UnitBusinessreports111Businessreportsareinstrumentalinguidingthestrategicdecisionsofcompanies.ThesereportsoftenincludeSWOTandPESTLEanalysestoofferadetailedperspectiveonacompany’sinternaldynamicsandexternalenvironment.Whatdoyouknowaboutthetwoanalyticalframeworks?ASWOTanalysisistypicallyusedtodevelopacomprehensiveunderstandingofthecompany’scurrentstrategicpositionbylookingbothinternally(strengthsandweaknesses)andexternally(opportunitiesandthreats).Ithelpscompaniesidentifywhattheyaregoodat,areasthatneedimprovement,potentialopportunitiesforgrowth,andpossiblechallengestowatchoutfor.APESTLEanalysisprovidesanoverviewofthemacro-environmentalfactorsthatcouldimpactabusiness.Itexaminespolitical,economic,sociological,technological,legal,andenvironmentalinfluences.Thisanalysishelpscompaniesanticipatechangesorchallengesintheseareasandadapttheirstrategiesaccordingly.IncludingaPESTLEanalysisinbusinessreportsensuresthatcompaniesarepreparedforexternalvariablesthatcouldaffecttheiroperationsandsuccess.2Whatkeyinformationdoyouthinkshouldbeincludedinabusinessreporttohelpmanagersmakedecisions?Tohelpmanagersmakedecisions,abusinessreportshouldincludethefollowingkeyinformation:Executivesummary:abriefoverviewofthereport,includingkeyfindingsandrecommendations.Companyoverview:backgroundinformationaboutthecompany,includingitsmission,vision,andvalues.Marketanalysis:detailedinsightsintothemarket,includingmarketsize,growthtrends,andcompetitivelandscape.SWOTanalysis:ananalysisofthecompany’sinternalstrengthsandweaknesses,aswellasexternalopportunitiesandthreats.PESTLEanalysis:ananalysisoftheexternalmacro-environmentalfactorsaffectingtheorganization.Financialanalysis:financialstatements,keyfinancialratios,andfinancialperformancemetrics.Strategicrecommendations:actionablerecommendationsbasedontheanalysesconducted,aimedatimprovingthecompany’sperformance.Riskanalysis:identificationandassessmentofpotentialrisksandtheirimpactontheorganization.SWOTanalysisofUPSexpressaservicethatdeliverslettersandpackagesveryquicklye.g.Theexpressindustryhaswitnessedrapidgrowthinrecentyears.time-definitedeliveryshipmentatypeofshippingservicethatguaranteesdeliveryoftheshipmentbyaspecifictimeonadesignatedday

e.g.Forhigh-valueandtime-sensitiveproducts,suchaselectronicsandperishablegoods,time-definitedeliveryshipmentisessential.SWOTanalysisofUPSseamlessdoneorhappeningsosmoothlythatyoucannottellwhereonethingstopsandanotherbeginse.g.Thecooperationbetweenourmarketingandsalesteamsisseamless.parcelsth.wrappedsoitcanbesentbymail

e.g.E-commercecompaniesrelyheavilyonparceldeliveryservicestoensurethattheirproductsreachcustomersinatimelymanner.SWOTanalysisofUPSstreamlinetomakesth.suchasabusiness,anorganization,etc.workmoresimplyandeffectivelye.g.Themanagementteamisworkingonstreamliningthecompany’sorganizationalstructure.signatureyournamewritteninthewayyouusuallywriteit,forexampleattheendofaletteroracontractoronachecke.g.Thecelebrity’ssignatureontheautographedphotomadeitavaluablecollectible.SWOTanalysisofUPSnavigation

awaytofindandfollowapaththroughadifficultplacee.g.Modernsmartphonesareequippedwithadvancednavigationappsthatcanprovidereal-timetrafficinformationandsuggestthefastestroutestoadestination.reroutetosendvehicles,airplanes,telephonecalls,etc.toadifferentplacethantheonewheretheywereoriginallygoinge.g.Theairlinehadtorerouteseveralflightsbecauseofbadweatherconditions.SWOTanalysisofUPSpeakseasonthetimeofyearwhenalotofpeopletravelormakepurchasese.g.Duringthepeakseasonfortourism,hotelsinpopulardestinationsoftenraisetheirprices.postpone

tochangeanevent,anaction,etc.toalatertimeordatee.g.Theboardmeetingwaspostponedtonextweek.

SWOTanalysisofUPSmorale

thelevelofconfidenceandpositivefeelingsthatapersonoragrouphas,especiallyagroupthatworkstogether,belongstothesameteam,etc.e.g.Thecompanyorganizedateam-buildingactivitytoboostemployeemorale.contracttogetanillnesse.g.Theemployeehadtotakesickleaveaftercontractingaflu.SWOTanalysisofUPSfiscalyeara12-month-longperiodoftimeoverwhichacompanycalculatesitsprofitsandlosses,oragovernmentcalculatesitsincomeandspendinge.g.Attheendofeachfiscalyear,themanagementteamreviewsthecompany’sperformance,setsnewgoals,andformulatesabudgetfortheupcomingyear.influxthearrivaloflargenumbersofpeopleorlargeamountsofmoney,goods,etc.,especiallysuddenlye.g.Thetechstartupreceivedaninfluxofinvestmentfromventurecapitalists.SWOTanalysisofUPS

portfolio

alltheproductsorservicesofferedbyaparticularbusinesse.g.Adiversifiedinvestmentportfoliocanhelpreducerisks.encompasstoincludeawiderangeofideas,subjects,etc.

e.g.Thereportonconsumerbehaviorencompassesdatafromvarioussources,suchassurveys,salesrecords,andsocialmediaanalytics.SWOTanalysisofUPSloomingabouttohappensoonandcausingworrye.g.Withtheloomingdeadlinefortheproject,theteamisworkingaroundtheclock.earningsforecastapredictionofacompany’sfuturequarterlyorannualearningspershare(EPS)

e.g.Asignificantdeviationbetweentheactualearningsandtheearningsforecastcanhaveamajorimpactonacompany’sstockprice.Understandingthetext1Decidewhetherthefollowingstatementsaretrue(T),false(F),ornotgiven(NG)accordingtothetext.____1.UPSmaintainsapresenceinover220countriesbyconductingsmalldeliveryservicesunderitsInternationalShippingoperations.____2.UPSistheundisputedindustryleaderinofferinghigh-qualitycustomerserviceglobally.____3.TheeconomicdownturnintheU.S.markethasaffectedUPSadversely.____4.UPSoffersconsultingservicestohelpbusinessesaddresstheiruniqueshippingandlogisticschallenges.TFNGFUnderstandingthetext____5.UPShasascendedtoaprominentpositionintherealmofdronedelivery,thankstoitsrecentcollaborationsandproactiveadaptationofcutting-edgeinnovationsandtechnologies.____6.Withthesurgeinonlineshoppingandhighcustomerexpectations,UPShasnowincludeddeliveriesonSundays.____7.Duetointensecompetitionfrommanyotherplayers,themarketshareandprofitsofUPSareconstantlyunderthreat.TTTUnderstandingthetext2Discussthefollowingquestions.1.WhatarethekeyfactorsthatcontributetothesuccessofUPSintheglobalshippingandlogisticsindustry?2.WhataretheweaknessesofUPSwithinitsoperations?3.WhataretheopportunitiesforgrowthandexpansionthatUPSisexploring?4.WhataretheprimarythreatsfacingUPSinthecurrentbusinessenvironment?Howmightthesefactorsimpactthecompany’sperformance?5.Chinesedeliverycompanieshaveexperiencedrapiddevelopmentinrecentyears.Whatdoyouthinkarethekeyreasonsbehindthisrapidgrowth?Understandingthetext1.

WhatarethekeyfactorsthatcontributetothesuccessofUPSintheglobalshippingandlogisticsindustry?UPShasachievedasignificantlevelofsuccessintheglobalshippingandlogisticsindustryduetoitsstrongglobalpresence,advancedonlinetrackingcapabilities,efficientSMARTlogisticsnetwork,excellentcustomerservice,progressiveapproachtoinnovation,fastdelivery,andcompetitiveprices.ThesefactorscombinedhaveallowedUPStomaintainaleadingpositionintheglobalshippingandlogisticsindustry.Understandingthetext2.WhataretheweaknessesofUPSwithinitsoperations?TheprimaryweaknessesthatUPSfacesincludeitsrelianceontheU.S.market,adversefinancialimpactduringpeakseasons,urgencytoupdateitsequipmentanddeliverysystems,pooremployeesafety,andburdeningpurchasedtransportationcosts.TheseweaknesseshighlightareaswhereUPSmayneedtofocusonimprovingtoensurelong-termsustainabilityandprofitability.Understandingthetext3.WhataretheopportunitiesforgrowthandexpansionthatUPSisexploring?UPSiscurrentlyexploringseveralavenuesforgrowthandexpansion:testingdronedelivery,strengtheninge-commerceoperations,expandingthroughmergersandacquisitions,diversifyingitsportfolio,expandingthetargetmarkettoincludemoreordinaryconsumers,andexpandingto7-daydelivery.Understandingthetext4.WhataretheprimarythreatsfacingUPSinthecurrentbusinessenvironment?Howmightthesefactorsimpactthecompany’sperformance?UPSiscurrentlyfacingseveralthreatsthatcouldaffectitsmarketpositionandfinancialperformance:intensecompetition,over-relianceononecustomer,tradetensions,thethreatofstrike,andtheloomingglobalrecession.ThesethreatsrequirestrategicplanningandadaptiveresponsesfromUPStomitigaterisksandsustainitsbusinessinanincreasinglycomplexanddynamicmarketplace.Understandingthetext5.Chinesedeliverycompanieshaveexperiencedrapiddevelopmentinrecentyears.Whatdoyouthinkarethekeyreasonsbehindthisrapidgrowth?TherapidgrowthofChinesedeliverycompaniescanbeattributedtoseveralkeyfactors:E-commerceboom:TheexplosivegrowthofonlineshoppingplatformslikeTaobaohascreatedmassivedemandfordeliveryservices.Technologicaladvancements:Innovationsinlogistics,suchasautomatedwarehouses,routeoptimization,andreal-timetracking,haveimprovedefficiency.Urbanization:Rapidurbanizationhasincreasedthedemandforconvenientdeliveryservicesindenselypopulatedareas.UnderstandingthetextGovernmentsupport:Policiessupportingthelogisticsindustryandinfrastructuredevelopment,suchashighwaysandhigh-speedrail,havefacilitatedgrowth.Consumerbehavior:Ashifttowardconvenienceandtime-savingserviceshasdriventhepopularityofdeliveries,includingfoodandgroceries.branchoutintoB.toprepareforanactivityoraneventgearupC.inasituationinwhichsth.unpleasantordangerouscouldhappentoyouatriskD.totryhardtounderstandadifficultideaorsolveadifficultproblemgrapplewithE.tostartdoingsth.differentornewcapitalizeonA.touseasituationorsth.goodthatyouhave,inordertogetanadvantageforyourselfLanguagework1Matchthephraseswiththeirmeanings.Languagework2Completethefollowingsentenceswiththeproperformofthephrasesfromtheaboveexercise.1.ThenewCEOhadto______________thechallengeofturningaroundthestrugglingcompany.2.Thefactoryis_____________tomeettheincreaseddemandforitsproductsduringtheholidayseason.3.Thefitnesscenter,whichwaspreviouslyfocusedongymmemberships,is__________________offeringonlinepersonaltrainingservices.4.Duetotheongoingeconomicdownturn,manysmallbusinessesare__________ofbankruptcy.5.They_____________thegrowingdemandfororganicproductsbyintroducinganewlineofnaturalskincareproducts.grapplewithgearingup

branchingoutinto

capitalizedonatriskLanguagework3TranslatethefollowingexpressionsintoChinese.1.collectionanddistributionmechanisms

2.alogisticsnetworkfacility

3.simplehandhelddevices4.onlineshoppingpeakseasons5.averagedailypackagevolume6.purchasedtransportationcosts7.third-partytransportationcarriers8.anuntappedopportunity收集和分發(fā)機(jī)制外購運(yùn)輸成本簡單的手持設(shè)備在線購物高峰季平均每日包裹量第三方運(yùn)輸承運(yùn)未開發(fā)的機(jī)會物流網(wǎng)絡(luò)設(shè)施ReadingaSWOTanalysisSWOTanalysisisacommonlyusedtoolinbusinessreportingtoprovideastructuredevaluationofacompany’scurrentsituationandfutureprospects.Readers,whethertheyarebusinessprofessionals,academics,orpeoplewithaninterestinaspecificcompanyorindustry,canreadaSWOTanalysisbyfollowingthesesteps.UnderstandthecomponentsReadersshouldfirstrecognizethatSWOTstandsforstrengths,weaknesses,opportunities,andthreats.Itisaframeworkusedtoevaluateinternalandexternalfactorsaffectinganorganization.TextAprovidesanoverviewoftheinternalandexternalfactorsofUPSthataffectitsbusinessperformance.IdentifyeachcategoryNext,readerscanreadtheclearlydefinedsectionsclosely,identifyingandassessingthestrengths,weaknesses,opportunities,andthreats.AclosereadingofeachsectioninTextArevealsthespecificperformanceofUPSineachsectionandprovidesacomprehensiveanalysis,leadingtodeeperunderstandingofitscurrentstatusandprospects.ReadingaSWOTanalysis.SynthesizeinformationIt’salsoimportanttoidentifyanyrelationshipsbetweenthedifferentsectionsoftheSWOTanalysis.Forexample,howcertainstrengthsmightmitigatespecificthreats.InthecaseofUPS,itisimportanttoidentifyhowitsstrengthininnovation,likedronedeliverytesting,canhelpitovercomethreatssuchascompetitionandstrikes.UsetheanalysisReaderscanthenconsiderhowtheinformationgleanedfromtheSWOTanalysisaffectspersonaldecisions,suchasinvestinginacompany,workingforit,orcompetingagainstit.ThereadingoftheUPSSWOTanalysishelpsreadersunderstanditscurrentsituationbetter,andinfluencestheirperspectiveonUPSasacompany.Byfollowingthesesteps,readerscangainbetterunderstandingofthecurrentsituationandfutureprospectsofUPSaspresentedintheSWOTanalysis.PESTLEanalysisofCoca-Colalicensedbrandabrandthatisofficiallypermittedtouseanothercompany’strademark,ofteninexchangeforroyaltiesorfees

e.g.Thetoycompanylaunchedanewlineofproductsunderalicensedbrandfromapopularanimatedmovie.servinganamountoffoodordrinkthatisenoughforoneperson

e.g.Thenutritionlabelonthefoodpackageclearlyindicatesthecaloriecontentperserving.PESTLEanalysisofCoca-Colaproductionbasealocationorafacilitywhereproductsaremanufacturedorproducede.g.Thegovernmentisencouragingcompaniestobuildproductionbasesintheless-developedregions.millennialapersonbornbetweentheearly1980sandthelate1990se.g.Millennialshaveuniqueconsumptionhabits,preferringexperiencesovermaterialpossessions.

PESTLEanalysisofCoca-ColaGenXthegenerationofpeoplebornbetweenthemid-1960sandtheearly1980se.g.CompaniesarestartingtorecognizethevalueofGenXinleadershippositions.emergingmarketamarketthatexperiencesconsiderableeconomicgrowthandpossessessomecharacteristicsofadevelopedmarket,butdoesnotfullymeetitsstandardse.g.Tosucceedinemergingmarkets,companiesneedtounderstandthelocalculture,regulations,andconsumerpreferences.PESTLEanalysisofCoca-Colaservicechainmanagementtheprocessofmanagingallaspectsofservicedelivery,includingsourcing,qualitycontrol,andcustomersatisfactione.g.Effectiveservicechainmanagementisessentialforahoteltoprovidehigh-qualityguestexperiences.legalcompliancetheactofadheringtorelevantlawsandregulationsthatgovernanorganizationoranindustrye.g.Companiesoperatinginmultiplecountriesmustpaycloseattentiontolegalcomplianceineachjurisdiction.PESTLEanalysisofCoca-Colacarbonfootprintacalculatedvalueorindexthatmakesitpossibletocomparethetotalamountofgreenhousegasesthatanactivity,aproduct,acompany,oracountryaddstotheatmospheree.g.Manyairlinesareworkingonreducingtheircarbonfootprintbyusingmorefuel-efficientaircraft.UnderstandingthetextAnswerthefollowingquestions.

1.WhatisthemainchallengeCoca-Colafacesduetopoliticalfactors?2.HowdoestheglobaleconomiccrisisaffectCoca-Cola’ssales?3.HowhasthechangeinconsumerpreferencesaffectedCoca-Cola’sbusiness?4.HowdoesCoca-Colaleveragetechnologicaladvancementstobenefititsbusiness?5.WhatstepsisCoca-Colatakingtoaddressenvironmentalconcernsrelatedtoitshighwaterconsumption?Understandingthetext1.WhatisthemainchallengeCoca-Colafacesduetopoliticalfactors?ThemainchallengeCoca-Colafacesduetopoliticalfactorsistheincreasingstrictnessofgovernmentalpoliciesregardingsugarandcaffeineconsumption,whichforcesthecompanytoalterthechemicalcomponentsintheirdrinksincertainareas.Additionally,risingtaxesonsugarproductioninsomemarketsliketheU.K.poseathreattothecompany’srevenue.Understandingthetext2.HowdoestheglobaleconomiccrisisaffectCoca-Cola’ssales?TheglobaleconomiccrisisaffectsCoca-Cola’ssalesbecause,inmanycountries,thebrandisconsideredaluxuryitem.Duringtimesofeconomicdownturn,luxuryitemstendtolosesalesasconsumersprioritizeessentialgoods.Understandingthetext3.HowhasthechangeinconsumerpreferencesaffectedCoca-Cola’sbusiness?Thechangeinconsumerpreferences,withmillennialsandGenXconsumersshiftingtowardenergydrinksovercarbonateddrinksduetohealthconcerns,hasledtoadecreaseinsalesforCoca-Cola.ThecompanyhasrespondedbyintroducingproductslikeCokeZeroandotherlow-calorieoptionstocatertothehealth-consciouscurrentgeneration.Understandingthetext4.HowdoesCoca-Colaleveragetechnologicaladvancementstobenefititsbusiness?Coca-Colaleveragestechnologicaladvancementssuchassocialmedia-basedadvertising,AIanalytics,andbigdataoperationstoreachitstargetmarketef