廣告英語詞匯匯總

廣告英語大全

社論式廣告advertorial倡導(dǎo)廣告advocacyadvertising伏擊式營銷ambushmarketing視

聽材料audiovisualmaterials公告牌bulletingboards社會(huì)參與communityinvolvement

企業(yè)廣告corporateadvertising企業(yè)識(shí)別廣告corporateidentityadvertising展品

exhibits

危機(jī)管理crisismanagement娛樂entertainment特寫featurearticles內(nèi)部通報(bào)

houseorgan

以貨代款inkind機(jī)構(gòu)廣告institutionaladvertising游說lobbying慈善行為philanthropy

前期市場企業(yè)廣告marketprepcorporateadvertising營銷公關(guān)marketingpublicrelation

新聞簡報(bào)news/pressrelease意見抽樣opinionsampling招貼posters傳媒炒作

pressagentry

傳媒工具press/mediakit公共事務(wù)publicaffairs公共關(guān)系戶publicrelations公眾publics

公共關(guān)系廣告publicrelationsadvertising宣傳publicity招聘廣告recruitmentadvertising

聲望經(jīng)營reputationmanagemenT撰寫講演稿speechwriting贊助sponsorship時(shí)間表

avails

賽場營銷venuemarketing新聞通報(bào)錄像videonewsrelease受眾構(gòu)成audiencecomposition

執(zhí)行證明書affidavitofperformance受眾占有率audienceshare無線電視broadcastTV

一刻平均聽眾數(shù)averagequarter-houraudience一刻平均收聽率

averagequarter-hourrating

一刻平均占有率averagequarter-hourshare交換辛迪加bartersyndication有線電視

cableTV

單位成本CPP千人成本CPM累積聽眾數(shù)cumulativepersons累積收聽率cumulativerating

時(shí)段組合day-partmix預(yù)定市場區(qū)域designatedmarketareas班車時(shí)間drivetime

首播辛迪加first-runsyndication毛評(píng)點(diǎn)grossratingpoints開機(jī)家庭HUT存貨inventory

形象移植imagerytransfer信息式廣告informercial互相連接interconnect手冊

brochures

地方時(shí)間localtime賠償條件make-goods廣播電視網(wǎng)networks受眾總數(shù)totalaudience

網(wǎng)外辛迪加off-networksyndication視聽率調(diào)查服務(wù)公司ratingservices贊助

sponsorship

協(xié)辦participationbasis占位價(jià)格preemptionrate黃金時(shí)段primetime節(jié)目式廣告PLA

節(jié)目收率視programrating節(jié)止編排形式programmingformats電臺(tái)指定時(shí)間

run-of-station

點(diǎn)播廣播spotannouncement點(diǎn)播廣播spotradio總體受眾計(jì)劃totalaudienceplan

電視家庭TVHH特高頻UHF甚高頻VHF廣告網(wǎng)絡(luò)adnetworks廣告查詢adrequest

橫幅廣告banner闊幅說明書broadsides商業(yè)回郵件businessreplymail按鈕button

有線調(diào)制解調(diào)器cable-modem目錄catalogs光驅(qū)CD-ROM點(diǎn)進(jìn)率click-throughs

分類廣告Web站classifiedadWebsite點(diǎn)擊率clickrate編輯名錄compiledlists

小甜餅cookies立體創(chuàng)意直郵creativedimensionaldirectmailing直接電腦DirectPC

數(shù)字互動(dòng)媒介digitalinteractivemedia直由B廣告direct-mailadvertising折頁folders

主頁homepages專屬名錄houselists內(nèi)部刊物houseorgans互動(dòng)電視interactiveTV

互聯(lián)網(wǎng)Internet互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internetserviceprovider插播廣告interstitial

關(guān)鍵詞keyword電腦亭kiosk信件公司lettershop名錄經(jīng)紀(jì)人listbroker明信片

postcards

郵件反應(yīng)名錄mail-responselisfs推播技術(shù)pushrechnology銷售信函salesletfers

搜索引擎searchengines郵簡self-mailers贊助sponsorship公告書statementstuffers

Web瀏覽器Webbrowser網(wǎng)頁WebpageWeb電視WebTV萬維網(wǎng)WorldWideWeb

廣告調(diào)有advertisingresearch態(tài)度測試attitudetests中心場所測試

centrallocationtests

混雜測試cluttertests直接提問法directquestioning試驗(yàn)法experimentalmethod

小組討論focusgroup正試調(diào)查formalresearch成見效應(yīng)haloeffect查詢測試

inquirytests

深度訪問in-depthinterview非正式/試調(diào)查informalresearch營銷調(diào)查

marketingresearch

深度調(diào)蟄技術(shù)intensivetechniques營銷信息系統(tǒng)marketinginformGtionsystem.MIS

市場markets媒介種類mediaclass媒介調(diào)查mediaresearch媒介細(xì)分mediasubclass

媒介單位mediaunits媒介載體mediavehicles產(chǎn)品merchandise訊息message動(dòng)機(jī)

motives

非概率抽樣nonprobabilitysamples觀察法observationmethod事后測試posttesting

事前測試pretesting初級(jí)信息primarydata投射法projectivetechniques信度reliability

定性調(diào)查qualitativeresearch定量調(diào)查quantitativeresearch銷售測試salestests樣本

sample

隨機(jī)概率抽樣randomprobabilitysamples回憶測試recalltests樣本單位sampleunits

二級(jí)信息secondarydata全面調(diào)查survey試驗(yàn)市場testmarket注意度attentionvalue

通用產(chǎn)品代碼universalproductcode母體universe效度validity間歇式排期blinking

廣告印象advertisingimpression廣告反應(yīng)曲線advertisingresponsecurve集中式bursting

受眾audience受眾目標(biāo)audienceobjectives品牌開發(fā)指數(shù)branddevelopmentindex

品種開發(fā)指數(shù)categorydevelopmentindex發(fā)行量circulation持續(xù)性continuity

持續(xù)式continuousschedule成本效益costefficiency單位成本costperpoint

千人成本costperthousand創(chuàng)意組合creativemix分布目標(biāo)distributionobjectives

有效頻次effectivefrequency有效到達(dá)率effectivereach暴露值exposurevalue

市場、資金、媒介、組合、方法5Ms起伏式flightingschedule頻次frequency

總印象grossimpressions毛評(píng)點(diǎn)grossratingpoints市場markets組合mechanics媒介

media

媒介策劃mediaplanning媒介載體mediavehicles訊息力度messageweight資金money

方法methodology組合媒介法mixed-mediaapproach驅(qū)動(dòng)值motivationvalue視聽率

rating

看見機(jī)會(huì)opportunitytosee脈沖式pulsingschedule每冊讀者數(shù)readerspercopy

至I」達(dá)率reach近期策劃recencyplanning路障式roadblocking外溢媒介spillovermedia

增效效應(yīng)synergy電視戶televisionhouseholds發(fā)行量審核局ABC出血bleed

批量折扣bulkdiscounts行業(yè)雜志businessmagazines發(fā)行量審核circulationaudit

分類廣告classifiedads紐約分類廣告網(wǎng)絡(luò)CANNY分類圖片廣告clcssifieddisplayads

截稿日期closingdate彩色樣品紙條colorstrip混合收費(fèi)制combinationrates

消費(fèi)者雜志consumermagazines合同收費(fèi)制contractrate贈(zèng)閱發(fā)行controlledcirculation

聯(lián)合形式cooperative/co-opprograms千人成本CPM封面日期coverdate插頁insert

封面位置coverposition購物雜志customma9azine日報(bào)dailynewspapers清樣proofcopy

人口版demographiceditions圖片廣告displayadvertising實(shí)際收費(fèi)earnedrates

農(nóng)業(yè)刊物farmpublications統(tǒng)一L攵費(fèi)制度flatrate香味紙條fragrances什ips價(jià)目表

ratecard

頻率折扣frequencydiscounts黃金版位fullposition門式折頁gatefold公告publicnotice

地理版geographiceditions基本發(fā)行量guaranteedcirculation橫向刊物

horizontalpublication

獨(dú)立購物指南independentshoppingguide加插刊登通知insertionorder小單元juniorunit

島形半版islandhalves地方城市雜志localcitymagazine雜志出版人協(xié)會(huì)MPA

媒介采購員mediabuyer媒介標(biāo)尺調(diào)查有限公司MRI全國性雜志nationalmagazines

全國性價(jià)格nationalrate美國報(bào)業(yè)協(xié)會(huì)NAA報(bào)紙版面庫NSB上市日期on-saledate

公開收費(fèi)制度openrate訂閱發(fā)行paidcirculation自動(dòng)彈啟式廣告pop-upad.

自選版位費(fèi)preferred-positionrates預(yù)印廣告插頁preprintedinserts費(fèi)率基準(zhǔn)ratebase

初級(jí)發(fā)彳I量primarycirculation閱讀告示readingnotice地區(qū)性干lj物regionalpublications

任意版位費(fèi)制ROPadvertisingrates二級(jí)讀者量secondary/pass-alongreadership

欠資收費(fèi)制shortrate賽蒙斯市場調(diào)查局SMRB標(biāo)準(zhǔn)廣告單位SAU撕樣tearsheets

標(biāo)準(zhǔn)收費(fèi)與數(shù)據(jù)服務(wù)公司SRDS多胞胎版splitruns標(biāo)準(zhǔn)型報(bào)紙standard-sizenewspaper

周日增刊Sundaysupplement小報(bào)型報(bào)名氏tabloidnewspaper縱向刊物verticalpublication

三維廣告3-bads數(shù)量折扣volumediscounts周報(bào)weeklynewspapers目錄catalog

廣告津貝占advertisingallowance回購津貝占buybackallowance減價(jià)促銷cents-offpromotion

套裝贈(zèng)送combinationoffer公司大會(huì)與經(jīng)銷商聚會(huì)

companyconventions&dealermeetings

消費(fèi)者銷售推廣consumersalesprtomotion聯(lián)合廣告cooperative/co-opadvertising

競賽contest優(yōu)惠券coupons顧客終身價(jià)值customerlifetimevalue數(shù)據(jù)進(jìn)入dataaccess

數(shù)據(jù)管理datamanagement數(shù)據(jù)庫營銷databasemarketing直接營銷directmarketing

直接反應(yīng)廣告direct-responseadvertising數(shù)據(jù)庫database直接銷售戰(zhàn)略

direct-salesstrategy

直接銷售directselling陳列津貼displayallowance易地銷售diverting游戲game

電子優(yōu)惠券electroniccoupons提早購買forwardbuying廣告插頁free-standinginserts

店內(nèi)樣品試用in-storesampling聯(lián)絡(luò)媒介linkagemedia人員銷售personalselling

售點(diǎn)材料point-of-purchasematerials什錦袋裝樣品polybagging獎(jiǎng)品premiums

拉式戰(zhàn)略pullstrategy推銷獎(jiǎng)金pushmoney/spiffs推式戰(zhàn)略pushstrategy部分退款

rebates

近期、頻次、貨幣方程RFMformula銷售推廣salespromotion樣品試用sampling

抽獎(jiǎng)sweepstakes貨位津貼slottingallowance電話營銷telemarketing版權(quán)x

貿(mào)易廣告tradeadvertising貿(mào)易集中tradeconcentration貿(mào)易折扣tradedeals亳I」

patent

貿(mào)易推廣tradepromotion明確表示affirmativedisclosure美國廣告聯(lián)盟AAF

美國廣告公司協(xié)會(huì)AAAA全國性廣告主協(xié)會(huì)ANA商業(yè)促進(jìn)局BBB

停止/中止令cease-and-desistorder比較廣告comparativeadvertising全國廣告處NAD

服罪判決書consentdecree消費(fèi)者保護(hù)團(tuán)體consumeradvocate推薦endorsements

消費(fèi)者信息網(wǎng)絡(luò)consumerinformationnetworks消費(fèi)者保護(hù)主義consumerism作者

author

更正廣告correctiveadvertising欺騙性廣告deceptiveadvertising道德廣告

ethicaladvertising

聯(lián)邦通訊委員會(huì)FCC聯(lián)邦貿(mào)易委員會(huì)FTC食品與藥品管理局FDA受者receiver

知^^權(quán)intellectualproperty長期宏觀論long-termmacroarguments商標(biāo)trademark

國家廣告審直局NARB國家廣告審查委員會(huì)NARC非產(chǎn)品事實(shí)nonproductfacts

營養(yǎng)標(biāo)識(shí)與教育法NutritionalLabelingandEducationAct證實(shí)testimonials廣告

advertising

隱私權(quán)privacyrights夸大puffery短期操縱論short-termmanipulctivearguments

社會(huì)責(zé)任socialresponsibility潛意識(shí)廣告subliminaladvertising證據(jù)substantiation

不正當(dāng)廣告unfairadvertising美國專利與商標(biāo)署U.S.PatentandTrademarkOffice

行為廣告actionadvertising實(shí)際消費(fèi)者actualconsumer農(nóng)業(yè)廣告agriculturaladvertising

自傳式訊息autobiographicalmessage知曉廣告awarenessadvertising品牌術(shù)branding

工商廣告businessadvertising企業(yè)對企業(yè)廣告business-to-businessadvertising渠道

channel

輔助材料collateralmaterials消費(fèi)者廣告consumeradvertising消費(fèi)者consumer

譯碼decode直接反應(yīng)廣告direct-responseadvertising戲劇式訊息dramamessage

編碼encode農(nóng)場廣告farmadvertising反饋feedback全球性廣告globaladvertising

商品goods觀點(diǎn)ideas形象廣告imageadvertising預(yù)定消費(fèi)者impliedconsumer

工業(yè)時(shí)期indusirialage工業(yè)化時(shí)期indus什ializingage國際廣告internationaladvertising

地方性廣告localadvertising營銷marketing營銷傳播marketingcommunications

營銷公關(guān)marketingPR媒介medium訊息message敘述式訊息narrativemessage噪音

noise

全國性廣告nationaladvertising非商業(yè)廣告noncommercialadvertising人物persona

非產(chǎn)品廣告nonproductadvertising人員銷售personalselling后工業(yè)時(shí)期

postindustrialage

前工業(yè)化時(shí)期preindustrialage過程process產(chǎn)品product產(chǎn)品廣告productadvertising

專業(yè)廣告professionaladvertising公共關(guān)系publicrelations零售廣告retailadvertising

公共關(guān)系活動(dòng)publicrelationsactivities公共關(guān)系廣告publicrelationsadvertising

區(qū)域性廣告regionaladvertising常規(guī)價(jià)格廣告regularprice-lineadvertising

銷售推廣sale即romotion服務(wù)services信源source資助性消費(fèi)者sponsorialconsumers

目標(biāo)受眾targetaudience廣告主/出資人sponsor目標(biāo)市場targetrrarket

貿(mào)易廣告tradeadvertising廣告訊息advertisingmessage廣告計(jì)戈Uadvertisingplan

廣告戰(zhàn)略advertisingstrategy自下而上式營銷bottom-upmarketing戰(zhàn)術(shù)tacics

傳播媒介communiciationsmedia企業(yè)目標(biāo)corporateobjectives創(chuàng)意組合creativemix

試驗(yàn)調(diào)置法empiricalresearchmethod整合營銷傳播

integratedmarketingcommunication

顧客終身價(jià)值lifetimecustomervalue營銷目標(biāo)marketingobjectives態(tài)度attitude

營銷計(jì)劃marketingplan營銷戰(zhàn)略marketingstrategy關(guān)系營銷relationshipmarketing

需求一滿足式目標(biāo)need-satisfyingobjectives目標(biāo)/任務(wù)法objective/taskmethod

銷售百分比法percentage-of-salesmethod產(chǎn)品概念productconcept認(rèn)知cognition

銷售定向式目標(biāo)sales-targetobjectives利益有關(guān)者stakeholder目標(biāo)受眾

target-audience

市場份額法/廣告份額法share-of-market/share-of-voicemethod形勢分析

situationanalysis

SWOT分析（優(yōu)勢、弱勢、機(jī)遇與威脅）strength/weakness/opportunity/threatanalysis

自上而下式營銷top-downmarketing品牌興趣brandinterest品牌忠誠brandloyalty

企業(yè)市場businessmarkets影響中心centersofinfluence消費(fèi)行為consumerbehavior

有意勸服路徑centralroutetopersuation消費(fèi)者決策過程

consumerdecisionmakingprocess

消費(fèi)者市場consumermarkets文化culture現(xiàn)有顧客currentcustomers參考組evokedset

詳盡可能性模型日aborationLikelihoodModel環(huán)境因素environment認(rèn)知learning

選將到古evaluationofalternatives評(píng)估標(biāo)準(zhǔn)evaluativecriteria交換exchange需要needs

政府市場governmentmarketsW慣habit需要層次hierachyofneed動(dòng)機(jī)motivation

工業(yè)市場industrialmarkets信息性動(dòng)機(jī)informationalmotives大腦檔案mentalfiles

人際影響interpersonalinfluences市場market賣主marketers營銷marketing

被動(dòng)生成動(dòng)機(jī)negativelyoriginatedmotives非人員影響nonpersonalinfluences刺激

stimulus

輿論領(lǐng)袖opinionleader集團(tuán)買主organizationalbuyers感知perception亞文化subculture

額口過濾perceptualscreens無意勸服路徑periphialroutctopersuasion自我意識(shí)

self-concept

個(gè)人過程personalprocesses勸服persuasion過濾physiologicalscreens欲望wants

主動(dòng)生成動(dòng)機(jī)positivelyoriginatedmotives購后失調(diào)學(xué)說postpurchasedissonance

購后評(píng)估postpurchaseevaluation潛在顧客prospectivecustomers社會(huì)階層

socialclasses

心理過濾psychologicalscreens參照人群referencegroups經(jīng)銷商市場resellermarkets

選擇性感知selectiveperception認(rèn)知失調(diào)學(xué)說theoryofcognitivedissonance效用utility

轉(zhuǎn)換性動(dòng)機(jī)transformationalmotives國際市場transnationalmarkets成長期

growthstage

期里人口名田分geodemographicsegmentation順里名田分geographicsegmentation拉pull

隱性差異hiddendifferenees獨(dú)立品牌individualbrand誘導(dǎo)性差異induceddifferences

密集分銷intensivedistribution引入期introductoryphase特許品牌licensedbrand

市場細(xì)分marketsegmentation營銷組合marketingmix成熟期maturitystage定位

position

全國性品牌nationalbrand網(wǎng)絡(luò)營銷networkmarketing初級(jí)需求primarydemand

非人員傳播nonpersonalcommunication人員型服務(wù)people-basedservice宣傳publicity

顯性差異perceptibledifferences人員傳播personalcommunication

價(jià)格因素priceelement首要需求趨勢primarydemandtrend私家品卜卑privatelabel

產(chǎn)品概念productconcept產(chǎn)品因素productelement產(chǎn)品生命周期productlifecycle

消費(fèi)心態(tài)細(xì)分psychographicsegmentation消費(fèi)心態(tài)psychographic推式戰(zhàn)略

pushstrategy

拉式戰(zhàn)略pullsirategy購買時(shí)機(jī)purchaseoccasion推入push轉(zhuǎn)銷商reseller服務(wù)service

銷售推廣salespromotion選擇性需求selectivedemand選擇性分銷selectivedistribution

特別事件specialevents標(biāo)準(zhǔn)工業(yè)分類代碼StandardlndustrialClassificationCodes

目標(biāo)市場targetmarket目標(biāo)營銷過程targetmarketingprocess電話營銷telemarketing

使用率usagerates用戶身份userstatus垂直營銷體系verticalmarketingsystem

用量細(xì)分volumesegmentation客戶主管、客戶聯(lián)絡(luò)Aes客戶策劃accountplanning

廣告代理公司advertisingagency藝術(shù)指導(dǎo)artdirectors美術(shù)工作室artstudios

全國性廣告主協(xié)會(huì)ANA品牌經(jīng)理brandmanager分類廣告classifiedadvertising

企業(yè)對企業(yè)廣告公司business-to-businessagency清倉廣告clearanceadvertising

集中式廣告部centralizedadvertisingdepartment聯(lián)合廣告cooperativeadvertising文案

copy

文案人員copywriters創(chuàng)意工作室creativeboutique創(chuàng)意總監(jiān)creativedirector

分體制decentralizedsystem部門式departmentalsystem進(jìn)展期developmentstage

數(shù)字互聯(lián)媒介digitalin+eractivemedia直郵廣告direct-mailadvertising差價(jià)markup

電子媒介electronicmedia手續(xù)費(fèi)代理費(fèi)混合制fee-commissioncombination

外國媒介foreignmedia全面服務(wù)公司fullserviceadvertisingagency集團(tuán)式groupsystem

普通消費(fèi)者廣告公司generalconsumeragency全球性賣主globalmarketers媒介media

橫向聯(lián)合廣告horizontalcooperativeadvertising專屬廣告公司in-houseagency

獎(jiǎng)勵(lì)制incentivesystem獨(dú)立制作社independentproductionhouse印刷媒介printmedia

獨(dú)立調(diào)蟄公司independentresearchcompany機(jī)構(gòu)廣告institutionaladvertising

整合營銷傳播integratedmarketingcommunications互聯(lián)廣告公司interactiveagency點(diǎn)

point

國際廣告公司internationalagency國際媒介internationalmedia維持期

maintenancestage

國際化架構(gòu)internationalstructure地方性廣告localadvertising地方廣告公司

localagency

經(jīng)營總監(jiān)managementsupervisors媒介購買公司media-buyingservice印刷廠printers

媒介代理費(fèi)mediacommission跨國公司multinationalcorporations減價(jià)廣告

saleadvertising

全國性廣告主nationaladvertiser全國性廣告公司nationalagency下游公司supplier

戶外廣告outdooradvertising關(guān)系預(yù)備期prerelationshipstage產(chǎn)品廣告

productadvertising

區(qū)域性廣告主regionaladvertiser區(qū)域性廣告公司regionalagency獎(jiǎng)品Premiums

常規(guī)價(jià)格廣告regular.price-lineadvertising截留費(fèi)制retainersystem名錄Directories

銷售推廣部salespromotiondepartment推測性提案speculativepresentation展臺(tái)Booths

直接費(fèi)制straight-feesystem終結(jié)期terminationstage交iST■告transitadvertising

縱向聯(lián)合廣告verticalcoopera+iveadvertising網(wǎng)絡(luò)■社Webdesignhouse登場Showing

廣告禮品advertisingspecialty自動(dòng)取款機(jī)ATM基本巴士單位basicbus陳列品Exhibits

路牌bulletinstructure車內(nèi)尾部招貼car-endposters電影貼片廣告cinemaadvertising

8張招貼eight-sheetposters電子顯示屏eleclronicsigns車內(nèi)廣告牌insidecards

陳列媒介exhibitivemedia全面登場fullshowing全球定位系統(tǒng)GPS包裝Packaging

100露出數(shù)lOOshowing戶外媒介out-of-homemedia車體招貼outsideposters

產(chǎn)品安插productplacement看板Spectaculars標(biāo)準(zhǔn)戶外廣告

standardizedoutdooradvertising

成品招貼stockposters優(yōu)惠贈(zèng)券take-ones出租車外殼taxicabextsriors藝術(shù)Art

終點(diǎn)站招貼terminalposters3O張招貼架30-sheetposterpanel整車牌位totalbus

商業(yè)展示會(huì)iradeshows交通廣告transitadvertising廣告訊息advertisingmessage

車站棚廣州廣告transitshelteradvertising錄像手冊videobrochure指定mandatories

藝術(shù)指導(dǎo)artdirection藝術(shù)家Artist美術(shù)總監(jiān)artdirector大創(chuàng)意bigidea法官judge

頭腦風(fēng)暴法Brainstorming傳播媒介communica+ionsmedia概念化Conceptualization

方案人員Copywriter創(chuàng)意綱要creativebrief創(chuàng)意總監(jiān)creativedirector非文字

Nonverbal

創(chuàng)意過程creativeprocess創(chuàng)意金字塔crea+ivepyramid創(chuàng)意creative制造creativity

感性訴求emotionalappeals控險(xiǎn)家explorer事實(shí)型思維fact-basedthinking技巧

technical

信息性informational訊息戰(zhàn)略messagestrategy產(chǎn)品概念productconcept文字的verbal

理性訴求rationalappeals目標(biāo)受眾targetaudience轉(zhuǎn)換性transformational戰(zhàn)士warrior

價(jià)值型思維value-basedthinking形象化visualization利益式標(biāo)題benefitheadlines

樣片animatic動(dòng)畫技法animationtechniques聲頻audio艾耶1號(hào)式AyerNo.l結(jié)尾close

正文bodycopy粗體boldface照相制版camera-readyart表演綱要castingbrief設(shè)計(jì)

design

命令時(shí)示題commandheadlines末稿comprehensivelayout/comp演示demonstration

技巧式正文devicecopy對白/獨(dú)白式正文dialog/monologcopy旁白donut標(biāo)題headline

吸引技巧hook圖標(biāo)icon插圖畫家illustrators企業(yè)形象式正文institutionalcopy斜體italic

整合廣告integratedcommercial內(nèi)容段落interiorparagraphs歌謠式j(luò)ingles標(biāo)志

logotypes

肩題kicker布局圖layout預(yù)備段落lead-inparagraph生活方式式技法lifestyletechniques

助記手段mnemonicdevice音樂式廣告musicalcommercials音樂標(biāo)志musicallogo

敘述式正文narrativecopy新聞/信息式標(biāo)題news/informationheadlines出鏡頭oncamera

拼版pasteup攝影師photographers圖片說明式正文picture-captioncopy印簽seal

方框圖片式布局picture-windowlayout招貼式格式poster-styleformat簽名

signaturecuts

主持人式廣告presentercommercial啟發(fā)式標(biāo)題provocativeheadlines故事板storyboard

疑問式標(biāo)題questionheadlines廣播人物ra