學(xué)必求其心得，業(yè)必貴于專精學(xué)必求其心得，業(yè)必貴于專精學(xué)必求其心得，業(yè)必貴于專精Unit11TheMediaLesson3TheAdvertisingGameⅠ．單詞拼寫1．BaJinwasoneofthebest______（當(dāng)代的）writers.2．Theoilmarketisenjoyinga______（迅速增長）．3．Hecan’trememberthebasic______（概念）ofmath.4．Theteacheristryinganew______（方法)tolanguageteaching。5．Large____________（公司）oftenhavestrictinterviewsforinterviewers.6．Herdesignshaveastrong______(視覺上的）attraction。7．Mysisterhastwokids,aboyandagirl.Inotherwords，Ihavea______anda______.8．BecauseofTom’ssuddenwedding，hismotherhadtochangethemonth's______（預(yù)算)．9．Youcouldn'twearthisdresstogototheparty；it’snot____________(合適的）．10．Hisopinionthatgoodproductsneedn’tbe____________（做廣告）isoutofdate.答案：1．contemporary2．boom3．concept4．a(chǎn)pproach5．corporations6．visual7．nephew；niece8．budget9．suitable10．a(chǎn)dvertisedⅡ．短語歸納1．某種產(chǎn)品____________2．位于____________3．品牌名稱____________4．直接的競爭____________5．吸引/保持注意力____________6．由……組成____________7．采用現(xiàn)代技術(shù)____________8．習(xí)慣于……____________9．突出；顯眼____________10．與……相聯(lián)系____________11．為了利潤____________12．目的在于……____________13．對……貢獻(xiàn)____________14．參加____________15．致力于……____________16．鼓勵某人做某事____________答案：1．a(chǎn)certainproduct2．belocated3．brandname4．directcompetition5．a(chǎn)ttract/holdtheattention6．consistof7．a(chǎn)pplymoderntechniques8．beusedtodoingsth。9．standout10．linkto11．foraprofit12．a(chǎn)imto13．contributionto14．participatein15．workhardatdoingsth.16．encouragesb.todosth。Ⅲ．課文填空The______advertisementisonethatgivesinformationaboutfindingcertainproducts.However，itmightnotbe______whenthereareproductsandservicesindirectcompetition______eachotherinthemarketplace。Insuchsituation，advertisementsneedto______and______theattentionofthepublic.Aspresent.dayadvertisersoftenhavelargebudget，alotofmoneyisspent______applyingmoderntechniquesofdesign。Butbecauseofthe______boom，peopleareusedto______highstandardsof______design.Modernadvertisementsmuststandoutinaworldfullof______bycombiningthehigheststandards______ideastomaketheproductsmoreattractive.Mostpeopleknowthatthemain______oftheadvertisementismakingcustomersspendmoney，somanyoftoday’sadvertisers______thatitdoesnotmatter______attractivetheidealinked______theproductis.______，theytryotherwaystomakepeoplenoticetheirproducts。Forexample，usinghumor,newandunusualideas。______，notalladvertisingisaboutsellingproductsandservices______aprofit.______advertisementsaremadetoencouragecitizenstoparticipate______improvingtheirneighborhood.Theseadvertisementshavehelpedto______publicknowledge,______hasmadesocietyabetterplaceforeveryone.答案：classic；suitable；with；attract；hold；on;advertising；seeing；visual;competition；with;purpose;realize；how；with;Instead；However；for；Public；in;increase;whichⅣ．單項(xiàng)選擇1．Theofficersnarrowlyescaped______inthebattle。A．havekilledB．tokillC．tobekilledD．beingkilled答案：D解析:考查固定用法escapedoingsth。。由句意可知是指“在戰(zhàn)爭中被殺死”，所以用動名詞的被動形式.2．______theletter，hewentouttopostit。A．WritingB．BeingwrittenC．HavingwrittenD．Written答案：C解析:“寫完信后他去寄信”，動名詞作狀語；又因?qū)懶诺膭幼靼l(fā)生在寄信之前,所以用動名詞的完成式。3．Don'tyouremember______？A．seeingthemanbeforeB．toseethemanbeforeC．sawthemanbeforeD．tohaveseenthemanbefore答案：A解析：rememberdoingsth.“記得做過某事”；remembertodosth?！坝浀萌プ瞿呈?。4．Peoplecouldn'thelp______thefoolishemperorintheprocession。A．laughatB．tolaughatC．laughingatD．laughingon答案：C解析：固定搭配can’thelpdoingsth.“禁不住做某事”。5．We'relookingforward______thephotoexhibition.A．tovisitingB．tovisitC．tohavingvisitedD．visiting答案：A解析：固定搭配lookforwardtodoingsth.“盼望做某事"。6．Thegirl______underthattreeismysister。A．sittingB．sitsC．issittingD．sat答案：A解析：此處為動名詞作定語，修飾thegirl。7．Thissentenceneeds______。A．improvesB．improveC．improvingD．improved答案:C解析：sth。needdoing“（東西）需要被……"，主動形式表被動意義.8．______anythingabouttheaccident,hewenttoworkasusual。A．NotknownB．KnownnotC．KnowingnotD．Notknowing答案:D解析：句意：對那場事故一無所知,他像往常一樣去上班.動名詞作狀語，否定式在動名詞前加not。9．Thenextmorningshefoundtheman______inbed,dead。A．lyingB．lieC．layD．laying答案：A解析:動名詞作find的補(bǔ)語。10．Therewasterriblenoise______thesuddenburstoflight。A．followedB．followingC．tobefollowedD．beingfollowed答案：B解析:噪音跟在閃電后，用following表伴隨。11．Thesecretaryworkedlateintothenight，______alongspeechforthepresident。A．toprepareB．preparingC．preparedD．waspreparing答案：B解析：preparing.。.作狀語，表伴隨。12．“Can’tyouread？”Marysaid______tothenotice.A．a(chǎn)ngrilypointingB．a(chǎn)ndpointangrilyC．a(chǎn)ngrilypointedD．a(chǎn)ndangrilypointing答案：A解析：pointing。..作狀語,表伴隨。13．Howabouttwoofus______awalkdownthegarden?A．totakeB．takeC．takingD．tobetaking答案:C解析：howabout。.。相當(dāng)于whatabout。..,意為“……怎么樣”；about為介詞，后跟動名詞形式。14．-Imustapologizefor______aheadoftime.—That'sallright.A．lettingyounotknowB．notlettingyouknowC．lettingyouknownotD．lettingnotyouknow答案：B解析:介詞for后跟動名詞，否定形式是在動名詞前加not。15．Wouldyou______meyouridentificationcard,sir?A．mindtoshowB．mindshowingC．troubletoshowD．troubleshowing答案：B解析：考查wouldyouminddoingsth。。16．Hesuggested______onSaturday.A．tohaveameetingB．havingameetingC．a(chǎn)meetingtohave