PetMarket

TrendsInnovationReport2024MARKETOVERVIEWIntroductionThepetaccessoriesmarketisadynamicandfast-growingsegmentofthepet

industry,

cateringto

thewell-being,comfort,andstyleofpets.Aspetownershipcontinuestorise,thedemandforpet

accessorieshassurgedintendedtoimprovetheconvenience,security,andgeneralwellbeingofpets.Themarketoffersawidevarietyofitems,fromcollarsandleashestopetclothing,

beds,toys,

andgroomingtools.SizeandGrowth:Thepetaccessoriesmarketisarobustand

continuously

expanding

sector,

market

sizewas

USD

$20.510billionin2022andisexpectedto

reach

USD$32.290

billion

in

2028,

exhibiting

a

CAGR

of

7.9%duringtheforecastperiod.Segments:Thepetproductmarketischaracterizedby

awide

range

of

segments,

including

petfood,toys,accessories,groomingproducts,healthcare,andpettech.Thesesegmentsaretailoredtomeetthe

uniqueneedsandpreferencesof

petowners.Trends:Keytrendsinthepetproductmarketincludeagrowingemphasis

on

natural

and

organic

petfood,

asconsumersseekhealthieroptionsfortheirfurryfriends.Theintegrationoftechnology,suchassmartcollarsandpetmonitoringdevices,isalsoontherise,

enabling

pet

ownersto

bettercarefor

theiranimals.Additionally,sustainableandeco-friendlypetproductshavegainedtraction,aligningwiththebroadertrendofenvironmentallyconsciousconsumerchoices.Overall,themarketcontinuestoevolvetomeettheevolvingdemandsofpetownersandtheirdesiretoprovidethebestfortheirbelovedcompanions.FindingtheGembahCONFIDENTIAL?DO

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DATAKnowingwhichareyourkeycompetitorsisessentialinunderstandingwhatsellswellandhowyoucanpotentiallydifferentiateyourproduct.FindingtheGembahMARKETTRENDSSUBSCRIPTION

SERVICESWithE-Commercebooming,subscription

renewal

ofconsumablesbothbrandedandgenericcontinuestoincreasewith

rising

demands

forconvenienceCUSTOMISATIONPersonalisationcontinuestoexpandfromselectablenames&coloursthroughtocustomisable

toys

speci?c

to

apetspreferences,orfoods&consumablesblendedforparticularneedsLUXURYMARKETTheluxurypetmarket

is

one

ofthelargestgrowingsectors,withstate

of

the

art?tness

monitorsto

jewelry

and

fashion

itemsfromtopdesignersTECHNOLOGYTechnologyisbeingintegratedintoalllevelsofproducts,frombottles

which

track

water

intake

toGPS/?tnesstrackers,smartinteractivetoysandfeedersORGANIC&ECO-FRIENDLYTrendsinsustainableandnaturalmaterialscontinuetorisewithanemphasisonpethealthandwellnessCONFIDENTIAL?DO

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DATAKnowingwhichareyourkeycompetitorsisessentialinunderstandingwhatsellswellandhowyoucanpotentiallydifferentiateyourproduct.FindingtheGembahLEADINGBRANDSORGANIC&ECO-FRIENDLYEarthAnimal-No-HideChewsareaneco-friendlyalternativetotraditional

rawhide

chewsCastor&Pollux-Organicfoods

andconsumablesmadefreefromarti?cialpreservatives,coloursandotheradditivesSUBSCRIPTION

SERVICESBarkBox-CuratedboxoftoysandtreatsdeliveredmonthlyMeowBox-Monthlyboxoftoys,

treatsandgamesFarmersDog-

FreshHuman-gradedogfoodtailoredtoyourpetsspeci?cneedsTECHNOLOGYFurbo-SmartDogcamera,seetalk

and

toss

treats

remotelyincluding2wayaudioPetSafe-Scoop-freeself

cleaningcatlitterboxwithodour

eliminationWhistle-WhistlegoGPSTrackerandactivitymonitorCUSTOMISATIONChewy-Customisedpetportraits

utilising

different

stylesandbackgroundsPrideBites-Customizeddog

productsShutter?y-Custompetsized

photoblanketsLUXURYMARKETLouisVuitton-MonogramcanvasdogcarrierDior-Pet

harnessPrada-Pet

collarGucci-Canvaspetcarrier

Tiffany-DogcollarCONFIDENTIAL?DO

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REPRODUCEWWW.GEMBAH.COM41DogBed5010000100926,806$150,000$23.19$502,6472LintRoller61100333376427,467$55,800$13.38$173,1573CatBed54100191484430,200$80,700$21.44$113,0114Dog

Toy5398172375108,291$69,600$9.64$93,6485AutomaticCatFeeder5893222689203,707$65,600$52.03$82,0906Cat

Tree6095262990819,949$60,700$41.72$73,1777DogLeash56100153474267,066$54,200$13.24$54,6638CatBrush6498236667119,938$25,300$10.40$32,5429SlowFeederDogBowls6894297869160,070$19,800$15.56$23,33610DogButtons

Talk727249986823,938$11,900$26.66$18,22611DogPawCleaner708543935784,254$14,200$16.46$14,88712Dog

Water

Bottle637927935237,108$10,700$14.15$14,330Dogbedscontinuetoreceivethelargestmonthlyrevenuebolsteredby

high

salesvolumes

and

awide

rangeof

sales

prices.There

issigni?cant

roomfor

new

innovationwith

noone

branddominatingthemarketandinnovativeaestheticsdrivingcustomerselection.CatTreesalsoofferanexcellentopportunitywithbothhighsearchvolumeandgoodconversion

rates,

similarlymodularityandaestheticappealdrivesdemandfornewoptions.DogLeashesby

comparison

is

averystale

segment,thereare

manycompetitors

allwithverysimilar

productssometimescompetingwithnovelancillaryfeatures,thereishugeopportunityfora“Best”optionwiththepremiumsegmentofthemarketnotcateredfor.LEADING

OPPORTUNITIESWetypicallyformtargetedProductcategoryinsights&analysis,whereasbelowwehavereviewedthewholebabycategoryforarangeofopportunities..FindingtheGembahMARKETANALYSISOpportunityOpportunityCONFIDENTIAL?DO

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REPRODUCEOpportunityAvg.Revenue(Top50Monthly)Competition

OpportunityInvestment

Sweet

SpotWWW.GEMBAH.COMRevenue

Potential5Buyer

DemandSearch

VolumeLaunchBudgetOverall

ScoreSearch

TermsAvg.PricePetMarketOpportunitiesConceptingExamples2024Top5

ProductsSelling

PriceMonthlySalesMonthlyRevenueReviewsRatingLINK1BedsureOrthopedicDog

BedforMedium

Do...$39.9940,454$1,617,755325424.6https://www.amazon.com

/dp/B089QXMQXK2Calming

Dog&Cat

Bed,Anti-AnxietyDonu...$24.9918,489$462,040273634.6https://www.amazon.com

/dp/B08M5J8JMN3MidWestHomesfor

Pets

Plush

Pet

Bed

|

O...$10.9912,259$134,726781304.5https://www.amazon.com

/dp/B003D7LCTA4BedsureDog

BedsforSmall

Dogs-

Round

...$19.9910,601$211,91495454.6https://www.amazon.com

/dp/B08CZ8TB835AsvinSmallDog

BedforSmall

Dogs,

Cat

...$19.994,342$86,79750604.5https://www.amazon.com

/dp/B08S3564FLKeyFactorsDriving

Competition:●Productquality:

Ensuringdurability

and

comfort●Design

innovation:

Offering

unique

and

attractive

designs●Price

competitiveness:

Providing

affordable

options●Eco-friendlymaterials:

Incorporating

sustainable

materials●Customizationoptions:Allowingcustomersto

personalizetheirDog

BedsFindingtheGembahDOG

BEDKEY

COMPETITORSMARKET

DATAKnowingwhichareyourkeycompetitorsisessentialinunderstandingwhatsellswellandhowyoucanpotentiallydifferentiateyourproduct.CONFIDENTIAL?DO

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REPRODUCEWWW.GEMBAH.COM3451275*

RatingProductNicheLOW

PRICE<4*

RatingHIGHPRICEFindingtheGembahCOMPETITORMATRIXTargetedProduct

NicheTheinnovativeDogBed

product

infocus

caterstocustomersseekingapremiumoptionwithatargetprice

rangeof$40to$100.

Itoffersuniquefeaturessuchasmemoryfoamsupport,temperature-regulatingtechnology,andacustomizablecover.Theproductappealstopetownerswhoprioritizetheirdogs'comfortandarewillingtoinvestinadurableand

luxurioussleepingsolution.NameSelling

PriceRating1BedsureOrthopedicDog

BedforMedium

Do...$39.994.62Calming

Dog&Cat

Bed,Anti-AnxietyDonu...$24.994.63MidWestHomesfor

Pets

Plush

Pet

Bed

|

O...4.5$10.994BedsureDog

BedsforSmall

Dogs-

Round

...$19.994.65AsvinSmallDog

BedforSmall

Dogs,

Cat

...4.5$19.99CONFIDENTIAL?DO

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REPRODUCEWWW.GEMBAH.COM8FindingtheGembahPRODUCTCONCEPTThe?nalconceptisentirelyuniqueandfundamentallyinformedbymarketdataonwhathassoldbestandsolvesforwhatis

mostdislikedinreviews.Theultimatenewconceptforthecategory.DOG

BEDIntroducingapioneeringcaninecomfortsolutionthatenhancesrelaxation.SeamlesslyblendingsophisticatedaestheticswithadvancedfunctionalitiessuchasorthopedicfoamuniquepipeddesignandmemoryfoamPUcushion,promotingbetter

sleep

and

overallwell-being.Themachine-washableoutercoverensureseasymaintenance,while?ockedsidewallsaddluxuryandcoziness.Craftedwithpremiummaterials,thedogbednotonlyprovidesdurabilitybutalsoboastsachicaesthetic.KeyFeatures:●

Unique

Pipingdesign●

Machinewashableoutercover●

MemoryfoamPU

Cushion●

FlockedsidewallsCONFIDENTIAL?DO

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REPRODUCEWWW.GEMBAH.COM92345FindingtheGembahDOG

BEDCONCEPTSDEVELOPMENT

FAST-TRACKForeachproductopportunity,wedevelop?veconceptswithshortlistedfactoriestostartyour

journey.Dog

BedUniquePiping

designMachinewashableoutercoverMemoryfoamPU

CushionFlockedsidewallsCONCEPTS

2-5

UNLOCKED

IN

OPPORTUNITY

REPORTCONFIDENTIAL?DO

NOTSHAREOR

REPRODUCEWWW.GEMBAH.COM10Top5

ProductsSelling

PriceMonthlySalesMonthlyRevenueReviewsRatingLINK1Yaheetech54inCatTreeTower

Condo

Furn...$29.999,610$288,204293294.6https://www.amazon.com

/dp/B0794T79KM2XinThree

LayerCatTreewith

CatCondo

...$39.999,104$364,06951774.3https://www.amazon.com

/dp/B09576SLY93BestPet54inCatTreeTowerfor

IndoorC...$22.997,931$182,33487064.1https://www.amazon.com/dp/B0BBGHDPX94HOOPETcatTree,27.8

INCHES

Towerfor

In...$27.996,696$187,42146284.3https://www.amazon.com

/dp/B098JL48RQ5NewestCatTreewithCatCondoand

Big

H...$39.994,765$190,55228114.2https://www.amazon.com

/dp/B084YZWS2CKeyFactorsDriving

Competition:●

Durabilityandsturdiness:Cattreesthatare

builttowithstandenergeticcats.●Versatility:Productsthatofferavarietyofscratchingsurfaces,perches,orhidingspots.●

Easyassembly:Cattreesthatcanbeeasily

puttogetherwithoutextensivetoolsorexpertise.●Space-savingdesigns:

Compactcattrees

suitableforsmallerlivingspaces.●Aestheticappeal:Stylish

and

moderndesignstocomplementhomedecor.FindingtheGembahCAT

TREEKEY

COMPETITORSMARKET

DATAKnowingwhichareyourkeycompetitorsisessentialinunderstandingwhatsellswellandhowyoucanpotentiallydifferentiateyourproduct.CONFIDENTIAL?DO

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REPRODUCEWWW.GEMBAH.COM34512115*

RatingLOW

PRICE<4*

RatingHIGHPRICENameSelling

PriceRating1Yaheetech54inCatTreeTower

Condo

Furn...$29.994.62XinThree

LayerCatTreewith

CatCondo

...$39.994.33BestPet54inCatTreeTowerfor

IndoorC...4.1$22.994HOOPETcatTree,27.8

INCHES

Towerfor

In...$27.994.35NewestCatTreewithCatCondoand

Big

H...4.2$39.99TargetedProduct

NicheTargetprice:$100-$200Features:Sturdyconstruction,multi-leveldesign,scratchingposts,condos,andinteractivetoys.Suitableformediumtolarge-sizedcats.Compactfor

smalllivingspaces.COMPETITORMATRIXProductNicheFindingtheGembahCONFIDENTIAL?DO

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TREEThismoderncattoweroffersasleekandfunctionalspaceforyourcat'sexplorationandplay.Withinternal

levelsforclimbing,scratch-resistantmaterialandstrategicallyplacedholesforeasymovement,thistowerseamlesslycombinespracticalitywithanunderstateddesignthatcomplementsanyroom.Theassemblyiseasy,andmaintenance

is

abreezewithremovable,washablecomponents.Giveyourfelinefriendastylishhaventoindulgetheirinstinctswiththisspace-savinganddurablecattower.KeyFeatures:●

Scratchproof●

Multilevel

access●

ModernAestheticFindingtheGembahPRODUCTCONCEPTThe?nalconceptisentirelyuniqueandfundamentallyinformedbymarketdataonwhathassoldbestandsolvesforwhatis

mostdislikedinreviews.Theultimatenewconceptforthecategory.CONFIDENTIAL?DO

NOTSHAREOR

REPRODUCEWWW.GEMBAH.COM132

3FindingtheGembahCAT

TREECONCEPTSDEVELOPMENT

FAST-TRACKForeachproductopportunity,wedevelop?veconceptswithshortlistedfactoriestostartyour

journey.CONCEPTS

2-5

UNLOCKED

IN

OPPORTUNITY

REPORTCat

TreeScratchproof

Multilevel

access

ModernAestheticCONFIDENTIAL?DO

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REPRODUCE45WWW.GEMBAH.COM14Top5

ProductsSelling

PriceMonthlySalesMonthlyRevenueReviewsRatingLINK1HiKiss

Dog/PuppyObedience

RecallTrain...$9.9716,945$168,942521734.5https://www.amazon.com/dp/B07XNY59FX2TUG360°Tangle-FreeRetractableDog

Lea...$20.9916,854$353,765975044.5https://www.amazon.com

/dp/B09BYJBJBL3BAAPET2/4/5/6FTDog

Leashwith

Comfort...$8.8916,117$143,280766364.6https://www.amazon.com

/dp/B078MYFT8D4JoytaleDouble-SidedRe?ectiveDog

Leas...$7.9915,248$121,832186944.7https://www.amazon.com

/dp/B087TDYZNR5Taglory

Rope

Dog

Leash6

FTwith

Comfort...$8.7913,358$117,417189954.7https://www.amazon.com

/dp/B099WM7ZT7KeyFactorsDriving

Competition:●

Durability:

Ensuringtheleashwithstandsoutdooractivitiesanddogbehavior●Safety:

Providingfeaturesto

prevent

leashbreakageoraccidentalrelease●Comfort:

Designing

ergonomichandlesandmaterialsforbothdogs

andowners●Convenience:

Incorporatingfeatures

likeretractabilityorhands-freeoptions●

Design:Offeringaestheticallypleasing

andstylishleashoptionsFindingtheGembahDOG

LEASHKEY

COMPETITORSMARKET

DATAKnowingwhichareyourkeycompetitorsisessentialinunderstandingwhatsellswellandhowyoucanpotentiallydifferentiateyourproduct.CONFIDENTIAL?DO

NOT

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REPRODUCEWWW.GEMBAH.COM3451215LOW

PRICE<4*

RatingHIGHPRICEFindingtheGembahCOMPETITORMATRIXTargetedProduct

NicheNameSelling

PriceRating1HiKiss

Dog/PuppyObedience

RecallTrain...$9.974.52TUG360°Tangle-FreeRetractableDog

Lea...$20.994.53BAAPET2/4/5/6FTDog

Leashwith

Comfort...4.6$8.894JoytaleDouble-SidedRe?ectiveDog

Leas...$7.994.75Taglory

Rope

Dog

Leash6

FTwith

Comfort...4.7$8.79TheinnovativeDogLeash

productcaterstothenicheofdogownerswhoprioritizebothfunctionalityand

style.

Itofferspremiumfeatureslikeanadjustablelength,sturdyconstruction,ergonomichandle,and

uniquedesigns.Pricedslightlyhigherthanstandardleashes,itattractsbuyerswhoarewillingtoinvestinahigh-qualityproductthatcombinesdurability,comfort,and

aesthetics.ProductNicheCONFIDENTIAL?DO

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REPRODUCEWWW.GEMBAH.COM165*

RatingDOG

LEASHAsophisticatedblendoffunctionalityandstyleforbothyouandyourcaninecompanion.Theeasy-accessthumbretractbuttonensuresseamlesscontrol,allowingyoutoeffortlesslyadjusttheleashlength.Thesoft-touchhandlehasanergonomichandleofferingacomfortablegrip,reducingstrainontheowner'shandprovidescomfortduringeverywalk.Chromeaccentsaddatouchofelegance.Elevateyourdog-walkingexperiencewiththisleash,whereconveniencemeetsluxuryforbothyouandyourfour-leggedfriend.KeyFeatures:●

Easyaccessthumbretractbutton●

Softtouchhandle●

Chromeaccents●

ErgonomicGripFindingtheGembahPRODUCTCONCEPTThe?nalconceptisentirelyuniqueandfundamentallyinformedbymarketdataonwhathassoldbestandsolvesforwhatis

mostdislikedinreviews.Theultimatenewconceptforthecategory.CONFIDENTIAL?DO

NOTSHARE