1DissertationsandTheDissertationProcessDr.ChrisParsons2論文和論文過程Dr.ChrisParsons3ResearchquestionLiteraturereviewMethodologySecondarysourcesPrimaryresearchConclusionsAdissertationcanbeadauntinglylargeprospect..4研究問題文獻(xiàn)綜述方法論二手資料初步研究結(jié)論

一篇論文可能是一個(gè)驚人巨大的前景..5Thefirstandmostimportantthingis..........Whatthe????willyourdissobeabout???DON’TSTARTWITHTHEWHOLEBEAST............6首要和最重要的事情是..........你的論文是關(guān)於什麼的？不要籠統(tǒng)地開始撰寫論文............7Allresearchbeginswithaquestion…oraproblemthatneedssolving8所有的研究始於問題…或者一個(gè)需要解決的問題9Choosinga

DissertationTopic

and

Developinga

ResearchQuestion10選擇一個(gè)

論文題目

並

開展一個(gè)

研究問題11Howdoyoudecidewhattheproblem/questionis?Thisisthemostdifficultpartofthewholeinquiry1%inspirationand99%perspirationTime-consumingwithalotof‘blindalleys’Vague,unfocusedquestion=vagueunfocuseddisso12你怎麼確定問題是什麼?這是整個(gè)調(diào)查最困難的部分1%的靈感和99%的汗水耗時(shí),存在許多“困境”模糊、

無重點(diǎn)的問題

=模糊無重點(diǎn)的論文13GettingstartedAtthisstageitiscommontohave:Noideawhatthequestion/problemis,orJustafewideasaboutthetopicarea.Atthebeginning,don’tworryabout:NiceneatphrasingofapotentialquestionThetitleoftheresearchFocusongeneratingideasandfollowingtheseupUsequestionwords:Why?How?What?Whatistherelationshipbetween...howdoesxaffecty?14開始階段這個(gè)階段通常會存在以下問題:不知道問題是什麼,或者對主題區(qū)域只有一點(diǎn)點(diǎn)看法。開始的時(shí)候,不要擔(dān)心:潛在問題漂亮而整潔的措辭研究的標(biāo)題集中于生成的想法並遵循這些想法使用疑問詞:為什麼?如何?什麼?…之間的關(guān)係是什麼？x如何影響y?15Wherecouldyougetideasfrom?

1.CoursesubjectsandtextsWhichmoduleshaveyouenjoyed?(fromstageoneortwo)Anyassignmentsyouenjoyeddoing?Anyparticularconceptsorthemesthatyoufoundinterestinge.g.BuyerbehaviourCompetitiveadvantageMergersandacquisitionsManagementofchange16

你從何處可以得到想法?

1.課程主題和文本你喜歡階段一或階段二的哪些模組?有你喜歡做的作業(yè)嗎？有你覺得有趣的特定概念或主題嗎？如，買家行為競爭優(yōu)勢企業(yè)並購變革管理17Wherecouldyougetideasfrom?

2.PublishedsourcesCheckbusinesspressfortopicalissuesChecktradepressforyourparticularindustryorsubjectExamplesoftopicalissuesinMarketing:UseofdigitalmediaDoloyaltycardscreateloyalty?DamagingeffectsofbrandstretchingRelevantacademicjournals–Whatarerecentarticlesabout?18你從何處可以得到想法?

2.出版資料來源檢查熱點(diǎn)話題的商業(yè)新聞檢查特定行業(yè)或主題的商業(yè)類報(bào)刊關(guān)於市場行銷熱點(diǎn)問題的例子:數(shù)位媒體的使用會員卡可以創(chuàng)生顧客忠誠嗎？品牌延伸的破壞性影響相關(guān)學(xué)術(shù)期刊—最近的文章是關(guān)於什麼的?19Wherecouldyougetideasfrom?

3.CompanysourcesAnythingatworkwhereyou’vethought:howcouldwedothisbetter?doesxxmanagementmethodreallywork?Whatissuesareonthecompanyagenda?docolleaguessayarebiginyourindustry?Whatwouldhelpinyourcareer?20你從何處可以得到想法?

3.公司消息來源工作中你想過的任何問題:我們?nèi)绾慰梢宰龅酶?xx管理方法真的有效嗎?什麼問題是在公司日程上的？同事說是大問題?什麼會在你的職業(yè)中起作用？21Previousstudents’topics,seeexamplesonBlackboard

4.Otherwaysofgeneratingtopicideas22之前的學(xué)生話題,看看Blackboard教學(xué)平臺上的例子

4.產(chǎn)生主題思想的其他方式23DevelopingafocusforyourdissertationRememberthatdevelopingresearchquestionsis1%inspirationand99%perspiration,readinghelpsdevelopideasAreallyessentialbook:Saunders,M.,Thornhill,A.andLewis,P.(2009)ResearchMethodsforBusinessStudents.4thed.Harlow;PearsonEducationStartwiththefirsttwochaptersAnothergoodbook:Horn,R.(2009)ResearchingandWritingDissertations.London;CharteredInstituteofPersonnelandDevelopment24開拓論文的一個(gè)焦點(diǎn)記住開發(fā)研究問題是1%的靈感加上99%的汗水,閱讀可以幫助開拓想法一本非常重要的書:Saunders,M.,Thornhill,A.andLewis,P.(2009)ResearchMethodsforBusinessStudents.4thed.Harlow;PearsonEducation從前兩章開始

另一本好書:Horn,R.(2009)ResearchingandWritingDissertations.London;CharteredInstituteofPersonnelandDevelopment25DoNOTfallintothetrapofthinkingthatyouneedtobetotallyclearaboutyourresearchquestion/focusbeforeyoustartwritingordoinganythingThenatureofresearchisthatyoucangodownsomeblindalleysDoyourbestwiththeproposalandyoursupervisorwillgivefeedbackforimprovementHowdoIknowifIamdoingthe‘right’thing?26不要落入思維的陷阱,在你開始寫作或做任何事之前必須完全清楚你的研究問題/焦點(diǎn)研究的性質(zhì)是：你可能會走下一些死胡同（困境）盡你最大努力寫好提議，你的導(dǎo)師會向你提供改進(jìn)的回饋我怎麼知道我是否在做“正確的”事情?27MotivationIsthekeyNoonewillpushyouIsthissomethingwhichmatterstoyou?Willyoubeabletomotivateyourselftogetonwithit?28動力這是關(guān)鍵沒有人會推你一把動力對你來說很重要嗎?你能激勵自己繼續(xù)幹下去嗎?29Thekeyissueof‘do-ability’Canyouidentifyafirmtheoreticalfoundation?Whichtheoriesarerelevant?Canyoufindhelpfularticlesfromexistingresearch:fromacademicsources?fromrelevantindustrysources?Willyoubeabletogetprimarydata?(e.g.unlikelytogetinterviewwithVicePresidentofNike)30‘做-能力’的關(guān)鍵問題你能確定一個(gè)公司理論基礎(chǔ)嗎?哪些理論是相關(guān)的?你能從現(xiàn)有研究中找到有用的文章嗎:從學(xué)術(shù)資源中？從相關(guān)的行業(yè)資訊來源中？你可以得到原始資料嗎?(如，不可能採訪到耐克的副總裁)31ResearchquestionLiteraturereviewMethodologySecondarysourcesPrimaryresearchConclusionsOncecleareronthefocus,thenyoucandiscovertherestofthebeast........32研究問題文獻(xiàn)綜述方法論二手資料初步研究結(jié)論

一旦更清楚瞭解論文的中心，你就會發(fā)現(xiàn)論文的其他部分........33....butdissertationsareNOTeasytobringundercontrol!Donotunder-estimatethemagnitudeofthebeast..34....但論文並不容易控制!不要低估論文的幅度..35SummaryGettingfromatopictoaclearproblemstatementorquestionisveryd