Celebritybacked

restaurantssweep

acrossNorthAmerica

Inacompetitivemarket,havingafamousfacehelpscutthroughtheclutter.

Research

NorthAmericaMay2024

CelebrityRestaurants–2024

Thisreportisinteractive!

Clickonthetopicstogostraighttothatsection.

Tableofcontents

Tocomebacktothispage,use

locatedinthetoprightcornerofeachpage.

01

Fourkeytakeawaysaboutcelebrityrestaurants

06

Fameopensdoors,

butitdoesn’tclosedeals

11

LowerBroad’sGreatestHits

02

Celebrityrestaurantopeningsaren’tslowingdown

07

Notablecelebrityfoodies

12

Forsomeunscriptedseries,therestaurantistheshow

03

Drivenbypassion,

camaraderieandmoney

08

Ownerorlicensor?

13

LasVegashotelsbankoncelebrityfooddraw

04

Celebritiesarea

marketinggoldmine

09

Afamousfaceintheburgercrowd

14

Localstars:

thenextgeneration

05

Famedrivestouristtraffic

10

NashvilledeliversastringofCountrystarconcepts

2?JONESLANGLASALLEIP,INC.2024

CelebrityRestaurants–2024

Fourkeytakeawaysaboutcelebrityrestaurants

1

361celebrityrestaurantsopenedinfiveyears

Weidentified361restaurantopeningsintheU.S.andCanadabyfamousfolksfrom2019through2024.Thisincludescelebritychefs,actorsandmusicians.

2

Openingstookoffin2021

Celebrityrestaurantopeningsdoubledfrom2020to2021,atatimewhere

overallU.S.restaurantopeningsonlyincreasedby13percent.*

3

Celebrityrestaurantsaretouristattractions

Celebrityrestaurantsareoften

driventopopulartouristcorridorslikeLasVegasBoulevardand

Nashville’sLowerBroadway.

4

Chefsandactorsopened69%ofcelebrityrestaurants

37%oftherestaurantopeningsinourstudyweremadebycelebritychefs.32%werebackedbyactors.

*JLLanalysisofYelptrenddata.

3

CelebrityRestaurants–2024

Celebrity-backedrestaurantopeningsintheU.S.andCanada

Newstoresadded

Celebrityrestaurantopeningsaren’tslowingdown

90

81

Therestaurantindustryishot.Therewere1,832newU.S.

80

plannedrestaurantopeningsannouncedinthefirstquarterof

6770

67

70

2024alone.*Inthiscompetitiveatmosphere,attractinginvestors,appealingtolandlordsandconnectingwithcustomersisabig

60

challenge.Celebritieshavetheadvantageofnamerecognitionandlegionsofloyalfans.

50

40

40

36

Thismaybeonereasonwhycelebrityrestaurantopeningstookabigleapin2021andhavenotsignificantlysubsided.

30

20

?2021sawmorethantwicethenumberofcelebrity-backedrestaurantopeningsthan2020.

10

?ThetotalnumberofU.S.restaurantopeningsincreasedbyonly13percentinthesameperiod.**

0

201920202021202220232024

Source:JLLanalysisofnewopeningsofquickservice,fastcasualandfull-servicerestaurantsbackedbycelebritychefs,actors,musicians,influencers,athletesandothers.

*JLLanalysisofchainrestaurantopeningannouncements

**JLLanalysisofYelptrenddata.

?JONESLANGLASALLEIP,INC.2024

4

CelebrityRestaurants–2024

Drivenbypassion,

camaraderieandmoney

Forcelebritychefs,newrestaurantopeningsareanaturalprogressionoftheircareers.Albeitforothertypesofcelebritiesthereareavarietyofmotivations.

Theyhaveapassionforfood.

?HoustonrapperBunBturnedhispassionformakingsmashburgersathomeintoTrillBurgers.

Theywanttodiversifytheirincome.

?FormerNFLquarterbackDrewBreesisaJimmyJohn’sfranchise

ownerandinvestsinWalk-On’sSportsBistreauxandSmallsSliders.Theywantaplacetohangoutandcalltheirown.

?ComediansPeteDavidsonandJasonSudeikis;musicianMarkRonson;andactorsNicholasBraunandJustinTherouxareallinvestorsinNewYork’sPebbleBar,locatedstepsawayfromthe

30RockefellerPlazastudiowhereSaturdayNightLivefilms.

Theywanttosupportabrandtheylove.

?AfteryearsofeatingsaladsanddrinksfromHealthNut,

KrisJennersignedonasaninvestortohelpthechainexpandbeyondSouthernCalifornia.

Newrestaurantopeningsbyservicelevel,2019-2024

u34%Fastcasual

u53%Fullservice

u13%Quickservice

Source:JLLanalysisofnewopeningsofquickservice,fastcasualandfull-servicerestaurantsbackedbycelebritychefs,actors,musicians,influencers,athletesandothers.

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CelebrityRestaurants–2024

Celebritiesarea

marketinggoldmine

Savvycelebritiesaresocialmediamachines.Theycanusetheir

largefollowingstodrivedinerstorestaurants,givingthemalegupontheirbigcompetition.

?Thecelebritieswhoopenedrestaurantsbetween2019and2024hadanaverageof15.1millionInstagramfollowers.

Forexample,comedianKevinHartcanusehis179millionInstagramfollowerstopublicizehisfastcasualveganburgerHartHouseandcompetewiththelikesofMcdonald’s(5millionfollowers),Wendy’s(1.1millionfollowers)andBurgerKing(1.9millionfollowers.)

6

CelebrityrestaurateurswiththemostInstagramfollowers

Instagram

followers(millions)

CelebrityType

Celebrity

Restaurant

KevinHartComedian179.0HartHouse

LeBronJames

Athlete

159.9

BlazePizza(franchisee)

Drake

Musician

146.0

Dave’sHotChicken(franchisee)

PriyankaChopra

Actor

91.0

SONA

JustinTimberlake

Musician

72.6

TheTwelveThirtyClub

SaltBae

Chef

53.8

NusrEt

Source:JLLAnalysisofInstagramaccountsofcelebritieswithrestaurantopeningsintheU.S.andCanadafrom2019through2024.

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Metroswith5ormorecelebrityrestaurantopenings,2019-2024

CelebrityRestaurants–2024

24

19

18

16

16

15

11

11

9

9

9

9

9

8

8

7

6

5

5

5

LosAngeles Atlanta LasVegas Phoenix Chicago Toronto BostonMinneapolis NashvilleDallas

KansasCity Miami NewYorkWashingtonDC SanDiego Seattle DesMoines SanFranciscoDenver

OmahaOrlando

38

Famedrivestouristtraffic

Signingabuzzycelebrity-backedprojectcanbeaboontoapropertydeveloper.Itdrivespublicinterestandgeneratesanoutsizedshareofearnedmediaandsocialengagement.Thismediaattentioninturndrivesfoottraffic.

?A2023study*byAmexGlobaltravelfoundthat40percentofrespondentshavebeeninspiredbyacelebrityinfluencertovisitaspecificdestination.

Source:JLLanalysisofnewopeningsofquickservice,fastcasualandfull-servicerestaurantsbackedbycelebritychefs,actors,musicians,influencers,athletesandothers.

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*AmericanExpressTravel’s2023GlobalTravelTrendsReport

7

CelebrityRestaurants–2024

Newrestaurantopeningsbycelebritytype,2019-2024

opensdoors,butit

Fame

37%Chef

32%Actor

w11%Musician

11%Athlete

4%Other

3%Influencer2%Comedian

doesn’tclosedeals

WiththeU.S.retailvacancyrateat4.1percent,*thecompetitionfor

restaurantspaceishighandavailabilityislow.Landlordsreceivemanyinquiresforeachvacantspace.Onewaytoincreasethelikelihoodofalandlordreturningacallistohaveafamousnamebehindthefood.Butasdiscussionsproceed,landlordswillgenerallyvetcelebrityrestaurantslikeanyother.

?Financials:Landlordswanttoknowthattherestauranthasthemoneytosupportthebuild-outandobligationsofthelease.

Averagesizeofcelebrityrestaurantopenings,2019-2024

Averagesize

Fastcasual

3,441squarefeet

QuickService

7,631squarefeet

Fullservice8,689squarefeet

?Historyofsuccess:Theywanttoseeanexecutiveteamwithatrackrecordofsuccesswiththisorotherconcepts.

?Therightconceptforthislocation:Landlordsarelookingforaconceptthatfitsinwiththeirvisionoftheneighborhoodordevelopment.

Source:JLLanalysisofnewopeningsofquickservice,fastcasualandfull-servicerestaurantsbackedbycelebritychefs,actors,musicians,influencers,athletesandothers.

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*JLLUnitedStatesRetailMarketDynamics,Q12024

8

LASALLE2024

CelebrityRestaurants–2024

Notablecelebrityfoodies

Whilechefsandactorstogetheraccountfor69percentoftheopenings,therearenotablerestaurateursineverycategoryofcelebrity.

Mostactivecelebrityrestaurateurs

Celebritychef

GordonRamsay,GuyFieri,JoseAndres

Actor

MarkWahlberg,RobertDeNiro,NormanReedus

Musician

Drake,Ne-Yo,JimmyBuffet

Athlete

ShaquilleO'Neal,CarlosDunlap,LeBronJames

Influencer

LisaVanderpump,TueNguyen

Comedian

KevinHart,GeorgeLopez

9

Celebrityrestaurantopeningsbycommercialpropertytype,2019-2024

CelebrityRestaurants–2024

Ownerorlicensor?

61%Retail

21%Hotel

7%Office

3%Casino

2%Mixeduse

2%Multi-housing1%Airport

1%Sports&Entertainment1%School

1%Other

Celebritiescanownallorpartofabusinessthatbearstheirname.Ortheymayhavesignedalicensingormanagementagreement.

Fullorpartialownership:Celebritiesinvesttheirownmoneyintherestaurantconcept,takingonsomeorallanownershipstake.

Licensing,managementandbrandingagreements:Acelebritychefmightsignanagreementtocreatethemenuanddesignthe

conceptandthenbecloselyinvolvedwiththerestaurantforagivenperiodoftime.Thechefmaybepaidafee,apercentageofsalesorsomecombinationofthetwo.

It’sunlikelythatadineratacelebrityrestaurantwoulddistinguishbetweenthesedifferentstructures.Whetherastarhasbeenpaidafeeorisanowner,inthediner’seyesit’sstillthestar’srestaurant.

Source:JLLanalysisofnewopeningsofquickservice,fastcasualandfull-servicerestaurantsbackedbycelebritychefs,actors,musicians,influencers,athletesandothers.

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10

CelebrityRestaurants–2024

Afamousfaceinthe

Top10celebrityrestaurantcuisines

burgercrowd

111

Burgers

Chicken

41

Theworldofburgersandchickensandwichesisultracompetitive.Acelebrityfacecancutthroughalotofnoise.

Wahlburgers,fromexecutiveChefPaulWahlbergandhisbrothers

American

37

Southern

24

SteakItalian

Seafood

DonnieandMark,openedthemostlocationsintheperiodofourstudy.ManyofthesenewlocationswereinsideHy-Veesupermarkets.In2018Hy-Veeannouncedthatitwouldbecomethechain’slargestfranchisee.Todaythereare89existingandannouncedlocationsinsideHy-Vees.

20

20

Shaq’sBigChickentakesonthecompetitivechickensandwichspacewiththehelpofShaquilleO'Neal.Ithas36existingand

announcedlocations.

12

Japanese

12

ChickenGuy!isthechickentenderconceptfromGuyFieriandRobertEarlwith18locations.ChandiHospitalityGroupannouncedinMarchafranchiseagreementtoopen10unitsinNorthernCalifornia.

Mexican

10

0102030405060708090100110120

HartHouse,co-foundedbycomedianKevinHart,sellsplant-based“burg’rs”and“chick’n”sandwichesatfourCAlocations.

Source:JLLanalysisofnewopeningsofquickservice,fastcasualandfull-servicerestaurantsbackedbycelebritychefs,actors,musicians,influencers,athletesandothers.

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11

?LASALLEIP,INC2024

CelebrityRestaurants–2024

NashvilledeliversastringofCountrystarconcepts

Nashvillehaslongbeenthehomeofcountrymusic,butonlyinrecentyears

hasitsLowerBroadwaydistricttransformedintoacollectionofbarsand

restaurantsbrandedwithsomeofthebiggestnamesinthegenre.These

concepts,whichoftenfeaturemultiplestoriesandmusicstages,areespeciallyappealingtothemanytouriststhatdescendonthecityeachweek.

12

CelebrityRestaurants–2024

LowerBroad’sGreatestHits

AlanJackson’sAJ’sGoodTimeBaropenedin2016.

FloridaGeorgiaLineopenedFGLHousein2017,withfourlevelsofbarsandarestaurant.

JasonAldean’sKitchen+RooftopBaropenedin2018.Itsmainbarfeaturesa19614020JohnDeertractor.

LukeBryan’sLuke’s32BridgeFood+Drinkhassixfloorsandopenedin2018.BlakeShelton’sOleRedhas26,000-square-footspaceandopenedin2018.

In2021,MirandaLambertopenedCasaRosa.

EricChurchopenedChief’sin2024withsixstoriesandarooftopbar.

JonBonJoviwillopenJBJ'sNashvilleina37,000-square-footspacein2024

MorganWallenwillopenThisBarandTennesseeKitchenlaterthisyearin30,000squarefeet.

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CelebrityRestaurants–2024

Forsome

unscriptedseries,the

restaurantistheshow

61percentoftourists*saidthey’dbeeninspiredtovisitarestaurantorstoreafterseeingitonashowormovie.Soimaginethemarketingpotentialwhenanentireseriesiscenteredaroundarestaurant.

VanderpumpRules(BRAVO,2013-present,11seasons)

Perhapsthemostexpansiveexampleisthecollectionofrestaurantsfeaturedin

the11seasonsofVanderpumpRules.restaurateurLisaVanderpumpleadsthis

RealHousewivesofBeverlyHillsspin-off,whichlaunchedwithafocusonthestaffatSURinWestHollywood.OtherfeaturedrestaurantsincludeTomTominWestHollywood,aswellasVanderpumpCocktailGardenandVanderpumpàParisinLasVegas.

Hell’sKitchen(Fox,2005-present,21seasons)

Thiscookingcompetitionseries,hostedbychefGordonRamsay,ismostlyfilmedonasoundstagedressedtolooklikearestaurant.Butwiththesuccessofthe

.

show,sevenHell’sKitchenrestaurantshaveopened,basedontheshow.RecentseasonshavefeaturedsegmentsfilmedattheHellsKitchenatCaesarsPalaceinLasVegasIn2023thislocationwasthemostphotographedofanyrestaurantin

theU.S.onYelp.**

*AmericanExpressTravel’s2023GlobalTravelTrendsReport**Yelp,MostPhotographedRestaurantsof2023

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CelebrityRestaurants–2024

Wahlburgers(A&E,2014-2019,10seasons)

ThisunscriptedseriesfollowschefPaulWalbergasheexpandshisburgerchainwiththehelpofhismuchmorefamousbrothersMarkandDonnie.StartingwithasinglelocationinHingham,MA,theseriesfollowsthechain’sdomesticand

internationalexpansion.

FriendsinLowPlaces(AmazonPrimeVideo,2024,1season)

GarthBrooksandwifeTrishaYearwooddesign,buildandopena54,715-square-

foothonky-tonkalongLowerBroadwayinNashville,alongwithsiblingrestaurateursBenjaminandMaxGoldberg.

BigChickenShaq(FacebookWatch,2018,1season)

BasketballstarShaquilleO'NealopensthefirstShaq’sBigChickenlocationinLasVegas,inpartnershipwithJRSHospitalityandAuthenticBrandsGroup.

Today,thechainhas26locationswith9moreannounced.

Guy’sChanceofaLifetime(FoodNetwork,2022,1season)

GuyFierileadscontestantsthroughaseriesofchallenges.OnewinnerreceivestheirveryownChickenGuy!franchise

15

CelebrityRestaurants–2024

LasVegashotelsbankoncelebrityfooddraw

Inacitywith172,830hotelroomsand40.8millionannualvisitors*,casinohotelsmustcompetetostandout.Celebrityrestaurantshaveemergedasabigpartofthatstrategy.

ProlificFoodNetworkpersonalityGuyFieriisknownforDiners,Drive-InsandDivesandmanyotherseries.

?GuyFieri’sVegasKitchen&Bar–TheLinqHotelandCasino

?ChickenGuy!–CaesarsPalace

?GuyFieri’sElBurroBorracho–RioLasVegasHotel&Casino

?GuyFieri’sFlavortownSportsKitchen–HorseshoeLasVegasHotel

BobbyFlayisknownformanyshows,includingBeatBobbyFlayandIronChefAmerica.

?Amalfi–CaesarsPalace

?BrasserieB–CaesarsPalace

?Bobby’sBurgers–3Vegaslocations:CaesarsPalace,Harrah’sLasVegasandParisLasVegas

JLLGlobalHotelsResearch,2024

16

?JONESLANGLASALLEIP,INC2024

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CelebrityRestaurants–2024

BritishchefGordonRamsayisknownworldwideforhiscookingchopsandstrongdemandforteamworkandperformance.

?GordonRamsayBurger–2locations:PlanetHollywood&Flamingo(OpensSummer2024)

?GordonRamsayFish&Chips–TheLinqLasVegas

?GordonRamsayPub&Grill–CaesarsPalace

?GordonRamsaySteak-ParisLasVegas

?Hell’sKitchen-CaesarsPalace

?Ramsay’sKitchen–Harrah’sLasVegas

BRAVOstarLisaVanderpumpopenedherfirstVegaslocationin2019.

?VanderpumpCocktailGarden–CaesarsPalace

?VanderpumpàParis–ParisLasVegas

?Pinky’sbyVanderpump–FlamingoLasVegas(Openssummer2024)

NobuMatsuhisaisknownfortheJapaneserestaurantsthatbearhisname.

?NobuLasVegas

–CaesarsPalace

–ParisLasVegas

–VirginHotel

18

CelebrityRestaurants–2024

TLC's“CakeBoss”starBuddyValastrohasfourVegaslocationsandmanymorecakevendingmachines.

?Carlo’sBakery

?BuddyV'sRistorante–TheVenetian

?PizzaCake–Harrah’sHotel&Casino

?TheBossCafé–TheLinqLasVegas

?Carlo'sBakeryExpressATM–Cakevendingmachinewith15LasVegaslocationsSpanishchefJoséAndrésisknownbothforhiscookingandhumanitarianwork.

?BazaarMeat–SaharaLasVegas

?ChinaPoblano-TheCosmopolitanLasVegas

?ébyJoséAndrés-TheCosmopolitanLasVegas

?Jaleo-TheCosmopolitanLasVegas

SinceopeningthefirstSpagoinLAin1982,WolfgangPuckhasbeeninternationallyrenowned.

?Caramá–MandalayBay

?Cut-ThePalazzo

-

?SpagoTheBellagio

?WolfgangPuckBar&Grill-MGMGrandHotel&Casino

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CelebrityRestaurants–2024

Localstars:thenextgeneration

AcrossNorthAmericathereisacategoryofchefsthatrisetotheleveloflocalcelebrities.Thoughwehaven’tattemptedtotracktheselocalheroesinthedataweanalyzedforthisreport,wedorecognizetheirimportance.

Manyoftheselocalcelebritieshaveappearedonindividualepisodesofoneormorefoodshows,mayhaveastrongsocialmediapresenceandaspiretomakethejumptonationalstardom.

Forexample,ShaneRoberts-Thomas,openedSouthernKitcheninRichmond,VAin2014.Therestaurantgainedearlyacclaimforitssoutherntakeontheeggroll.In2020SouthernKitchenwasfeaturedonGordonRamsay’s24HourstoHellandBack.Roberts-ThomaswasacontestantonFoodNetwork’sChoppedlaterthatsameyear.She’salsobeenonBravo’sRealHousewivesofPotomacandappearsregularlyonlocaltelevision.

Roberts-Thomasrecentlyleasedanewlargerspacesoshecanseat

morecustomers.Hergoalistocontinuetogrowherplatformwitha

foodshowofherown,morelocationsofSouthernKitchenandadigitalmultimediaplatform.

Roberts-Thomastoldus,“Onceyougetontelevision,it’suptoyoutotakethe

ballandkeeprollingit.Televisiononlygivesyouthejumpoffandit’syourdealtomakeitmakesomethingforyou.”

?JONESLANGLASALLEIP,INC.2024

20

CelebrityRestaurants–2024

About

thisreport

Thedata

TheJLLresearchteamassembleda

databaseofcelebrityrestaurantswithopeningsfrom2019through2024,

includingthosewithplannedopeningsin2024.Ourdatabaseincludesboth

ownedandlicensedcelebrityconcepts.

Theexperts

Thefollowingsubjectmatterexperts

kindlylenttheirknowledgetothis

report:EmilyDurham,BrianAdams,

ZachDemuth,GaryWoodward,Blake

Kaplan,TravisRobertson,PhilColicchio,KyleInserra,ShaneRoberts-Thomas,

KenHigman,KipperWorthingtonandWilliamShell.

SpecialthankstoJoshuaMorenoforcreatingourLasVegasmap.

?IP,INC2024

21

Researchauthors

JamesCook

AmericasDirectorofResearchRetailJLL

jamesd.cook@

KeishaVirtue

SeniorAnalystofResearchRetailJLL

keisha.virtue@

SaulLua

AnalystofResearchRetailJLL

saul.lua@

HeliBrecailo

ManagerofResearchRetailJLL

heli.brecailo@

ResearchatJLL

JLL’sresearchteamdeliversintelligence,analysisandinsightthroughmarke