononcompensatorydecisionrules?

A:SimpleadditveruleB:ConjunctiveruleC:Limination-by-aspectsruleD:Lexicographicrule

答案:BCD

第八章測試

Crowdingisequaltodensity.

A:錯B:對

答案:AUnplannedbuyingexperiencesasuddenurgewesimplycan'tresist.

A:錯B:對

答案:ARepeatbuyersarealsotheloyalcustomers

A:錯B:對

答案:ARecycleisagoodwaytoreducewasteandincreaseenvironmentallyresponsiblebehavior.

A:錯B:對

答案:B"Youcanappealdirectlytotheretailerforredress"belongsto

A:publicresponseB:third-partyresponseC:voiceresponseD:privateresponse

答案:C

第九章測試

Whoconductstheinformationsearchandcontrolstheflowofinformation?

A:InitiatorB:BuyerC:InfluencerD:Gatekeeper

答案:DOrganizationalpurchasedecisionsdotendtohaveahighereconomicorfunctionalcomponentcomparedtoindividualconsumerchoices.

A:對B:錯

答案:AMembersagreeonthedesiredpurchase,theydisagreeonlyintermsofhowtheywillmakeithappen.

A:對B:錯

答案:AChildrenmakeupthreedistinctmarkets:

A:CurrentmarketB:PrimarymarketC:FuturemarketD:Influencemarket

答案:BCDBusiness-to-customer(B2C)e-commerce

referstoInternetinteractionsbetweentwoormorebusinessesororganizations.

A:錯B:對

答案:A

第十章測試

Thepurchaseofuseaparticularbrandwillenhancetheimageothershaveofhimorherbelongsto

A:Value-expressiveinfluenceB:InformationinfluenceC:UtilitarianinfluenceD:Brandinfluence

答案:AGroupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachvalueshisorhermembershipinthisgroup

A:對B:錯

答案:AOpinionleadermustbeacelebrate

A:對B:錯

答案:BThreebasicthemesofdissatifiedconsumptioninclude

A:Non-convenientB:AgencyC:Inj